Boxoffice - March 219

TRADE TALK
ed States. Retail Design Collaborative
served as the architect of the project.
The cinema’s ground and mezzanine
levels are 72,000 square feet, designed
with 14 screens and 1,605 seats that
fully recline, along with accessible seating
areas. The lobby adds an additional
10,000 square feet and includes a bar,
concessions, a game area, guest services,
and a party room. Additional private
viewing rooms were also designed on the
mezzanine level.
“We were thrilled to partner with
Maya Cinemas on this project to create
a first-rate entertainment experience
that is family-oriented and which helps
to revitalize the community,” said senior
principal Mitra Esfandiari. “Maya
Cinemas has a humanitarian goal of
revitalizing underserved communities
while having a great commitment for
creating high-rate theaters. This is a
rare combination.”
Maya Cinemas North Las Vegas
serves as a retail anchor for the area,
which is continuing to grow and attract
additional retailers as the city’s newest
family destination.
CIELO AND CINEMAXX
PARTNER IN INDONESIA
>> Cinemaxx Global Pasifik, an
Indonesian movie theater network
and part of Lippo Group, has selected
Cielo as its partner of choice for digital
management of the Cinemaxx circuit in
Indonesia. Founded in 2014, Cinemaxx
operates 45 theater complexes with 235
screens and growing in Indonesia.
Lance Gil, VP of global sales for Cielo
Cinema, said, “We are extremely proud
to have been selected by Cinemaxx to deliver
our enterprise-monitoring solution
in Indonesia. This partnership is a validation
of the value that Cielo Cinema is
adding to exhibitors across the world. We
are looking forward to delivering Cielo’s
end-to-end digital suite of products and
process-optimization capabilities to all
Cinemaxx theaters.”
According to a company release, Cinemaxx
chose Cielo for its cutting-edge
automated and highly mobile management
capabilities that allow Cinemaxx
to cover a vast geographic area, generating
greater efficiencies for Cinemaxx and
resulting in cost savings from on-site
tech time and prevention of potential
loss shows.
Gerald Dibbayawan, chief executive
officer at Cinemaxx, said, “With
Cinemaxx’s aggressive expansion across
the 260 million populated nation of
Indonesia, along with our aim in uplifting
the guest experience, it is inherent
to streamline and monitor Cinemaxx’s
screen operations effectively and
efficiently in real time from anywhere,
which is why we chose Cielo Cinema as
our platform of choice.”
Cielo operates over 12,000 screens
and 20,000 devices across the world.
CINEMARK TO OPEN 14-SCREEN IN WACO, TX
>> Cinemark Holdings Inc. will build a 14-screen theater in
the new Cottonwood Creek Market development in Waco,
Texas. The theater is part of a 143-acre, master-planned,
mixed-use center developed by NewQuest Properties and is
scheduled to open in the spring of 2020.
“We are proud to work with our long-time partner
NewQuest to bring the Waco community the ultimate
moviegoing experience with our new Cinemark location
coming soon to Central Texas,” said Mark Zoradi, Cinemark’s
CEO. “With our Luxury Lounger recliners, XD
auditorium, and more, Cinemark will give guests the
opportunity to enjoy the newest films in one of the most
innovative viewing environments.”
All 14 auditoriums at the Cinemark Waco and XD theater
will have advanced technology and customer-preferred
amenities including: Cinemark XD auditorium; Cinemark’s
electric-powered Luxury Loungers; reserved seating in all
auditoriums with online and kiosk ticketing; wall-to-wall
screens and enhanced sound systems in all auditoriums; 4K
Barco digital projection with RealD 3-D capability; lobby
lounge offering expanded food and beverage options.
In addition to the new Cinemark theater, Cottonwood
Creek Market will offer restaurants, entertainment, and a
variety of retail shops in its 285,000 square feet of space covering
63 acres. The center will also include multifamily homes
and office space.
“We are pleased to welcome Cinemark to Cottonwood
Creek Market,” said Steve Alvis, the co-founder and managing
partner of NewQuest Properties. “The Cinemark theater
will anchor our entertainment wing, which will have an
exciting collection of restaurants and retail in a beautifully
landscaped environment.”
14 MARCH 2019