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Sony’s new projector-free Crystal LED display system<br />
surface area to be more than 99% black. The<br />
viewing angle is nearly 180 degrees, with<br />
corner-to-corner image uniformity.<br />
O’Connor, Sony’s director of visual<br />
simulation and entertainment, said he<br />
expects the system to have DCI compliance<br />
this summer and the first public<br />
installation to occur within a year. The<br />
high-brightness image, he suggested, will<br />
be ideal for situations where the auditorium<br />
needn’t be completely dark, such as<br />
in-theatre food and beverage service or a<br />
Super Bowl screening.<br />
At CinemaCon, Sony also showcased<br />
its high-contrast, HDR-ready SRX-R800,<br />
the first digital cinema projection system<br />
combining Sony’s latest-generation native<br />
4K SXRD with a long-lasting laser light<br />
source.<br />
Samsung Electronics is also leading<br />
the charge on the next evolution of intheatre<br />
technologies with the world’s first<br />
DCI-compliant LED theatre display—<br />
under the Onyx brand. The self-illuminating<br />
screens showcase realistic, engaging,<br />
projector-free visuals—providing next-gen<br />
picture quality and featuring true black<br />
colors, offering a superior cinematic experience<br />
to the distorted or grayed-black<br />
hues prevalent in some legacy theatre<br />
technologies. An infinite contrast ratio<br />
maintains visual integrity in darkroom<br />
settings. The Onyx LED screen provides<br />
peak brightness (146fL, ten times brighter<br />
than projection), accurate color presentation<br />
and distortion-free uniformity.<br />
The company’s Smart Signage displays<br />
enhance self-ticketing kiosks, interactive<br />
movie posters and informative concessions<br />
area signage. As a total solutions<br />
provider to the theatre industry, Samsung<br />
continues to explore new ways of further<br />
enhancing the customer experience while<br />
driving greater overall operational efficiency<br />
for operators.<br />
Subsequent to CinemaCon, Fandango<br />
announced an alliance with Instagram,<br />
whereby users can utilize a new “Buy<br />
Tickets” button available on Fandango’s<br />
Instagram profile. This provides movie<br />
fans seamless access to showtimes and<br />
ticketing at more than 30,000 domestic<br />
Samsung’s DCI-compliant LED theatre display<br />
screens. Additionally, a “Shop” button<br />
connects Instagrammers to movie merchandise<br />
and ticketing offers, including<br />
posters and collectible gifts-with-purchase<br />
available to Fandango ticket buyers<br />
through shopping on Instagram. The alliance<br />
partners plan to roll out upcoming<br />
movie-specific Instagram destinations in<br />
coming weeks.<br />
Fandango is also integrated into<br />
Apple’s Messages platform and Facebook<br />
Messenger, facilitating fan group<br />
movie outings by providing easy access<br />
to Fandango without leaving messaging<br />
conversations. The company has also<br />
incorporated new digital payment platforms<br />
into its ticketing solution, including<br />
Apple Pay, Google Pay, PayPal, Visa<br />
Checkout and MasterPass, enabling debit<br />
and credit card purchases plus Split Pay,<br />
which makes it easier to share costs across<br />
multiple friends.<br />
QSC’s CMS-5000 media server<br />
QSC’s CMS-5000 is a next-gen<br />
cinema media server featuring onboard<br />
solid-state storage, high-speed DCP<br />
ingest, dual HDMI 2.0 ports for alternate<br />
content and native support for Q-SYS,<br />
the company’s network platform for<br />
integrated sound, picture and control. It<br />
is capable of JPEG 2000 DCI content<br />
playback at 2K 2D up to 60 frames per<br />
second, and 4K 3D up to 30 frames per<br />
second. CMS-5000 supports DTS:X (64<br />
channels) and Atmos immersive sound<br />
formats. In the Q-SYS ecosystem, the<br />
CMS-5000 in Q-SYS Designer software<br />
appears as a component, providing fullsystem<br />
interconnection, audio channel<br />
routing, status monitoring and control.<br />
At its booth on the show floor,<br />
MediaMation showed off its MX4D<br />
Pod, an experiential marketing tool for<br />
advertising events, movies and products,<br />
as well as promoting VR content and<br />
gaming capabilities. Each pod is equipped<br />
with two MX4D motion EFX seats. Also,<br />
the first of its kind for cinemas/exhibitors<br />
worldwide, the MX4D eSports EFX<br />
Theatre is a hybrid of the MX4D Motion<br />
EFX theatre, which quickly converts<br />
into an immersive MX4D eSports<br />
arena. Each auditorium is equipped<br />
64 FILMJOURNAL.COM / JULY <strong>2018</strong><br />
024-068.indd 64<br />
5/23/18 3:38 PM
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