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The 10 Best Performing SaaS Solution Providers 2018

Insights Success has selected some of the most prominent organizations around the globe in the issue of “The 10 Best Performing SaaS Solution Providers 2018”. These organizations are transforming the SaaS industry with their revolutionary innovations and foremost initiatives that mainly focus on product acceleration and customer satisfaction.

Insights Success has selected some of the most prominent organizations around the globe in the issue of “The 10 Best Performing SaaS Solution Providers 2018”. These organizations are transforming the SaaS industry with their revolutionary innovations and foremost initiatives that mainly focus on product acceleration and customer satisfaction.

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www.insightssuccess.com<br />

December <strong>2018</strong><br />

<strong>The</strong><strong>10</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

Tech-Trend<br />

Embedded Systems are<br />

Gaining Popularity across<br />

All Domains<br />

Revenue Tips<br />

<strong>SaaS</strong> Can Create Business<br />

Developments with Different<br />

Revenue Streams<br />

Steve Wilson<br />

CEO<br />

WhiteSky Labs<br />

Modernizing Legacy Infrastructure


What the<br />

Future Beholds<br />

for <strong>SaaS</strong><br />

ot so long ago, people like you and me were used to buying software on a CD-ROM and had to<br />

Ninstall them manually. However, in recent times more businesses have moved away from their<br />

conventional on-premise software model in favor of the web based Software as a Service solution<br />

(<strong>SaaS</strong>). According to various researches, more than 64 percent of small and medium businesses are now<br />

relying on cloud-based technology in order to boost productivity. <strong>The</strong> best part is, around 88 percent<br />

businesses are planning to invest in <strong>SaaS</strong> in the coming 2-3 years.<br />

On the other hand, <strong>SaaS</strong> has been present for more than a decade now, and only achieved its maturity after<br />

legacy software providers finally abandoned their outdated pricing, licensing and delivery models in favor<br />

of <strong>SaaS</strong> and cloud subscriptions.<br />

So, what’s driving this continuous growth even after a decade of existence? <strong>The</strong> simple answer is<br />

convenience! <strong>SaaS</strong> helps organizations with flexible payments via subscriptions, automatic updates and<br />

support. It additionally, saves various organizations from having to install and run software on their own<br />

PCs and data centers, which eventually leads to savings of money, time and resources.<br />

So, what does the future hold for <strong>SaaS</strong>? While it’s not easy to answer, still there are few trends which can<br />

eventually impact the growth of <strong>SaaS</strong>.<br />

Ÿ<br />

With each passing day, organizations are growing and reaching a certain level of maturity and<br />

adoption, which is eventually shifting the focus from customer acquisition to customer retention. This<br />

is helping to the rise of Product as a Service (PaaS), allowing companies to choose add-on apps and<br />

services while allowing companies to expand their original product.


Ÿ<br />

Ÿ<br />

Security has always been an ongoing issue for <strong>SaaS</strong>, especially after regulations on privacy are<br />

increased. With increase in adoption of smart phones, multiple points of entry for security<br />

breaches are also increasing. Additionally, workers who are working from a remote location often<br />

expose companies to Wi-Fi networks that are unencrypted and are more vulnerable to attacks.<br />

Eventually, smartphones are becoming an integral part of our lives, be it joining a FaceTime call<br />

with colleagues who work in remote location or accessing files from Google Docs or Dropbox.<br />

Nowadays, near to half of the small business owners use smartphones as a primary device to run<br />

their daily operations, which is eventually increasing the demand of mobile apps or mobile first<br />

solutions.<br />

In the end, we can say that <strong>SaaS</strong> companies are embracing innovation and change, knowing that they<br />

cannot rely on first generation <strong>SaaS</strong> strategies in order to stay in the competition.<br />

So, with great enthusiasm, Insights Success has selected some of the most prominent organizations<br />

around the globe in the issue of “<strong>The</strong> <strong>10</strong> <strong>Best</strong> <strong>Performing</strong> <strong>SaaS</strong> <strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong>”. <strong>The</strong>se<br />

organizations are transforming the <strong>SaaS</strong> industry with their revolutionary innovations and foremost<br />

initiatives that mainly focus on product acceleration and customer satisfaction.<br />

<strong>The</strong> journey starts with WhiteSky Labs, a specialized consulting organization that helps companies<br />

unleash the potential of flexible, scalable integrated applications. A growing number of successful<br />

Mule ESB implementations in Australia, New Zealand, United States and the Philippines make us a<br />

partner of choice for all Mulesoft consulting and support requirements.<br />

<strong>The</strong>n we have Avetta, who provides a cloud-based supply chain risk management platform. Our<br />

global solution is uniquely designed to connect the world’s leading organizations with qualified<br />

suppliers, driving sustainable growth; Digital Guardian, who provide data security solutions to<br />

protect data from insider and outsider threats; Highfive, which is on a mission to transform every<br />

meeting room with modern, beautifully-designed technology that empowers people to get their best<br />

work done together; PROMIS@Service, who helps European organizations to deal with a complex<br />

regulatory environment, to structure processes and data systematically and efficiently, and to achieve<br />

de facto compliance with legal requirements for Health & Safety, Quality, Environmental<br />

management and other international standards; ProMobi Technologies, who works as your<br />

technology partner to help you build and grow your products; Spiralinks, which has designed,<br />

installed, and hosted secure web-based systems for human resources, compensation and finance<br />

teams for more than 20 years; ActivTrak, whose intuitive software, helps users to analyze reports<br />

and real-time data, then use this information to find trends happening in the day-to-day operations of<br />

the company.<br />

Happy Reading!<br />

Kaustav Roy


08<br />

16<br />

Tech Outlook<br />

<strong>The</strong> Evolution of Testing:<br />

Unmatched Acceleration<br />

with Fifth Generation<br />

Automation<br />

32<br />

Tech-Know Insights<br />

Minimize Risk of Digital<br />

Transformation Failure<br />

46<br />

Leadership Viewpoint<br />

Challenges in Cloud<br />

Computing<br />

Articles<br />

Cover Story<br />

WhiteSky Labs<br />

Modernizing Legacy<br />

Infrastructure<br />

26<br />

Revenue Tips<br />

<strong>SaaS</strong> Can Create Business Developments<br />

with Different Revenue Streams<br />

40<br />

Tech-Trend<br />

Embedded Systems Are Gaining<br />

Popularity Across All Domains


C o n t e n t s<br />

28<br />

20<br />

38<br />

Digital Guardian:<br />

Protecting Sensitive Data from<br />

Potential Threats<br />

ActivTrak:<br />

Making Employee<br />

Monitoring Easy<br />

30<br />

PROMIS@Service:<br />

Offering Exemplary<br />

Multifunctional Performance<br />

Enabling <strong>Solution</strong>s<br />

22 44<br />

Highve:<br />

Meetings Reimagined<br />

Avetta:<br />

Using <strong>SaaS</strong>-Based Technologies<br />

to Empower the World<br />

36<br />

SpiraLinks<br />

Corporation:<br />

Redening Management<br />

Processes since Inception<br />

MobiLock:<br />

Driving Simplicity and<br />

Innovation in Mobile Device<br />

Management


Editor-in-Chief Pooja M. Bansal<br />

Managing Editor Anish Miller<br />

Executive Editor Kaustav Roy<br />

Assistant Editors Jenny Fernandes<br />

Kedar Kulkarni<br />

Contributing Editors Bhushan Kadam<br />

Hitesh Dhamani<br />

Visualiser David King<br />

Art & Design Director Amol Kamble<br />

Associate Designer Nagesh Tambekar<br />

Co-designer Shweta Shinde<br />

Art & Picture Editors Paul Belin<br />

Jayant Khanna<br />

Senior Sales Manager Passi D.<br />

Business Development Manager Peter Collins<br />

Marketing Manager John Matthew<br />

Business Development Executives<br />

Steve, Joe, Alan, Rushikesh<br />

Sales Executives<br />

David, Kevin, Mark, Vijay<br />

Technical Head Jacob Smile<br />

Technical Specialists Amar, Pratiksha<br />

Digital Marketing Manager Marry D’Souza<br />

Online Marketing Strategists<br />

Alina Sege, Shubham<br />

SME-SMO Executives<br />

Prashant Chevale, Uma Dhenge<br />

Research Analyst Patrick James<br />

Circulation Managers Robert, Tanaji<br />

Database Management Stella Andrew<br />

Technology Consultant David Stokes<br />

Insights Success Media Tech LLC<br />

555 Metro Place North, Suite <strong>10</strong>0,<br />

Dublin, OH 43017, United States<br />

Phone - (614)-602-1754<br />

Email: info@insightssuccess.com<br />

For Subscription: www.insightssuccess.com<br />

sales@insightssuccess.com<br />

December, <strong>2018</strong><br />

Corporate Ofces:<br />

Follow us on : www.facebook.com/insightssuccess/<br />

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We are also available on :<br />

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Copyright © <strong>2018</strong> Insights Success, All rights reserved. <strong>The</strong> content and images used in this magazine should not be reproduced or transmitted in<br />

any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.<br />

Reprint rights remain solely with Insights Success.


Cover Story<br />

<strong>10</strong><br />

<strong>The</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

WhiteSky Labs:<br />

Modernizing Legacy Infrastructure<br />

We offer agile and cost-effective solutions<br />

®<br />

to address all stages of your MuleSoft<br />

requirements from professional services<br />

to managed support.


Steve Wilson<br />

CEO


According to a report from Gartner, there will be<br />

50 billion connections to the internet by the end<br />

of 2020; the majority of these will be machine to<br />

machine. In the age of digitization, organizations are<br />

constantly being challenged by the explosion of data,<br />

apps and devices. Companies are innovating through<br />

digital transformation programs in order meet rapidly<br />

changing market dynamics and the demand to introduce<br />

new products to market faster, while delivering a<br />

seamless customer experience across all channels. In<br />

order to achieve these goals, companies are realizing they<br />

must integrate their data, and business processes with onpremise,<br />

cloud and mobile applications. Meet WhiteSky<br />

Labs, a Premier Partner of MuleSoft with the mission to<br />

be the number one, full-service Partner, delivering a<br />

complete range of integration services to their customers.<br />

In an interview with Insights Success, CEO, Steve<br />

Wilson described the journey of WhiteSky and how they<br />

are adding value to the customers they are working<br />

with.<br />

Below are the highlights of the interview between<br />

Steve and Insights Success:<br />

Give a brief overview of the company and its<br />

vision?<br />

WhiteSky Labs are specialists in the Enterprise<br />

Integration domain. Many of our executive<br />

management team have worked together for the past<br />

20 years in the UK, Europe, US and Asia Pacific. We<br />

specialize in strategy, architecture and the delivery of<br />

outcomes using the Mulesoft AnyPoint Platform.<br />

When I say specialize, to clarify, we are <strong>10</strong>0%<br />

focused as a business on MuleSoft. This is all we do<br />

and we provide a complete range of services across<br />

the entire MuleSoft solution delivery lifecycle. To use<br />

a medical analogy, the vast majority of system<br />

integrators could be described as general practitioners<br />

offering services across many different technologies,<br />

whereas at WhiteSky we are the specialists.<br />

WhiteSky continues to win awards including the<br />

MuleSoft 2017 APAC Delivery Partner of the Year<br />

and the <strong>2018</strong> MuleSoft APAC <strong>Solution</strong> Delivery<br />

Partner of the Year. We have over <strong>10</strong>0 staff working<br />

from our offices in; Sydney, Melbourne and<br />

Singapore, while our large MuleSoft engineering<br />

team is based in Manila, Philippines.<br />

We are a Premier Partner<br />

specialised in connecting<br />

apps, data and devices<br />

using MuleSoft’s<br />

Anypoint Platform, the<br />

world’s leading<br />

integration platform for<br />

SOA, <strong>SaaS</strong>, and APIs.


