mt-magazine-Jul18

#6:
AUTOMATE RESPONSES TO YOUR TWITTER MENTIONS
Social mentions can have a big impact on
how your brand is perceived. One way
to maximize that impact is to automate
responses to your mentions on Twitter.
A tool I like is Zapier, which allows business owners to set up triggers
that send out instant responses when someone mentions their
company. It gives an instant boost to your engagement and
makes the people who mention you feel valued.
#7:
USE THIRD-PERSON AD COPY
Sometimes, online advertising
can seem like a relentless wall
of noise. Everybody – including
your competitors – is out there
shouting about how wonderful
they are. If you want to
get through to your audience,
you’ve got to stand out.
One way to do it is to use a
third-person voice in your ads.
For example, you might pull a
line from a testimonial and use
it as your headline. “Hiring ABC
Company is the best choice I
ever made” is a headline that
will grab attention and use the
power of social proof to bring
you leads.
#8:
USE RADIUS LOCATION
TARGETING ON ADWORDS
Targeting your ads on Google
AdWords is really an art form.
By using their radius location
targeting, you can maximize
the chances that your ad will
be seen by the people who are
most likely to buy from you.
In AdWords, set up a series of
radius targets so that your store
looks like the center of a bullseye.
Then, evaluate your data
and adjust your local bids accordingly.
Doing this can make
a huge difference in your ads’
performance.