INSTYLE March-April 2019

The Magazine for the Hairdressing Professional 

March/April 2019 

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33 

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FROM THE EDITOR 

It’s hard to believe we’ve hit April already, almost as hard as it is for me 

to accept that I’d write something so cliché as my opening line in an 

editor’s letter. No sooner had we dusted off after the last issue, we had 

an overwhelming number of events, partnerships, digital executions, 

videos, awards and also an incredibly successful industry Round 

Table to keep us engaged through the earlier months of the year. Round 

Table facilitated a sharing environment and brought together some 

industry leaders that really take matters into their own hands to make a 

difference and share with our beautiful industry. 

For this particular Round Table we partnered with Hair Expo to share 

some grand success stories and motivational anecdotes of why events 

bring such an important community spirit to our industry. 

I’ve noticed some pretty remarkable differences this year with the 

onslaught of ‘unbranded’ and individual education seminars set up by 

those who want to share knowledge and in some cases for ‘free’. Nothing 

is free these days considering we are charged for an hour of street parking the equivalent amount that 

our grandmothers would have spent on a night out – it’s hard to keep perspective when in so many 

ways the ticket price of expanding our experiences makes it all too easy to lose perspective and sight of 

why we started all this in the first place. Ticket price or not, there is something out there for everyone 

wanting that extra boost – we really are so fortunate. At the business level, the costs of running a 

business are out of control and in many cases we have to adapt, become more agile and frugal but still 

allow ourselves to learn and be creative so we can actually get up each day with a purpose beyond the 

ebb and flow of the bank account. 

We’ve seen ‘For the Love’ kick off with superstars Renya and Monique McMahon showing some real 

talent around the culture of sharing and allowing every guest to ‘bring a problem’. We’ve had hairdressing 

hero Jaye Edwards launch ‘Uncensored’, a free seminar to uncover some home truths within his business 

and education and open the floodgates to just how the Edwards and Co empire has grown. With fancy 

catering and seats filled in Sydney and Melbourne, it’s little wonder the energy of caring is increasingly 

palpable in our industry. Not to mention all the continual educators out there who constantly put forward 

a schedule of epic proportions, often to the detriment of their own personal lives. 

This year INSTYLE has also launched a business seminar titled ‘Real Talk’ – a Monday in August (the 

5th to be exact) where we promise to give you all the skills and networking opportunities you need to 

stay on target in 2019. It’s a business seminar without the overbearing keynote and motivational guru, 

but one with facts, strategies and leaders that we’d like to call mind readers - considering how relevant 

some of the content being prepared actually is going to be. Head over to www.realtalkbusiness.com.au 

for more. 

At the time of print I also saw another network of wonder women (and men) pop up on my screen 

with the Hair 3Rs seminar, which is free at Hair Expo. This seminar is so incredibly important, as it 

helps hairdressers assist clients experiencing domestic violence. 

We’ve also just partnered with the AHC and Hair Expo to give away 100 free passes to school students to 

both Hair Expo and GenNext to show them what our incredible industry is all about. No matter how good 

we are or what we achieve if we don’t share this with someone, the satisfaction is only ever short lived. 

All this heartfelt spirit brings me to a movie I watched when I went to New York about 10 years ago. I 

met a guy there who made me sit and watch a movie with him called Into the Wild. It was very moving 

for me and made me want to throw away the suit jacket (that I was wearing at the time) and go and 

do something that filled myself with joy rather than fuel the ego. However, truth be hold I do love the 

energy of what I do as much as I’m torn 50 per cent of the time to just be wanting to sit somewhere 

and write something meaningful after an afternoon at yoga and continuing to be battered by 100 

unnecessary emails. 

My point is that in the movie Alexander went on an adventure and right before he ate a poisonous 

berry and died (we all have a few poisonous berries in our life we must avoid at all costs) he wrote down 

on a piece of paper, ‘’Happiness is only real when shared”. 

Too right it is. 

Cameron Pine, Editor 

INEDIT 

@instylehairmag 

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CONTENTS 

ON THE COVER 

60 Olympia Valance X L’Oréal Professionnel 

68 INSTYLE Round Table 

REGULARS 

14 Upfront Industry Happenings 

72 INhair Product Launches 

84 The Edit Sheree Knobel 

86 The Edit Jaye Edwards 

104 My Way Free Reign of Style 

108 INsalon Tools and Accessories 

110 INbeauty Beauty News 

111 INbeauty Brow Products 

112 INbeauty Luxury Moisturisers 

121 INbusiness Sweet Sensation 

122 Inbusiness None Of Your Business 

ONSTAGE 

24 L’Oréal Professionnel Colour Trophy 

26 Real Talk 

28 Wella Professionals Mardi Gras 

29 Matrix Collection Judging 

30 Hair Expo Headliners 

32 For The Love 

33 Australian Hair Fashion Awards Finalists 

34 Trendz Studio X Lakmé 

36 Shortcuts Cloud Reporting 

40 Kérastase Blond Absolu 

90 

FEATURES 

42 INconference Muk Launches 

48 INconference Redken Symposium 

51 Hairjamm Pure Colour Competition 

52 Session Colour.Me.French by L’Oréal 

Professionnel 

62 bhave Celebrate 8th Birthday 

63 BaBylissPRO Returns to 

Dateline Imports 

66 ghd Festival Collection 

67 Philip Barwick 

71 Maybe Sammy 

78 Adilla Colab Salon Profile 

80 South 21 X Natulique 

81 INdesign Calile 

82 White & Textures by Comfortel 

83 Dyson Ambassadors 

88 Joico Defy Damage 

90 Session Royals Gone Rogue 

by Franck Provost 

96 Session Headpaint Hedonists 

by Fudge Professional 

106 Danné Montague-King 

114 Infuse My Colour 

116 Top Selling Products 

120 Volite 

81 

84 

48 

60

UPFRONTIndustry Happenings 

HAIL KARL LAGERFELD 

CHANEL ARTISTIC DIRECTOR and iconic 

fashion industry legend Karl Lagerfeld 

has passed away at the age of 85, after 

suffering some ill health in recent months. 

The renowned designer joined Chanel in 

1983, instantly making an impact for both 

his persona, for which his own black-suit, 

sunglasses and white ponytail aesthetic 

was legendary, and extraordinary fashion 

sensibilities. In this role, and in other 

fashion appointments for Fendi and his 

own self-titled label, he changed the face of 

fashion as we know it today. 

“Thanks to his creative genius, generosity 

and exceptional intuition, Karl Lagerfeld 

was ahead of his time, which widely 

contributed to the House of CHANEL’s 

success throughout the world,” said 

Alain Wertheimer, CEO of CHANEL in an 

Instagram post sent to the brand’s 33 million 

followers. “Today, not only have I lost a 

friend, but we have all lost an extraordinary 

creative mind to whom I gave carte blanche 

in the early 1980s to reinvent the brand.” 

Virginie Viard, Director of CHANEL’s 

Fashion Creation Studio and a close 

collaborator of Karl Lagerfeld has now 

stepped into his role to continue the 

enormous legacy of the fashion house. 

Karl made waves across the hair and 

beauty industries as well. In 2014 

he famously collaborated with Shu 

Uemera for a must-have beauty 

collection based on his equally 

iconic cat Choupette (who has been 

rumoured as the named recipient of a vast 

amount of his fashion-led fortune), and his 

runway collaboration presented the peak of 

hair, fashion and beauty for Chanel. 

His death has been mourned by celebrities 

and muses across the globe, from Kim 

Kardashion, to Gigi and Bella Hadid, 

Miley Cyrus, Naomi Campbell, Rihanna, 

Cindy Crawford, Kendall Jenner, Victoria 

Beckham, Diane Kruger and so many others, 

all of whom posted tributes on social media 

to a man who shaped the industry. 

His enormous industry legacy will 

continue to live on in his work and witty, 

bold and sometimes controversial persona. 

Rest in peace to a true icon of our times. 

14 INSTYLE

ANGELO SEMINARA NAMED INTERNATIONAL 

HAIRDRESSER OF THE YEAR 

THE FIRST INTERNATIONAL HAIRDRESSING Awards 

has taken place in Madrid, Spain, crowning the inaugural 

International Hairdresser of the Year amidst a bevy of talented 

contenders. Italian and British hairdresser Angelo Seminara, 

known as a creative visionary and the artistic director for 

Davines, took home the award. 

The dynamic new award event hosted professionals from 30 

different countries on February 3, while also broadcasting the 

award ceremony and runway show to an online audience. 

Angelo’s incomparable skills and creativity was honoured, as 

he has continued to trail 

blaze the hair industry 

with new colouring 

techniques, updated hair 

tools and innovations 

and bold concepts 

about the environment, 

the industry and 

hairdressing itself. 

Angelo is a devoted 

educator, in-demand 

editorial hairdresser and 

has worked with Davines 

since 2011. His work is 

often displayed from 

magazines to museums 

for its impact. 

WELLA PROFESSIONALS 

NAMES NEW GLOBAL 

AMBASSADOR 

A NEW GLOBAL ambassador 

has been named for Wella 

Professionals with Romeu Felipe 

becoming a new big-name global 

ambassador of the brand. The 

hairdresser is renowned for his 

inspirational blonde work for some of 

the most famous celebrities in Brazil. 

Romeu is known for colour, cut 

and style, making him an ideal fit 

for comprehensive salon juggernaut Wella Professionals, having 

recently opened a new salon in Saõ Paolo named Rom. Concept. 

For these exceptional skills and collaborations, Romeu boasts over 

820,000 Instagram followers. 

“We are incredibly excited to start this new chapter with 

Romeu Felipe, as Wella Professionals Global Ambassador,” said 

Laura Simpson, Coty Professional Beauty Chief Marketing Officer. 

“Romeu is an amazing colourist and influencer, embodying 

the true spirit of Wella Professionals, that of passion, on-going 

innovation, and an endless commitment to clients. He is an 

expert in the industry who has shown unique craftsmanship and 

creativity in everything he does. His devotion to inspirational new 

colouring techniques and the mentoring of others will take Wella 

Professionals to the next exciting level.” 

www.wella.com 

HAIRHOUSE WAREHOUSE RE-BRANDS 

HAIRHOUSE WAREHOUSE HAS UNVEILED an important new 

brand identity, re-branding into Hairhouse in a new era that will 

roll out throughout 2019. The re-brand is built on Hairhouse’s 

continued commitment to stellar personal service, which elevates 

professional brands and inspires the industry. 

“Hairhouse is an authentic, heritage brand and true pioneer 

of our industry,” said Steve Terry, Executive General Manager. 

“It was founded with a passion and energy to drive change. 

This philosophy and approach still continues to this day. 

Our new identity puts us on the forefront of meeting everchanging 

customer demands with a future focused servicedriven 

approach.” 

The re-branding will see the addition of new brands to the 

Hairhouse portfolio, as well as store redevelopments as well as the 

adoption of an enhanced omni-channel strategy that seamlessly 

connects in-store, in-salon and digital environments. The brand 

will introduce new store concepts in key locations over the next 

18 months, with an experimental store design that includes a 

modern, monochromatic palette with additional navigation, 

digital signage and enhanced lighting for a premium in-store 

experience. The brand’s unique retail and salon experience has 

changed the face of the industry since its launch in 1992, and this 

continues that revolutionary path. 

Hairhouse boasts over 125 locations and is the largest employer 

of qualified hairdressers in Australia, as a multi-award winning 

franchisor that is 100 per cent Australian-owned. Locations in 

Victoria, Queensland and New South Wales will be some of the 

first to experience this all-new branding as Hairhouse catapults 

into a new dynamic era and continues to build on an incomparable 

industry legacy. 

www.hairhousewarehouse.com.au 


UPFRONT 

THIS SALON SCHOOL TEACHES 

HAIRDRESSERS HOW TO USE INSTAGRAM 

NICOLE HEALY, AKA the Melbourne Hair Blogger, has 

a fair few tricks up her sleeve. As a blogger, hairdresser, 

educator and social media influencer with more than 

40,000 followers to her name and over 16 years of 

experience, she’s using those skills to bring the power 

of Instagram to the masses, with her recently launched 

masterclass on how to utilise Instagram for salon success. 

Within these exploits, she was nominated as 2019 AHFA 

Digital Influencer of the Year, and this innovative 

education option only supports why. 

Nicole uses the classes to teach how Instagram can 

attract both followers and actual clients to your salon 

brand. The one on one workshops teach how to take that 

perfect Insta-worthy shot – which is truly an art form – 

with lighting, photography and actual hair styling that 

is successful on social media covered in the classes. The 

classes, which are available both online and in-salon, 

also extend to the business side of the social media 

platform as well. 

The classes cover three different levels so hairdressers 

can find their niche, growing in intensity, length and 

complexity and covering skills such as working around 

the Instagram algorithm, increasing engagement, 

posting and hashtags, finding clients, content planning, 

curating your feed, Instagram stories, social media 

analytics, hair looks, interactive photography education and more. 

Nicole has curated a 43 page workbook to supplement this extensive 

education agenda. 

Nicole teaches this under the banner of her Social Salon School 

platform, specifically created to teach this important, modern and niche 

salon education, with the goal of also uniting ambitious and like-minded 

hair professionals. 

For more information visit www.melbournehairblogger.com.au 

JUST CUTS NAME MULLET OF THE YEAR 2019 

THE ANNUAL JUST CUTS Mullet of the Year competition 

at the Summernats Festival in Canberra provided a great 

way to show creativity and have a little summer fun with 

hair. A multitude of awards were handed out for those 

who proved the ‘business in the front, party in the back’ 

mantra more than their other mullet-ready counterparts. 

INSTYLE joined the judging panel alongside 

international Instagram influencer Larry Enticer for a 

playful day of hairdressing competition. 

Patrons were judged on the quality of their mullet, 

with a little boy taking home the grand prize of Mullet 

of the Year for 2019, which came with a $1000 prize! 

Other awards included the Game Changer prize, the 

Super Majestic Mullet prize for longest mullet and the 

Mr Mullet award. 

www.justcuts.com.au 

REDKEN PRESENTS MONTHLY LIVE EDUCATION ON 

INSTAGRAM 

IF YOU WANT to enlighten your mind and elevate your skills with 

minimal effort on your part, you can now tune into Redken’s dynamic 

Instagram LIVE Education. Over at @5thavenueaustralia, the iconic brand 

will be hosting Monday Night Live events, the first of which took place on 

March 4, and will now continue on the first Monday of every month, as 

hosted by a renowned member of the Redken Australia Artistic Team. 

Using the Instagram Live feature, these artists will share their 

knowledge, expertise and insight into hair trends, tips and tricks. 