Our blend of on and off-shore delivery<br />

provides our customers with a very<br />

attractive commercial solution. This is<br />

further augmented by MuleSoft related<br />

IP that accelerates and de-risks our<br />

customers outcomes. All our<br />

consultants are MuleSoft certified and<br />

a large number also have advanced<br />

certifications. To put it simply, this is<br />

what we do for a living.<br />

Our vision is not just to be the best<br />

MuleSoft services partner worldwide,<br />

but also to challenge our people who<br />

have built WhiteSky to where we are<br />

today, to continually innovate and<br />

constantly seek to improve our<br />

systems, processes, IP and the value<br />

we provide. <strong>The</strong> benefits of being a<br />

<strong>10</strong>0% dedicated specialist, when<br />

combined with the network effect or<br />

Metcalf’s Law, means our combined<br />

corporate knowledge and level of<br />

practical experience continues to grow<br />

exponentially.<br />

What services do you offer?<br />

WhiteSky works with customers<br />

throughout all stages in their adoption<br />

of MuleSoft, as well as potential<br />

customers, by helping to define<br />

pragmatic and cost effective integration<br />

strategies and implement them rapidly.<br />

Specific services include; Strategy and<br />

Architecture, MuleSoft Project and<br />

Programme Delivery, MuleSoft<br />

Software Upgrades, MuleSoft<br />

Performance Tuning, MuleSoft License<br />

Capacity Planning, 24/7 Managed<br />

Services for the Anypoint Platform and<br />

full enterprise wide MuleSoft Centre of<br />

Excellence enablement when required.<br />

How do you deliver benefit to your<br />

customers?<br />

Our experience over many years of<br />

specialization in the enterprise<br />

integration space, working with<br />

hundreds of companies, we have<br />

gained a deep level of insight into what<br />

customers need to do to be successful<br />

and drive measurable competitive<br />

advantage.<br />

Companies tend to focus more at the<br />

beginning of the cycle on technology<br />

selection, rather than how they will<br />

actually live with the software once it<br />

is purchased.<br />

We continue to see the same issues and<br />

while it is easy to buy software, to be<br />

successful and realize a return on<br />

investment, companies must have a<br />

robust operating model in place.<br />

Typically the business case supporting<br />

the selection and acquisition of<br />

enterprise integration software is put in<br />

Our team of<br />

MuleSoft experts<br />

helps you<br />

leverage digital<br />

innovations by<br />

accelerating your<br />

time to value and<br />

lowering the total<br />

cost of ownership<br />

®<br />

for MuleSoft<br />

solutions on a<br />

regional and<br />

global scale.<br />

a drawer once the software is<br />

purchased and not actively managed or<br />

reported on to ensure the business<br />

benefits are actually delivered.<br />

Without the correct architecture, design<br />

patterns, governance, delivery<br />

processes, estimation models and<br />

tooling, they will never be realized.<br />

Enterprise integration is a more<br />

complex problem than the majority of<br />

companies realize. We call it the<br />

execution gap and we help companies<br />

bridge this and ensure they are creating<br />

truly reusable APIs, complete with<br />

enterprise wide service level<br />

agreements as opposed to project level<br />

ones.<br />

Describe the experiences,<br />

achievements or lessons learned that<br />

have shaped the journey of the<br />

company.<br />

<strong>The</strong> greatest achievement without<br />

doubt is the quality of the people<br />

working at WhiteSky. It is our staff<br />

who have built the exceptional<br />

business we have today. <strong>The</strong>y set very<br />

high standards for themselves and are<br />

accountable for meeting them. We have<br />

been growing exceptionally rapidly<br />

over the past three years; in <strong>2018</strong> alone<br />

we have grown from 50 staff at the<br />

beginning of the year to over <strong>10</strong>0<br />

today.<br />

Our focus and commitment to<br />

excellence as a team and ourdesire to<br />

continually improve all aspects of the<br />

business, is underpinned by a very<br />

strong company culture and a shared<br />

vision. We actively seek the very best<br />

people we can find to work with us and<br />

as a company. We are passionately<br />

committed to ensure our staff, as<br />

individuals, can clearly see their career<br />

growth and that each and every one of<br />

us are achieving our personal<br />

objectives.<br />

Give a detailed explanation<br />

regarding the<br />

Founder/CEO/Management’s<br />

influence towards the industry and<br />

the company?<br />

I wouldn’t say I am influencing the<br />

industry in any major way, however<br />

within the company I am responsible<br />

for defining our strategy and ensuring<br />

it is articulated and clearly understood<br />

by everyone. A clear definition for<br />

everyone of their role in the company,<br />

combined with a high degree of<br />

autonomy and accountability, ensures<br />

we are all focused on the same<br />

outcome and working together as a<br />

team to achieve it.


We connect apps, data and<br />

devices in this digital<br />

economy leveraging the<br />

uniquely comprehensive<br />

features of the Anypoint<br />

Platform, the only unied<br />

platform for ubiquitous<br />

connectivity on-premise<br />

and in the cloud.<br />

I am also responsible in conjunction with our leadership<br />

team, for setting the culture. I strongly believe this is the<br />

secret sauce which fundamentally differentiates us a<br />

company. Good enough is not enough. We set high<br />

standards for ourselves and hold each other accountable for<br />

maintaining them. We operate with full transparency, which<br />

is a fundamental level of respect everyone deserves. This<br />

gives us a platform of honesty and trust that we can build<br />

from. It is a huge honour and a privilege for me every<br />

single day that every single person chooses to arrive at<br />

work with WhiteSky.<br />

This naturally carries over to how we work with customers<br />

and the obligations and responsibilities we have to them.<br />

We do not have the word “blame” at WhiteSky, it is a fact<br />

of life mistakes happen, and we are all human. So we<br />

accept this at a fundamental level and expect our employees<br />

to call any mistakes out immediately. This means they are<br />

not covered up, they can be addressed and we can all learn<br />

and improve. We operate as a true meritocracy and with a<br />

very flat structure. As a team we genuinely enjoy working<br />

together and while it may sound trite, we regard everyone<br />

as part of the WhiteSky family. We strive to embody this<br />

every day in how we look after each other and the respect<br />

we have for each other. We are a very multi-cultural<br />

company and our overall culture and ethos has been driven<br />

strongly by our large team in the Philippines. I have<br />

personally learnt a lot since I began travelling there is 2014.<br />

We have an outstanding track record of successful delivery<br />

and continue to push both ourselves and our customers, out<br />

of a genuine desire to be as good as we can be and create a<br />

company that is truly different. I have been influenced in<br />

this by entrepreneurs such as Tony Hsieh and Ricardo<br />

Semler and it was mandatory since the day I joined<br />

WhiteSky we create a company people our people feel<br />

proud to work for.<br />

Considering the rising number of <strong>SaaS</strong> <strong>Solution</strong><br />

providers how does WhiteSky Labs stands out from its<br />

competitors?<br />

We are differentiated from our competitors for many of the<br />

reasons I have already discussed. Our strong culture based<br />

on mutual integrity and respect, our high performance<br />

MuleSoft delivery centre of excellence in the Philippines,<br />

coupled with world class integration consultants locally,<br />

combine to create a unique and commercially very<br />

attractive solution for customers. <strong>The</strong> 20 years of<br />

experience working in the integration space as specialists<br />

and our <strong>10</strong>0% focus on MuleSoft, enables us to<br />

dramatically accelerate outcomes and continuously<br />

improve. Working with like-minded colleagues who are<br />

share the same values and are committed to the same goal<br />

of building a truly world class business, creates an<br />

environment that is inspiring to be part of and a lot of fun.


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<strong>10</strong><br />

<strong>The</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

Company Name<br />

Management<br />

Brief<br />

ActivTrak<br />

activtrak.com<br />

Herbert Axilrod<br />

Persident & Co-founder<br />

Through ActivTrak’s intuitive software, users can analyze<br />

reports and real-time data, then use this information to find<br />

trends happening in the day-to-day operations of the company.<br />

Avetta<br />

avetta.com<br />

Bottomline Technologies<br />

bottomline.com<br />

John Herr<br />

CEO<br />

Rob Eberle<br />

President & CEO<br />

Avetta provides a cloud-based supply chain risk management<br />

platform. Its global solution is uniquely designed to connect<br />

the world’s leading organizations with qualified suppliers,<br />

driving sustainable growth.<br />

Bottomline Technologies, is an innovator in business payment<br />

automation technology for 30 years, eliminates that struggle by<br />

helping companies make complex business payments simple,<br />

smart and secure.<br />

ClickFunnels<br />

clickfunnels.com<br />

Russell Brunson<br />

Co-founder & CEO<br />

Clickfunnels makes it simple for any entrepreneur to build<br />

their own marketing funnels in just minutes.<br />

Digital Guardian<br />

digitalguardian.com<br />

Mark Stevens<br />

SVP, Global Service<br />

Digital Guardian provides data security solutions to<br />

protect data from insider and outsider threats.<br />

Highfive<br />

highfive.com<br />

Joe Manuele<br />

CEO<br />

Highfive’s on a mission to transform every meeting room<br />

with modern, beautifully-designed technology that empowers<br />

people to get their best work done together.<br />

PROMIS@Service<br />

promis.eu<br />

Caterina Berbenni-Rehm<br />

Founder & CEO<br />

PROMIS@Service Sarl helps European organisations to deal<br />

with a complex regulatory environment, to structure processes<br />

and data systematically and efficiently, and to achieve de facto<br />

compliance with legal requirements.<br />

ProMobi Technologies<br />

promobitech.com<br />

Harishankar Kannan<br />

Co-founder & CEO<br />

ProMobi works as your technology partner to help you build and<br />

grow your products.<br />

SpiraLinks<br />

spiralinks.com<br />

Julie Southern<br />

Co-founder & CEO<br />

SpiraLinks has designed, installed, and hosted secure<br />

web-based systems for human resources, compensation and<br />

finance teams for more than 20 years.<br />

WhiteSky Labs<br />

whiteskylabs.com<br />

Steve Wilson<br />

CEO<br />

WhiteSky Labs is a specialized consulting organization that<br />

helps companies unleash the potential of flexible, scalable<br />

integrated applications.


Tech Outlook<br />

<strong>The</strong><br />

Evolution<br />

of<br />

Testing:<br />

Unmatched Acceleration<br />

with Fifth Generation<br />

Automation<br />

Shoeb Javed<br />

CTO<br />

Worksoft<br />

he Early Years of Packaged Applications<br />

TFrom the inception of packaged applications, companies of<br />

all sizes have taken advantage of the economies of building,<br />

maintaining, changing and deploying functionality through<br />

third party software providers. Why build a general ledger<br />

or payroll/human resources system when you can license it<br />

instead? Why not leverage out of the box functionality<br />

offered by third party software and rely on the vendor to<br />

offer support and maintenance and stay current on<br />

regulatory, industry and process best practices.<br />

<strong>The</strong> first generation of mainframe software transformed<br />

quickly as the technology evolved, introducing client-server<br />

as the better, more cost-effective deployment platform. <strong>The</strong><br />

applications themselves were still being developed and<br />

deployed in functional silos – their interaction with other<br />

critical functions of the business an after-thought. Although<br />

less than ideal, interfaces were developed to transport data<br />

16<br />

|December <strong>2018</strong>


from one system to the next – leading to the introduction of<br />

middle-ware as an economical means of “connecting” the<br />

silos.<br />

At that time, SAP emerged as the leader in delivering<br />

comprehensive, end-to-end business solutions on the most<br />

advanced platforms. <strong>The</strong>y quickly captured the market and<br />

cross-industry adoption continued to deliver best in class<br />

results to their customers. PeopleSoft was also introduced<br />

to the market during this era, initially focusing on the<br />

payroll/human resources market. <strong>The</strong>y ultimately started<br />

developing and delivering ERP and CRM systems as well.<br />

Change continued to accelerate as web-based systems were<br />

introduced which impacted the economic and technological<br />

dynamics of “user requirements,” development,<br />

deployment, and costs.<br />

Throughout this evolution, industries, companies and<br />

individuals not only developed an incredible reliance on the<br />

performance of their “systems,” but forward thinking<br />

organizations saw this as a quick path to competitive<br />

advantage.<br />

<strong>The</strong> Need for Speed<br />

<strong>The</strong> problem then as now – how do you accelerate the value<br />

of the technology investment to the business? <strong>The</strong><br />

technology was purchased, licensed, and implemented to<br />

achieve a specific set of business benefits. When it comes to<br />

these large enterprise application investments, companies<br />

conduct in-depth evaluations and build business cases to<br />

map out exactly what results they expect to realize. This<br />

typically involves a look at what financial and human<br />

capital investments – time and money – will be needed to<br />

achieve success with a product as well as the financial,<br />

efficiency, and competitive gains that come with the<br />

ongoing use of the software.<br />

On one side of the equation, development methods have<br />

evolved to meet this need for speed. Waterfall<br />

methodologies are being replaced with Agile. DevOps has<br />

become the new buzz-word. But there’s something else to<br />

consider – the business side of things. <strong>The</strong>re is an everincreasing<br />

