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ITB Berlin News 2019 - Preview Edition

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Zeljka Galik Cimic<br />

Product Development Manager,<br />

Scenic tours Europe AGs<br />

Andrew Yell<br />

General Manager, Global Sales,<br />

Product Contracting & Operations,<br />

Excite Holidays<br />

Scenic tours Europe to<br />

target cruise sector in<br />

<strong>2019</strong><br />

Themed travel<br />

experiences are in<br />

demand<br />

Zeljka Galik Cimic is Product Development Manager, Scenic<br />

tours Europe AG, which was established in Newcastle, Australia<br />

in 1986. We asked her to tell us more about the business and<br />

what she is looking for at <strong>ITB</strong> <strong>Berlin</strong>.<br />

The Scenic story began when<br />

our founder Glen Moroney began<br />

operating coach tours throughout<br />

Australia, quickly expanding into<br />

New Zealand, Norfolk Island, and<br />

South Africa. By the end of the<br />

decade, Scenic was hosting tours<br />

to Canada and Alaska, and in 2008<br />

we launched our unique Space-<br />

Ships and began offering luxury allinclusive<br />

river cruises throughout<br />

Europe. In <strong>2019</strong>, Scenic will enter<br />

a new chapter in its journey with<br />

the launch of its first ocean cruising<br />

vessel, Scenic Eclipse.<br />

What are the main trends you are<br />

seeing in terms of buyer demand?<br />

Cruise passengers are becoming<br />

younger and more active. Guests<br />

are looking for unique events and<br />

off the beaten path locations and<br />

experiences.<br />

What are you hoping to gain from<br />

this year’s <strong>ITB</strong> <strong>Berlin</strong>?<br />

<strong>ITB</strong> is great place to look for new<br />

ideas to further develop our tours and<br />

cruises, it also provides opportunity<br />

to exchange experiences with<br />

colleagues and vendors.<br />

Are you particularly interested in<br />

particular travel themes?<br />

New ports and destinations that are<br />

trying to come to tourist market are<br />

always interesting to me. It is great<br />

to see new destinations seeing the<br />

value in development of tourism<br />

infrastructure.<br />

How important is the speed dating<br />

organised at <strong>ITB</strong> for you?<br />

It helps to establish initial contacts<br />

with potential vendors.<br />

Why did you decide to join the <strong>ITB</strong><br />

<strong>Berlin</strong> Buyers Circle, and what, for<br />

you, are the key advantages of being<br />

a member?<br />

Buyers Circle membership helps<br />

to make the whole experience less<br />

stressful. It is great to have central<br />

location to meet with suppliers or<br />

just relax between meetings, also<br />

fast lane admission helps a lot to<br />

start meetings early and have more<br />

productive day.<br />

How important is <strong>ITB</strong> <strong>Berlin</strong> for you<br />

as an event and why?<br />

<strong>ITB</strong> <strong>Berlin</strong> is one of the most<br />

important events in a year for me<br />

because of opportunity to meet<br />

worldwide suppliers within few days.<br />

It provides great opportunity to learn<br />

and develop products in new regions<br />

and get ideas to improve already<br />

existing programs.<br />

It is always nice to learn about new<br />

trends and developments on the<br />

market<br />

Andrew Yell is General Manager, Global Sales,<br />

Product Contracting & Operations, Excite Holidays,<br />

which has enjoyed year-on-year growth from a single<br />

office in Sydney, Australia to include offices in New<br />

Zealand, USA, UK, Thailand, Singapore and Greece<br />

since its inception in 2002. We asked him to tell us<br />

a little more about his organisation and what he’s<br />

looking for at <strong>ITB</strong> <strong>Berlin</strong>.<br />

We secure the best possible<br />

rates from the world biggest<br />

hotel chains to one of a kind<br />

boutique properties. We work<br />

exclusive with travel agents<br />

in a B2B environment and<br />

we own and develop our own<br />

technology which ensure we<br />

stay one step ahead.<br />

What are the main trends you<br />

are seeing in terms of buyer<br />

demand?<br />

Suppliers moving away from<br />

static contracts and taking<br />

control of their yield and<br />

inventory. Travel agents are<br />

demanding best rate of the day<br />

and last room availability all<br />

within in one simple booking<br />

environment, consumers are<br />

well researched and don’t like<br />

being dictated to, they want<br />

choice and options presented<br />

to them.<br />

What are you hoping to gain<br />

from this year’s <strong>ITB</strong> <strong>Berlin</strong>?<br />

<strong>ITB</strong> gives me a way to connect<br />

with our existing partners<br />

all in one place, but more<br />

importantly it gives me a<br />

global perspective on the<br />

tourism world.<br />

Are you particularly interested<br />

in particular travel themes?<br />

Emerging markets are always<br />

of interest to see what’s the<br />

“next hot place”. Themed travel<br />

experiences are in demand so<br />

I will be using some of my time<br />

to further explore specialised<br />

operators in this space as well<br />

as new technology<br />

Why did you decide to join<br />

the <strong>ITB</strong> <strong>Berlin</strong> Buyers Circle,<br />

and what, for you, are the<br />

key advantages of being a<br />

member?<br />

Being a member of the <strong>ITB</strong><br />

Buyers Circle is important for<br />

me personally and for Excite<br />

Holidays, it signals to all<br />

parties that the members of<br />

the Buyers Circle are there for<br />

serious business and that we<br />

have significant commercial<br />

business to transact<br />

<strong>ITB</strong> BERLIN NEWS • Wednesday 27 th February <strong>2019</strong>

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