They will also engage with the live audience by answering questions 

from viewers. 

The first event saw Ben Martin, owner of Salon XVI in Melbourne 

and current Session Stylist Finalist in the 2019 Australian Hair Fashion 

Awards, offer his insights into the recent International Fashion Week, 

with the benefit of his enormous backstage experience. From now on, 

the first Monday of every month will be that much better with famous 

hairdressers sharing their unique insights. 

www.redken.com.au 


AHC PARTNER 

WITH INSTYLE 

AND HAIR EXPO 

TO INSPIRE 

STUDENTS 

INSTYLE, HAIR 

EXPO and the 

Australian 

Hairdressing Council 

(AHC) have teamed 

up to offer more than 

100 lucky school 

students and parents 

access to Hair Expo – 

to excite, ignite passion and showcase the vast opportunities in 

our special industry. 

With so many incredible careers possible from a hairdressing 

apprenticeship, Hair Expo provides the perfect platform to 

showcase what the industry is all about. Hair Expo are giving 

away 100 tickets (50 double passes) to GenNext plus another 

100 to the trade show on Monday June 10. Now parents and 

students have no excuse but to revel in the world of hair. 

At the Monday trade show students and their parents will 

be assisted by AHC volunteers who will guide them to the 

Youthworx show on the Main Stage plus around the Trade Show 

floor. Similarly at the Gen Next show the Skills Road meeting 

point will ensure that students and parents are looked after. 

Designed to cultivate a passion at school level for the 

craft of hairdressing and show parents the ongoing career 

opportunities, these activities will break down the, ‘it's just 

hairdressing’ stigma, As part of activity the AHC has already 

been busy liaising with Skills Road plus different education 

departments to ensure the schools are notified. 

“The AHC is committed to investing in and promoting 

hairdressing as a career of choice. We are so pleased to partner 

with INSTYLE magazine and Hair Expo this June to showcase 

the incredible opportunities that this career choice can give to 

young students, the future of our industry,” said AHC CEO and 

Board Director Sandy Chong. 

The partnership has also resulted in a video asset being 

created to share some of the incredible stories and journeys 

of leaders in our industry and how hairdressing has shaped 

their careers. 

So far the video has been sent to more than 200,000 students 

with the main objective to show parents and careers advisors 

how great a career in hairdressing is. 

The Sunday Night GenNext show always proves to be one 

of most dynamic shows on the Hair Expo agenda, and it will 

provide, in addition to the daytime passes, an insight into 

the skill, entertainment and fun of the industry. With so 

many different teams being given their own five minute stage 

showcase, GenNext shows the true diversity of hairdressing. 

“Hair Expo is proud to be partnering with the Australian 

Hairdressing Council and INSTYLE to deliver this new 

initiative, designed to help address the current industry 

shortage of apprentices. Together, we’ve created an 

inspirational video that highlights the endless opportunities 

available to those interested in a career in hairdressing - 

specifically targeted at HSC students and entry level job 

seekers,” said Hair Expo Event Director, Cory Watson. 

“We can’t wait to get these kids excited,” Cory said. 

www.hairexpoaustralia.com 

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UPFRONT 

PALOMA 

GARCIA HOSTS 

IMMERSION DAY 

AFTER LAUNCHING 

HER own Sydney 

salon in 2018, fittingly 

named PALOMA, 

Paloma Garcia 

continued forging an 

admirable industry 

path with an 

Immersion Day. She inspired her team from an internal 

salon perspective and an external industry take as well. 

“I hired a gorgeous house in Bellevue Hill and we 

kicked off with Jamie Gonzalez who gave us a session 

on living a limitless life,” Paloma said. “We then moved 

into a PALOMA recap on the last 7 months since the salon 

launched and celebrated all our successes. Then Chris 

Hammond from Rouge Beauty took us through some more 

in depth history of Oribe the brand and what makes it so 

special, which is vital to our salon as well.” 

“The second half of the day moved into luxury retail 

training, important general concepts such as emotion 

versus intelligence and learning more about what the 

consumer wants and expects from us,” she continued. 

“The afternoon was all about brainstorming as a team 

and coming up with creative and innovative ideas for the 

salon. We then finished off with dinner at Totties in Bondi. 

It was truly a great day and night!” 

www.paloma-salon.com 

ORIGINAL & MINERAL 

NAME NEW EDITORIAL 

AMBASSADOR 

O&M EDITORIAL HAS a fresh 

face and reliable hands now 

steering the ship, with the 

appointment of Brad Mullins 

as the brand’s new editorial 

ambassador. Brad will lead the 

Aussie haircare brand’s many 

fashion alliances, notably 

and recently joining with P.E 

Nation and By Johnny in this endeavour. 

Brad has worked alongside big-name photographers such as Duncan 

Killick, Bec Parson and Steven Chee, and boasts editorial credits for 

marie claire, Vogue and Harpers Bazaar. Brad’s reputation is built by 

his innovation, technical skill and fashion-savvy aesthetic. He has 

worked closely with O&M on many shoots and his more permanent 

appointment with the brand became the next natural step. 

“Brad is a renowned editorial stylist and perfect editorial 

ambassador for O&M. We met 15 years ago and he’s used O&M for 

many years. It’s wonderful to have him as part of the O&M family,” 

said brand founder Jose Bryce Smith. 

“I have a great admiration for Jose and her commitment to 

developing products, continuously establishing O&M as a global brand 

with a strong following. I look forward to the opportunities that will 

arise through working with an industry leader,” Brad said. “I’m 

thrilled to be joining O&M in an inclusive role at this pivotal time for 

the company with the success of their new colour and fabulous new 

O&M studio space.” 

www.originalmineral.com 

SACHAJUAN JOINS ROGUE BEAUTY 

SIMPLY LUXE SWEDISH haircare brand Sachajuan has joined the cool kids at Rogue 

Beauty, who distribute other hair and beauty industry leaders such as Oribe, R+Co, 

V76 by Vaughn and Pulp Riot. The salon staple brand will fit in nicely alongside its new 

product family. 

Sachajuan was formed in 2004 by European power duo Sacha Mitic and Juan 

Rosenlind, created to eliminate the complexity from haircare and cater to consumers 

and professionals with luxe results. The products put full creativity and skill in the 

hands of the hairdresser, with the ability to mould and control hair in their extensive 

suite of shampoos, conditioners 

and styling products. The brand 

entered the Aussie market in 2014 

and has since found fans nationwide 

for its simple and necessary 

approach to haircare. 

“In a short time, we’ve 

managed to build some incredible 

relationships within the beauty 

and salon industry in Australia 

and together we’ve already 

achieved far more than we 

could have imagined. We have 

always had great admiration for 

the craftsmanship, quality and 

transparency that Sachajuan 

stands for, which led us to this 

exciting partnership,” said Rogue 

Beauty director of sales and 

education Chris Hammond. 

“As with all of our brands, we 

will continue to build a strong 

community of like-minded 

hairdressers, educators and loyal 

consumers. We are excited for the 

next stages of Sachajuan’s brand 

evolution in Australia.” 

www.roguebeauty.com.au 


Which 

‘Plex 

are you 

using? 

2019 FAME TEAM JUDGING TAKES PLACE IN SYDNEY 

ON FEBRUARY 18, the FAME Team judging took place in Sydney for 2019, taking over 

the La Biosthetique Academie in Sydney to test 14 talented and ambitious hairdressers at 

their craft. These emerging talents sat across from a panel that included such high calibre 

names as Sharon Blain, Sarah Laidlaw, Katy Reid, Uros Mikic, Alex Fuchs, Cameron Pine, 

Sandy Chong, Lauren King, Kobi Bokshish, Nicole Kae, David Mannah and FAME Team 

Creative Director Jack Morton, and the pressure was on! 

The order of proceedings included a three part live skills test, where entrants are given 

tasks on the spot to complete, with one styling brief and two cutting briefs. There was also 

a live model presentation of a pre-prepared signature look, as well as an intimate Q and A. 

As well as being in the running to be announced as the four members of the 2019 FAME 

Team at the Australian Hair Fashion Awards, one skilled hairdresser took home a prize 

on the day. Charlene Fernandez won a hamper provided by Haircare Australia with evo 

products and Cloud 9 tools as well as a personal Skype tutorial with creative director 

Lauren McCowan, awarded for her brilliant work with her presentation model. 

Congratulations again to the finalists, Charlene Fernandez, Adam Dyer, Brittany 

Cristaudo, Christopher Byrne, Daniel Di Iorio, Ellie Martins, Idy Duong, Joshua Anderson, 

Laura Spinney, Nathan Yip, Sienna Prince Rankin, Taylor Bagster, Travis Bandiera and 

William Webb, who are in the running for a year of education, editorial, stage and 

travel experience. 

INDUSTRY AMBASSADORS 

NAMED TO TRAIN IN FAMILY 

VIOLENCE SUPPORT 

IN TACKLING THE overwhelming 

national issue that is family violence 

in Australia, the hair industry 

is stepping up to use our unique 

collective experience often as a 

friend, confidant and regular point 

of contact to clients who may be 

suffering. In this endeavor, the 

Eastern Domestic Violence Service 

(EDVOS) is conducting a free seminar 

at Hair Expo in June to train in ways to spot traits of domestic violence in your clients, 

and now they’ve announced a list of important names whom are on board. 

The HaiR-3R’s seminar teaches ways to respond and refer to this epidemic when it 

comes to your salon. It’s a seminar 380 Aussie hair professionals have taken to date, 

and it is capable of saving real lives with the relevant expertise, training and positing 

hairdressers can have. 

Twenty hairdressers and influencers are now a part of this program, promoting 

the program to media and sharing their experience with the training, which will 

take place at Hair Expo in Sydney on June 10, at 3pm. The seminar is free but requires 

registration beforehand. The three ambassadors are Adrian Panayiotis, Delilah Hair 

Studio, Jenni Tarrant, Bond Hair Religion and Zowie Evans, Zowie Evans Hairdressing. 

Delegates are listed as Bernadette Beswick, Beswick Education Services, Sharon Blain, 

Sharon Blain Education, Kobi Bokshish, Intershape Hairdressing, Adam Ciaccia, Axis 

Hairdressing, Steve Corthine, Stevie English Hair, Leanne Cutler, Siren Marketing, 

Andrea De Deugd, Jacou Hair, Mia De Vries, The Secret Fox, Kristy Hodgson, Jarahs 

Hair, Simone Lee, Tyler Reid Hair, Lizzie Liros, Lizzie Liros Education, Pauline McCabe, 

Rock Paper Scissors, Kristy McKenzie, Secret Salon Society + Salon Pay, Hayley Mears, 

Six Underground Media, Marie Nieuwoudt, B’Me Salon, Jane Trewin, Box Hill Institute 

and Zoe Wilde, Zoe Wilde Hair Artistry. 

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UPFRONT 

HOW YOUR SALON CAN UTILISE 

INFLUENCERS 

IN THIS MODERN age, social media influencers provide 

a form of advertising and major PR that you can (and 

should) utilise to market your salon. The social influencer 

market is worth billions of dollars, with tens of millions of 

posts shared in the name of brand endorsements each year 

– it’s time to be part of this major marketing sphere. 

Seeking out an influencer to suit your salon and grow 

your business means finding a social media mogul who is 

trustworthy to their community, authentically syncs with 

your brand, has a credible authority with their audience 

and offers experience and a storied CV showing their skills 

in this area. The right influencer can increase visibility 

and awareness to grow your brand, and the relevancy of 

their audience demographic is key. 

The influencer needs to ideally suit your salon, with 

audience members located in your area so that social 

media likes can actually be converted to salon visits. 

If this sounds daunting, Timely Salon and Spa Software 

have created a must-have guide that explores this new-age 

sphere, covering how to find and work with an influencer, 

creating an agreement, measuring the success of this 

venture and everything in between. 

www.gettimely.com/influencers 

GET READY FOR 

THE S EVENT 

UPCYCLED 

WELCOME THE S 

Event Upcycled, a 

sophomore outing 

for a hair industry 

specific sustainability event, as brought to you by Box Hill Institute 

and Sustainable Salons. The event will take place for just one night 

in Melbourne on Monday May 27, featuring at the end of Knowledge 

Week and promising a colourful, energetic stage show ode to the 

planet and how we can help it. 

The event follows its successful inaugural predecessor, which 

took place in Sydney in 2017. The new iteration will again feature 

revolutionary sustainability thinkers and activists for ecoinspired 

entertainment. 

The Deputy Lord Mayor of the City of Melbourne, Arron Wood, 

will host the evening as MC. Arron has a particular affinity for 

sustainability, having won 18 sustainability accolades, including 

the United Nations Individual Award for Outstanding Service to 

the Environment. 

From a creative standpoint, Shaun McGrath, Avant Garde 

Hairdresser of the Year and Sustainable Salons Creative Ambassador, 

will lead a team of students from the Box Hill Institute in a hair show 

of headpieces made entirely from found objects and discarded salon 

materials. Funds from the show will go towards EDVOS, which trains 

hairdressers on how to identify and deal with domestic violence if 

they see their clients going through it. $5 from every ticket sold will 

be donated to this fantastic cause and go towards women and children 

who are experiencing family violence. 

PUREOLOGY TO PAINT THE TOWN TEAL ON WORLD 

OVARIAN CANCER DAY 

MANY PEOPLE MAY not know that Pureology’s genesis was a distinctly 

philanthropic one, with the purpose of providing provide safe and 

effective colour and hair care products for women diagnosed with 

ovarian cancer being a founding goal. The brand remains committed to 

that cause 18 years after its inception, with healthy colour care and an 

ethical production stance that ensures it is vegan and free from sulphates. 

Beyond its product development, Pureology is dedicated to raising 

global awareness for the cause, as well as directing funds to survivors 

of the disease and their families, with a local alignment to ovarian 

Cancer Australia. 

A major fundraising day continues to be world ovarian cancer day, 

AKA May 8, and in 2018 200 salons participated to raise money for the 

cause. Pureology salons raised an impressive $12,000 in 2018. In 2019 

these efforts will continue as Pureology promise to ‘paint the town 

teal’ in honour of this important fight. Globally the brand have proudly 

commited $100,000 to ovarian cancer awareness, encouraging all salons 

to become a part of this amazing and ever-growing stat. 

www.pureology.com.au 


PAUL MITCHELL HOST WE HOLD THE POWER 

COLLABORATION 

PAUL MITCHELL HAS congregated some of our nation’s most 

well-known digital hair influencers to spread an important 

message – namely We Hold The Power, a mantra made to 

specialise and prioritise the professional hairdresser. 