reliance on packaged applications to execute and<br />

deliver critical business outcomes. It’s important that<br />

applications are developed and deployed quickly and<br />

changes can be made regularly, but how do you ensure that<br />

business processes are running flawlessly?<br />

Surprisingly, many companies are managing their enterprise<br />

application processes manually. This means hours of white-<br />

December <strong>2018</strong> |<br />

board meetings spent trying to understand existing business<br />

processes. Weeks during every project spent writing test<br />

scripts that break when something changes. Delays in<br />

delivery because manual testing can’t keep pace with<br />

business change. <strong>The</strong> implementation and ongoing<br />

management of enterprise applications is complex, and a<br />

crucial component is making sure that end-to-end processes<br />

work—every time, every day. Manual or first generation<br />

testing means system downtime, errors in production,<br />

wasted time and energy and companies left open to<br />

technology risk.<br />

<strong>The</strong> bigger picture is that those approaches are<br />

fundamentally standing in the way of achieving the results<br />

companies set out to achieve with packaged apps. How can<br />

you make the financial, productivity, and competitive gains<br />

About the Author<br />

Shoeb Javed, Chief<br />

Technology Ofcer, Worksoft,<br />

is responsible for the<br />

technology strategy,<br />

software development,<br />

quality assurance and<br />

customer support for all<br />

Worksoft solutions. As CTO,<br />

Shoeb also works with quality<br />

assurance and business<br />

leaders of some of the<br />

largest global Fortune <strong>10</strong>00<br />

corporations to help<br />

automate testing of<br />

complex packaged<br />

enterprise applications to<br />

speed up project timelines<br />

and improve operational<br />

efciencies.<br />

17


that you were counting on if your<br />

processes aren’t performing flawlessly?<br />

<strong>The</strong> Evolution of Testing<br />

Thankfully, the answer is today’s fifth<br />

generation test automation that is<br />

enabling business users and<br />

organizations to adopt, accept, and<br />

utilize new applications faster. When<br />

processes across enterprise<br />

applications are executed seamlessly<br />

and as designed, companies can<br />

harness the potential of their enterprise<br />

applications to achieve strategic goals<br />

like entering new markets, increasing<br />

revenue, and maintaining a competitive<br />

advantage.<br />

Worksoft, the pre-eminent fifth<br />

generation automation platform,<br />

delivers unmatched speed in<br />

automating the identification of current<br />

business processes and automatically<br />

creating tests to ensure that each<br />

business-critical process works as<br />

required. An independent study of<br />

Worksoft customers by industry<br />

analyst IDC identified many unique<br />

benefits of Worksoft’s automation<br />

platform, but chief among them was<br />

accelerating delivery of these<br />

applications by an average of nearly<br />

two months. Consider how much more<br />

you could accomplish if you could cut<br />

weeks and months from every project.<br />

Leaders across the globe have adopted<br />

Worksoft as their weapon of choice to<br />

improve their financial and operational<br />

positions in their respective industries.<br />

Lead the Way<br />

First to market with autonomous cars?<br />

Moving your business model from<br />

DVDs to online subscription services?<br />

Evolving from an online bookstore to<br />

the world’s largest internet retailer?<br />

<strong>The</strong>se companies didn’t simply try to<br />

keep up. <strong>The</strong>y were determined to lead.<br />

Today’s digital economy brings<br />

massive opportunity to companies<br />

looking to disrupt the market. <strong>The</strong>re<br />

has been a fundamental change to the<br />

business landscape and companies who<br />

are competitive innovators will win.<br />

About the Company<br />

Worksoft provides the world's leading<br />

automation platform for enterprise<br />

applications. Companies worldwide<br />

rely on Worksoft’s automated business<br />

process discovery, documentation,<br />

compliance, testing, risk analysis, and<br />

RPA to support critical packaged<br />

applications, including SAP,<br />

Salesforce, Oracle, Workday,<br />

SuccessFactors, ServiceNow and more.<br />

Our fifth-generation automation<br />

platform helps enterprises accelerate<br />

innovation and change, lower<br />

technology risk, and increase<br />

efficiency. Our ecosystem includes<br />

partnerships with Accenture, IBM,<br />

Cognizant, SAP and our Global 5000<br />

customers include 3M, Intel,<br />

Microsoft, Siemens and more.<br />

18<br />

|December <strong>2018</strong>


<strong>The</strong><br />

<strong>10</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

saas<br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

ActivTrak:<br />

Making Employee<br />

Monitoring Easy<br />

Nowadays most organizations invest in behavior<br />

analytics software in order to fully understand how<br />

their teams are performing. However, collecting<br />

this data can be very costly and time-consuming. Meet<br />

ActivTrak, a cloud-based employee monitoring service.<br />

<strong>The</strong> easy-to-download software provides employers and<br />

offices with a tremendous amount of data to analyze. <strong>The</strong><br />

software gives organizations the figures required to perform<br />

in-depth user behavior analysis to identify key trends within<br />

their company. Users can examine how administrative<br />

changes affect the overall workflow of their company.<br />

Along with these features, ActivTrak offers access to the<br />

raw data as well as integrating via webhooks to send<br />

behavior-based activity notifications to programs like Slack,<br />

Trello, IBM Qradar, Segment, Salesforce, and others. This<br />

gives companies full transparency into the inner workings<br />

of their organization. All of the tools available in ActivTrak<br />

are customizable, allowing the user to get the most out of<br />

the product.<br />

<strong>The</strong> software provides a tailored experience that gives the<br />

user full control over what they get out of the product<br />

whether that is detecting insider threats, improving<br />

workflow efficiency, or creating a more productive<br />

workplace. From selecting which workstations have<br />

screenshots taken to choosing where the data is housed,<br />

ActivTrak has a personalized experience which caters to<br />

every customer, giving them exactly what they need.<br />

A Pioneer<br />

When launched, ActivTrak was one of the first in the<br />

employee monitoring space to move to cloud-based<br />

reporting. Herbert Axilrod, the President & Co-founder,<br />

and Anton Seidler, the Co-founder, saw a need for a<br />

solution that was mostly effortless on the user’s part and<br />

didn’t require much time to understand. <strong>The</strong> program is<br />

purposefully built to be accessible. Within minutes of<br />

installing, users start to receive real-time reports and<br />

behavior data.<br />

When describing the importance and efficiency of the<br />

software Herbert asserts, “We were among the first, if not<br />

the first, in the employee monitoring space to move to<br />

cloud-based reporting. Before then, solutions were based on<br />

local networking with peer to peer communication. Not<br />

only was the cloud solution much easier to deploy, but it<br />

allowed us to collect and analyze employee activity data at<br />

a scale and in ways that hadn’t been done before.”<br />

Tackling Misconceptions and Making the Industry a<br />

Better Place<br />

In 2002, Herbert Axilrod and Anton Seidler bootstrapped<br />

ActivTrak without any outside investment. This sacrifice<br />

not only allowed them to conserve capital but also gave<br />

them a deep insight into the product and market. Both<br />

founders were able to witness the natural evolution of the<br />

marketplace and the growing acceptance of employee<br />

monitoring. While there were some things they could do to<br />

accelerate growth, they didn’t want to get ahead of<br />

themselves. Herbert emphasizes, “Too often, money is<br />

raised without a clear knowledge of how it should be spent<br />

and thus often wasted.”<br />

ActivTrak delivers a flexible user experience that can be<br />

utilized at all levels of business. From small businesses to<br />

enterprise companies, ActivTrak can provide real-time<br />

feedback. <strong>The</strong> software arranges a treasure trove of data<br />

into an easy to understand layout but also allows for raw<br />

data access. Anyone from a beginner to IT expert can take<br />

the software and use it for their specific purposes.<br />

Versatile Suite of Features<br />

ActivTrak is unique because it provides an easy-to-use<br />

program that effectively allows users to gather large<br />

amounts of behavioral data that can be used to improve<br />

workforce management and boost workflow efficiency.<br />

Through ActivTrak’s intuitive software, users can analyze<br />

reports and real-time data, and can also use this information<br />

to find trends happening in the day-to-day operations of the<br />

20<br />

|December <strong>2018</strong>


“We take a lot of pride<br />

in our work, and we<br />

strive to meet the<br />

needs of every user we<br />

have the privilege<br />

to serve.”<br />

— Herbert Axilrod<br />

President & Co-founder<br />

company. Using this information, employers can be sure<br />

they are maximizing productivity by making decisions<br />

based on reliable, unbiased data.<br />

Painting the Picture of the Future<br />

When it comes to the future of the company, Herbert<br />

mentions artificial intelligence, “We see it playing a big<br />

part in the next evolutionary phase of this marketplace.”<br />

<strong>The</strong> organization also believes that AI techniques will not<br />

be limited just to user activity data-streams, but it will also<br />

be used to analyze the many screen images and videos that<br />

ActivTrak captures.<br />

Lastly, by combining incredibly powerful software, with an<br />

easy to use interface and personal customer service,<br />

ActivTrak aims to provide a complete resource that can<br />

boost productivity, improve security, and drive increased<br />

revenue. By creating a digital twin of an operation,<br />

ActivTrak also helps decision makers analyze trends to<br />

improve performance throughout the organization.<br />

Promising Appreciations from Clients<br />

“<strong>The</strong> information provided has been useful to provide<br />

feedback to the project sponsors and provide direction for<br />

the continued development of our system, including<br />

investment decision making.” — RAF Case Study<br />

“ActivTrak was simply plug and play, believe it or not. It<br />

took me 2-3 mins per machine to get started and overall<br />

took me 1 hour to block all the unnecessary sites. In no<br />

time, I was ruling the entire thing, and was on top of my<br />

employees’ activity.” — Regenersis Huntingdon Case Study<br />

“We are big fans of ActivTrak! Loyalty and trust are the<br />

foundations for any company to grow and succeed, and<br />

ActivTrak helps us to know which employees are honest and<br />

loyal behind our backs and reward the right ones.” —<br />

Parry International Case Study<br />

December <strong>2018</strong> |<br />

21


<strong>The</strong><br />

<strong>10</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

saas<br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

Avetta:<br />

Using <strong>SaaS</strong>-Based Technologies<br />

to Empower the World<br />

n an interview with Insights Success, John Herr,<br />

ICEO of Avetta, shares how his company is utilizing<br />

<strong>SaaS</strong>-based solutions to create a global network of<br />

connections. He also discusses the unique technical<br />

landscape prevalent in the industry today and gives tips<br />

on how to help your organization stand out.<br />

Avetta has proven its worth among tens of thousands of<br />

users. Learn how you can begin leveraging the power of<br />

Avetta’s solutions in your own company today. Below<br />

are some of the highlights from the interview.<br />

Give a brief overview of the company, its solutions,<br />

and services?<br />

We provide supply chain risk management solutions for<br />

companies by vetting and qualifying the suppliers<br />

involved in their projects. On their own, many<br />

businesses have to go through thousands of documents to<br />

verify that the contractors they work with meet their<br />

safety and sustainability requirements. This<br />

administrative burden is expensive and time-consuming.<br />

However, it’s even more costly if a problem occurs. Our<br />

platform takes care of these details efficiently. We collect<br />

all client-required safety, insurance, and sustainability<br />

documentation and verify them for accuracy. Companies<br />

then have all the information they need to make smart,<br />

responsible decisions on which contractors to hire.<br />

Give a detailed explanation regarding the<br />

Founder/CEO/Management’s influence towards the<br />

industry and the company?<br />

Our Founder came up with the idea to start Avetta (then<br />

PICS) while working as an occupational safety<br />

professional for a large supplier company. Part of his<br />

responsibilities included fulfilling all the prequalification<br />

requirements for the company’s clients. It took a lot of<br />

time and resources to collect and send off the data, which<br />

was often redundant. Avetta was born from the desire to<br />

alleviate the inefficiency of supplier companies<br />

prequalifying for multiple clients, and to help the clients<br />

have easy access to all of their suppliers’ current<br />

standings as well.<br />

Considering the rising number of <strong>SaaS</strong> <strong>Solution</strong><br />

