Toyuncak Dergisi Ocak 2019

Toy industry to gather at
TÜYAP from February 26 to March 1
Organized jointly by TÜYAP and Toy Industry Association (OYDER) between February
26 and March 1, 2019 at TÜYAP, ‘İstanbul Toy Fair’ will be marked by
the interest of foreign procurement teams.
While TÜYAP continues its talks with the procurement
teams via its 7 overseas offices and a representative
network spanning 26 countries, the Turkish Ministry of
Commerce launched its ‘Foreign Procurement Team
Welcoming Program’. The Ministry met with the trade
undersecretariats and attaches’ offices of 35 nations,
inviting them to the event. The Turkish toy industry exerts its
clout in the global market thanks to extensive investment,
a strong focus on design, and its capacity to deliver
reliable products in the shortest period. The
exciting countdown for ‘İstanbul Toy
Fair 2019’ is on: Professionals will feel
once again the pulse of the toy
industry at this trade show organized
by Tüyap Fairs and Fair Services Inc.,
and Toy Industry Association (OYDER),
from February 26 to March 1 at Tüyap Fair and
Congress Center. The fair, which had drawn visitors from
42 countries ranging from the UK to Lebanon, from Jordan
to China last year, has set the bar even higher this year.
Gearing up its preparations, TÜYAP continues to promote
the event via 7 overseas offices in Moscow Russia, Tbilisi
Georgia, Sofia Bulgaria, Skopje Macedonia, Amman
Jordan, Teheran Iran and Cairo Egypt as well as a
representative network spanning 26 nations. These efforts
for inviting more visitors will continue until the last day
so as to enable the industry to attain its export targets.
The most qualified buyers will be visiting the fair as a
result of the powerful organization and TÜYAP’s effective
communication drive. As such, Turkey will further reinforce
its position as the toy industry hub of the Balkans and the
Middle East.
Foreign demand for
Turkish toys on the rise
Objective: Over 50% growth
The visitors who will participate in this fair featuring topnotch
brands will have the chance to examine thousands
of products ranging from plush toys to puzzles, wooden
toys to outdoors products, intelligence-boosting toys to
robots. Last year TÜYAP had succeeded in expanding
the industry’s overall volume by 30% thanks to the fair; this
year TÜYAP set itself the target of over 50% growth.
Promotion drive by the Ministry
On the other hand, the Turkish Ministry of Commerce
extended its support to the event under the scope of
its ‘Foreign Procurement Team Welcoming Program’
set to whet the appetite of foreign visitors for the Turkish
toy industry. In the scope of this program, the Ministry
met with the trade undersecretariats and attaches’
offices of countries across the world such as Azerbaijan,
Turkmenistan, Kazakhstan, Georgia, Russia, Ukraine,
Macedonia, Bosnia and Herzegovina, Serbia, Moldova,
Kosovo, Iran, Iraq, the UK, Israel, Palestine, Croatia, Saudi
Arabia, UAE, Kuwait, Yemen, Jordan, Algeria, Tunisia,
Egypt, Libya, Greece, Bulgaria, Romania, Poland, Spain,
Italy, France, Germany, Italy and the Netherlands, inviting
them to the fair.
Exports on the rise
The Turkish toy industry greatly boosted its
manufacturing capacity by means of
extensive investment and a strong focus
on design, thereby reducing imports to
a large extent. The foreign procurement
teams, which attentively monitor these
developments, now will have the opportunity
to take a closer look at Turkish products at the fair. The
reliability of Turkey’s products is one reason underlying
the procurement teams’ high level of interest. Turkish firms
stand out not only in the domestic but also the global
market, owing to their healthy products in compliance
with meticulous safety regulations, proximity to markets,
and swift shipping capabilities.
The fair continues to attract those firms keen on carrying
out an active marketing campaign towards domestic
and overseas procurement teams, establish one-on-one
contacts, and enhance their brand recognition so as to
expand their dealer and client network.
Toyuncak Exports Turkey 2019
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