“At the core of the Paul Mitchell brand is a commitment 

to supporting the professional hairdresser and a dedication 

to providing the most up-to-date education and support to 

sustain and encourage the growth of our industry,” said John 

Pizzey, Managing Director of the Three Six Five Salon Group 

Australia, distributors of Paul Mitchell. “As the landscape for 

how consumers access hairdressing trends and education 

rapidly changes, we have a responsibility to evolve and adapt our 

business practices and approach to aid in bringing the consumer 

back to the professional hairdresser as their hair expert.” 

The campaign launched as of March 18, selecting four 

hairdressers who have a long and important history with 

the brand – Ashlea Penfold, Tanielle Davies, Leah Baines 

and Luciana Rose – and creating a custom designed box set 

made in each hairdresser’s likeness. These sets each hold the 

hairdresser’s expertly crafted favourite product selections. 

www.paulmitchellaus.com.au 

LUANA COSCIA REJOINS 

FUDGE PROFESSIONAL 

AS AN EDUCATOR 

AUSSIE SESSION STYLIST Luana 

Coscia has come back to Fudge 

Professional as an educator, 

bringing over two decades of 

her industry experience back to 

the brand. 

Luana’s work has graced major 

editorial covers (Stellar, RUSSH, 

Oyster and Cosmopolitan 

come to mind) and has worked 

backstage and on set for celebrities such as Ryan Gosling, Kylie and 

Danni Minogue, Bernard Fanning, Chris Noth, Jesinta Franklin, 

Zara Larsson and Darren McMullen, with TV credits in X Factor, The 

Voice and Australia’s Next Top Model and extensive experience as a 

director on the Fashion Weeks circuit. Her brand rolodex extends 

from Ksubi to Tigerlily, Christopher Esber and Style Runner for 

campaigns, ads and editorial shoots. 

“I feel as though I never left Fudge Professional, I was still always 

using the Fudge products in my editorial work,” Luana said. “I really 

wanted to get back into education and with what Fudge is currently 

doing it was the perfect fit. The education classes I conduct will 

definitely be showcasing our Fudge collection, educating on how the 

looks can be customised and adapted individually. Plus I’ll add some 

of my mood board looks highlighting current street trends.” 

www.fudgeprofessional.com 

NAPOLEON PERDIS ENTERS VOLUNTARY 

ADMISSION 

SIX MONTHS AFTER Napoleon Perdis’s shock move 

into Priceline Pharmacies, the eponymously-named makeup 

brand moved into voluntary administration. 

The company, started by the flamboyant makeup 

artist in Sydney 24 years ago, appointed administrators, 

Simon Cathro, Chris Cook, and Ivan Glavas of Worrells 

Solvency Accountants. 

In a statement, the administrators revealed that Napoleon 

Perdis directors have been trying to sell the business for 

several months. They said their immediate plan for the 

business, which is owned by Napoleon, his wife Soula-Marie 

Perdis and his brother Emanuel Perdis, was to see whether 

it can be restructured or if a buyer can be found “while the 

business continues to trade”. 

Napoleon said he, and his family, were 100 percent 

committed to achieving the best outcome for all stakeholders. 

“The brand is still in high demand from our customers and 

is more innovative than ever, so by restructuring the business 

in this manner, we believe, puts it in a prime position to 

continue to evolve through continued trade or in a sale,” he 

said. “We are fortunate that throughout our business, we 

have staff and teams who have not only underpinned the 

business success, but who are our extended family. 

“Their unwavering contribution will undoubtedly pave the 

way for the successful and strategic trade on,” he continued. 

As we work towards our goals, we ask customers, suppliers 

and other interested parties to continue with their valued 

support of the brand.” 


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ONSTAGE 

FINALE FLAIR 

Hair stars and celebrities congregated in Melbourne for the long-awaited L’Oréal Professionnel 

Colour Trophy, which put on a dynamic show to finally announce the winner. Drumroll please… 

Peter Thomsen 

MELBOURNE PLAYED HOST to the long-awaited L’Oréal 

Professionnel Colour Trophy grand final for 2019 in late February, 

naming the winner after a series of semi-final events and live 

competitions and ending an exhaustive several month search to 

find the best colourist in the country. Congratulations to Massimo 

Tirimacco of Zohair who was named the Colour Trophy winner as 

well as the marie claire Reader’s Choice recipient. 

The awards night showcased the work of all 15 national finalists, 

with a hair show of live looks created for an enthralled audience 

and top-tier judging panel of industry experts. The combined 

prize pool equalled over $340,000, and Massimo has won a 

prestigious trip and admission to an International L’Oréal event, 

as well as having the winning image featured on the front cover of 

marie claire’s Hair Trend’s magazine. 

"I can’t believe I’ve won the 2019 L’Oréal Colour Trophy,” 

he enthused. “Winning such a prestigious award was the first 

pinnacle moment that I have always envisioned. I am so looking 

WATCH NOW 


ONSTAGE 

forward to all great opportunities to come 

and I could not think of a better brand to 

represent than L’Oréal Professionnel.” 

“I’m so excited to feature on the front 

cover of marie claire’s Hair Trends 

magazine. This has been an incredible 

journey and I’m looking forward to 

seeing how this elevates my career to the 

next level.” 

The evening was a dynamic and starstudded 

affair, with a special appearance 

by L’Oréal Professionnel muse and 

Smartbond Ambassador, Ellie Gonsalves, 

as well as other high-profile guests such 

as DJ Havana Brown, Married at First 

Sight’s Martha Kalifatidis and fashion 

designer couple Shayne Tino and Effie 

Kats. The evening was hosted by laughout-loud 

comedian Tommy Little, with a 

performance by Aussie 90s band Bachelor 

Girl, who had the audience singing at the 

top of their lungs. 

From the perspective of hair inspiration, 

international artistic hair artist Sophia 

Hilton as well as some of L’Oréal 

Professionnel’s Australian Artistic team 

showcased the latest trends from Paris in a 

stellar runway show. 

“L’Oréal Colour Trophy is an esteemed 

competition showcasing exceptional 

hairdressing talent from across the 

country,” said Cara Riley, L’Oréal 

Professionnel General Manager. “We 

witnessed some outstanding technical 

skills, making it almost impossible to 

select a winner. Congratulations to 

Massimo for his beautifully unique colour 

work, and thank you to all our Australian 

participants for making the 2019 event 

so memorable.” 

Congratulations to all the skilled 

finalists – we’re already on the lookout for 

2020’s greatest talents. 

For more information visit 

www.lorealprofessionnel.com 

Joe Cotroneo 

Sophia Hilton 

Jordan Hone

ONSTAGE 

TALKING POINTS 

Welcome Real Talk, a 2019 event dedicated to the professional 

hairdresser and salon, made to elevate their confidence and 

knowledge in business and industry pursuits. 

26 INSTYLE 

REAL TALK CONGREGATES insightful guest presenters and 

leading industry professionals, alongside experts in social media, 

branding and consumer trends, to encourage attendees to look 

beyond the salon. This introduces them to information that is not 

widely available, with exclusive and pertinent insights relevant to 

the Australian hair industry. 

Real Talk has a fresh approach and mentality that offers its point 

of difference. It focuses on business building and communication 

transparency and success for real and honest conversations about 

modern, national hairdressing in its trends, dynamism and 

insights. This setting lays the ideal groundwork for education, 

socialising and broader industry discussions. 

At the event, attendees will be able to network with likeminded 

salons, be inspired by those creating businesses with 

an alternative approach and think outside the box by looking at 

opportunities that will change their business mindset as a whole. 

Real Talk is delivered by a publication with several decades 

of experience in the hair industry and a singular focus on 

hairdressing professionals. INSTYLE elevates the industry with 

bi-monthly print publications exploring trends, news, events, 

product launches, editorial inspiration, business acumen and 

more, as well two weekly newsletters on Styleicons, offering 

immediate, necessary information to readers and subscribers in 

the Australian hair world. 

INSTYLE also builds the education sphere in the Australian 

hair industry with important event partnerships, for example 

Hair Expo’s GenNext event that showcases emerging talent, the 

publication of its annual education calendar and magazine and its 

own editorial business teachings. This event will act as the natural 

progression of its intrinsic relationship with the Australian hair 

industry and its business and educative fields. 

Real Talk delivers this inspiring and educational platform in 

a one-day event on August 5 located in Sydney to motivate and 

encourage hairdressers and bolster our passionate industry with 

tools and support. We look forward to seeing you there. 

For more information visit www.realtalkbusiness.com.au

WATCH NOW 

+ 61 3 8790 4230 [8) info@natulique.com.au Q www.natulique.com.au

ONSTAGE 

SING IT 

PROUD 

Wella Professionals hit Oxford Street for Mardi 

Gras to advocate for fearless love, colour and 

self-expression with lights, music, stars and 

bright hues. 

FOR THE SECOND year in a row, Wella Professionals took to the 

rainbow-laden street as the major hair partner of the Sydney 

Gay & Lesbian Mardi Gras, celebrating on March 2 with music, 

dancing, hair creativity and plenty of vibrant hues. 80 stylists 

and brand representatives took part in the Wella Professionals 

parade float, loudly and boldly proclaiming the brand’s 

#LoveInColour mantra. 

The brand’s sophomore outing as the event’s hair partner was 

particularly vibrant with the all-new launch of Koleston Perfect 

with ME+ colour for superior results, the latest in a long-line of 

innovations built over a 130 year legacy. Beyond these hues and use 

of colour to convey self-expression, the brand shared the event’s 

overarching message to be ‘Fearless’. 

“The hairdressing industry is one of the most representative 

of the LGBTQI community, and as part of the COTY family, 

our mission is to celebrate and liberate the diversity of your 

beauty,” said Max Amen, General Manager, Coty Professional 

Beauty Australia & New Zealand. “Our Wella family is a creative, 

courageous and fearless one, so we were thrilled to partner 

with Mardi Gras for the second year in a row to celebrate 

#LoveInColour.” 

The partnership this year included a creative collaboration with 

drag superstar Courtney Act (AKA Shane Jenek), which prompted 

the creation of the first official Wella Wig, produced by Ben Moi of 

Wigs of vanity, and coloured by Holly Tebbs. Courtney wore the 

wig at the parade and while performing at the official after party, 

as well as in a video focusing on colour and identity. 

“Colour is on a spectrum that never ends,” Courtney Act said. 

“It has the ability to define and create whoever you want to be. 

It has been a pleasure working with Wella Professionals for this 

year’s Mardi Gras festival, 

and helping to spread their 

message of ‘Love In Colour’.” 

The Wella Professionals 

float paraded in front of 

an estimated crowd of 

500,000, over 12,000 of 

which walked in the parade 

itself. The car was designed 

as an LED adorned, branded 

vintage Cadillac, with large 

letters along the side which 

read ‘Wella Professionals, 

FEARLESS Hair Colour’. 

Melbourne based drag talents 

Missy La Minx and Sasha Star 

joined the float to perform 

two musical tracks, with Born This Way by Lady Gaga blasted in 

fitting fashion. 

Oxford Street was a whirl of colour, music and self-expression, 

something hair and beauty plays a major part in. Wella 

Professionals once again showed the importance of hair and hair 

colour in the search for true identification and fearlessness, living 

that message to the beat of a Lady Gaga soundtrack with stars, 

supporters and collaborators every step of the way. Until next 

year, let’s live #LoveInColour as a daily mantra. 

For more information visit www.wella.com 


ONSTAGE 

THE COLLECTIVE 

Matrix Australia has embarked on a colourful journey across the country with a competition 

designed to inspire and ignite colour creativity in the salon no matter the experience level. 

With five state finalist nights, there was no excuse not to enter. 

WITH JUDGES FOR the Collective from all corners of the industry, we take a look at the industry change makers who travelled to each 

finalist night across the country. 

SANDY CHONG 

(CEO and Board Director of the Australian Hairdressing Council) 

Sandy is a hairdresser and has been the Director of Suki 

Hairdressing for over 34 years. Over this time she has presented 

business programs and presentations for leading brands including 

Redken and Kerastase, nationally as well as internationally. 

PAUL FRASCA 

(Managing Director and co-founder of Sustainable Salons Australia) 

Paul’s mission is to increase salon profits while decreasing waste 

and its effects on the environment. 

In 2015, Paul and his wife Ewelina started the innovative 

resource recovery program. Designed especially for the salon 

environment, Sustainable Salons collects up to 95 per cent of 

the salon’s waste bin and repurposes it for environmental and 

community benefit, while rewarding the salon. 

MARIE CAIN 

(Hairdresser, Redken 

Artist and co-owner of 

Head Studio) 

2017 member of the 

FAME team and 

awarded creative 

hairdresser, Marie 

Cain’s style is unique 

and fashion focused. 

Marie is also Creative 

Director of Perth 

salon Headstudio and 

a Redken Artist and 

Educator and a WA/NT 

Hairdresser of the Year 

Finalist for 2019. 

CAMERON PINE 

(INSTYLE Magazine 

Editor) 

Cameron is the Editor of 

leading industry trade 

magazine, INSTYLE. 

For more than 15 years 

Cameron has played an 

integral role supporting 

and representing 

the industry. With 

almost two decades in 

publishing, Cameron 

brings an eye for 

design, trends and the 

commercial nature of 

hairdressing to the fore. 

Look out for the photoshoots with the winners from each state in the May/June issue of INSTYLE. 


ONSTAGE 

JEN IS BACK 

Hair Expo has named their final ambassador for 

2019, adding celebrity hair legend Jen Atkin to 

an already impressive line-up and maximising 

our excitement levels in the process. 

Jen Atkin 

AN IMPORTANT NEW appointment has been made in the 

Hair Expo line-up as celebrity hairdresser Jen Atkin has been 

announced as a headliner for the Sydney event in June. Jen is wellknown 

as the stylist behind the Kardashians, Kendall Jenner, 

Chrissy Teigen, Bella Hadid, and Hailey Bieber, as well as being a 

digital hair community and brand founder. 

Jen will be leading a two-hour creative seminar, sharing her 

styling secrets with the event’s audience, showcasing important 

tips and trends you can’t learn anywhere else and offering the 

benefit of her enormous experience. 

“I’m going to be showing you all my favourite looks using my 

favourite tools, my favourite products, and my favourite hair 

accessories,” she said. “I love Australia, I’m so excited to see 

you guys!” 

The announcement comes after the recent appointment of other 

major headliners to the agenda, such as TV star and business 

guru Tabatha Coffey, as well as US balayage queen Candy Shaw. 