providers, how does Avetta stand out from its<br />

competitors?<br />

Our goal resolves around solving problems and<br />

alleviating burdens for both our clients and suppliers.<br />

However, unlike other companies, that philosophy<br />

extends well past our product. We’re consistently<br />

looking for better ways to serve our audiences, whether<br />

that’s releasing new features or simply spending time on<br />

the phone teaching them how to create a pdf. As a result,<br />

our teams are focused on each individual client and their<br />

unique needs. We go to great lengths to understand the<br />

pain points of our clients and then embed that insight<br />

into configured risk management solutions.<br />

If you could sum up the Avetta platform and its<br />

services in one line, what would it be?<br />

Supplier and Contractor Qualification Made Easy<br />

How does Avetta contribute towards making the<br />

industry and the world better?<br />

Avetta is proud to support our customers on their journey<br />

to sustainability. Through our platform we help manage<br />

environmental, social and economic impacts. With these<br />

and other deficits resolved, our clients are able to focus<br />

on their own growth and build up long-term value in<br />

their supply chain. With operations in 163 countries<br />

worldwide, Avetta’s platform was built to operate on a<br />

global scale. In addition to enhanced economic<br />

performance, this ultimately leads to a better<br />

environment, better working conditions, and a better<br />

relationship between companies and their customers.<br />

Where does Avetta see itself in the long run and/or<br />

what are its future goals?<br />

Avetta is currently growing at a tremendous rate across<br />

the globe. As more suppliers are integrated into our<br />

22<br />

|December <strong>2018</strong>


“We go to great lengths to understand<br />

the pain points of our clients and then<br />

embed that insight into configured risk<br />

management solutions.”<br />

— John Herr, CEO<br />

network, more value is added for everyone. Our focus<br />

for the future is to continue nurturing existing client<br />

relations, develop strategic partnerships and accelerate<br />

this global expansion. With these goals, we’re prepared<br />

to grow Avetta’s innovative solutions across the world.<br />

Testimonials from Avetta Clients<br />

“Before Avetta, we calculated a need for six employees,<br />

all working full time, to properly manage our supply<br />

chain. With Avetta, we have one person sitting in that<br />

seat.” – Supply Development & Performance Manager,<br />

Australian Railway Leader<br />

and accommodated our process in their solution to better<br />

satisfy our needs.” – Procurement Specialist,<br />

LafargeHolcim Brazil<br />

“Avetta gives us proactive risk management. We’re able<br />

to leverage the expertise and experience that Avetta<br />

provides based on years of tracking and evaluating<br />

contractors. Avetta also gives us instant data access in a<br />

database we could never develop internally, allowing us<br />

to benchmark against peers and uncover opportunities to<br />

improve.” — Corporate Safety Manager, Huntsman<br />

Because of Avetta and our use of an improvement plan<br />

with our contractors, we were able to demonstrate more<br />

than 30% improvement in just one year for the health<br />

and safety performance of our contractors.” – Bill<br />

Burket, EHS Compliance Contractor, Range Resources<br />

“We evaluated other vendors, possibilities, and<br />

platforms. Avetta really listened to our business needs<br />

December <strong>2018</strong> |<br />

23


SAAS<br />

Can<br />

Create<br />

Business Developments<br />

with Different<br />

Revenue Streams<br />

Revenue Tips<br />

<strong>SaaS</strong> or ‘Software as a Service’ is being used rigorously in current business ventures as it provides<br />

more accuracy and vision to any business project. Interestingly, with this solution, the importance<br />

of installing the hardware devices to run the data and different applications has lost its<br />

importance. It is a very selective section of cloud computing, through which the future business data<br />

collection process can be simpler than ever. <strong>SaaS</strong> is a very profitable genre in the field of futuristic<br />

business ventures, and thus a question may arise about the <strong>SaaS</strong> business, and that is what could be the<br />

revenue stream for such business enterprise, or in general words, the earning process for the <strong>SaaS</strong><br />

business!<br />

Unfortunately some people believe that there are no such good ways of earning revenue for Saas<br />

business and if there are some sources, those are very minor in their conducts. Interestingly, the reality<br />

and the current situation are otherwise, and there are a number of ways in which the <strong>SaaS</strong> business can<br />

earn its revenue. ‘Payment’ to get the software is not the only mode of earning, and the enterpriser of<br />

this business can earn great revenue with multiple options, without stressing out on particular section of<br />

the business venture. Here are some of the solutions:<br />

Set-up Cost and Upsell<br />

A Set-up cost is one of the common ways to earn the revenue and it gives clarity to the providers about<br />

the authenticity of the users and determines the commitment too, thus it is a great way to explore the<br />

minds of the customers and the possible future relationship with the users. On the other hand the set up<br />

earning can actually lead to the upsell market for the <strong>SaaS</strong> providers. It is one of the easiest ways to<br />

enhance the revenue through the existing customers, and it is a great business opportunity, as this way<br />

of earning lessens the dependency of the brand on the pressure of adding up new customers. To<br />

maintain the continuity with the existing customers certain facilities like offering additional storage,<br />

speed, data, bandwidth or the frequency are enlisted as 'services'. Though, this process of earning is<br />

largely dependent on the benefit of the product or the service, along with the need or requirement of the<br />

client.<br />

Affiliate Marketing<br />

It is another great way to boost the earning for the <strong>SaaS</strong> business as, through this process, it becomes a<br />

two-way system to get business, where the users advertise or sell the product. As the process is<br />

26<br />

|December <strong>2018</strong>


earning money, and it is the best way of earning through<br />

the free version users, but not very apt for the paid<br />

customers. As the paid customers already pay a certain<br />

amount, adding advertisements can create a negative<br />

impact on them. So even if the ads are there, they must<br />

be in a way that looks less annoying for the users.<br />

dependent on the users, it is not dependent on any<br />

other external way from the business providers’<br />

side. <strong>The</strong> <strong>SaaS</strong> providers are only responsible to<br />

pay the commission after getting the revenue. So<br />

it is definitely a win-win situation for the <strong>SaaS</strong><br />

providers.<br />

Customer Service and Information Charges<br />

Saas providers are on the verge of adding a new<br />

structure for great revenue, which are customer<br />

service and information charges. As with this<br />

system, the business providers offer to sale some<br />

of the researched information to the clients. It is<br />

not very difficult for the clients to value them by<br />

paying the money as they are getting a great help,<br />

and interestingly it can work for the clients to<br />

cling to the services which can create the path for<br />

more business. Basically, a great customer service<br />

is the key to earn good money and with the<br />

satisfaction of the customers; the process can be<br />

on the loop for a great revenue system.<br />

Advertisement<br />

Advertisements are the most common sector of<br />

API Model<br />

This is rather a complicated but effective method of<br />

earning lucrative revenue. If the <strong>SaaS</strong> can coordinate or<br />

work with other software applications, the importance<br />

of it can rise to a whole new level. This work model can<br />

do magic for some of the users and it can have a great<br />

value or earning in the future. But this great system<br />

comes with certain risks, and the reason is, the amount<br />

of money invested to create and run it. But if the<br />

developers can be assured of its service and the demand<br />

of the customers, it can turn out to be a great moneymaking<br />

option.<br />

Reselling<br />

When some of the <strong>SaaS</strong> is so apt that the potential<br />

customers want to avail it for their business purpose,<br />

the tie-up with the providers or the reselling of the<br />

product can be beneficial form the point of view of the<br />

revenue. This process is known as the White Label<br />

Licensing.<br />

At the end of this discussion, the conclusion is, a better<br />

service can open up new trails for Revenue Streams for<br />

<strong>SaaS</strong> Business. <strong>SaaS</strong> is not a new concept, but the vast<br />

implication is definitely new. So there are a number of<br />

scopes yet to be explored by the developers of this new<br />

business. Thus, the future and the success of <strong>SaaS</strong><br />

business is dependent on exploring various ways for<br />

<strong>SaaS</strong> revenue, and with more innovative ideas for the<br />

revenue, the market of <strong>SaaS</strong> business will be more<br />

strengthened to touch the zenith.<br />

December <strong>2018</strong> |<br />

27


<strong>The</strong><br />

<strong>10</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

saas<br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

Digital Guardian:<br />

Protecting Sensitive Data from Potential Threats<br />

rotecting sensitive data is an ongoing challenge for<br />

Pevery security professionals. <strong>The</strong> challenge grows<br />

each year. Cybercriminals now a days are far better<br />

funded than before, which necessarily means attacks are<br />

much more varied, ranging from those that are very<br />

sophisticated, to those that rely on human weaknesses.<br />

Defending against these attackers requires much more than<br />

purchasing technologies. Successful defense require a<br />

combination of the right technologies, people, and<br />

processes. While some companies can build and maintain<br />

these resources internally, for many others leveraging<br />

external expertise and cloud infrastructure can deliver better<br />

results.<br />

Comprehensive <strong>SaaS</strong> and Cloud-based Data Protection<br />

As organizations adopt the cloud to run their businesses<br />

more efficiently, it is logical that the cloud and Software as<br />

a Service (<strong>SaaS</strong>) can deliver a more efficient data security<br />

platform. Moving from on-premises to <strong>SaaS</strong> delivery model<br />

can pose a transitional challenge at first but once the<br />

customer sees the benefits of a big-data back end<br />

architecture, the transition is much smoother.<br />

Digital Guardian’s Data Protection Platform leverages<br />

<strong>SaaS</strong> to provide data protection in a package that results in<br />

superior security, better economics, and reduced overhead.<br />

Compared to legacy, on-premises infrastructure, this<br />

solution is delivered via its secure cloud and provides the<br />

performance, scalability and cost advantages enterprises<br />

need. With Digital Guardian’s team managing the<br />

infrastructure, security resources of enterprises don’t need<br />

to spend time learning how to configure, manage, and<br />

update applications.<br />

Digital Guardian’s <strong>SaaS</strong> enables enterprises and its teams to<br />

focus more time, energy, and resources on identifying and<br />

mitigating risks to their sensitive data and less time on<br />

acquiring, building and maintaining the infrastructure. This<br />

service leverages the scalability, data visualization and<br />

ease-of-use security analysts need. Centralized reporting in<br />

the cloud removes storage limitations and gives enterprises<br />

the ability to aggregate, analyze and query system, user and<br />

data related events across the network and endpoints over<br />

longer periods of time. This service delivers workspaces<br />

and workflows tailored for the unique needs of CISOs,<br />

InfoSec Analysts, Incident Responders and Threat Hunters.<br />

Digital Guardian’s <strong>SaaS</strong> enables enterprises with big data<br />

security, analytics, and reporting without investing in a big<br />

data infrastructure. Its <strong>SaaS</strong> essentially reduces overhead,<br />

complexity and cost with cloud-based data protection.<br />

Digital Guardian is the first and only solution purpose-built<br />

for data protection from all threats delivered via a <strong>SaaS</strong>. Its<br />

