Estetica Magazine UK (5/2018)

More than 18
spectacular shows
kept this 2018 edition
as exciting as ever.
MCB by BS
More than 50,000 visitors turned up in Paris, Porte de
Versailles, in mid-September, to discover everything the
2018 edition of MCB by Beauté Sélection had to offer.
280 exhibitors and leading players from the world of coiffure and beauty once again proved the dynamism of this sector.
First of all, when it comes to colouring, with unprecedented growth in the offering of products and services, it is not
possible to meet the needs of a increasing range of clients. Another high-profile trend in this edition was “green”, as many
brands have made ecological products a priority in their colouring, treatment, and styling lines.
And the world of men’s grooming, which continues to thrive with new brands, confirms the positive impact of the success
of men’s salons. Barbering tools, men’s hairstyles, mature hair, beard extensions, etc. were all in great demand by visitors.
Even the artistic and creative aspect was perfectly represented with eighteen extraordinary shows on the main stage.
Contemporaneously, the workshow were just as attractive, with proposals that succeeded in brings a hi-tech vision and
a more wearable approach to trends.
Not to mention the two competitions organised by Estetica France, now a tradition at this fair, with “The Mentor,
Best Emerging Talent”, which awarded the young French hairdresser Laurent Micas and, of course, “What's up in Paris”
dedicated to the universe of hair salon design. In this category the German salon Scissorys Friseure nabbed the award.