The event will see these experts and other renowned educators 

share their expertise, alongside new products, trend showcases 

and evening events. Brands on the floor will range from Dyson 

to Oribe, Original&Mineral, Olaplex, Comfortel, Hot Tools, 

De Lorenzo, Mizutani, Evo, Balmain Hair Couture, R+Co, 

Excellent Edges, GlamPalm, Andis, Sunlights Balayage, Y.S. Park 

Professional, Seamless1 and many more. 

“True to its calling, Hair Expo Australia offers an unmatched 

opportunity for hairdressers and industry professionals to meet 

and learn from their idols,” added Cory Watson, Event Director 

for Hair Expo Australia. “The addition of Jen Atkin to this year’s 

program is something we are so excited and proud to announce! 

We can’t wait to see what Jen, Candy, and Tabatha will share with 

our Australian and New Zealand visitors.” 

Early bird tickets are on sale as of March 11 and with these 

dynamic, world-class headliners in mind, it’s time to secure 

your ticket and start planning your long weekend in June. See 

you there! 

For more information visit www.hairexpoaustralia.com 


N M A D E & O W N E D • A U S T R A L I A N M A D E & O W N E D • A U S T R A L I A N M A D E & O W N E D • A U S T R A L I A N M A D E & O W N 

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ONSTAGE 

LOVE 

LOVE 

LOVE 

For The Love kicked off in 

Sydney and beyond, with 

Monique McMahon and 

Renya Xydis spreading 

the love, the experience 

and the incomparable 

insights nation-wide. 

SYDNEY PLAYED HOST to the 

very first For The Love events, first 

conducted by Renya Xydis and 

Monique McMahon as a must-attend 

business brunch at Beta Bar. The 

inaugural event also hosted Libby 

Cornish as a guest educator, laying 

the foundation for Brisbane and 

Melbourne events within the week. 

Monique and Renya were both 

fresh off a plane from New York 

where they worked backstage on 

the Zimmermann AW19 show. 

They landed in Australia to deliver 

top-tier business techniques over 

a breakfast of Greek yoghurt, roast 

figs with baklava crumble followed 

by spanakopita, poached eggs and 

ouzo cured ocean trout. 

The primary points of 

conversation were relevant to salon 

WATCH NOW 

owners, ranging from work/life balance, to goalsetting, 

the challenges of business ownership, 

marketing, social media and how to see the 

results of effective change. Renya, Monique and 

Libby tackled these diverse, universal topics by 

sharing the benefits of their own experience, 

insights and expertise. 

Importantly, the women constantly referred 

to the need to “find the courage to take risks to 

reach your full potential as a salon owner,” and to 

“hold onto your own story, and to be true to it.” 

The tour continued in Brisbane on Sunday, 

February 24 and in Melbourne on Monday, 

February 25, both with special guest star Natalie- 

Anne, with Brodie-Lee Tsiknaris and Joey 

Scandizzo joining in to each city respectively. 


TALENT 

LIST 

We pay tribute to the skilled 

and versatile finalists in this 

year’s Australian Hair Fashion 

Awards, who continue to 

impress with their technical 

skills and sheer artistry. 

THE FINALISTS FOR the creative categories 

have been named for the Australian Hair 

Fashion Awards (AHFAs) in the continued 

lead up to the dynamic event. The categories 

cover the best Australian Hairdresser of the 

Year, state categories, men’s hair, colour, 

multimedia, emerging hairdressers, Avant 

Garde and more. New categories were added 

last year, title Hair Shot of the Year and 

Digital Influencer of the Year, while 2019 sees 

the addition of Hair Transformation Video 

of the Year to truly capture 21st century 

hair brilliance. 

The talented finalists were decided amidst a 

multitude of entries by acclaimed international 

judges such as Sam McKnight, Angelo 

Seminara, Akin Konizi, Zoe Irwin, Andrew 

Barton, Errol Douglas, Jamie Stevens, Gary 

Hooker and Michael Young, Cos Sakkas and 

Indira Schauwecker. 

Congratulations to these talented nominees. 


www.australianhairfashionawards.com 

AHFA AUSTRALIAN HAIRDRESSER OF THE 

YEAR 

Kobi Bokshish 

Scott Sloan 

Craig Smith 

Adam Ciaccia 

Mary Alamine 

Jamie Furlan 

Dee Parker Atwood 

AHFA MEN'S HAIRDRESSER OF THE YEAR 

Madison Voloshin 

Tori Gill 

Hermiz Daniel 

Dion Lee Andrew 

Robert Ferlaino 

Don Desanctis 

Joe Kurdyla 

AHFA CREATIVE COLOURIST OF THE YEAR 

Joe Cotroneo 

Jack Morton 

Lisa Polini 

Megan Panozz 

Nathan Armagnacq 

Rachel Vitullo 

Jordan Hone 

AHFA ARTISTIC TEAM OF THE YEAR 

Royals Hair 

BIBA Salon 

TONI&GUY Artistic Team 

Australian FAME Team 

Rokk Ebony 

Stelios Papas Toowong 

Hot Shots Team 

AHFA NSW/ACT HAIRDRESSER OF THE YEAR 

Carolyn Gahan 

Richi Grisillo 

Nicole Kae 

Eugene Sokolovs 

Katy Reeve 

Paul Hibbard 

Michelle Ciaccia 

AHFA VICTORIAN HAIRDRESSER OF THE YEAR 

Jo Smith 

Christina Tatsciore 

Jacky Chan 

Benjamin Martin 

Jonny Candy 

Chung-Yang Su 

Joe Habbaki 

AHFA QUEENSLAND HAIRDRESSER OF 

THE YEAR 

Amanda Joy O’Connor 

Bill Tsiknaris 

William Webb 

Jonathon Hand 

Joanne Bird 

Elle Schoemaker 

Rebecca Hubbard 

AHFA SA/TAS HAIRDRESSER OF THE YEAR 

Megan Panozzo 

Jo Sym-Choon 

Mat Johnson 

Chris Stevenson 

Sam James 

Selina Chhauur 

Johnny Georgiou 

AHFA WA/NT HAIRDRESSER OF THE YEAR 

Marie Cain 

Pauline McCabe 

Jo Banks 

Nakia Stevens 

Hayley Keep 

Matthew Barbour 

Jude McEwen 

AHFA NEWCOMER OF THE YEAR 

Natalia Humphries 

Brittany Cristaudo 

Nichola Lovell 

Amanda Nedza 

Steph Meyer 

Samuel Battenally 

Idy Duong 

AHFA APPRENTICE HAIRDRESSER OF THE 

YEAR 

Tep Read 

Jessica Riches 

Harrison Sanson 

Georgia Freedman 

Jacinta Gastin 

Jai Tuitama 

Ruby Woodall 

AHFA AVANT GARDE HAIRDRESSER OF THE 

YEAR 

Bill Tsiknaris 

Julie Jeffery 

Carolyn Gahan 

Raymond Robinson 

Chung Yang Su 

Andrea deDeugd 

Lyndall Vile 

AHFA SESSION STYLIST OF THE YEAR 

Rebecca Smith 

Natasha Warren 

Sarah Laidlaw 

Richi Grisillo 

Benjamin Martin 

Diane Gorgievski 

AHFA MAKE UP ARTIST OF THE YEAR 

Sarah Baxter 

Nadia Duca 

Kate Radford 

Sarah Laidlaw 

Mikele Simone 

Shella Martin 

Cristina Rodio 

AHFA HAIR FASHION VIDEO OF THE YEAR 

Joey Scandizo 

Mary Alamine 

Luke McCaul 

Papas and Pace 

Shu Uemura 

ELEVEN Australia 

Kobi Bokshish 

AHFA FASHION STYLIST OF THE YEAR 

Kelly Tee 

Luke Meakins 

Christina Ammazzalorso 

Rebecca Smith 

Melissa Nixon 

Leroy Lorenzo 

Josie McManus 

AHFA HAIR SHOT OF THE YEAR 

Joey Scandizzo 

Frank Apostolopoulos 

Uros Mikic 

Christopher Byrne 

Giuseppe Mancuso 

Isobel Allen 

Julia Demarte 

Mary Alamine 

Nicole Kae 

Wendy Gunn 

AHFA HAIR TRANSFORMATION VIDEO OF 

THE YEAR 

Suzanna Kennedy 

Ben Russell 

Jake Plenzich 

Sally-Ann Grech 

Sarah Beddoni 

Joanne Bird 

Kieran Harris 

Carolyn Gahan 

Caterina di Biase 

Natalie Anne

INFEATURE 

Colour 

TRENDZ 

True to its name, Trendz Studio is always ahead 

of the latest popular colour hues, offering 

specialised techniques, talented hairdressers and 

top-tier Lakmé technology to wow clients and 

build their salon brand into a bona fide empire, 

writes Shannon Gaitz. 

Trendz Studio has spent the last 12 years since its 

inception turning into something of a Queensland 

hair phenomenon, with three salon locations across 

Brisbane and the Gold Coast and over 35 master 

stylists under the Trendz Studio banner. This 

ascendency was built in their unique DNA and salon essence, 

anchored by their hiring technique – they only employ high-level 

senior stylists. 

“Even though they’re qualified seniors they must fulfil additional 

training with me learning specialised techniques before commencing 

clients on the salon floor,” explained salon owner Kirra Longmuir. 

“This includes the seamless balayage technique course. Trendz 

Studio pride ourselves on giving our guests not only the best 

results but also an experience like no other. The experience starts 

with easy booking systems, state of the art salon designs that 

makes clients feel like they’re on holiday, thorough consultations, 

complimentary snacks and drinks and the peace of mind knowing 

their stylist is highly skilled with ongoing advanced training.” 

The salon continues this luxury feel with a glamorous aesthetic 

between the three salons, catering to clients of all ages who are 

looking for sun-kissed locks and easy maintenance colour. This 

must-have colour stems directly from their work with beloved 

Spanish brand Lakmé. 

“We love the diversity that Lakmé colour range has to offer,” 

Kirra said. “We love the soft camouflaging shiny gloss colours 

for root stretches and root smudging and toners that don’t lift 

or budge the client's natural colour. The colour was developed in 

Spain for hair that naturally throws a lot of warmth, which means 

they are designed to perform cooler, which is what our clients 

are wanting.” 

Beyond these hues, the colour impresses clients and 

hairdressers alike in diverse ways, acting true to swatch and 

appealing to all the sense. 

“One of the main comments clients make about Lakmé is how 

much they love the smell,” Kirra said. “No more yucky ammonia 

smell that takes your breath away! They also seem to experience 

less sensitivity especially when toning following an on scalp 

bleach lightening services.” 

The salon evokes its name in creating must-have trends, 

with consistent renowned expertise in colour corrections and 

transformations, blonde hair, seamless balayage and sewn in weft 

extensions. Beyond these salon staples, they keep on top of must- 


TRENDZ 

STUDIO MUST- 

HAVE LAKMÉ 

FORMULAS: 

For a bright clean 

blonde we love using 

10/20 and a dash of 

pearl with 6vol. 

Switching to 

Timely was an 

easy decision 

Adding 9/60 to 

your pearl toners is 

absolutely beautiful 

too, as the chestnut in 

Lakmé is more of a rich 

cool chestnut. 

@trendz_hair 

We love wet root 

stretches using the /17 

range for cool, ashy 

natural results, that 

fade off gently without 

lifting their natural roots. 

have hair crazes and the colour looks and styles clients tend to 

continuously clamour for. 

“Big bouncy glamour waves are always a trend we love, and 

of course balayage and easy maintenance hair are all here to 

stay,” Kirra said. “Mum always told me to never colour my 

hair, and now as an adult I understand why – maintenance is so 

important! Natural easily maintained hair has never been more 

flattering especially when we have the hair colour to help create 

and imitate that for our guests.” 

The salon is among many that love Lakmé for its diversity, 

consistency and ease of use, facilitating artistry in the process. 

The high-quality colours are also sustainable, cruelty-free 

and eco-friendly within their extensive line of grey coverage, 

intense fashion shades, clean blondes, toning and emphatic 

application removal. Hair health and colour quality remains 

vital and this is all distributed nationally by Haircare Australia, 

who’s intimate, family-style business vibe is matched by a 

sense of unparalleled professionalism and commitment to the 

salon industry. 

The brand is committed to prioritising the health and 

well-being of the hair, while also addressing every facet of 

the industry with innovative marketing and educational 

development. Haircare Australia suitably distributes the brand 

with its family-focused ethos and intense commitment to the 

Australian professional hair industry. 

“The similarities in the way that Haircare Australia run their 

family owned business is what initially attracted us to join the 

brand,” Kirra confirmed. “It is very much the same core values 

that we share at Trendz Studio. When you join our team you’re 

not just a number, you are family and we are very close with 

our whole team.” 

This personal approach to team and clients works wonders, 

supported by an education-first, luxury-centric and trendsbased 

appeal that ensures Trendz Studio is taking over 

Queensland one perfect colour look at a time. With skills, 

business sense and the right colour tools in their arsenal, 

Trendz Studio is far from a fad and here to impress the industry. 

Take notice. 

Discover the world of colour possibilities @lakmecolour 

@haircareaust. For more information visit 

www.haircareaust.com 

WATCH NOW 

Getting set up was so easy. There are no hidden costs. 

No contracts. And they’re very transparent to deal with. 

— Dario Cotroneo, Dario Salon 

Say yes, and we’ll take care of the rest. 

Talk to us on (03) 8518 4957, or visit gettimely.com

INFEATURE 

How Sweet IT IS 

Shortcuts’ new Cloud Reporting feature delivers your business figures to you in easy, efficient ways 

to make your salon – and your life – that much better. 

Knowledge is power, and the 

more you understand about 

your business performance, 

the more your profits tend 

to skyrocket. That’s why 

the salon software gurus at Shortcuts have 

introduced the all-new, must-have 

Cloud Reporting feature. This gorgeous 

dashboard in the cloud makes your 

business intel easy to understand, putting 

sweet success at your fingertips. 

Cloud Reporting lets you easily spot the 

trends, so you can focus on making your 

business more profitable. This feature 

lets you view your essential reports from 

a tablet or smartphone, anywhere and 

anytime, with no number crunching 

required. Armed with all the insights and 

info you need to succeed, you’ll feel like a 

kid in a candy store! 

Let’s explore how knowing your 

numbers using this brand new tech can 

help you create a #sweeterlife. 

1. WORK LIFE BALANCE 

We’ve put this up top because we believe 

it’s that important: sometimes you have 


to step away from the salon to truly give 

it your all when you’re there. Shortcuts’ 

Cloud Reporting feature removes the 

spreadsheets and calculations from your 

daily schedule, freeing up time which you 

can now spend on the couch with a welldeserved 

wine. Personally, we’d take the 

wine over the spreadsheets any day! 