<strong>SaaS</strong> offering includes everything in the subscription –<br />

provisioning and support for all back-end infrastructure,<br />

application monitoring, backups, upgrades, etc. This cuts<br />

costs and eliminates the complexity of patching, updating<br />

and maintaining on premises infrastructure.<br />

Consolidated DLP and EDR<br />

<strong>The</strong> Digital Guardian platform performs across the<br />

corporate network, traditional endpoints, mobile devices<br />

and cloud applications to make it easier to see and stop all<br />

threats to sensitive data. For more than <strong>10</strong> years, it has<br />

enabled data-rich organizations to protect their most<br />

valuable assets with an on premise deployment or an<br />

outsourced managed security program (MSP).<br />

Digital MSP offers data protection as a managed service.<br />

With its consolidated Data Loss Prevention (DLP), and<br />

Endpoint Detection and Response (EDR) or compliance<br />

security experts protects sensitive data of the organizations<br />

from internal and external threats.<br />

Assuring the Integrity of Business Processes<br />

Digital Guardian is a next generation data protection<br />

platform designed to stop data theft. It protects sensitive<br />

data and critical assets from both insider attacks and<br />

external adversaries. Its advanced data protection solutions<br />

and managed services secure sensitive/confidential data and<br />

assure the integrity of business processes.<br />

28<br />

|December <strong>2018</strong>


“<strong>The</strong> Digital Guardian Data<br />

Protection Platform is the only<br />

<strong>SaaS</strong> solution that detects threats<br />

and stops data exfiltration from<br />

both well-meaning and<br />

malicious insiders as well<br />

as external adversaries.”<br />

— Mark Stevens<br />

SVP, Global Services<br />

Digital Guardian’s unique data awareness and<br />

transformative endpoint visibility, combined with<br />

behavioral threat detection and response, enables<br />

enterprises to protect data without slowing the pace of their<br />

businesses.<br />

Proficient Leadership<br />

Mark Stevens, SVP of Global Services at Digital<br />

Guardian is an accomplished, results-driven senior<br />

information technology leader with extensive experience in<br />

managing diverse technology organizations. At Digital<br />

Guardian, Mark is responsible for driving customer success<br />

across professional services, managed services, support and<br />

training. He is known for his high-energy emphasis on<br />

customer success, leadership and teamwork, and his tireless<br />

work ethic.<br />

Throughout his career in software development and<br />

consulting, he has succeeded and established higher<br />

standards by focusing on results and driving excellence<br />

through his efforts and his teams’ performance. With a<br />

distinguished academic record — and work experience in<br />

various developed and developing nations throughout<br />

Europe, Asia, and the Americas — he delivers results as a<br />

true, technology-savvy business leader in the software<br />

industry.<br />

management, project management, business development,<br />

and system architecture design. He is from a distinguished<br />

academic background, including a Master’s degree in<br />

International Economics. He has Strong managerial,<br />

interpersonal, writing and presentation skills.<br />

Prior to Digital Guardian, Mark was Area Services Director<br />

for BMC Software, a $2 billion leader in the business<br />

service management space. Previously, he served as Senior<br />

Director of Professional Services for Progress Software, a<br />

$550 million provider of application infrastructure software<br />

and services. In this role, he managed and directed a team<br />

of 80+ technical field personnel to help drive a $225 million<br />

sales region.<br />

Appreciations of Services<br />

“With Digital Guardian, we can be completely transparent<br />

with our clients about how we handle their data, giving<br />

them peace of mind that their sensitive reservoir data is<br />

fully protected.” - John Barton, CIO, io oil & gas consulting<br />

“With DG’s MSP service, I can rest easy knowing that we<br />

have 24/7 protection and my team’s resources are allocated<br />

effectively.” - Scott Wiggins, CIO, ANDRITZ GROUP<br />

Mark’s key proficiencies include sales, account<br />

December <strong>2018</strong> |<br />

29


saas<br />

<strong>Best</strong> <strong>Performing</strong><br />

<strong>10</strong><br />

<strong>The</strong><br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

Highfive:Meetings Reimagined<br />

<strong>SaaS</strong> has become a common delivery model for many<br />

business applications because of its numerous<br />

benefits in terms of cost and performance. Highfive,<br />

which combines software and hardware into a singular<br />

service, is one of the best performing solution providers<br />

putting its own spin on the <strong>SaaS</strong> playbook.<br />

Joe Manuele is the Chief Executive Officer at Highfive.<br />

Joe joined the company earlier this year amid a period of<br />

rapid growth for the company, which was recently<br />

recognized by Fast Company as one of the “World’s Most<br />

Innovative Companies in Enterprise Software”.<br />

Highfive’s Inception<br />

While enterprises were struggling to figure out how to make<br />

conferencing work for businesses on a broad scale,<br />

Highfive founder Shan Sinha, formerly of Google, saw the<br />

simplicity and reliability of consumer products, and knew<br />

there had to be a better way to make video conferencing<br />

just as easy for the business world. Thus, Highfive was<br />

born.<br />

Highfive was founded with a simple mission: meetings<br />

reimagined. Shan foresaw the open-source technology<br />

WebRTC as the future of communications and shared<br />

content, and made a concerted effort to build a conferencing<br />

system that could be powered on that protocol. WebRTC is<br />

the perfect tool for team collaboration solutions, since it<br />

enables seamless browser-based audio and video calls and<br />

content sharing. CEO Joe Manuele shares this vision.<br />

Together, Shan and Joe have formed a powerful partnership<br />

aimed at making video conferencing ubiquitous in every<br />

meeting room. Improving collaboration through video<br />

communications is now viewed as a must-have for the<br />

business; however, more than 80% of meeting rooms still<br />

do not have video capabilities, and that number rises to<br />

90% when adding small and medium-size huddle rooms.<br />

Reducing IT Headaches<br />

Highfive built the first WebRTC-based conferencing<br />

solution on the market. Highfive’s integrated platform<br />

marries dedicated video conferencing hardware and bornin-the-cloud<br />

software in order to provide a seamless<br />

experience for workers, while also making enterprise-wide<br />

deployment simple for IT administrators. <strong>The</strong> powerful, allin-one<br />

solution delivers a consumer-simple experience with<br />

superior video (4k cameras) and high-fidelity audio that<br />

reduces IT headaches and meets the challenges of today’s<br />

most demanding virtual meetings and collaboration<br />

workspaces. From large enterprises with offices all over the<br />

globe, to startups seeking a better way to communicate<br />

internally, Highfive enables instant collaboration for every<br />

worker at every organization, no matter their size or<br />

location.<br />

Highfive is hosted on Amazon’s AWS hyperscale cloud to<br />

ensure the best quality service and leverages WebRTC to<br />

enable the industry’s first true download-free and one-clickto-join<br />

experience that connects participants from any<br />

combination of physical meeting rooms, devices and<br />

locations.<br />

With this, Highfive is leading the charge as the only end-toend<br />

WebRTC-powered solution on the market. <strong>The</strong> versatile<br />

technology is fully integrated and built into every aspect of<br />

Highfive’s hardware, and by pioneering the shift to<br />

WebRTC, the company has rewritten the playbook for how<br />

cloud-based visual and audio communication is built and<br />

deployed.<br />

Cost Effective <strong>Solution</strong>s<br />

With WebRTC, Highfive calls are crisper and more reliable<br />

than competitors, and consume fewer network resources,<br />

battery, and bandwidth. <strong>The</strong> browser-friendly framework<br />

means no software downloads are necessary for workers,<br />

and that Highfive can run on any type of operating system<br />

for incredible flexibility. <strong>Best</strong> of all for IT administrators,<br />

