mt-magazine-Jul18

More documents

Info

Marketing to Generation Z Generation Z is the generation of young people born between the mid-1990s and the mid-2000s, although there’s some disagreement about the start and end years. There’s some overlap with Millennials. When it comes to social media use, Gen Z has a lot in common with Millennials. They use Facebook but also spend a lot of time on Instagram and Snapchat. Where they differ is in the type of content they prefer to see. The first thing you need to know about Gen Z is that their attention spans are notoriously short. Where Millennials might watch a long video, Gen Z is more likely to engage if your video content appeals to them instantly – in about 8 seconds or less. Another key concern of Generation Z is community involvement and charity work. While this issue has been a focus of articles about marketing to Millennials, it’s even more important when marketing to Gen Z. These are young people who want to use social media to change the world – and they want to support businesses that take a real interest in helping others. You can reach Gen Z by creating short, snappy videos with relatable actors in them. You don’t want anybody who seems phony. Filming your staff wrapping up donations for a local non-profit would be a great way to engage with them. Likewise, flash sales and things that require immediate action can help you grab their attention. Keep in mind that Gen Z is still young – but they’re the up-an-coming generation. Right now they might be spending their parents’ money, but in a few years they’ll have their own. If you can hook them now, you’ll be in great shape when they come of age.
Targeting your ads by age might seem like a lot of work… … but it doesn’t necessarily require you to spend more money than you already are. Understanding generational differences – and providing the kind of content that will appeal to your customers of every age – will maximize the chances that you’ll be able to convert followers into paying customers.
Page 1 and 2: 7 TOOLS YOU PROBABLY HAVEN’T HEAR
Page 3 and 4: 7 TOOLS YOU PROBABLY HAVEN’T HEAR
Page 5 and 6: #2: Quuu Good social media manageme
Page 7 and 8: #6: #7: MobileMonkey One of the har
Page 9 and 10: Coding Tips for Optimization You’
Page 11 and 12: Crawlability The final coding issu
Page 13 and 14: Web Design and Content The design o
Page 15 and 16: #1: MASTER THE ART OF LOCATIONAL MA
Page 17 and 18: #6: AUTOMATE RESPONSES TO YOUR TWIT
Page 19 and 20: Your Facebook Marketing is Missing
Page 21: Marketing to Millennials Millennial

mt-magazine-Jul18

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?