2. REAP THE RESULTS 

Having the figures and trends presented 

to you so succinctly makes your business 

plan simple. Downward trends and weak 

spots are easy to see, so you know which 

areas need the most attention, whether 

it’s upselling more product, educating 

your team, or updating the service 

menu. When your KPIs are this easy to 

understand, it makes it so easy to change 

up the way you run your salon day-today 

and watch the positive impact in 

real- time. 

3. ALL THE FACTS 

Rather than sorting through mountains 

of data, the Cloud Reporting dashboard 

offers visual charts and graphs that 

look good enough to eat, and are easy 

to understand: from your service and 

retail sales to average spend, rebooking 

percentage, trading summary, employee 

productivity and so much more. 

Delicious! 

4. ONE TEAM, ONE DREAM 

Your team can securely access the 

numbers they need to monitor their own 

progress. Sharing the intel around like 

a bag of mixed lollies gives your team 

something to aim for, and gives you a way 

to monitor their performance. They can 

access daily stats and key insights on their 

mobile phone, helping create a unified 

team without everyone having to fight for 

a glimpse of the computer. 

Cloud Reporting is about so much 

more than just the stats, it’s about truly 

revolutionising your business success, 

and making your life that much sweeter 

at the same time. After all, your numbers 

are so much tastier when they’re designed 

to help you make your business better. 

The candy store awaits! Find out 

more: www.shortcuts.com.au/sweeterlife

FUDGE PROFESSIONAL 

WATCH NOW 

INDUSTRY FAVOURITE 

FUDGE PROFESSIONAL’S NEW CLEAN BLONDE 

DAMAGE REWIND PRODUCTS PRIORITISE BOTH HAIR 

COLOUR AND QUALITY, WITH TREATMENT FACETS, 

VIOLET ELEMENTS AND OPTI-PLEX TECHNOLOGY 

THAT TRULY DOES IT ALL 

W 

elcome the Clean Blonde 

Damage Rewind Shampoo 

and Conditioner set from 

blonde experts Fudge Professionals, 

which utilises violet micro-pigments for 

blonde perfection, and puts the focus 

on hair health as well. The brand’s bold 

and innovative Opti-Plex technology 

penetrates deep into the hair’s core, 

reconstructing bonds broken during 

“84% said Clean Blonde 

Damage Rewind was 

the best colour toning 

shampoo they have 

ever used” 

chemical, styling and environmental 

damage ensuring hair is blonder, 

stronger and altogether smoother. 

These repair-centric products add to 

Fudge Professional’s already extensive 

cult line of the Clean Blonde Shampoo 

and Conditioner, keeping an expert 

focus on blonde and adding the innate 

care for actual hair treatment into the 

new range. 

According to the Fudge Instagram 

page, 84% of users said Clean Blonde 

Damage Rewind was the best colour 

toning shampoo they have ever used, 

proving once again Fudge Professional’s 

stature in all things blonde. 

To Stock contact Sabre Corporation 

on 1300 764 437 


Headpaint 

ONE COLOUR 

DUAL 

PERFORMANCE 

NEW 

and 

improved 

New triple conditioning system 

Hydrolysed Rice Proteins’ 

penetrates into the hair’s cortex 

to replenish proteins 

Wheat Germ Oil 

is rich in Vitamin E to 

moisturise the cuticle 

Limnanthes Alba Seed Oil 

creates a protective barrier on 

the hair to prevent dehydration, 

rejuvenate colour vibrancy, and 

replenish shine and softness. 

Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more 

Fudgehair

WATCH NOW 

100% grey coverage * 

shade vibrancy for 30 washes * 

*when using Damage Rewind Shampoo and Conditioner

INFEATURE 

THE BLONDE 

Spectrum 

The new Kérastase Blond Absolu 

range dares you and your clients 

to think differently about their 

blonde hair, bringing together 

independent women to showcase 

the full blonde spectrum and the 

comprehensive care it requires. 

With decades of luxury haircare experience 

under their belts, Kérastase shouldn’t have 

many firsts left, but the brand is doing 

something entirely new in 2019 – they’re 

going blonde. Kérastase are launching 

their first ever range to cater exclusively to blonde hair, with 

specifically ultraviolet care made for bleached hair. 

The range addresses essential needs for your blonde clients, 

such as fiber care and tone perfection, all packaged into an 

impressively customisable range that speaks to the full plethora 

of blondes that exist. Hyaluronic Acid acts as a hero facet, while 

the properties of Edelweiss Flower also ensure optimum care. The 

range promises both individual and illuminated blonde across 

the full scope of blonde. 

Kérastase is aware of the damage and broken integrity that 

happens during a blonde service, making care all the more 

paramount. The range targets issues of increased porosity, 

decreased vitality and unstable colour. The powerful fusion 

of active ingredients ensures it can dually care for the quality 

of the hair and the substance of the colour itself, utilising the 

skincare ingredient of Hyaluronic Acid with natural ingredients 

and Ultraviolet Neutralisers to ensure colour purity and ultimate 

care. Each blonde hue stays authentic and true to the tone your 

client chooses. 

The collection of six products are divided into rituals to 

bathe, treat and texturise the hair, all while reforming and 

illuminating blonde hair. Welcome the suite of products, each 

packaged in modern, luxury silver and lilac. Bain Lumière is the 

hydrating illuminating shampoo, which hydrates and treats the 

hair in a concentrated formula for soft hair, smooth fiber and 

brilliant colour. The Bain Ultraviolet anti-brass purple shampoo 

is specifically made with blue and purple colour to reduce 

brassiness for instant bright blondes, boosting colour luminosity 

in impressive fashion. 

The brand’s Cicaflash is an intense fortifying treatment, a 

new hero product that has the texture of an opalescent gel. The 

product is able to treat like a mask but has the tactile functions 

of a conditioner, creating a lasting shield against erosion while 

also moisturising the hair in a weightless manner. The Masque 

Ultraviolet is an anti-brass product to neutralise colour and 


INFEATURE 

add luxury pampering to your clients’ hair rituals, in a rich, 

penetrative texture that ensures nourishment and radiance. 

The collection is finalised with Cicaplasme and Booster 

Cicafibre. The Cicaplasme is a universal fortifying heat 

protecting serum for stronger hair. It can be used on wet or 

dry hair to protect the hair from heat and allow for a smooth 

texture. The tool unifies damaged areas and seals the ends for 

comprehensive hair texture. The Booster Cicafibre is the allnew 

addition to the brand’s exclusive array of custom-blended 

“The range addresses essential 

needs for your blonde clients, such 

as fiber care and tone perfection, 

all packaged into an impressively 

customisable range that speaks to the 

full plethora of blondes that exist.” 

professional treatments, collectively titled Fusio-dose. The formula 

contains vitamin E to rebuild the surface of the hair as a post-service 

fortifying booster, instrumental both in-salon and at home. 

These innovative products can be matched and utilised as 

necessary, and as prescribed by each client’s hairdresser, to cater 

to various types of blonde hues. Clients who individually wear 

highlights, extreme lightening, more traditional blondes and other 

variations will each require their own prescribed ritual as built by 

the versatile products. 

“Blondes and blonding techniques are a huge part of my clientele,” 

explained blonde expert and celebrity hairdresser Johnny Ramirez. 

“Blond Absolu allows me to customise the exact routine they need 

to take care of their blonde. It has the neutralisers plus the caring 

ingredients to keep colour true and hair healthy, long after they 

leave my salon. So that everyday, they awake to the flattering, 

youthful, vibrant blonde they want.” 

The brand’s bold campaign, titled #YouDareWeCare and 

#TheBlondeIDare on social media, congregates diverse and strong 

female influencers and entrepreneurs to delve into their diverse 

blonde looks and why they wear it. Models, vloggers, athletes, 

designers, bloggers and other inspirational women explain the 

personal value their blonde hair holds to them – such as the ability 

to be themselves, be confident, be strong and be free – before putting 

that value onto your clients to identify why they love blonde 

and what unique blonde hue they will choose. With this 

personal decision also comes the need to keep their blonde 

hair absolutely premium. 

From Marilyn Monroe-esque icons of our past, to 

continuous popularity on social media, blonde hair is more 

than a trend or even just a colour, it’s an attitude, a lifestyle 

and a statement – each look coded as unique, original and 

specific to the person who chooses to wear it. Kérastase 

speaks to that mentality with Blond Absolu, using clever 

and new-age technology for tailored hair and colour care, 

and working with the influencers and the mindset that 

continues to put blonde clients into salon chairs. 

Watch it fly off the shelf. 

For more information visit www.keratase.com.au 


INCONFERENCE 

muk 

MOVEMENT 

Muk’s new array of products – from colour to 

keratin, men’s and more – usher in a new phase 

for the brand, but more important is its approach 

to its clients, sales and its true family brand, 

writes Shannon Gaitz. 

Three days spent at Muk’s recent sales conference 

awakened us to the Muk movement, congregating 

like-minded individuals from all over the world 

to network, learn, discover new and enticing 

innovations from the brand and, most importantly, 

forge a family. As Muk grows, both in inventory and in global 

reach, it’s warm, family-first DNA remains intact, and the 

connections and ideas formed and shared at this conference are a 

big part of the reason why. 

“The one thing I want everyone to take away from the 

conference wouldn’t be a product thing,” said brand owner Mark 

Gariglio, a major statement considering the wealth of launches 

on offer – more on that later. “In my ideal world I would hope 

everyone walked away from here with a real sense of belonging, 

and being part of a global community with a global extended 

family, that would be my dream. I know I have.” 

The conference discussed the heart of sales, the difference 

between manipulating and inspiring a purchase and, significantly, 

having those sales come from the ‘why’ of the brand, born from 

a true belief in its ethos and purpose. The concept comes from 

Simon Sinek’s ‘Golden Circle’ – which asks salespeople to, perhaps 

counter intuitively, pitch and sell first from the ‘why’ of their 

company, before expanding to it’s ‘how’ and ‘what’. As Simon 

says, “people don’t buy what you do, they buy why you do it”. 

This ethos extended to the many launches for 2019, ushering in 

yet another dynamic era for Muk. Chief among these launches was 

the Vivid Muk range of 13 shades and a pastel clear tone, the result 

of which is infinite colour opportunities. This launch utilises 

ground-breaking micro-pigment technology for consistent, even 

hair, as made in a PETA approved, vegan, cruelty free manner. 

This innovation wasn’t launched alone, it was released alongside 

inspiring creative materials as developed with hair colour and 


67% 

OF PARTICIPANTS 

IN A CLINICALLY 

SUPERVISED TRIAL 

EXPERIENCED A 

POSITIVE RESULT 

INNOVATION 

PATENT 

style stars Razor Dolls Salon and the 

inimitable Clive Allwright. With editorial 

material and technology to inspire, 

attendees learnt the practicalities of this 

new must-have range of hues. 

“I think all the launches are strategically 

really important – they’ve been my babies, 

you usually carry babies for nine months, 

I’ve been carrying these as more like an 

elephant with the gestation period, I’ve 

been carrying some of these for 3 or 4 years 

in development,” Mark laughed. “The 

most challenging launch, from a technical 

standpoint, was Vivids, so that’s been the 

most personally satisfying.” 

Continuing on with these bold 

innovations, Muk also released keratin 

products, by way of their Muk Keratin 

Smoothing Treatment Forte. The formula 

mirrors the Vivid colours in its use 

of micro-keratin technology, used to 

penetrate, restore and strengthen the hair, 

with renewed elasticity and equalised 

porosity for reduced breakage. The Keratin 

Smoothing Treatment Intensifier Forte 

can be used to top-up this treatment as 

an additional salon service and product 

category, and is entirely salon exclusive. 

The comprehensive smoothing system duo 

works by adding protein and keratin to 

the hair for any texture to tackle issues of 

frizz, humidity and more. 

Three days of innovations finished with 

a major launch for the brand, an entrance 

into the men’s space with Mr Muk. The 

men’s care and styling products are 

decidedly modern and simple, with one 

luxe fragrance to the entire range and a 

suite of products that extend from style 

to a hair, beard and body wash all in one, 

with specialised shampoos and beard 

products as well. The newly added 

products make for a comprehensive 

range, monochromatically designed 

and offered exclusively to barbershops 

alone – an important factor for 

the brand. 

“The launch I’m most excited about 

conceptually is Mr Muk, that excites 

me because I believe we’re going to 

set a new benchmark in terms of 

commitment to the barber industry, 

and the offerings we are going to give 

them that it will be exclusive and not 

for unisex salons or retailers,” Mark 

confirmed. “By doing that we are going 

to hold back market share, where 

generally the thought process of most 

companies is to create product and sell 

it to everyone that wants that, here 

we will be focusing on 30 per cent to 

give them something that’s just for 

them. That shows we do have a true 

commitment to that segment.” 

This myriad of launches would be 

enough to fill any multi-day event, 

but the conference continued to go 

beyond just product – not matter how 

important that product may be. It 

persisted in educating the importance 

of not just successful sales, but 

valuable, truly good sales, born from 

the trust, likeability and humanity 

that may get lost in the modern age. 

This human factor extends out to 

salons and clients, but is also vital 

in the connections made within the 

brand as well, especially as it grows 

internationally. The conference treated 

guests from America, England, South 

Africa and so many other locales to 

Aussie hospitality. 

FSP 

[Follicle Stimulation Program] 

THE PROVEN 

TREATMENT FOR 

THINNING HAIR 

IN MEN & WOMEN 

*Result of 2014 medically supervised trial at the 

Knudsen Hair Transplantation Clinic Sydney 

02 9489 7776 



trichovedic @trichovedic

INCONFERENCE 

“Internationally, we’ve aligned ourselves with a 

small but very select group of what we like to call 

our partners rather than our distributors, I think a 

distributor is someone you give product to and wish 

the best of luck,” Mark said. “The philosophy we’re 

embarking on is to create a synergistic marketing 

mission and strategy in terms of how we launch, 

implement and execute in each country.” 

“The global strategy now is it’s a growing process, 

we started out as a company that just made product 

and gave it to distributors to do their thing. “What 

we’re doing now is that everything from online 

presence to marketing, imaging and branding, the 

perception we want is the reality, we want everyone 

to know that we are one global synergistic brand. 

“What will be happening is that the benchmark for the 

model will be set high in terms of how we do things 

and with our education and support packages, that’s 

the benchmark that will be adopted and rolled out to 

each country.” 