WebRTC’s browser-based functionality and updates over<br />

the cloud eliminates the need for hardware maintenance and<br />

management with zero compromises to the user-experience.<br />

With WebRTC, Highfive is also able to provide a<br />

comprehensive dial-out experience that eliminates the need<br />

for conference phones, landlines, and VoIP providers.<br />

Pushing the Limits for Larger Impact<br />

For years, the collaboration equipment needed to enable<br />

distributed meetings has been clunky, complicated and<br />

difficult for users and administrators. Highfive puts an end<br />

30<br />

|December <strong>2018</strong>


“Highfive makes video<br />

conferencing insanely easy<br />

for instant, reliable<br />

collaboration for every worker<br />

at every organization, no<br />

matter their size or location.”<br />

— Joe Manuele<br />

CEO<br />

to that with an easy-to-setup, affordable platform that can<br />

serve as the go-to form of office communication for every<br />

conference room, every employee, and every organization.<br />

Highfive’s signature software also combines with helpful<br />

productivity tools because the best work tools are the ones<br />

that play nicely together. This includes integrations with<br />

popular apps like Google Calendar, Outlook, and Slack,<br />

making scheduling or starting a virtual meeting intuitive<br />

and easy no matter what platform users are on.<br />

With innovations like WebRTC and these partnerships with<br />

industry leaders including Dolby, Slack, and Microsoft,<br />

Highfive has pushed the boundaries of what’s possible with<br />

a video conferencing platform. Highfive’s modern solution<br />

allows users to join a video meeting or conference call the<br />

way they want, from the location they want.<br />

Exceptional Audio and Video Quality<br />

Highfive has focused on providing top-tier enterprise<br />

solutions, developing deep partnerships with notable<br />

channel distributors, including Dimension Data, Ingram<br />

Micro, and <strong>Best</strong> Buy for Business, and PC Mall. Channel<br />

partners are a key part of the company’s strategy to deliver<br />

Highfive on a global scale.<br />

Highfive also recently launched its powerful new Premium<br />

meeting room offer, which includes advanced features such<br />

as whiteboard view, intelligent scene framing, dual-screen<br />

support, and digital PTZ (point-to-zoom) with an intuitive<br />

touchscreen control. Highfive has a full partnership with<br />

Dolby Laboratories, the world leader in audio, which has<br />

enabled Highfive to fully integrate Dolby Voice into<br />

Highfive’s conferencing technology. This leads to<br />

exceptional visual and audio call quality, and an<br />

unparalleled user-experience typically reserved for<br />

consumer platforms such as Apple TV.<br />

What they’re saying...<br />

Here’s what some of Highfive’s enterprise customers have<br />

to say about their experience with the conferencing<br />

platform:<br />

“We now have a singular, uncompromised experience no<br />

matter the conference room or user. Highfive is everything a<br />

video conferencing service needs to be right now.”<br />

– Naren Santayana, Sr. Manager, IT at Paperless Post<br />

“Realistically people are usually joining video conferencing<br />

calls remotely, from the airport, from their cell phones, so<br />

we want to make sure that everyone can actively participate<br />

no matter where they’re calling from. Highfive lets us do<br />

that.” – Dave Engberg, CTO, Livongo<br />

Here’s what some industry analysts have to say about<br />

Highfive:<br />

“Highfive checks all the boxes as a truly innovative<br />

conferencing solution that makes it easy for teams at any<br />

type of business to collaborate together, no matter where<br />

they are located. <strong>The</strong> company has shown significant<br />

growth, and is well positioned in the competitive<br />

collaboration market.” – Blair Pleasant, President and<br />

Principal Analyst, BC Strategies<br />

December <strong>2018</strong> |<br />

31


Tech-Know Insights<br />

Minimize Risk of Digital<br />

Transformation<br />

Failure<br />

in place to accomplish a successful and smooth delivery on<br />

Digital Transformation promise, and to avoid loss of money<br />

and prestige. Every kind of transformation project comes<br />

across a certain resistance; a mobile application delivered<br />

with no issues will minimize this resistance.<br />

Better Application through Continuous Testing<br />

Most of our customers in Continuous Software are<br />

switching to agile project delivery in order to rapidly<br />

evaluate and provide for the internal and external demands.<br />

<strong>The</strong> traditional test processes, which are done at the end<br />

phase of a project, remain insufficient for the agile<br />

management. For better quality and a rapid outcome, testing<br />

and development has to be a continuous process of DevOps<br />

course. Thanks to test automation scripts throughout the<br />

whole development process, softwares and applications can<br />

be tested before going through end-user tests with minimum<br />

amount of problems.<br />

Hakan Turgut<br />

Chairman<br />

OPTiiM<br />

ne of the greatest agonies in test automation is the<br />

Otime and effort spent to continuously testing what<br />

has been developed. <strong>The</strong> simpler and the more<br />

straight-forward the mobile applications look to the<br />

customer, the more complex they are in the background. As<br />

the number of of mobile platforms and devices increases,<br />

enterprises need to provide their developers with effective<br />

way to test across the platforms — testing fast, verifying<br />

the code quickly.<br />

Why is it so important? Because continuous digital<br />

transformation is an inevitable part of growing the business.<br />

Often more than 60% of customer interactions happen<br />

through the smartphones. What is the number like at your<br />

business? Anyway, an effective mobile testing needs to be<br />

One of the key trends in the market is the increase of native<br />

application development, which enables the usage of<br />

mobile devices in a broader spectrum. With the increasing<br />

demand towards more complex, stronger functionalities and<br />

interface, the responsive design techniques are outdated. To<br />

provide an optimum result for mobile testing, conducting<br />

the tests with actual devices, a device lab, has a large<br />

importance. <strong>The</strong> problem here is how the manual testers<br />

and test automation systems will share devices. This is<br />

solved by creating a mobile device lab according to<br />

producers, models and operating systems.<br />

Renting a device lab on cloud, uploading your scripts and<br />

running your tests in a parallel execution costs you serious<br />

amount of money. We couldn’t ignore the fact that this<br />

method makes our customers’ apps less profitable every<br />

minute. If you create an actual device lab by purchasing<br />

every kind of smartphones out there, you still ned a web<br />

interface to run all those scenarios and scripts to manage<br />

your mobile device lab.<br />

Continuous Software developed an interface, where you can<br />

run your scripts on different devices with its own cloud<br />

32<br />

|December <strong>2018</strong>


device lab, observe text execution and integrate with source<br />

control systems. You can use it with your own mobile<br />

device server, or you can connect your device to your<br />

mobile lab with client integrations. As a result you’ll be<br />

able to observe your text execution in real time with<br />

detailed results, clickable stack trace exceptions and<br />

screenshots, and see how much of the resources (CPU,<br />

Memory, System Logs) your app consumes. No matter<br />

which language your scripts were written or no matter<br />

which tool was used to write them, by integrating with open<br />

source automation servers this interface allows you to<br />

include mobile testing to your continuous DevOps process.<br />

Continuous Software<br />

Our first business line is application testing. Today we offer<br />

a wide range of services such as Manual Sourcing, Test<br />

Automation, Performance Testing, Security Testing, Service<br />

and Network Virtualization and Mobile Application Testing<br />

and Mobile Device Lab Management. Our philosophy lies<br />

on the successful implementation of test automation<br />

frameworks, enabling the rapid creation of test automation<br />

scripts that are stable and easily maintainable. Our scalable<br />

test automation framework optimizes every level of<br />

application from network to code- speeding up he execution<br />

and reducing test maintenance.<br />

Our success comes from working together with<br />

organizations to optimize every level of application- from<br />

the network to the code. We have solved the complexities of<br />

software testing through our unique solutions and helped a<br />

multitude of enterprises in accomplishing desired results.<br />

We believe our Mobile Device Lab will be a game changer<br />

in the industry.<br />

Case studies<br />

One of Top 5 Banks in Turkey<br />

This bank has decided to make a transformation project<br />

with Mckenzie. Part of the transformation project they<br />

found out that one of the biggest bottleneck is Software<br />

testing. As they were planning to use Agile project<br />

management approach within this initiative; testing was<br />

becoming even more critical for the success of the project.<br />

That is why they have decided to implement Test<br />

Improvement Project. <strong>The</strong>y have identified 5 areas and<br />

Continuous Software has been involved in all these five<br />

workgroups which are Functional Test Automation,<br />

Performance/Load Testing, Service Virtualization, Test<br />

Environment Management and Test Data Management. <strong>The</strong><br />

project scope covered core banking, alternative channels,<br />

international banking and credit cards application suites,<br />

they all are in-house developed application based on Java,<br />

.NET and IBM Mainframe. This was a teamwork, which we<br />

have worked together with the bank’s testing team.<br />

Development team has also participated to the project when<br />

it was needed. We have identified sample applications,<br />

December <strong>2018</strong> |<br />

designed processes, decided on technologies that will be<br />

used and finally implemented the best practice within<br />

sample applications to prove the solution. We have guided<br />

the bank’s team and prepared documentation for them to<br />

continue after project has been finalized. During the project<br />

we have used HPE UFT, HPE Loadrunner, IBM Service<br />

Virtualization, CA Test Data Management and HPE Codar<br />

and OO solutions for respective areas.<br />

One of the Top <strong>10</strong> International Banks<br />

Entered to Turkey by acquiring an old bank, which was not<br />

able to invest in IT for a long time. After the acquisition,<br />

they have been audited by BDDK (Banking Regulation<br />

Authority) and BDDK gave them a deadline to resolve their<br />

compliance issues. Within a very limited timeframe to<br />

implement an end to end automated Devops process which<br />

starts from demand collection till deployment of the<br />

applications to production environment. <strong>The</strong> solution had to<br />

be fully automated, no human interaction other than<br />

development of the application and be traceable on each<br />

level of the process. Continuous Software delivered end-toend<br />

DevOps project to make sure to have a complete<br />

process from demand to production deployment. Created<br />

five different pipelines for core baking (oracle forms),<br />

alternative channels (java), credit cards (.NET) and ATMs<br />

(.NET). Jenkins, SVN, Nexus, HPE Codar, HPE ALM,<br />

HPE UFT, HP PM, HP SM are implemented in project<br />

scope. Thanks to Continuous Software, this bank passed the<br />

audit successfully and avoided to pay a big amount of<br />

penalty.<br />

Management<br />

Levent Ozalp is a serial entrepreneur and the Founder and<br />

CEO of OPTiiM. He created 3 startups in Turkey, 1 in<br />

Ireland and 1 in UK from military tech to system<br />

integration. Having launched Continuous Software now<br />

boasts <strong>10</strong>0+ employees and customers all over Turkey,<br />

Middle East, North Africa and Europe.<br />

Hakan Turgut is the Continuous Software Chairman. His 30<br />

years career span took him to executive positions in IBM,<br />

CA and Nortel. He brings maturity and wisdom to the team.<br />

About the Author<br />

Levent Ozalp is a serial entrepreneur. He created 3 startups<br />

in Turkey, 1 in Ireland and 1 in UK from military tech to<br />

system integration. Having launched OPTiiM now boasts<br />

<strong>10</strong>0+ employees and customers all over Turkey, Middle<br />

East, North Africa and Europe.<br />

Hakan Turgut is the OPTiiM Chairman. His 30 years<br />

career span took him to executive positions in IBM, CA and<br />

Nortel. He brings maturity and wisdom to the team.<br />

33


saas<br />

<strong>Best</strong> <strong>Performing</strong><br />

<strong>10</strong><br />

<strong>The</strong><br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

MobiLock:<br />

Driving Simplicity and Innovation<br />

in Mobile Device Management<br />

Companies globally are preferring simple yet<br />

feature-rich <strong>SaaS</strong> applications to stay ahead of the<br />

technological curve and this gave ProMobi<br />

Technologies, a promising B2B <strong>SaaS</strong> provider, an<br />

opportunity to build MobiLock - a scalable and intuitive<br />

solution that helps companies to implement Device<br />

Management strategy with minimum IT Expertise.<br />

In an interview with Insights Success, Harishankar<br />

Kannan, the Co-founder and CEO, and Arnab<br />

Chakraborty, Co-founder and CTO have shared some of<br />

their insights behind setting a benchmark in the industry.<br />

Give a brief overview of the company, its solutions, and<br />

services.<br />

ProMobi was founded in 2014 as an outsourced product<br />

development company, building software for SMBs. But<br />

the reason behind our existence is to build world-class <strong>SaaS</strong><br />

products from India, for the world. For that to happen, we<br />

first needed to be cash-flow positive before venturing out to<br />

product-building. Later in 2014, we built our first B2B <strong>SaaS</strong><br />

product called MobiLock that we launched in January 2015.<br />

Today, we are a leading provider of Mobile Device<br />

Management <strong>Solution</strong> under the brand MobiLock Pro,<br />

which allows organizations of any size, be it a start-up, or a<br />

Fortune 500, to manage their Android, iOS and Windows<br />

devices from the cloud.<br />

How do you diversify <strong>SaaS</strong> <strong>Solution</strong>s so that it will<br />

benefit your customers?<br />

We have divided the product into core solutions and a<br />

bunch of add-ons, depending on the company’s<br />

requirements. <strong>The</strong> entry barrier to understand, use and buy<br />

the product has been kept extremely low. Any company can<br />

start using the core solutions and can opt to select the addons<br />

depending on its requirements, budget, and usage. Our<br />

top-notch support ensures that our customers succeed in<br />

using the product with ease and efficiency.<br />

Describe the experiences, achievements or lessons learnt<br />

that have shaped the journey of the company.<br />

As a product development company, we gathered<br />

experiences and lessons by trying our hands at all functions<br />

and working closely with customers to make them<br />

successful in using a Mobile Device Management (MDM)<br />

<strong>Solution</strong>. We shaped the product keeping the customer<br />

problems in sight and went on to provide a specific value<br />

for company-owned devices, before branching out to a fullblown<br />

MDM.<br />

An early implementation of Customer Support function in<br />

the form of a live chat allowed us to resolve our customer<br />

queries at a much faster rate. In terms of achievements, we<br />

have grown 300% YoY since the launch of the product and<br />

bootstrapping kept us focused on our customers. We can<br />

clearly see now that India can become a B2B <strong>SaaS</strong> powerhouse<br />

by leveraging the tech talent around while identifying<br />

the many white-spaces in the Industry to provide awesome<br />

solutions.<br />

How does the company contribute towards making the<br />

industry better?<br />

<strong>The</strong> sector we entered is a crowded space where numerous<br />

providers are struggling to carve their own niche. And that’s<br />

why we value innovation and improvisation and look at it<br />

as the most important differentiator. This also influences the<br />

industry to stay competitive focusing on customer service<br />

and experience. In 2019 we will take baby-steps from our<br />

side to indulge with the B2B <strong>SaaS</strong> community of India to<br />

help and seek help as and when/where necessary!<br />

Give a detailed explanation regarding the Co-founders’<br />

influence towards the industry and the company?<br />

Being the two co-founders of the company, me and Arnab<br />

Chakraborty always had the vision to solve real-world<br />

problems faced by organizations. This vision drives the<br />

team to build or add features to our product that will solve<br />

the pain points of our customers.<br />

36<br />

|December <strong>2018</strong>


“We at MobiLock want<br />

to ensure that you manage<br />

your endpoints with<br />

almost zero IT experience.”<br />

— Harishankar Kannan<br />

Co-founder & CEO<br />

When we came together through ProMobi, we set<br />

equilibrium as I looked at the business side of things and<br />

Arnab chose to lead the technical and design front. Our<br />

impact is gradual and consistent. We encouraged and<br />

embraced the idea of Bootstrapping as we sent out a<br />

message to B2B <strong>SaaS</strong> companies that it is possible without<br />

getting external fund!<br />

We are finding the white spaces in this field and are trying<br />

to redefine the way MDM is seen at this moment.<br />

Where does MobiLock see itself in the long run and<br />

what are its future goals?<br />

Oh, we would love to do an IPO! <strong>The</strong> journey so far has<br />

been good, and we are going from strength to strength. We<br />

want to continue the growth momentum and all the learning<br />

we are accumulating along with the positive changes in the<br />

industry. Going further we want to be a significant player in<br />

this sector for not only Unified Endpoint Management but<br />

also for all the supporting ancillary segments.<br />

Considering the rising number of <strong>SaaS</strong> <strong>Solution</strong><br />

providers, how does MobiLock stand out from its<br />

competitors?<br />

process will not take more than 15 minutes.<br />

We are seeking our place at the top and this can be done<br />

only through innovation on to the product, on to the<br />

segment and on to the industry. We are planning to build<br />

meaningful features in our product by leveraging AI,<br />

Machine Learning and Blockchain technologies. We hope<br />

to move away from being just another player in this<br />

segment to being a trendsetter!<br />

Client Testimonials<br />

MobiLock is a great product and the support available has<br />

been exceptional. <strong>The</strong> dashboard is really simple to use, and<br />

with easy account management and set up for devices, it’s<br />

been a great product to use. - Claire Bell (Listening Books,<br />

UK)<br />

Great support; the support team is always very helpful to<br />

answer questions to help. I love the Dashboard, Enterprise,<br />

upgrading our APK’s, looking at all of our devices, keeps it<br />

all locked down <strong>10</strong>0%. Great company and people to deal<br />

with. - Rich Aldrich (UNIT Innovations, USA).<br />

We make it real simple for them to start using our solution<br />

and the platforms. One can easily sign up and start using the<br />

dashboards with a bunch of help-guides and the entire<br />

December <strong>2018</strong> |<br />

37


<strong>The</strong><br />

<strong>10</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

saas<br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

PROMIS@Service:<br />

Offering Exemplary Multifunctional Performance Enabling <strong>Solution</strong>s<br />

