mt-magazine-Jul18

#1:
MASTER THE ART OF LOCATIONAL
MARKETING ON FACEBOOK
You should always be marketing your business to
your local audience on Facebook. Increasingly, consumers
are turning to Facebook for information
about businesses. There are two types of ads that
can help you:
Brand awareness
Website clicks
Starting with brand awareness can help you break down barriers and prime your local audience
to visit you. Following up with a website click promotion will capitalize on your brand awareness
campaign and help you attract new customers.
#2:
REVISIT YOUR YELP CATEGORIES
You know that reviews are important – and Yelp has a
huge SEO advantage. One of the best ways to boost your
visibility online is to make sure that you’re using the right
categories on Yelp.
A lot of local businesses choose their categories without giving them much thought. Go back and
look at them – and keep your most important keywords in mind. Choose categories that highlight
your capabilities and keywords and you’ll get more organic traffic from Google.
#3:
BUILD UNIQUE LANDING PAGES
FOR EVERY CAMPAIGN
It might seem like a lot of
work to build a unique landing
page for every marketing
campaign you run, but you
can do it quickly using a tool
like Unbounce. The benefit is
that you’ll be sure that every
click you get on an ad will lead
people to a page that’s selling
exactly what you’re advertising.
Conversion is an art and a science.
The easier it is for people
to draw a line between your
ad and your call to action, the
higher the chances that they’ll
convert. Make it simple and
you’ll see an increase in sales
as a result.