mt-magazine-Jul18
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Your Facebook Marketing is<br />
Missing the Boat with Gen X,<br />
Millennials, and Gen Z<br />
(and here’s what to do about it!)<br />
You might be a Facebook<br />
marketing whiz. You’ve<br />
got targeting down, you<br />
create compelling posts<br />
to share with your followers,<br />
and you can curate<br />
content like nobody’s<br />
business. But guess what?<br />
If you’re not tailoring your<br />
content to the generation<br />
of your audience, you’re<br />
missing the boat.<br />
Wondering why? It’s because<br />
members of Generation<br />
X, Millennials, and<br />
Gen Z use Facebook in<br />
different ways. There’s no<br />
one approach that will<br />
work for all of them. That<br />
means you’ve got to know<br />
your audience and then<br />
customize your approach<br />
to ensure that you’re reaching<br />
them.
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