The brand is now in an interesting position, where 

it’s trying to manage what could become ‘the split’, 

another of Simon’s business concepts that speaks 

to companies losing their passion, energy and soul as 

they, ironically, become bigger and more successful. As 

growth is accelerated, employees and partners have to 

show up with the same enthusiasm and belief in the brand 

that pushed them out of bed in the initial stages. Muk is 

managing that phenomenon with a solid brand strategy, 

and events like this, that reminds their brand family why 

they’re all there in their first place. 

“There’s the old saying ‘let he who shouts the loudest 

be heard first’. I don’t necessarily believe that. Our 

philosophy has been to work quietly and diligently 

and with pin point accuracy and focus 100 per cent on 

whatever we’re doing at the time,” Mark said. “I would 

hope and believe and what I know is that the industry 

would see us as someone who has flown under the radar 

for a few years, quietly working in creating great products. 

Our coming of age is when we launched colour, that 

probably came as a surprise for many in the industry.” 

“I think what’s happened now is we’ve gone from being 

a casual brand, we’ve had a coming of age to where we are 

now considered a serious contender and a serious business 

proposition for a salon, and something salons do take quite 

seriously as a viable option when looking at a new brand 

or new colour,” he continued. 

As Muk continues to make leaps from an intimate 

brand to an unstoppable international juggernaut, from 

contender to bona fide champion, its initial and pervasive 

DNA remains critical. Members of its brand family 

described this ethos at the conference as one that is big 

enough to support you but small enough to hear you, and 

with a mentality that if they can’t do something right – 

and better – they won’t do it at all. Next time you ask ‘why 

Muk?’… Well, that’s why. 

For more information visit www.mukhair.com 


WATCH NOW

INCONFERENCE 

REDKEN 

Rumble 

Every two years a forever building tribe 

of Redken hairdressers, artists and creatives 

hit Las Vegas not only to witness the trends and 

techniques to grow the industry, but to revel in 

a boundless culture and an infectious attitude of 

celebration that in hairdressing knows no equal, 

writes Cameron Pine. 

Phil Barwick 

Upheld by an inimitable culture and an education 

platform with a commercial sensibility beyond 

the common realms of a professional hairdressing 

brand, the Redken Symposium continues to 

manifest a reputation as the leading brand for both 

salon culture and street style across the globe. 

Spread across 4 days at the iconic Vegas Mandalay Bay Hotel (Jan 

19-22) Redken delivered a signature series of seminars, look and 

learns and up-close and personals with the barriers broken down 

like only Redken knows how – the platform and the purpose built 

on trends, ensured it was upfront and accessible for everyone. An 

extension of the world-renowned Redken Exchange culture, it 

was, as always, a refreshing sigh of relief to the commonly ego 

driven hair show circuit. 

Underpinned by the essence of some of our world’s most 

influential cities such as New York, celebrity and fashion, 

workshops and seminars ranged from Redken around the world 

and on the streets to the anatomy of awesome and whether you 

wanted to ‘dress it up’, master ‘bonding and balayage’ or better 

understand ‘behind the chair’. The program was expertly created 

to meet every touch point of being a professional hairdresser. 

Really connecting with why do you want to be you and what are 

your strengths? It was what you took away that became a different 

reality for all. 

Rodney Cutler (center) 

The grand opening kicked off with vice president education 

worldwide, Sheri Doss, welcoming the global audience of almost 

10,000 hairdressers. Highlighting Redken’s 5th Avenue, New York 

roots, the show was themed into sections featuring different New 

Yorkers and their alter egos – all told from the perspective of a 

New York cab driver! The cab driver videos were broken by high 

energy dance and roll play as the taxi driver made his way through 

the diversity and in and out of the lives of various New York sub 

cultures. The hero of all hair looks were an army of Gatsby bobs at 

a 1920s speakeasy bar, dreadlocks at a punk fire show, (Cirque de 

Soleil meets Redken) and urban-inspired looks with a customised 

rap battle. Set to the words of the Redken’s ethos, ‘Learn Better, 

Earn Better, Live Best’ mantra, it was true entertainment 

meets inspiration. 

A Redken experience wouldn’t be the same without a hefty 

involvement from Australia and our leading artists – Phil Barwick 

and Justin Pace both presenting in ‘Hot off the Press’ and ‘Hair 

Hacks’ respectively transporting guests with a blast of Australian 

accent fused with a no-nonsense and highly creative approach to 

hairdressing. It’s this approach that is more based on the feeling in 

the hair rather than the process that sits so well alongside a detail 

driven program like Symposium. 

Opening bash

Redken Around The World 

The Australian Artistic Team assisting the 

global team throughout various shows – 

Ben Martin, Sheree, Knobel, Dmitri Papas, 

Marie Cain, Rachel Busby and Anthony 

Staltari all worked overtime throughout the 

program to be a part of a culture of learning 

and sharing and grow as individuals. Not 

always shadowing but also taking presence 

on-stage to translate our take on the 

Redken culture. 

The ‘Hot off the Press’ seminar was all 

about sharing some simple tips to create 

beautiful editorial images that often look 

complex but aren’t. “Work with what you 

can see in a shot and don’t worry about 

what you can’t. You can create the look of 

loads of volume even if there’s no hair left at 

the back,” Phil said. 

Phil drew reference from the old classic 

sci-fi movie, Alien (Avant Garde shapes 

that morph with the body) to impart a true 

editorial aesthetic made for the camera. 

Drawing inspiration from almost 

anything with almost extra-terrestrial 

levels of volume and celebrity couture 

turned crazy contrasts, Phil, Lindsay 

Olson and George Joao showed why 

shooting editorial doesn’t have to be just 

for glossy magazines, the images can (and 

should) be used for salon marketing and 

social media content. The team explained 

that although hairdressers are normally 

focused on styling hair for a 3D world, 

images are 2D so there’s no need to focus 

on the whole head (before showing to 

a surprised audience that the back of a 

model’s head was covered in bobby pins). 

Star products for the editorial styling 

included Redken Triple Dry Dry Texture 

Spray and Pillow Proof Two Day Dry 

Shampoo Extender. The team also had 

some take-away tips for finishing, such as 

not just applying hairspray directly on top 

of hair. They explained that as hairspray 

builds up on fly-aways it produces a 

flash-effect, so it needs to be sprayed from 

underneath or from behind in editorial. 

Leading international artist Tracey 

Cunningham filled one of the biggest rooms 

on site – ‘Times Square’ had standing room 

only and spoke a language that made their 

countries proud. 

Talking ‘Hollywood Hair’ and everything 

in between to the most commonly asked 

colour question, ‘brunettes wanting to go 

lighter’ Tracey spoke about using colour to 

frame rather than change. “Balayage is like 

a frame. Colour has to sit right and frame 

the face and you have to make sure the 

frame is perfect,” she said. 

“It’s also about how we get more shine 

into the hair. Often we look at hair as two 

dimensional but if we add more light to the 

hair we can see the importance of shine 

and tonality to create more volume in hair. 

“To get noticed no matter where you are you just have 

to kick some ass. Put in the work in your community 

wherever people will see you. How I built my career 

was via word of mouth, but most of us are on our 

phones all the time.” 

TRACEY CUNNINGHAM 

Tracey put a really approachable spin 

on the fact that you don’t need to be in the 

major cities of New York and LA to succeed, 

stating that "it’s not just about celebrity 

hairdressing". Tracey provided the audience 

with some brilliant and comedic quotes on 

stage. “Hair colourists are fighting red, not 

crime,” she joked. 

The talk also saw her invite her whole 

team onto the stage, showing attendees that 

it’s not all about her. She was keen to point 

out that in this industry you need a loyal 

and dedicated team behind you. She also 

advised attendees to treat their clients like 

VIPs. “Why not give them a couple of faceframing 

highlights for free? Not everything 

is about Instagram, it’s about word of 

mouth recommendations too.” Tracey 

proved yet again to the audience that she is 

down to earth and always realistic. 

“To get noticed no matter where you are 

you just have to kick some ass. Put in the 

work and get noticed in your community 

wherever people will see your work. How I 

built my career was via word of mouth, but 

most of us are on our phones all the time,” 

Tracey said. 

Hair Hacks featured our humble colour 

master Justin Pace, taking guests on a 360 

degree journey of in-salon situations and 

techniques with something in there for 

everyone for work behind the chair. In 

Australia when we think hack, we think 

‘take over’ or ‘disrupt’ but in this sense 

it was very much about decoding the 

professional experience so the client comes 

back and understands how to look after 

their hair in between appointments. 

“We are working with weight in the 

haircuts to then soften it with the colour. 

Colour can look so dense and heavy with 

such a small triangle but here we help you 

to create dramatic results in less time, 

resulting in more appointments and more 

money for you,” Justin said. 

The Colour Movement seminar had 

everyone reaching for their Redken ‘Blur 

Brush’ and focused on key 2019 trends. It 

referenced that the Pantone Colour of the 

Year, ‘hot coral’ and multi-dimensional hair 

throughout the program were the ones to 

watch. Redken artist Tara Gardiner showed 

us a coral colour that had everyone reaching 

for their phones and left guests pondering 

if that’s the new take on colour root 

colouring for the year. It’s these questions 

and feedback in every seminar that become 

synonymous with the Redken DNA. In 

general we are seeing a trend where roots 

are being coloured in vivid, rather than 

natural tones. Some colourists even advised 

salons to back lowlights against highlights 

to achieve the stunning look. 


INCONFERENCE 

The Colour Movement 

Some of the biggest names in the brand’s history were back 

again with the likes of Sam Villa, George Garcia, Ruthe Roche 

(The Pureology Approach) and Sheri Doss, Redken Vice President 

of education worldwide, who interviewed Global Color creative 

director Josh Wood. 

“Hair colour trends from the catwalk starts a conversation,” he 

explained. “It opens the door to being able to have a conversation 

with your bread and butter clients. It moves colour from an 

afterthought [and gives it] more of a fashion-forward focus. We 

could sell our clients colour that they may not have thought 

about before.” 

Industry Stalwart Anne Mincey hosted an ‘Art of Listening’ talk 

filled to the doors with guests all searching for that sometimes 

elusive heartbeat within what they do, it’s no wonder she received 

a standing ovation for representing the Redken brand to an iconic 

level. Most importantly the overriding theme was for every one 

of the thousands of artists to embrace what they could do and 

Justin Pace 

not what they couldn't and use this power to ensure clients were 

walking around as referral cards for what the individual is good at. 

At the ‘big bash’ audience was encouraged to wear “festival” 

attire for #RedkenFest, which featured an array of genres from 

various generations and an opening set by the one and only Sheri 

Doss, Redken’s VP of education worldwide (also known “DJ 

Dazzle”) who played a DJ set. 

To close the show, the En Vogue trio hit the stage to perform 

their cult classics, such as “Free Your Mind” to pump up 

the crowd. 

The Redken Gallerie was open for the entire program – akin 

to the ultimate fantasy land for hairdressers, with products, 

inspiration and executions you’d expect from the fairy godmother 

of team culture you could take a slice of whatever pie you wanted. 

Whether it was the Grooming Room (two full days of some of the 

best men’s cutting available) or the softness and luxury associated 

with sister brand, Pureology – the Redken Symposium celebrates 

a new level of collaboration and collective mindset. 

See, working together achieves so much more, so it’s no wonder 

the Redken mantra will result in living best. 

For more information visit www.redken.com.au 


INFEATURE 

Limitless 

The Pure Colour 

Competition for 

2019 puts the 

focus on creating 

inspiring editorial 

work with no limits, 

championing wild 

imaginations, 

natural points 

of motivation 

and the colours 

that make this 

artistry possible, 

culminating in 

the grand prize 

of an editorial 

cover story. 

Hairjamm’s Pure Colour Competition allows 

hair artists to shine, awarding the first prize as 

an editorial cover story, valued at $5200. The 

winner will feature in the editorial cover story 

of INSTYLE’s November December issue, while 

the winning hero images will become the face of Pure Colour. 

This prize further elevates the talents and profile of the creative 

winner who takes home the title. Moreover, the top 12 winners 

will be feature in the brand’s 2020 Pure Creativity calendar, 

while also receiving social media recognition and a certificate to 

consolidate their achievement. 

Entries are open as of April 1, with a deadline of August 

9 and a finalist announcement to be made of Styleicons 

on August 29. Look out on Styleicons as well for the final 

winner announcement on September 5, as decided by iconic 

industry professionals. 

Images can be entered online, with an image, form and 

questionnaire uploaded directly and submitted on the platform, 

or otherwise mailed with a USB containing the content or sent 

via an online transfer program. The competition is open to all 

Aussie hairdressers and entrants can enter as many times as they 

would like with separate entry forms and questionnaires for 

each entry. 

The entries must evoke vivid colour, with no black and white 

entries allowed and all colour creations produced with Evoke, 

Evolve and Extreme professional colour, developers, activators 

and lighteners from Pure. The entries must include a before and 

after shot to show the full transformation, and all the colouring, 

styling and cutting must be completed by the entrant in its 

entirety. Images must focus on the hair by only being from the 

waist up, and all work must strictly be original and unpublished 

at the time of entry. 

You can check out all the rules online as you start hitting the 

mood board and putting your entry together. Embrace natural 

inspiration points – which is always at the core of the brand – 

and let your artistic flag fly, with prizes and glory waiting on the 

other end. 


www.purehairaustralia.com/pure-colour-competition 



COLOUR ME 

French 

We transform L’Oréal Professionnel’s 

newly appointed Brand Ambassador, 

Olympia Valance, from Aussie babe to 

French Chic with the new Tecni.ART by 

L'Oréal Professionnel. 

Photography by Emily Abay at DLM, 

Hair by Damien Rinaldo for L'Oréal 

Professionnel, assisted by Adriana 

Marmino at Boris the Cuttery and 

Jamie Furlan at Xiang Hair, Makeup 

by Lara Srokowski at Lancôme, 

Styling by Ella Murphy at Hart & Co 

Coat by Anna Petry, Suit by Camilla and Marc, 

Shirt by Scanlan & Theodore, Shoes by Zomp 



Top by Camilla and Marc, 

Skirt by Matin, Hat by Anna 

Petry, Shoes by Chloe

Coat and Top by Coach, Pants 

by Camilla and Marc, Glasses 

by Poppy Lissiman 



Top by Hansen & Gretel 



Suit by Camilla and Marc, 

Top by Scanlan & Theodore, 

Shoes by Coach

INPROFILE 

DAMIEN RINALDO 

Inspiring, humble and no-nonsense: a few words to describe 

L’Oréal Professionnel Artist and one of Australia’s top hairdressing legends. 

What L’Oréal Professionnel 

Tecni. ART products did you use on 

this shoot and why? 

I prepped with L’Oréal Professionnel 

Tecni.ART Full Volume Extra Mousse 

for strong hold and lots of volume. 

