mt-magazine-Jul18
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#4: CANVA<br />
Visual content gets more engagement on<br />
social media than written content, and<br />
yet it can be difficult for people who aren’t<br />
designers to create the kind of visually<br />
compelling posts that will appeal to their<br />
followers.<br />
Canva is an incredibly versatile design tool<br />
that’s free – and perfect for social media.<br />
They have thousands of templates that<br />
you can choose from. You can also use<br />
their library of images, colors, and fonts to<br />
customize your posts. If you opt for their<br />
free plan you’ll need to pay for photos, but<br />
their paid plan gives you access to the full<br />
library plus additional storage and other<br />
features.<br />
#5: ADESPRESSO<br />
Facebook and Instagram advertising can<br />
help you grow your business, but it can<br />
also be time-consuming to manage. Ad<br />
Espresso injects a shot of caffeine into the<br />
proceedings and speeds up the process.<br />
AdEspresso is an ad management tool<br />
created by HootSuite. It gives users a<br />
dashboard from which they can manage<br />
all of their Facebook and Instagram ads.<br />
You can ad tags to your campaigns to<br />
make it easier to find them, shortcut the ad<br />
creation process, and even split test your<br />
campaigns to maximize your conversions.<br />
They offer a free trial period and business<br />
plans starting at $49 per month.
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