Hotel & Tourism SMARTreport #41

Hotel & Tourism
SMARTreport #41
2019 Winter Edition 7
7
GETS (EVEN MORE) PERSONAL
Officer, The Originals, Human Hotels & Resorts
which will make their trip a unique
moment. For couples, friends or families,
we will always have a hotel for a city break
in Europe, holidays in France or a weekend
in the countryside. For couples, staying in
our hotels is an opportunity to reconnect
and experience unforgettable moments.
They are able to discover new horizons for
a change of scene in a romantic setting.
Whether it’s for a weekend or a longer stay,
our hotels have infrastructure and services
suited for families. We have thought of
everything so that young and old can
get the most out of their stay. And our
hoteliers will always be happy to share the
highlights of their region with their guests.
There’s nothing like a family trip to bond
and make new memories. For business
travellers, each stopover, even if it’s just
for one evening, should not be limited to
a simple pied-à-terre, but it should be an
occasion to enjoy, discuss and discover. Our
hoteliers are always available to share an
anecdote, a recipe or a recommendation.
And in order that the traveller may be able
to work efficiently, business guests will
always find a workspace in the room and
sports or wellness facilities to relax after a
long day of work. For food lovers, staying
with us is an opportunity for a delicious
local adventure with authentic moments
of culinary and gourmet discoveries. And
the more adventurous can enjoy unique
experiences exploring the wonders the
world has to offer. Because the strength
of our brand lies in the wealth of diverse
experiences offered to guests, all our
hoteliers always have some little unique
aspect to share or to experience when on
work or family trips. Throughout the year,
our hoteliers will be happy to share their
love for their region with you and help
guests get off the beaten track with places
only they know.
So, one brand, but several segments?
Within The Original Hotels we define a
number of different categories. One is
called “Collection” and offers a selection
of premium hotels with extraordinary
and charming establishments. We have
another category called “Relais”. Relais is
defined as authentic luxury, surrounded by
nature where guests can savour regional
gourmet cuisine. Then we have urban
hotels with personality called “Boutique”
and standing out for their charm and
distinctive decor. The category “City”
offers comfortable and thoughtfully
designed hotels with a contemporary style.
And then finally we have a category of
economy family economy hotels, called
“Access”. We have also introduced one
new range which is “Residence”. We
didn’t want to leave the space to Airbnb,
so this includes apartments, condos, etc.
Our categories are not based on stars…