Neo-Vintage Our Inspiration > November 30th marks Small Business Saturday, so we’re paying homage to this cherished “mom and pop shop” all month! Linear Fades & Color Transitions Our Inspiration We like to think of Vintage Rose Floral Boutique as a > Since Saturday, May 11th marks “National Eat What You Want Day,” community staple. A beloved floral shop characterized Depicting the spiral groove of a classic record while fading it’s fitting to feature a gastropub – where unique personalities by its delicate nature and Bohemian flair. A small into the rich, golden hues indicative of the 1970s – that’s come together under one roof. Sipping, savoring and enjoying business with a deep-rooted tradition of excellence. our way of leveraging perfect shapes and divided space. unforgettable experiences. The result? A logo with undeniable “throwback” flair for this classic record company. > Sunday, February 10th marks the 61st Annual Grammy Awards. As such, we’re featuring Throwback Records, the perfect brand to echo a time-honored music industry tradition. Colorful Monoline Our Inspiration Using colorful monoline on the fox’s profile denotes the cheeky, sleek and modern feeling of this new-age pub, while the orange circle behind his head symbolizes a classic copper penny. Tumbled Our Inspiration Managing one’s investments is all about trust. The tumbled design of this logo started with the letter “M”; then, we smoothed it down and connected its edges to showcase trust and connectivity with a chain link look. Grid-Based Our Inspiration The weeping willow: Known for its curved boughs, sweeping size and delicate sways. Featuring overlapping circles was our nod to the delicate curvature of amphitheater seating, the sheer size of the crowds who flood these venues and the perfection of an evening spent swaying to music under the stars. > Monday, April 15th marks Tax Day in the > Friday, June 21st marks Music Day, so we‘re paying homage to the United States – the perfect month to amphitheater this month. pay homage to a reliable group that’s committed to one’s financial health. Duotones & Gradients Our Inspiration Tsunamis – they’re caused by immense underwater changes. They’re bold. Relentless. The perfect representation for a start-up software company that’s about to cause some serious market disruption – in a good way. Featuring a duotone design in this logo represents the company’s ability to change with the fluxes of the tech world and blend seamlessly into any busy lifestyle. > National Technology Day is Sunday, January 6th – making this month the ideal time to spotlight a software start-up company that embraces change and innovation. Black & White Circle/Hipster Our Inspiration We set out to give Bar 197 a modern speakeasy look, inspired by mixologists who craft each martini or cocktail they create with care. The rounded hipster design was the perfect way to show that Bar 197 isn’t your “pint of beer” pit stop – it’s a place where customers are enveloped in a unique culture apart from the mainstream. Cue a most unforgettable experience. > Saturday, December 7th is World Bartender Day, hence why we’re featuring Bar 197 this month. Cheers! This year’s calendar, Creative Fun: A Year of Inspiring Logo Trends, features one trend per month and a corresponding logo. We also provided a brief explanation about each trend and shared our inspiration behind the design. Not to mention, the cards sit atop a beautiful bamboo stand, which can act as a cell phone holder at the end of the year! As for the packaging, the calendar and cell phone holder were placed inside a brightly colored box and rested atop teal paper shred. Our team wanted to ensure that the finishing touches were just as eye-catching and exciting as the calendar itself. The hard work and dedication our team put into our calendar certainly paid off as it not only received a Gold and the People’s Choice Award at this year’s ADDYs, but also a Judge’s Choice. Our team would like to send a huge “thank you” to ADDY judge Kim Dow, owner of Sass Creative Studios, Frederick, MD, for selecting our calendar as her Judge’s Choice. “The Ideaworks calendar was one of the entries in which I read every single component. I thought it was intelligently done. The concept was great, the idea was great, and I would love to get this in the mail. I loved how Ideaworks featured a logo trend each month and had a sample to go along with it. Then, they took it one step further and tied the logo into a holiday that occurs in that particular month. I thought everything really worked together, and then the packaging was a lot of fun as well.” - Kim Dow, ADDY judge & owner of Sass Creative Studios If you’d like an Ideaworks calendar, please email chelseyt@ideaworks.marketing. We’re happy to send one your way, as it is our hope that it will inspire you to let creativity rule throughout the remainder of the year. 6 DAZZLE: ISSUE SIX DAZZLE: ISSUE SIX 7