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Hotel & Tourism SMARTreport #41

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INNOVATIONS & TECHNOLOGIES<br />

What about robotics?<br />

<strong>Hotel</strong>iers are definitely looking at robotics.<br />

There have been a few initiatives already. One<br />

of the main barriers to adoption has been<br />

investment, so it’s going to take some time<br />

before robots become mainstream, but it’s<br />

definitely going to happen.<br />

New generation Samsung display<br />

technologies were unveiled at CES. How<br />

will these roll-out into the hospitality<br />

sector?<br />

The high-end hotels are very keen to bring<br />

new, spectacular screens to their rooms and<br />

public areas. We are working on this, and<br />

again, Hitec will be the launch-pad for our<br />

new generation products. I can say that QLED<br />

is coming into this space this year during<br />

Hitec.<br />

MicroLED created a splash in Vegas. How<br />

is this panning out to hotels?<br />

It’s a fantastic product. We have had inquiries<br />

from some of the top hospitality companies.<br />

MicroLED is still a very new technology and it<br />

comes with a high price tag. We are seeing<br />

hoteliers and casinos very keen to have an LED<br />

wall in their larger suites. We are rolling-out<br />

fine pitch (1.2mm) - 130-inch LED displays to<br />

some selected properties, and MicroLED will<br />

become very interesting in the next couple of<br />

years.<br />

From the sound of things, Samsung is<br />

really “pushing” into the AI sphere…<br />

Very much so. Samsung has opened<br />

specialised R&D centres around the world<br />

to strengthen our AI capabilities and explore<br />

the potential of user-centric AI. By securing<br />

global AI experts, Samsung Research plans to<br />

expand its number of advanced AI researchers<br />

to a total of about 1,000 globally by 2020. We<br />

currently have centres operating near Seoul,<br />

along with Cambridge, Moscow, Silicon<br />

Valley, Toronto, Montreal and New York<br />

SAMSUNG ELECTRONICS<br />

EXPANDS AI RESEARCH<br />

PRESENCE IN NORTH AMERICA,<br />

OPENING ANOTHER AI CENTRE<br />

IN MONTREAL<br />

In October 2018, Samsung Electronics announced that it was<br />

establishing another artificial intelligence (AI) centre in Montreal, the<br />

second biggest city in Canada and home to one of the world’s fastest<br />

growing AI communities.<br />

The announcement complemented earlier news of multiple AI centres<br />

launched in North America and continued Samsung’s efforts in AI that<br />

include the development of Samsung’s virtual assistant, Bixby. The centre<br />

was the fourth Samsung AI Centre to be established in North America<br />

following the centres launched in Silicon Valley, New York and Toronto.<br />

“By leveraging the power of AI in Samsung’s products and services, we<br />

must focus on creating new values, never seen nor experienced before,”<br />

said Seunghwan Cho. “To do this, seven Global AI Centres, including the<br />

Montreal AI Centre, will play a pivotal role.”<br />

During the event, Samsung presented its future vision for AI as it aims<br />

to develop a highly personalized multi-device platform that empowers<br />

people to accomplish more in their lives. By providing multiple<br />

touchpoints where a user can interact with AI, not only through voice,<br />

Samsung’s multi-modal interaction platform (voice, vision, screen, touch)<br />

will make experiences more relevant and personal in the future.<br />

“One key element that will move AI to being more widely adopted<br />

is multi-device systems—i.e., a variety of AI-enabled devices that<br />

communicate seamlessly with each other,” said Dr. Heck. “Samsung is<br />

uniquely positioned to be a leader in this regard. It’s not just how each<br />

device uses AI, it’s how they use it together”<br />

<strong>SMARTreport</strong> Commercial Content

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