Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
magazine hits the shelves this year at<br />
CineEurope with a brand-new look, more<br />
industry-focused editorial content and<br />
a new online presence—cinematech.<br />
today—where colleagues from across the<br />
business can catch up with the latest news<br />
and check out the current issue in digital<br />
form. Cinema Technology reports regularly<br />
from all the key cinema events around<br />
the globe and brings readers up-to-speed<br />
with technical developments affecting the<br />
exhibition business, whether it’s big data or<br />
big LED screens. Head over to cinematech.<br />
today for the latest in your world. And stop<br />
by CineEurope booth 814.<br />
CINEMECCANICA<br />
Cinemeccanica announces the brandnew<br />
LUX 6A-8K/12K/18K/24K, the smart<br />
RGB laser source specifically designed<br />
for small and<br />
medium-size<br />
screens. With<br />
these last RGB<br />
lasers, the<br />
company extends<br />
the suite of laser<br />
illumination<br />
system for Barco,<br />
Christie and<br />
NEC projectors.<br />
To complete<br />
the cinema<br />
market offer,<br />
Cinemeccanica<br />
introduces the<br />
advanced TMS Streamer to improve the<br />
performance in multiplexes by streaming<br />
movies and video content in real time. No<br />
more waste of time moving content back<br />
and forth. An additional feature is a userfriendly<br />
touch-screen inside the auditorium<br />
designed for managing private, hired and<br />
dine-in cinemas. Visit Cinemeccanica at<br />
booth 527. (cinemeccanica.eu)<br />
CINESMART<br />
Cinesmart turns the pre-show<br />
waiting time into a unique, innovative<br />
interactive experience, providing not only<br />
entertainment but also incentives and<br />
prizes to the best players, fully enhancing<br />
the customer journey and generating<br />
engagement and solid brand retention for<br />
your advertisers.<br />
Turning any personal device into a<br />
remote control interacting with the big<br />
screen, Cinesmart is also a universal<br />
multi-language app, but with instant<br />
personalization to your own circuit.<br />
Cinesmart allows your audience to<br />
become part of the show by enjoying a<br />
motivating experience that could also turn<br />
into great prizes.<br />
Cinesmart is engineered as an integral<br />
interactive platform integrating all you<br />
may need for your pre-show now and in<br />
the future. Interactive advergaming may<br />
be combined with podcasts, news and<br />
sports clips, and even trailers and premium<br />
advertising spot management, or any<br />
other piece you may feel necessary in the<br />
future. It’s the complete solution to build<br />
and manage a premium and differentiated<br />
pre-show. Learn more at booth 512.<br />
(cinesmart.pro)<br />
CINIONIC<br />
Awesomely subtle: Cinionic launches<br />
industry-first High Contrast Laser<br />
projectors delivering stunning images on<br />
smaller screens. Based on the Barco Smart<br />
Laser platform, these models are highly<br />
efficient and cost-effective, overcoming<br />
typical challenges of creating high-contrast<br />
movie images for smaller screens. An<br />
excellent value proposition for exhibitors,<br />
they feature consistent laser image quality,<br />
native 4K resolution, enhanced ANSI and<br />
native contrast, proven DLP technology<br />
and long lifetime. The Barco DP4K-<br />
13BLPHC (11,500 lumens) is ideally suited<br />
to small- to mid-size screens and the<br />
Barco DP4K-18BLPHC (16,000 lumens)<br />
is designed for mid-size screens. See<br />
the demo at CineEurope, CCIB Level 1,<br />
meeting room 128. (cinionic.com)<br />
CJ 4DPLEX<br />
ScreenX is the world’s first multiprojection<br />
system that allows moviegoers<br />
to experience beyond the frame of the<br />
movie screen by utilizing a proprietary<br />
system that expands images of feature<br />
films and pre-show advertising to create an<br />
immersive, panoramic, 270-degree format<br />
projecting onto three walls of theatres. To<br />
date, ScreenX has been installed in 145 auditoriums<br />
in 10 countries including France and<br />
Switzerland. See ScreenX at meeting room<br />
122. (cj4dplex.com)<br />
CLEVER BUSINESS<br />
MANAGEMENT<br />
SAGA is a new neural network engine<br />
for dynamic ticket pricing and well-targeted<br />
campaigns in cinemas. It makes a<br />
calculation of<br />
ticket pricing<br />
acceptable to<br />
moviegoers and<br />
uploads them<br />
directly to your<br />
ticketing system.<br />
Special offers for<br />
moviegoers based on the calculated prices<br />
go to CRM, so that they can be sent immediately.<br />
The calculation of the self-teaching<br />
system is based on historical data, Google<br />
search and trends, etc. Dynamic prices<br />
calculated by SAGA upload directly and<br />
automatically to the ticketing system—no<br />
manual operations are needed. Integra-<br />
98 FILMJOURNAL.COM / JULY <strong>2018</strong><br />
096-110.indd 98<br />
5/22/18 12:42 PM
Change language