mt-magazine-Jul18

Web Design and Content
The design of your website
might not play a direct role
in SEO, but people will be
more likely to visit (and revisit)
your site if it looks good. That
means that you’ll need to
have:
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A simple but memorable
logo.
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Compelling images that let
people know what you do
(and how you do it). Ideally,
you should have original
(not stock) images.
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High-quality video.
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Compelling written content
that sounds natural, has a
high degree of readability,
and uses keywords and
LSI artfully. You don’t want
your content to be overly
repetitive. It should be easy
to read and use plenty of
white space.
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Social share buttons make
it easy for visitors to your
site to share your content
with their followers.
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A click-to-call button is ideal
if you want to make it
simple for mobile customers
to call you.
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Reviews and testimonials
are important. Having a live
feed of your Yelp reviews
might slow down your site,
but you can put links to your
pages on key review sites on
your testimonial page.
Some companies add
additional bells and whistles,
but you don’t need to – and
your site’s loading speed
may be impacted by extras.
Keeping it simple is the best
way to attract traffic and
engage the people who visit
your site.
SEO is about more than
keywords…
Your site may have qualities and
pages that we haven’t listed
here, but these are the basics.
Doing a quick audit of your site
can reveal opportunities for improvement
– and make a big difference
in your Google placement
and conversions.