PROMIS@Service is an innovative high tech<br />

company whose mission is to support organizations<br />

in private and public sectors, to be better on their<br />

way to continual improvement towards excellence, by being<br />

compliant with the demanding requests of regulators and<br />

standards, by enabling integrated business management for<br />

compliance and governance in an SME, association,<br />

institution or corporation. <strong>The</strong> company’s multinational and<br />

multi-disciplinary team, reflects the demands of the<br />

heterogeneous SME market and the SMEs’ need to enter<br />

international markets. It asserts to nurture a culture and<br />

approach embracing interdisciplinary teamwork,<br />

multilingualism and the capability to understand and<br />

respect sectoral and national differences, while striving to<br />

integrate commonalities at international level. <strong>The</strong> company<br />

relies on an experienced professional management team<br />

with direct and hands-on knowledge of the compliance<br />

projects, as well as extensive experience in working with<br />

SMEs, applied research, technology transfer and<br />

international strategic marketing skills.<br />

An Impeccable e-Platform<br />

PROMIS@Service is a spin-off of well administered<br />

research and innovation co-funded by the European<br />

Commission and selected private investors that resulted in<br />

the Business Enabling Open Innovation e-Platform,<br />

®<br />

PROMIS .<br />

®<br />

PROMIS is a multilingual, multi-country and multi-client<br />

Software-as-a-Service and Intranet e-Platform of interactive<br />

services, enabling small organisations and international<br />

corporations to cut their budgets for compliance<br />

management by half, decreasing the compliance risks<br />

dramatically. It is an e-Platform that organizes and tailors<br />

integrated process management, legislation, online<br />

communication, learning and training and helps to capture,<br />

structure and interlink all relevant information in an<br />

organization. In addition, it supports knowledge structuring<br />

and sharing, online collaboration and communication,<br />

community building of experts, eMentoring and the<br />

generation of new services out of the knowledge and<br />

content available in an organization.<br />

<strong>The</strong> <strong>Solution</strong>s offered by the company focus on various<br />

purposes including structuring and sharing individual and<br />

institutional knowledge in multiple languages,<br />

collaborating, communicating and working interactively<br />

online in the mother tongue while being understood<br />

internationally, generating new services out of the content<br />

and knowledge existing in an organization, keeping<br />

transparency and order in an organisation through an<br />

integrated management system that supports evidencebased<br />

compliance and faster decision making which<br />

conforms to norms and other legal requirements.<br />

Comprehensive Leadership<br />

Caterina Berbenni-Rehm is the Founder and CEO of<br />

PROMIS@Service. She started her marketing career at<br />

FERRERO OHG, Germany followed by the responsible<br />

direction of a cultural exchange’s organisation with 153<br />

people. She was the CEO of FUTUREtec for 14 years,<br />

leading an interdisciplinary team of experts in the fields of<br />

ICT, knowledge transfer from research to SMEs, rollout<br />

plans and project management.<br />

Caterina is a recognised thought leader and keynote speaker<br />

at international conferences and has been the co-founder of<br />

the ‘European Entrepreneurial Regions Initiative’ taken up<br />

by the Committee of the Regions. She is the former Vice-<br />

Chair of the EC Commission’s High-level Advisory Group<br />

DG RES for SMEs, member of the Ethical Review and an<br />

Advisory member of AI& Society “Artificial Intelligence &<br />

Society” Springer Eds. Caterina holds a PhD in modern<br />

Philology.<br />

Knowledge is Capital<br />

PROMIS@Service has learnt so many things in its<br />

professional tenure. It believes that knowledge is capital<br />

and a most important asset for the organization. Hence it<br />

must be structured and channelized effectively at all levels.<br />

According to the company, communities of knowledge<br />

develop ideally when the source of knowledge is respected<br />

and the tools acknowledge the owners of the data and<br />

content. <strong>The</strong> knowledge providers are well versed with the<br />

needs of their clients. <strong>The</strong>refore it is crucial to offer tools<br />

and services that support the interaction and collaboration<br />

among them.<br />

According to PROMIS@Service, entering into any type of<br />

organization is a challenge if the e-Platform does not<br />

38<br />

|December <strong>2018</strong>


®<br />

“PROMIS - Integrated<br />

Compliance through<br />

Knowledge intensive<br />

Services and eLearning”<br />

— Caterina Berbenni-Rehm<br />

Founder & CEO<br />

involve and values all existing tools, and also does not<br />

reuse the data and information already available in the<br />

organization. It was a challenging and a long term endeavor<br />

for the company to develop such disruptive innovation<br />

which would not have been possible without the support of<br />

the European Commission and the EU Parliament.<br />

‘ALL in One’ Approach<br />

PROMIS@Service offers the cutting-edge e-Platform in the<br />

domain of integrated compliance and governance with a<br />

comprehensive ‘all-in-one’ approach in 9 languages<br />

(content included) and integrated human- and machine<br />

translation technologies, which at present is second to none.<br />

Software programs such as CRM and ERPs are strongly<br />

®<br />

synergetic to PROMIS . SAP, Tenaxia, Intelex, Enablon,<br />

and others are both partial competitors and synergetic<br />

partners.<br />

Aspiring Market Leadership<br />

PROMIS@Service aims to be at top as the recognized<br />

leader in providing SMEs and corporates with a new kind<br />

of multilingual knowledge management and integrated<br />

compliance- and governance-based business enabling e-<br />

Platform of interactive services at international level. To<br />

achieve this, it is intended to bring the work on<br />

‘Terminology Policy’ to OASIS (www.oasis-open.org) for<br />

the final phase international standardization. More than 20<br />

years working relations with the European Commission and<br />

related institutions has enriched PROMIS@Service with<br />

interdisciplinary people and expertise concerning not only<br />

funding, as well as technology & knowledge transfer of<br />

R&D projects’ results, but most important, new business<br />

models, pre-competitive deployment, and rollout of<br />

innovative research results and industrial projects. Such<br />

experience is highly valuable for companies striving for the<br />

wish to remain at the forefront of innovation.<br />

Reflection of Excellence<br />

®<br />

“I can only congratulate you on a solution like PROMIS ,<br />

which –in the long run – stands to allow both industry and<br />

public bodies to save billions of Euros through highest<br />

efficiency !<br />

– Rainer Tielsch, Prof. h.c. Dr. rer. sec., Dipl.-Psych<br />

“Being responsible for the supply of medical materials,<br />

I have always looked for a tool that could help me in a<br />

flexible way during my work, adapted to my needs, as well<br />

as to those of our organization, i.e. the growing need to<br />

comply with the ISO standards, the new GDPR standards<br />

®<br />

and Health and Safety at Work. With PROMIS I have<br />

reached a point of excellent management of everything that<br />

is under my responsibility, I have seen that nurses and<br />

doctors are satisfied with the simplicity of the management<br />

®<br />

system and, above all, I am pleased that PROMIS follows<br />

and meets all my needs to be at the service of AVIS and the<br />

blood donors.”<br />

– Vanghelis Spiridon, Technical Coordinator, AVIS Milano,<br />

Italy<br />

.<br />

December <strong>2018</strong> |<br />

39


Tech-Trend<br />

EMBEDDED<br />

SYSTEMS<br />

ARE<br />

GAINING<br />

POPULARITY<br />

ACROSS ALL DOMAINS<br />

n today’s emerging world,<br />

Isystems have bought an ease of<br />

work due to its inherent<br />

advancements and features. <strong>The</strong><br />

embedded system is one of the most<br />

imperative subjects in the digital<br />

world. Thinking about technology,<br />

daily lifestyle essential devices like<br />

mobile phones, tablets and laptops<br />

come to our mind, but the internal<br />

features is not known to most of us.<br />

<strong>The</strong> presence of these devices is<br />

almost inevitable in all facades of the<br />

human endeavor. In order to<br />

understand more about the operations,<br />

functions and features of embedded<br />

systems, it is defined here ahead.<br />

Embedded Systems -It is an electronic<br />

system incorporating hardware<br />

integrated circuit with software<br />

programming techniques for<br />

delivering various projects solutions.<br />

<strong>The</strong> main advantage of using an<br />

embedded system is it helps to reduce<br />

the complexity of the circuits which<br />

becomes expedient. It also offers a<br />

cost effective and an appropriate size<br />

which is suitable for the system. This<br />

electronic system can perform single<br />

or multiple tasks based on the<br />

application. An embedded system<br />

consist of hardware such as power<br />

supply kit, central processing unit,<br />

memory devices, timers, output<br />

circuits, serial communication ports<br />

and system application specific circuit<br />

components and circuits.<br />

Types of Embedded Systems<br />

<strong>The</strong> Embedded systems are classified<br />

into categories such as<br />

· Based on its performance and<br />

functional requirements<br />

· Performance of the<br />

Microcontroller<br />

<strong>The</strong> category- based on its<br />

performance and functional<br />

requirements are classified into four<br />

types that are Stand alone, Real time,<br />

Networked, and Mobile embedded<br />

systems. Further, the categoryperformance<br />

of the microcontroller is<br />

classified into three types that are<br />

small scale, medium scale and<br />

sophisticated embedded systems.<br />

An Excellent Application Provider<br />

<strong>The</strong> embedded systems are highly<br />

applicable as it is a special-purpose<br />

system due to its unique<br />

characteristics. It is used in a<br />

diversified area of things as its<br />

components and functions of<br />

hardware and software are different<br />

for each system. It is applicable in<br />

areas like communication, space,<br />

transportation, robotic systems, and<br />

home appliances and many more.<br />

40<br />

|December <strong>2018</strong>


Real Time Applications of Embedded<br />

Systems<br />

As it has a vast variety of application<br />

domains it differs from high expense<br />

to low, consumer electronics to<br />

industrial equipment, academic<br />

equipment to entertainment devices<br />

and from weapons to medical<br />

instruments and aerospace control<br />

systems. Here goes some of the<br />

categories embedded systems are<br />

used:<br />

Ø Consumer electronics- Mobile<br />

phones, videogame consoles,<br />

digital camera<br />

Ø Household appliances- Washing<br />

machines, microwave ovens,<br />

refrigerators<br />

Ø Medical Equipment- CT Scanners,<br />

December <strong>2018</strong> |<br />

heartbeat monitors,<br />

electrocardiogram<br />

Ø Automobiles- Antilock braking<br />

systems, air-conditioner controls,<br />

electronic fuel injection systems<br />

Ø Industrial Applications- Assembly<br />

lines, multiple parameter<br />

monitoring systems, data collection<br />

systems<br />

Ø Aerospace- Navigation systems,<br />

guidance systems, GPS<br />

Ø Communications- Routers,<br />

network hubs, satellite phones<br />

Progression of Embedded Systems<br />

over the Decade<br />

With changing times, inventions have<br />

become a routine in the world of<br />

technology; the embedded systems<br />

have also undergone some salient<br />

modifications. In the existing times,<br />

the embedded technologies are<br />

responsible for the intellectual<br />

capabilities of utmost modern devices,<br />

for both consumers as well as<br />

industrial. To present this in a simpler<br />

manner, the embedded systems not<br />

just control the lifestyle devices like<br />

microwaves, smartphones, tablets,<br />

and other consumer electronics but<br />

also directs the telecommunication<br />

systems, submarines, ATMs, and<br />

many more.<br />

<strong>The</strong> upper echelons in the field of<br />

embedded technologies have created<br />

some innovative technologies over the<br />

last decade which is highly admired.<br />

Multi-core processors, virtualization,<br />

the expansion of devices with<br />

improved security requirements,<br />

64-bit processors and new chip<br />

manufacturing processes are some of<br />

the innovative achievements.<br />

41


Embracing such innovative technologies addresses the scale of the market and the number of its players which<br />

include companies like semiconductor suppliers, system software development, and mechanical components<br />

suppliers, system software development companies, and mechanical components suppliers. <strong>The</strong> embedded systems<br />

market leaders include national and international renowned companies.<br />

Advancing with Multifunctional Features<br />

With the advent of multi-functional engineering, the next age of wireless communication systems is encouraging a<br />

new level of technology integration. Incorporating effective measures like progressive data rates, great connectivity<br />

for systems such as the Internet of Things (IoT), less power consumption, and other striving goals can be achieved by<br />

joining advanced digital, RF, and antenna technologies.<br />

An embedded system which performs multiple applications is known as a multi-mode embedded system as it<br />

dynamically recomposes the system functionality. Moreover, an embedded system which additionally assists<br />

multiple tasks to be executed in a mode is known as a multi-mode multi-task embedded system. <strong>The</strong> multi-material<br />

additive manufacturing processes offer the potential for multi-functional parts to be manufactured in a single<br />

procedure. To utilize the potential benefits of the developing technology, analysis, new designs, and optimization<br />

methods are needed. Such methods are facilitated in the optimization of a multifunctional part by pairing both the<br />

structural design aspects and system. An application development platform known as Multifunctional Embedded<br />

Application Platform (MEAP) is used to create customized applications.<br />

Trends to Watch<br />

Developers should constantly keep an eye on the trends and make appropriate use of the latest advances in<br />

techniques and technologies. Some of the trends include Internet of Things (IoT), processor technology, storage,<br />

artificial intelligence and, virtual and augmented reality. Also, there are several trends like embedded security, realtime<br />

visualization; cloud connectivity and Bluetooth mesh networking, low power consumption and optimization<br />

that will help developers working with microcontroller-based solutions.<br />

Elevating with Time<br />

Over the years, embedded systems have come a long way and contributed to every aspect of the industrial sector. All<br />

the devices or appliances used in our daily lives are designed in such a way that can be used without creating<br />

difficulties using the embedded systems. Taking this into account, in coming times every object around will consist<br />

of a either a small processor or sensor embedded within itself. Even though it is invisible to the naked eye it still<br />

connects with multiple other devices to make the lives more allied and accessible than ever before. Using embedded<br />

systems, wonders like driverless cars, fully automated factories, adaptive home appliances and many more devices<br />

have successfully been created.<br />

In the upcoming times, the embedded systems are looking forward to evolve with technologies that will assist large<br />

data storage dimensions, faster communication and highly linked connections among the devices.<br />