Super Dust perfectly delivered 

heaps of texture and the new 

Ringlight Spray gave a high-shine 

polished finish. 

What about the L’Oréal Professionnel Tecni.ART 

range sets it apart? 

The new-look Tecni.ART has been made in codevelopment 

with L’Oréal Professionnel’s International 

stylists to ensure that it’s a range made with hairdressers 

– for hairdressers. They worked in collaboration across the 

new packaging, product selection and testing, as well as 

the imagery to make sure it connects with today’s style 

and energy. The range is the perfect toolbox for any stylist 

to let imaginations run wild and create the unimaginable. 

How did you channel 

an inner French-girl on 

Olympia’s hair? 

Olympia already embodies 

L’Oréal Professionnel’s modern 

elegance and French-chic, 

so creating looks that channel 

and hero this was really easy! 

I wanted to create looks that 

brought this to life through 

a mixture of Olympia’s own 

inner French Chic style 

and Tecni.ART’s luxe, edgy 

Parisian vibe. 

What is your method for getting hair to look right on set? 

You have to go into a shoot well prepared; having practised the key looks, 

ensures you know that the outcome will be. When on set, you have to assess 

every detail from ‘behind the camera’ as things that might look ok up close, don’t 

always translate. To get flawless shots, you really have to sweat the small stuff! 

You have had a lot of success in the past year with a thriving 

salon, brand and awards. What do you attribute the success to? 

The salon team always comes first, and building a culture of sharing 

and working together only helps me grow as a mentor. It’s never 

about the individual, it’s the sum of all parts that drives the true 

success. Hard work and determination is key. 

What brand are you loving at the moment? 

French clothing brand Vetements has such a cool vibe 

and I appreciate their progressive approach to design, 

which I think is really at the forefront of today’s trends. 

# DETERMINED 


INPROFILE 

WATCH NOW 

OLYMPIA VALANCE 

Olympia Valance is thrilled to have joined the L’Oréal Professionnel family. The sun-kissed brunette 

caught up with Michelle Ruzzene to talk about her latest ambassadorship. 

OLYMPIA VALANCE, the stunning Australian model and actress, 

has been named L’Oréal Professionnel’s newest ambassador. 

Olympia, best known for her roles in Neighbours, Playing for Keeps 

and most recently Dancing with the Stars, said she was thrilled to be 

the face of the Brand’s latest campaign #ColorMeFrench. 

The bubbly 26 year old gorgeous brunette couldn’t contain her 

excitement about the partnership when she sat down with INSTYLE 

at The Old Clare Hotel in Sydney’s Chippendale for a one-onone 

interview. 

“I am super excited about it and really honoured to be part of 

the L’Oréal Professionnel family because it is such an amazing 

brand and I use their products all the time,” she said. 

“I love anything to do with hair - keeping my hair healthy 

is a huge thing for me because you can see on TV if hair 

looks dead. 

“My hair has always been important to me and I’m a big 

believer in using quality salon products that will keep it looking 

and feeling amazing.” 


During the interview the delightful Olympia 

showcased her natural-looking colour 

created by L’Oréal Professionnel hair artist, 

Peter Thomsen. 

“I’m a fan of natural-looking colour, so I 

love how Pete has created this gorgeous multitonal 

look that is true to my natural colouring, 

whilst giving my hair depth and dimension,” 

she said. 

“I’ve always just had pretty block brown 

hair but he came up with some ideas on how 

to do a bit of a transformation while still 

maintaining that natural, French look.” 

The colour was created using the ammoniafree 

INOA No Damage Colour* Service, which 

leaves hair feeling strong and smooth. 

L’Oréal Professionnel General Manager, Cara 

Riley, said Olympia was the quintessential 

beauty and definition of a ‘modern woman’. 

“Olympia’s sophisticated and effortless style 

resonates so well with L’Oréal Professionnel’s 

DNA and speaks to the Brand’s Parisian 

heritage,” she said. 

“For 110 years, L’Oréal Professionnel 

has taken pride in creating and driving 

hair trends. 

Today, we know that consumers want 

natural-looking hair colour that complements 

their features and their style. 

This is exactly what Olympia’s look showcases. 

With the revolutionary INOA ammoniafree 

permanent hair colour, available only at 

professional salons, we are able to easily work 

to create the sophisticated yet natural look 

that modern women desire.” 

INOA No-Damage Colour* is a revolutionary 

and professional colour service which provides 

a new level of scalp comfort and greater 

respect for the hair fibre whilst guaranteeing 

optimal colour quality and it is ammonia-free. 

L’Oréal Professionnel’s INOA gives 

consumers the confidence to colour and the 

ability to experiment with their look and their 

overall style. 

*Colour after colour, hair quality is visibly 

improved; consumer test, Europe, 408 women 

& 489 hairdressers. 

FULL NAME: Olympia Montana Valance 

DOB: January 7, 1993 

NICKNAME: Limp 

HER HERO STYLING PRODUCTS: 

L’Oréal Professionnel Tecni.ART Beach 

Waves Texturizing Salt Spray 

L’Oréal Professionnel Tecni.ART Ring 

Light Spray 

L’Oréal Professionnel Tecni.ART 

Transformer Texture 

HER DAILY GO-TO LOOK: 

“I’m all about doing my hair on the go. 

Everyone’s busy so you want products 

to make your hair feel ‘jushed’. I jump 

out of the shower, spray in some sea 

salt spray, scrunch it up and then let it 

dry naturally.” 

HER GOING OUT HAIR: 

“I like volume, I like big hair. If I’m doing it 

myself, I mousse it up. I remember when 

I was a kid, my mum had ringlets, and I 

would watch her spray the mousse into 

a big puff on her hands and scrunch 

her hair up. I’ve got quite straight hair 

but when I want that volume look, the 

mousse is amazing.” 


INFEATURE 

BEST 

BEHAVIOUR 

Aussie haircare brand bhave 

is celebrating eight successful 

years, based on an iconic keratin 

smoothing service that has been 

built into a full product empire. With 

technology, innovation and a stellar 

company DNA continuously buoying 

them, the sky is the limit as they 

hurtle towards a decade of business. 

bhave’s current status as a diverse supplier of hair 

care products may be a mystery to some. The brand 

started in 2011 as a quickly iconic provider of keratin 

smoothing products, as well as the complementary 

shampoos and conditioners that supplement this 

service, and has now grown to include unique intense repair 

salon treatments. These formulas are renowned for their ability 

to penetrate the hair shaft to bind, rebuild and restore the 

core structure of damaged hair. The result is more elasticity, 

movement, strength and shine for previously brittle tresses. 

The brand is based around their willingness to give product 

users the confidence that comes with glowing hair and simply 

good hair days. Active ingredients and a unique selection of 

peptides, vitamins, oils and butters are specifically chosen to 

effectively cleanse and condition the hair, while imbuing it with 

the important qualities based on true hair health. These properties 

work similarly to skincare to truly treat the hair, and salons 

don’t need to purchase the keratin technology to offer the retail 

products as instant retail shelf must-haves. 

The bhave community is largely built by loyal followers and 

salon clients spreading the word and championing its striking 

packaging and winning formulas to expand the business. As it 

reaches this eighth birthday it is undergoing an international 

expansion as well, working with partners to encapsulate this 

Australian charm and have it wow global fans. 

The intimate brand credits its team, vision and passion for hair 

in its success and positive outlook for the future, harnessing the 

powers of every day Aussies who set forth to make a difference in 

the world of hair and have succeeded in that eight years down the 

track. As such, the unified group live by the motto and old African 

proverb, ‘if you want to go fast, go alone, if you want to go far, go 

together’, which sums up its family-style brand essence. 

As we wish happy birthday to bhave, let’s raise a glass to 

local companies that are going far by putting the focus on hair 

health, efficient ingredients and a solid, thriving, national brand 

community. Sounds like the ingredients of success to us. 

For more information visit www.bhavehair.com.au 


INFEATURE 

HOMECOMING 

BaBylissPRO is making a long awaited return to Dateline Imports, with the distributor taking back the 

reins and bringing this revolutionary brand back into the fold. 

Dateline Imports is welcoming 

back BaBylissPRO to 

distribute their iconic 

range and all-new, toptier 

launches coming 

throughout 2019. The brand is committed 

to the professional salon industry and 

has revolutionised the sphere with an 

almost six decade history of making 

high-grade electrical appliances, as well 

as, more recently, wet products. The global 

brand sets new trends and innovates as it 

continues to grow internationally. 

“We are excited to join forces with 

Dateline, Australia and New Zealand’s 

leading distributor,” said John Costanza, 

Conair global general manager, 

Professional Division. “With Dateline 

as our distributor, BaBylissPRO has the 

opportunity to deliver the highest level 

of service, quality and performance 

throughout the region.” 

The BaBylissPRO suite of products are 

based on important tiers of performance, 

precision and quality, offering the 

hairdresser creative and technical freedom 

and ensuring the client can enjoy a longlasting 

look. As inspired by the culture of 

its European origins, the 60s era brand and 

its founder, Parisian hairdresser Monsieur 

Lelièvre, started making curls and then 

added new appliance categories, changing 

the industry in its path. The brand has 

been a significant part of the Australian 

hair landscape since 1998, with its tools 

line selling hair dryers, straighteners, 

curling tools, hot rollers and more. In 

2009 the brand also launched an Argan 

Oil range of care and styling products for 

completely comprehensive haircare. 

Within these renowned ranges, 

restorative treatments, styling products, 

curl creams, thermal protectors and 

much more define the Argan Oil line. 

In the extensive styling tools range, 

hero products abound, including the 

innovative Rotating Hot Air Brush, 

which gives the benefit of a hairdryer 

with tailored styling capabilities. 

The Original Conicals are also 

well-known, using a tapered 

ceramic barrel for curls without 

kinks, while the Hot Rollers sets 

offer multi-piece options to harness 

modern technology for ideal curls. The 

brand has recently launched even newer 

innovations at Cosmoprof Bologna, 

wowing Italy, and soon the rest of the 

globe, with their trademark penchant for 

new-age innovation. The new launch is 

an entirely new, unique and innovative 

additional range. 

With the brand returning home to 

Dateline Imports as a distributor, and 

continuing to kick production goals as it 

adds to its already iconic line of products, 

BaBylissPRO remains one to watch for your 

new salon must-have. 


www.datelinecity.com 

WATCH NOW

REDKEN 5TH AVENUE 

30 YEARS OF 

OSCAR OSCAR 

THIS YEAR MARKS A MILESTONE FOR THE PATRIARCH OF LUXURY HAIR SALONS IN AUSTRALIA, 

WHO AFTER 30 YEARS CONTINUES TO SIT AT THE HELM OF A GROWING MULTI-SALON BUSINESS. 

WITH 13 SALONS AND MORE IN THE PIPELINE. AN ENTREPRENEUR FOR ALMOST THREE DECADES, 

AND COVETED HAIRDRESSER BOASTING THE “AUSTRALIAN HAIRDRESSER OF THE YEAR AWARD”. 

INTRODUCING THE PATRIARCH, OSCAR CULLINAN 

From coining salon luxury to the evolution of salon experience 

and exceeding consumers’ expectations, the success 

of Oscar Oscar salons is now well defined. The energetic 

Irishman and his entourage of entrepreneurs has the energy 

and tenacity not often witnessed in an increasingly challenging 

industry. With an approach to hairdressing that has defied 

the statistics. 

20- 30 per cent growth year on year for the past three years 

means the Oscar Oscar salon group continues to be at the helm of 

strong partnerships. 

“The industry has changed a lot in the last 30 years. Traditionally 

it was about a great haircut, colour and blowdry but now the 

industry has become a lot more sophisticated in terms of the 

diversity of work store to store,” Oscar said. 

“A big component of the business is now bringing people into 

stores via social media. Instagram has shaken some of the older 

players and made it more challenging for them in the industry,” 

he said. 

There’s no question the online environment has made the 

average consumer more aware, and as Oscar confirms, it is all 

about quality control and consistency. “The customer is now happy 

to pay good money for a luxury product and more reluctant to pay 

average money for an average product.” 

“It’s more important than ever to have a really slick website. 

Not only this but each location upholds the brand’s values of 

consistency – it’s a constant challenge in our industry whereby 

many brands have done this for particular periods in time and may 

not have adapted or evolved,” Oscar said. 


Nathan Armagnacq & Jacky Chan. Image courtesy of 

Oscar Oscar Salons 

“We partnered with Redken initially when 

they launched a revolutionary colour 

range, ‘Chromatics’ and this technology 

was the closest thing to the multi-faceted 

benefits we needed in salon, and now 

Shades EQ is no exception” 

OSCAR CULLINAN 

Colour brand and salon partner of choice Redken 5th Avenue 

NYC has aligned with Oscar sharing values of innovation, growth 

and community. 

Colour innovation has been at the forefront of the Oscar Oscar 

brand's growth, with many stores averaging around 65 per cent 

colour services. “We partnered with Redken initially when they 

launched a revolutionary colour range, ‘Chromatics’ and this 

technology was the closest thing to the multi-faceted benefits we 

needed in salon, and now Shades EQ is no exception,” Oscar said. 

This year marks a special anniversary for arguably Redken’s most 

prized colour range - Shades EQ. This highly versatile gel colour is 

celebrating a milestone 30th anniversary with a strong following of 

colour obsessed loyalists. Addicted to the unique formulation in hair 

colour that blends like no other, achieving Demi Permanent results 

for unmatched colour blending and vibrancy. 

“We are thrilled to be partnering with Redken on a new color 

launch, Color Gels Lacquers. As a group we were integral in testing 

and offering feedback on this range. The perfect complement 

to Shades EQ, and what we see as Shades EQ with a permanent 

heart.” Oscar said. 

In-line with that Oscar says Shades EQ is one of the most diverse 

colour ranges in the market, Redken has a solution for everything 

which is crucial in a dynamic luxury brand like Oscar Oscar. 

“Redken always continues to evolve, and it’s no wonder some of 

our salon partners are up for Colourist of the Year in the AHFAs and 

have in the past won colour awards,” Oscar said. 

Oscar believes a salon's delivery process is important and 

if changed by merely 2 per cent the message becomes 

unrecognisable, so it’s little wonder that throughout 2019 Oscar 

Oscar has continued to grow on a refined approach, with 

management having dedicated time to further regulate these 

processes and prepare for significant expansion in 2019, and 2020. 

This expansion mindset also included the appointment of Lee 

Cohen as Business Development Manager for the group. According 

to Oscar, Lee is a great energiser for the brand and has injected a 

lot of vitality, “We bounce well off each other,” Oscar confirmed. 

