The 10 Most Recommended Retail Solution Providers in 2019 [ Business Magazine ]

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From the Editor Personalisation for Finding the Best Fit ustomers today are spoilt for choices and retailers are trying every trick in their book to Cgrab their attention. With retail no more confined to brick and mortar shops, technology obviously plays a big role in creating new ways to engage with the customer. Of late, personalization is being seen as the new marketing weapon in the retail armoury. Personalization or customization is the act of tailoring a service or product as per the customer requirement taking into account specific individual or multiple needs. It is used to improve customer satisfaction, sales conversion, branding and up the website metrics. It is seen as a way to connect to the customers on a more personal level and cater to their needs by recognising what they want. With technology at its disposal, personalization has evolved from just addressing the customers using their first name. E-mails, custom designed products, in-store experiences, push notifications based on customer purchase trends are all examples of personalization being put to action by organizations. Using data analysis and Artificial Intelligence, curated emails are often sent to customers featuring products to their liking. Websites often reshuffle their product image placement based on browsing habits of the customer. Some even use AR and VR to let the customer try a look before they buy it. This all is meant to give the best fit product for a customer in minimum time. Technology is helping retail restructure itself. From basic stores, online stores to self-checkout stores, technology and personalisation are all about finding what the customer wants and giving it to them in the best possible manner. Sometimes even catering to them even before they themselves realise what they want. For retail, nothing boosts their sales like delighted customers and since ‘No One Size Fits All’, one must personalize! Sneha Sinha
Editor-in-Chief Pooja M. Bansal Managing Editor Rahul Niraj Executive Editor Sneha Sinha Art & Design Head Amol Kamble Associate Designer Poonam, Shweta Art & Picture Editor Rahul Kavanekar Co-designer Aparna Vanzul Business Development Manager Akansha Garewal Sales Executives Sonica, Ashwini Technical Head Swapnil Patil Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant, Rahul SME-SMO Executives Swati, Manoj Circulation Manager Tanaji sales@insightssuccess.com February 2019 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. th Off. No. 513 & 510, 5 Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Cover Price : RS. 150/- Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess We are also available on : Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953
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Page 7 and 8: Ahad Retail Ventures EffiaSoft Ranc
Page 10 and 11: Ajay Prasad Founder
Page 12 and 13: engagement and develop efficiency i
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Page 18: Creating an Innovative Work Culture
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Page 26 and 27: Ahad Retail Ventures A Catalyst for
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Page 39 and 40: About the Author Alvis Lazarus is C
Page 42 and 43: Empowering Small Businesses with Te
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