ITB Berlin News 2019 - Day 1 Edition

18
Prof. Dr.
Wolfgang Arlt
Founder and Director,
China Outbound Tourism
Research Institute (COTRI)
HOW TO MARKET YOUR
DESTINATION’S PRODUCTS
& SERVICES TO CHINESE
OUTBOUND TOURISTS
Category: ITB Destination Day 1
Date: Today, March 6, 2019
Time: 3pm-3:45pm
Location: City Cube,
Auditorium A1
Chinese outbound tourist
market set for huge growth
Prof. Dr. Wolfang Arlt founded the China Outbound Tourism Research
Institute in 2004 with offices in Hamburg, Germany and Beijing, China.
We asked him to tell us a little more about the Research Institute and
its activities in China.
COTRI is the leading independent
organisation in the field of Chinese
outbound tourism, both helping clients
to forge profitable relations with Chinese
customers, as well as fostering the
growth of Chinese outbound tourism.
COTRI provides quantitative data for 60
destinations through COTRI Analytics,
offers the online training programme
CTT China Tourism Training and provides
major customised research and strategy
development projects for clients all over
the world.
CHINA WILL BE
THE MOST
IMPORTANT
INTERCONTINENTAL
TOURISM SOURCE
MARKET FOR EUROPE
How important will Chinese outbound
tourists become in the European (and
ROW) markets in the next five years?
According to COTRI forecasts, by 2023 115
million mainland Chinese will cross the
border for visits to Greater China (Hong
Kong, Macau, Taiwan) and 135 million
trips will go further to the rest of the
world, generating a total of 250 million
trips, 54% more than the 162 million trips
in 2018. China will be the most important
source market for its neighbours and
other destinations in the region and the
most important intercontinental tourism
source market for Europe.
Please tell us a little more about
your presentation at the ITB Berlin
Convention.
I will concentrate on the new “Third
Wave of Chinese outbound tourism” and
the different requirements in the mix of
offline and online market activities for this
strongly developing market segments of
“Generation Z” travellers born after 1995.
Who should come to your presentation,
and what will they come away with?
The Chinese outbound market is
important for all tourism and hospitality
service providers outside of China and
will become even more important in
coming years. The audience will get the
latest information about the new trends
in Chinese outbound tourism and how to
translate these insights
ITB BERLIN NEWS • Wednesday 6 th March 2019
www.itb-berlin-news.com