Derby Downtown Lighting & Signage Plan

Signage & Wayfinding Overview
Central to the success of any signage & wayfinding program is its ability to
communicate a memorable, compelling, understandable, and authentic story
about place. A great community wayfinding program not only highlights key
attributes of a place, it also creates an emotional bond with residents and
visitors, and provides jurisdictional representatives with a solid foundation for
marketing and promotion. Having connections to planning, graphic design,
marketing, consensus-building and stakeholder engagement, a successful
signage & wayfinding plan is grounded in a broad and deep understanding of
what makes a great place experience.
Derby Lighting & Signage Plan
5