42<br />

|December <strong>2018</strong>


SpiraLinks Corporation:<br />

<strong>The</strong><br />

<strong>10</strong><br />

<strong>Best</strong> <strong>Performing</strong><br />

saas<br />

<strong>Solution</strong> <strong>Providers</strong> <strong>2018</strong><br />

Redefining Management Processes since Inception<br />

Founded in 1993, a woman-owned company,<br />

SpiraLinks Corporation specializes in<br />

designing, implementing, and supporting webenabled<br />

application projects; the company has a record<br />

of on-time, on-budget delivery that meets client<br />

requirements and specifications. In the past <strong>10</strong> years<br />

Spiralinks has elevated its flagship product the<br />

®<br />

FocalReview Total Rewards software suite to the cloud,<br />

while strengthening on-premise clients and<br />

implementations.<br />

<strong>The</strong> organization has designed, installed and hosted<br />

secure web-based systems for marketing, human<br />

resources, compensation and finance teams for more than<br />

20 years. With this deep understanding the company<br />

offers a compensation and performance management<br />

®<br />

planning suite, FocalReview . It can be tailored to what<br />

works for a particular business, and is a proven leader in<br />

compensation management for companies in the US,<br />

Europe, and beyond.<br />

Adding Value and Planning Ahead<br />

®<br />

SpiraLinks can implement the FocalReview product for<br />

any client in the cloud or on-premise. It is the same code<br />

base. <strong>The</strong> organization releases new updates twice a year<br />

in order to keep up with the industry mandates, apply<br />

new business features, and take advantage of new<br />

technical solutions to improve the software - and stay<br />

relevant in the market. <strong>SaaS</strong> powered systems allow<br />

SpiraLinks to support clients better, and reply to<br />

questions faster.<br />

®<br />

FocalReview , SpiraLinks’ flagship tool, helps its clients<br />

to manage their compensation planning and performance<br />

®<br />

processes more efficiently. With FocalReview , now<br />

clients can manage salary, bonus, and stock plans on<br />

different timetables for different employee populations –<br />

in multiple currencies and languages. Thanks to the<br />

groundbreaking product, now HR teams can budget,<br />

recommend, analyze, and approve changes in all forms<br />

and phases of compensation, even if multiple<br />

management organizations are responsible for input and<br />

review – either on-premise or securely in the cloud.<br />

In general, the HR business unit often has a limited<br />

budget and a short time frame for software<br />

®<br />

implementations. <strong>The</strong> FocalReview product can address<br />

both these hurdles. Clients ranging from <strong>10</strong>0 employees<br />

to 3000 employees have implemented in 4-8 weeks.<br />

Spiralinks’ longest implementation took around 6<br />

months - and it was a multi-national, Multi-currency<br />

corporaton of more than 300,000 employees!<br />

According to the organization, some key lessons are to<br />

plan ahead, map your data, and set expectations on input,<br />

process, and reporting. A train-the-trainer approach by<br />

the company helps the clients to take control faster, and<br />

rely less on the vendor. Spiralinks believes this is better<br />

strategy; because the faster a client becomes comfortable<br />

with the system, the can really discover the software’s<br />

capabilities.<br />

Leading from the Front<br />

SpiraLinks’ founders focused on the beauty of quick<br />

delivery that the World Wide Web provided over<br />

traditional Information Technology implementation<br />

projects. Early on and expanding on their experience in<br />

HR and Administrative Systems they developed custom<br />

solutions. About <strong>10</strong> years ago SpiraLinks created the<br />

®<br />

FocalReview product that could be scaled in both<br />

functionality and client size. After the death of a key<br />

founder back in 2013, Julie Southern, Co-founder<br />

became CEO of Spiralinks and led the company to it<br />

next level. She achieved this by moving the software into<br />

44<br />

|December <strong>2018</strong>


“SpiraLinks improves<br />

management processes.<br />

From project planning to<br />

compensationmanagement<br />

to performance assessment,<br />

we've got you covered.”<br />

— Julie Southern<br />

Co-founder & CEO<br />

the Cloud as well as making the tool <strong>10</strong>0 % configurable<br />

- avoiding custom charges to the client. This makes an<br />

easily supported implementation, while giving flexibility<br />

to address all vertical businesses – and a more affordable<br />

solution to their clients.<br />

Pushing Boundaries<br />

When it comes to standing out amongst the crowd,<br />

Spiralinks believes that it stands out in three ways;<br />

Ÿ <strong>The</strong> organization has a straight forward pricing, with<br />

no hidden fees.<br />

Ÿ Thanks to the configurability, Spiralinks can scale<br />

from medium to large implementations, with little<br />

effort.<br />

Ÿ Spiralinks’ exceptional customer service also plays a<br />

vital role when it comes to standing out.<br />

the software costs - something unheard of with their<br />

competitors, as well as in the IT industry.<br />

Ready for the Future<br />

SpiraLinks is the leader in sophisticated Total Rewards<br />

software that is multi lingual, multi-currency and an<br />

ideal add on to any HRIS or HCM that does not have the<br />

depth in compensation planning and performance<br />

®<br />

management. SpiraLinks’ FocalReview is best of breed,<br />

but can work very well with other best of breed software<br />

- providing a bespoke solution to each client. <strong>The</strong><br />

company envisions continuing adding more value for<br />

money thru features in its flagship product and lead the<br />

industry with its distinctive solutions.<br />

<strong>The</strong> organization’s philosophy is to make its software<br />

easy to use and administer by making key business logic<br />

configurable. This allows a flexible and focused software<br />

solution for each HR cycle. Spiralinks want to sell great<br />

software at a fair price; not sell software to sell<br />

implementation teams. <strong>The</strong> company proudly mentions<br />

®<br />

implementation costs for FocalReview are a fraction of<br />

December <strong>2018</strong> |<br />

45


Leadership Viewpoint<br />

Challenges in<br />

Cloud Computing<br />

<strong>The</strong> Clouds keep rolling in for enterprises. In the<br />

<strong>2018</strong> State of the Cloud Survey performed by<br />

RightScale, they found that 96% of respondents<br />

now use the public, private, hybrid, or a mix of cloud<br />

computing models. To add some additional complexity to<br />

the mix, from the same survey, organizations are already<br />

running applications in 3.1 clouds and experimenting with<br />

1.7 more for a total of 4.8 clouds.<br />

Businesses report the key advantages of moving workloads<br />

to the Cloud are flexibility, agility, easy access to<br />

information, and cost savings. All of these great advantages<br />

though come with a price. Just like any migration project,<br />

there are a lot of moving pieces and a lot of places a<br />

company can run into issues.<br />

<strong>The</strong>re are really three silos of challenges that both cloud<br />

migrations and operating in the Cloud fall into.<br />

1 Planning – Without a well thought out plan, your<br />

migration is destined to have a rocky road to operational<br />

readiness.<br />

2 Risk Mitigation – It is key to understand all the risks,<br />

technology and business, that moving and operating in<br />

the Cloud creates. Adding risk mitigation to your initial<br />

plan will help ease the transition and make a surprise<br />

free environment when services go into production in<br />

the Cloud.<br />

3 Governance (Cost and Security) – <strong>The</strong> ease of use,<br />

agility, and elasticity of the Cloud are great benefits, but,<br />

they can also lead to runaway costs and a lack of<br />

adherence to security best practices.<br />

At CCSI we break the migration and operation in the Cloud<br />

into 5 key areas.<br />

1 Discovery<br />

It is a critical start with a full understanding of what<br />

exists in the environment today. All applications,<br />

services, and supporting infrastructure should be<br />

inventoried and documented. This will ensure nothing<br />

gets left behind and that there is a clear understanding of<br />

the current steady state infrastructure.<br />

2 Assessment<br />

Once a complete inventory is created, each application<br />

and service can be evaluated to determine if it should be<br />

moved to the Cloud. If it is to move, is it best suited for<br />

public, private, or hybrid deployment or would it be<br />

better to move to a <strong>SaaS</strong> (Software as a Service)<br />

solution. Perhaps it can be decommissioned because<br />

there are duplicate services, or it is not being used<br />

anymore. It may also be determined that the application<br />

or service is not a good target to move. Perhaps it is a<br />

legacy application that can’t support more modern<br />

infrastructures.<br />

This is also a good time to start reviewing Cloud service<br />

providers that may fit the requirements of your<br />

applications, your infrastructure, and your budget.<br />

3 Migration Planning<br />

Now that we know what we are moving and where it is<br />

moving, we can start to put together a plan. During the<br />

migration planning phase workloads are prioritized for<br />

the order they are going to be moved, a budget is put<br />

together, a business case is made for each workload that<br />

is to be moved, and pilot migrations are performed<br />

where further design, performance, or reliability testing<br />

is needed. Once this stage is complete, a full migration<br />

roadmap along with buy in from all the interested<br />

parties within the organization should be secured.<br />

4 Migration and Testing<br />

Once a workload is migrated, full testing should take<br />

place. Testing for performance, load, security, resiliency<br />

and reliability should be performed. This is one of the<br />

most critical steps. It is much easier to mitigate issues<br />

BEFORE going into production.<br />

5 Go Live<br />

This is probably the shortest but scariest part of the<br />

process. After all the hard work, the plug is pulled on<br />

the original system and the new system in the Cloud<br />

goes live. All support processes should be transitioned<br />

to support the new cloud infrastructure and all<br />

documentation should be updated. After any issues are<br />

46<br />

|December <strong>2018</strong>


About the Author<br />

Joe Goldberg is the Senior<br />

Cloud Program Manager at<br />

CCSI. Over the past 15+ years,<br />

Joe has helped companies to<br />

design, build out, and optimize<br />

their network and data center<br />

infrastructure. Joe is also ITIL<br />

certified. Joe can be contacted<br />

via Twitter handle<br />

@DevOps_Dad or by email<br />

jgoldberg@ccsinet.com.<br />

Joe Goldberg<br />

Cloud Program Manager<br />

CCSI<br />

ironed out, a post migration review is<br />

always valuable to see if there are any ways to<br />

improve the migration process for the next workload.<br />

Now that your organization is officially “in the Cloud”, the<br />

challenge of governance begins. For effective cost control<br />

in cloud computing services, it is important to understand<br />

the different factors that impact an organization’s cost.<br />

Cloud cost management tools should be used to help<br />

discover the source of these inefficiencies. Unplanned costs<br />

are often due to a lack of visibility of current consumption<br />

and past trends. When organizations used on premise<br />

infrastructure, they financed it with fixed upfront CAPEX<br />

investments. Cloud consumption is an OPEX subscription<br />

model based on utilization. A shift in the approach to<br />

operational management is now needed. Optimizing for<br />

cost is as important as optimizing for performance.<br />

Cloud-based governance tools can track usage and costs<br />

then alert administrators when costs are greater than<br />

budgeted. <strong>The</strong>se same tools can be used to ensure corporate<br />

security policies are being applied to all workloads and that<br />

best practice security frameworks like Center for Internet<br />

Security (CIS) are being applied.<br />

models deliver the best results and<br />

have adequate planning in<br />

place - but it’s not easy.<br />

About CCSI<br />

For more than 40 years, Contemporary Computer<br />

Services Inc. (CCSI) mission has been to help solve modern<br />

business challenges with technology solutions that optimize<br />

cost, reduce risk, simplify operations, and increase<br />

performance. CCSI provides the highest quality of service<br />

in the industry for the full spectrum of technologies–from<br />

containers to PCs, network infrastructures, managed<br />

services, IP telephony, cybersecurity, cloud services,<br />

SD-WAN, to storage solutions. At CCSI, we believe that<br />

technology exists to make our lives - and our businesses -<br />

simpler, more productive, secure, and ultimately more<br />

profitable. Let’s Grow Together. Learn more at<br />

www.ccsinet.com.<br />

As cloud services move deeper into the organization, it’s as<br />

important as ever that technology leaders make informed<br />

decisions about which products, services, and payment<br />

December <strong>2018</strong> |<br />

47

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