Estetica Magazine WORLD Edition (1/2019)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Natural<br />
materials<br />
The Olivia Garden EcoHair<br />
Collection uses a new<br />
proprietary bamboo technology<br />
with an anti-slip grip and<br />
ergonomic handle that is softer,<br />
more durable, and easier for<br />
styling. And because bamboo<br />
is a 100% natural renewable<br />
resource, unlike wood, these<br />
brushes help preserve other<br />
natural forests and their<br />
surrounding eco-systems. The<br />
brush design also features a<br />
ceramic coated barrel that works<br />
to heat faster and retain heat<br />
longer, to help shorten styling<br />
time and save energy, too.<br />
For example, John Paul Mitchell Systems Tea Tree line (featuring botanical ingredients) continues its<br />
partnership with Reforest Action to plant a total of 750,000 trees by the end of <strong>2019</strong>. Over the course of their<br />
lifespans, those trees will remove 85,000 tons of CO2 from the atmosphere. Eufora's goal is to “Create Good<br />
Global Karma” through ecological harvesting, respecting and maintaining the environment their raw materials<br />
come from; socially fair practices that deliver positive benefits to the communities that grow, produce and<br />
live in the area from which materials are harvested; and economically fair trade with processes that align in<br />
value with costs to ensure fair demand for materials. Another “green giant”, Aveda was born cruelty-free,<br />
and by 2020 all of its formulations will be 100% vegan by removing all beeswax, honey and beeswax-derived<br />
ingredients from its products. Moreover, in 2018, Aveda’s annual Earth Month campaign crossed a major<br />
milestone- raising over $60 million over 20 years for environmental and clean water initiatives.<br />
Well-being to “better-being”<br />
Much of the “green movement” is founded on the concept of well-being for the planet,<br />
but also in terms of improved holistic approaches to life quality in general... including<br />
less noise! Gamma+ Italia, the iconic leader in the luxury eco-conscious professional<br />
hair dryer, introduces RELAX dryers, which bring down the decibel level (dB) to 64<br />
- 69, to reduce in-salon noise pollution and allow better client communication while<br />
styling. Most importantly, these new “silent” dryers help drastically lower the risk of<br />
long-term hearing loss from constant use close to the head and ears. Moreover, the<br />
Relax line is handmade in an eco-conscious and solar-powered facility!<br />
dossier<br />
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