Toyuncak Dergisi Ocak 2019

As Selay Toys, we have been manufacturing plush products and toys for children and those who do not
want to lose children inside since 1992. Our company was established in Gültepe/Istanbul with a small
workshop in 200 m 2 area by ‘Özdemir Aydın’ as the brand name ‘Kalinka’ in 1992. In the year of 1997, the
first steps of growth was taken in Çaglayan and it was registered with the title of ‘Selay Toys Souvenir and
Manufacturing Marketing Industry and Trade Limited Company’. Our company moved to its own factory in
Arnavutköy in 2007 and it has been carrying on producing, in the departments of baby toys, pillows, bags,
keychains, home slippers, plush toys, manufactured from fabric and plush. We are currently a company, in
the 4-storey building area of 10,000 m 2 , with 200 employees, logistics center at the 3 points, 81 provinces in
Turkey and wholesale to 471 stores. Furthermore we are a company which exports to 27 different countries
throughout the world. We have been manufacturing only ‘PLUSH’ toys for 27 years which points out our
difference among all other companies in the sector. Our company is the biggest in the market which
produce toys from plush. Our customers, which are large market chains in Turkey and overseas, dealers in
the country, wholesale and retail companies, sell our products.
We work really hard to give you a feeling of hugging, when you touch every toy we produce. For this reason,
we produce the raw materials and accessories, that we are using, with conformity tests and we produce
the materials due to the standards. In order to protect the rights of our employees, we use ‘ERP’ software
system prepared by expert teams in our company. With the software, the efficiency of our personnel and
the performance during the production phase can be monitored instantly. In this way, while evaluating
personnel, it takes us to the right conclusion in order to pay attention to personal rights.
As Selay toys, we have a serious share in the world market with our product range and product quality.
Especially being the supplier of chain markets and big brands in our country shows of our quality and
success in our production system. Except large chain stores in Turkey market, 471 points made wholesale
of Selay Toys products.
We do not forget to spoilt ourselves in doing our job. We are proud to be one hundred percent Turkish and
to demolish the fear of parents’ ‘toy cancer’. The most important feature of our company is that we can
supply the promotional product demands and the special production needs of the companies with the
model / design workshop of our companies. Because of this reason 5 professional designers work in our
workshop. Selay toy is the place where high quality and design meet on PLUSH. We are proud of being the
leader in the sector.
Our priority is to ensure that all our staff adopts the concept of ‘always good quality and healthy’ products.
The fact that most of our product group is focused on children, increases our awareness of working. In this
context, our vision is; ‘We are Selay Toys for every child to laugh’. All our toys smile. Selay does not produce
any toys that are not smiling and are not put on sale.
Our company thinks all the age groups and takes the place it deserves in the toy world with its products
manufactured in European standards. Our success has only one secret; faith and work. As long as we
succeed in believing this work, we always reach our goals. This is another feature that shows our difference
from other companies.
Our target; each parent (99% Made in Turkey) will buy our toys for their children without hesitation.
Every child who is happy has our signature on their smiling toy.
Özdemir AYDIN