Oscar makes special note that to be successful you have to be 

aware of the great pretenders as ‘all that glitters can fade quickly’. 

Oscar believes the moving image has been massively underutilised 

and Instagram has become what he calls 'the Tinder for hair', 

where only very few of the connections made via social will result in 

long-term relationships. 

The first Oscar Oscar Salon opened in 1989 in Brisbane and today 

Oscar Oscar Salons are found in prestigious locations throughout 

Melbourne, Brisbane, Gold Coast and Toowoomba, including at 

the chic Fashion Precinct at Pacific Fair on the Gold Coast and 

Chadstone – The Fashion Capital in Melbourne. 

Ultimately, Oscar confirms that there are three primary driving 

forces that continue to make the Oscar Oscar brand, 1) the location 

of the stores, 2) word of mouth, and last but not least, 3) a great 

salon culture driven by great salon partners. 

Fourth and fifth in order of importance sit the website and social 

media. The key drivers in bringing new customers into the salon, as 

Oscar believes. 

Next for the brand will be a new flagship Oscar Oscar salon in 

one of the three capitals (Brisbane, Melbourne, Sydney) as well 

as an existing store relocation, plus another high street salon. "We 

look forward to strengthening our partnership with Redken as an 

authority in colour in trends, offering creative techniques for the 

luxury, trend-driven client!” Oscar said. 


INFEATURE 

FESTIVE 

ghd continue to merge their iconic innovations 

with stylistic trends, this time capturing the 

festival spirit that is so 2019, with kaleidoscopic 

hues and plenty of shine in the all-new ghd 

Festival collection. 

With music festivals like Coachella leading the 

way, the carnival spirit and inimitable energy 

of festivals is real on both a global and local 

stage (pardon the pun), as defined by headline 

acts, face paint, glitter, braids and bright hair 

hues, as well as always iconic ripped denim. The festival aesthetic 

is a particular mood, and ghd have encapsulated that in the 

Festival collection of newly and appropriately designed ghd tools. 

The collection, launched as of April 1 2019, is headlined by the 

ghd platinum+ styler, which uses innovative predictive technology 

to cater to the user’s individual hair needs, such as the thickness 

of the hair and the speed at which the user is styling. It allows 

for 70 per cent stronger hair, 20 per cent more shine, double the 

colour integrity and the brand’s fastest ever heat up time. 

The next tool brings you to the smooth and sleek realm, in the 

form of the renowned ghd Gold ® styler, with a definitively un-gold 

makeover. The tool features dual-zone technology for premium 

styling and top-tier, modern results, adding some extra edge to 

festival styles. 

Lastly, the collection offers the ghd Air ® hairdryer, fitted with 

a professional strength motor and advanced ionic technology for 

fast drying and styling, frizz reduction and precision hair looks. 

These beloved tools and their packages have been dusted in 

bold rainbow hues, soft and dreamy pastel tones, metallic sheens 

and bright, multi-coloured accents to adopt the festival spirit 

entirely. Now that festival season is basically a year-long affair, 

ghd Air ® Hairdryer 

ghd Platinum+ Styler 

ghd Gold ® Styler 

ghd Air ® Hairdryer 

celebrate the phenomenon of our generation with the ghd tools 

aesthetically styled to take centre stage, with the technology to 

keep ever trending #festival hair on point. Now that festival season 

is basically a year-long affair, celebrate the phenomenon of our 

generation with the ghd tools aesthetically styled to take centre 

stage, with the technology to keep ever trending #festival hair on 

point and ensure everyone is Queen of their scene. 

For more information visit www.ghdhair.com/au 


INFEATURE 

Phil Barwick 

One of the most humble Australian hair artists you’ll ever meet, Phil Barwick has juggled salon and 

artistic work with enviable Aussie spirit. Here we chat with Phil about his life on stage, in-salon and 

a long-time loyalty to Redken. 

You have recently returned from an 

epic 2019 Redken Symposium. What key 

sci-fi references inspired you for your 

Symposium show? 

I was so honoured to be given the 

opportunity to be part of another Redken 

Symposium and to work with George 

Joao and Lindsey Olson. For our Hot 

Off the Press show I took inspiration 

from artist H.R. Giger. He’s the guy who 

designed the original creatures for the 

Alien films but also his other works 

that inspired my direction. There’s an 

alluring but haunting mix of gene splicing 

and fetishism. 

What is the most commonly asked 

editorial question? 

‘How do I become confident with 

photographing hair?’ 

Just start doing it! Perfecting work is a 

marathon not a 50 metre sprint so give 

yourself time but don’t waste time, 

produce work, see what works and what 

doesn’t. Become able to decipher how 

a technique may have been created. Be 

humble when you look at the work of 

others. Your true value is waiting for you 

but you have to earn it. 

How do you find inspiration each year for 

shows like this? 

It’s a matter of being open to the things 

around you, sure there’s always influence 

in art, movies and fashion but it’s how 

your mind deals with influences around 

you. I reckon this is the biggest shift in an 

artist’s creativity, when you start to fall 

back into the visual influencing realm. I go 

on a journey to find relevant beauty within 

the weird shit that ‘flicks a switch'. 

If you could produce any show you 

wanted what would you do? 

Argh geez, where do I start! Something 

under water would be epic. Light behaves 

totally differently (light and also the 

weightlessness to hair is astonishing). I’m 

not talking some synchronised swimming, 

I love to remove the human subject from 

our familiar worlds and create a series of 

mystical characters. Even the audience 

would participate. Submerged and silent 

with the sound of your own breathing 

overwhelmingly loud, we’d be forced 

to be present. The experience would be 

incredible if everyone survived! 

What is it you love most about Redken 

and what keeps you loyal? 

Redken could be seen as a holistic 

mentor. I’ve been fortunate enough 

throughout my personal development 

to understand the value of long-term 

relationships. I’m given the opportunity 

to give back to or enlighten others plus 

the creative and technical highs have 

been amazing but there’s something 

bigger than that. My relationship with 

Redken has shown me how to discover 

myself through all that we love in our 

industry. I feel I could write a book 

on this subject. It’s not always an 

easy journey but becoming present 

with yourself isn’t going to come 

gift wrapped. 

What have you learnt while working on 

stage this year, in terms of a learning or 

a new feeling? 

Each of us has a unique value and we 

became teachers or educators for a totally 

abstract reason. You have to ask yourself 

the question, 'why do I want to do this?'. 

No one can answer for you but I bet as 

the voyage unfolds the original answer 

will see trite. It was a particularly good 

symposium experience for me this time. 

I felt I was given creative freedom but 

I could feel some folks were aching to 

express their own creativity. Talking to 

attendees after shows they felt this was 

missing from their professional lives but 

‘Hot off the Press’ was a new insight as to 

what is possible for them. 


www.redken.com.au 


ROUND TABLE 

Hair Expo Heritage 

INSTYLE sat down with industry leaders to connect with some of the 

many messages and achievements Hair Expo has cultivated over the 

years. Is there anything we don’t know already know and love about 

Expo? Plenty, as was discovered at the INSTYLE x Hair Expo Roundtable. 

From left: Mia Devries, 

Sandy Chong, Dennis 

Langford, Gary Latham, 

Sharon Blain, Katy Reeve, 

Jules Tognini, Emiliano 

Vitale, Richard Kavanagh, 

Kristian Tognini 

The Participants: 

• Sharon Blain 

Awarded long hair artist and Hair Expo Hall of 

Fame inductee 

• Sandy Chong 

CEO and board director of the Australian 

Hairdressing Council 

• Emiliano Vitale 

é Salon creative director 

• Gary Latham 

Director and co-founder of Wild Life Hair 

• Jules Tognini 

Togninis Global and Lil’ Off The Top creative director 

• Kristian Tognini 

Director and co-founder of Joebloe & Josiebloe, 

Director of Togninis Global / liloffthetop, general 

manager Togninis 

• Mia De Vries 

Owner of The Fox & The Hair 

• Katy Reeve 

National creative director at TONI&GUY Australia 

• Dennis Langford 

Managing director at TONI&GUY Australia 

• Richard Kavanagh 

Co-Ceo at Piiq Digital 

• Kobi Bokshish 

Co-owner at Ecoheads and salon director at 

Intershape Hairstylists 

• Wendy Blair 

Learning and Development manager and facilitator 

HAIR EXPO IS an annual, 

three-day extravaganza 

that brings together the best 

brands and products from 

the hairdressing industry. 

Rounded off with world-class 

education and featuring the 

best local and international 

talent over the June long 

weekend, it’s an affair that is locked into the calendars and the hearts 

well in advance for hair lovers seeking inspiration and a sense of 

family like no other. 

This year, it will be held at the International Convention Centre 

Sydney (ICC Sydney), starting on June 8. 

In anticipation to the lead-up of the jam-packed long weekend, 

INSTYLE held a roundtable with some of the icons of our industry. 

The general consensus was that Hair Expo always was, and 

continues to be, the number one source of networking and 

inspiration for apprentices and experts alike. 

See what our participants had to say about how Hair Expo has 

helped shape their careers. 


WATCH NOW 

ROUND TABLE 

Why Hair Expo is the mustvisit 

event for everyone in the 

hair industry: 

“What was great about today is just sitting around and 

talking with like-minded people. And talking about what’s 

inspired us about Hair Expo over the years, but also talking a little 

about where the future’s going, not forgetting about today and 

where we are now. And, that’s the key to whatI love about Hair 

Expo - inspiration, the motivation, but also the education. It is 

really about community, spending time together and walking 

away so inspired to come back into your business to make a better 

tomorrow, today. It really gives us the tools for today but also 

creates so many lasting memories. For me specifically there are 

so many experiences at Hair Expo that have shaped who we are.” 

Emiliano Vitale 

“What I love about Hair Expo is the fact that anyone and 

everybody can attend and have the most amazing time. Hair 

Expo covers everything that there is to cover, whether it’s hair 

dressing, whether it’s barbering, whether it’s styling, and whether 

it’s business. It covers all education, and it covers everything 

that you need to know or you’re looking for, as far as products, 

equipment, etc. Hair Expo is the place to be in a long weekend in 

June. I think what was really great about today’s discussion about 

Hair Expo was hearing what everybody really wants to see, and 

also what they want to experience, which Hair Expo actually do 

deliver really well already.” Sandy Chong 

“The benefits of attending Hair Expo, obviously fantastic for 

your skills, you learn so much education wise, fantastic for 

your business, there’s so much business education happening, and 

the other thing is it’s awesome for networking. You can see your 

peers. You can see your heroes. You can see your idols, and you’re 

all together as one community.” Kristian Tognini 

“Today we got to meet with the minds of the education 

world, thanks to INSTYLE and Hair Expo. I’ve been at every 

Hair Expo since I was 12, and I believe it’s one of the greatest, 

greatest things of the year. I definitely look forward to it every 

year. It’s about hanging out with all my friends in the hair world. 

Pushing, you know, a lot of your egos and work aside, and really 

getting to hang out with mates, and getting to jam as an industry 

that we are. Our industry is very unique in a sense that, you 

know we all do love each other. We all are very supportive of each 

other, but I think we need each other to help this industry grow.” 

Jules Tognini 

“The advice I would give a young hairdresser entering the 

awards is to really take time to actually look at what the 

awards are all about. Particularly if you’re needing to fill out a 

submission, making sure you are able to fill out a submission well. 

And I would also suggest contacting people that have won awards, 

and maybe picking their brain about a few things that would be 

useful to them.” Sharon Blain 

“The benefit of attending Hair Expo as a hairdresser is being 

kept up to date with everything that’s happening, and 

keeping your finger on the pulse.” Mia De Vries 

“Hair Expo is the home and the heart of Australian 

hairdressing.” Gary Latham 

“I met everybody I know in the industry though Hair Expo. 

It’s the time to celebrate greatness and success – and even 

the hardships – we celebrate everything over the course of the 

weekend.” Kobi Bokshish 


ROUND TABLE 

Three words to describe 

Hair Expo: 

“Three words to describe Hair Expo - outrageous 

community spirit.” Richard Kavanagh 

“Hair Expo in three words - community, good 

times, and beverages. That’s not the right word 

to say, but it is a good time. I think that party aspect is 

definitely something that hairdressers all love, letting 

their hair down. Pardon the pun.” Jules Tognini 

“Exciting, inspiring, and fun.” Mia De Vries 

“My three words to explain a bit about Hair 

Expo is it’s super energetic, it’s absolutely 

inspirational, and it’s very, very much about 

collaboration.” Katy Reeve 

“Hair Expo in three words. I’m gonna 

say, enlightening, fun, and hungover.” 

Kristian Tognini 

“Hair Expo in three words. Friendship, fun, and 

great education.” Sharon Blain 

Why education is key: 

“What I’m looking forward to the most about expo this year is the 

collaboration. What I love is actually meeting all the other artists, getting 

to chat everything education, and just getting to have a little bit of fun with a 

few wines in our hands, the best thing that hairdressers do.” Katy Reeve 

“I’m really looking forward to seeing Jen Atkin at Hair Expo. I can’t wait 

to see her at Hair Expo.” Mia De Vries 

“Education is very dear to my heart, and I think education is at the 

forefront of everything we do. You stop learning and you’re dead. As a 

ripe old man told me once, ‘I believe that keeping on pushing the education, 

and keeping on always learning is unbelievable.’ I have very many fond 

memories of Hair Expo. Most of them with my father from a young age. Hair 

Expo has been dead set amazing for me, and I still put it at the forefront as one 

of the best things of the year. 2019 is gonna be, I think, better than ever, so 

make sure you’re all there.” Jules Tognini 

The importance of awards: 

“Winning a Hair Expo award has actually 

had quite a remarkable impact on my career. 

Particularly from an education point of view, and an 

industry connection point of view. I mean, coming 

from New Zealand, and having the opportunity to win 

Australian Session Stylist of the Year, actually twice 

now, meant that I became recognised in the Australian 

industry as much as I was in New Zealand, and it really 

elevated my game for me. It was amazing actually.” 

Richard Kavanagh 

“Winning a Hair Expo award has been 

remarkable for me. I guess it’s given me that 

impetus to keep going after 54 years. I think the 

opportunity to be able to sort of benchmark yourself 

against the rest of the industry is quite remarkable, 

and Hair Expo offers that platform, which is absolutely 

amazing.” Sharon Blain 

“The Hair Expo awards have been good to me. 

I’ve got seven of them. I used to clean my 

father’s trophies as a young kid, when I first started 

my apprenticeship. And I never thought that day 

would come where I would ask him to clean mine. But 

honestly, actually it has put me on the stage to, kind of 

relay my message out through the hairdressing world 

as well. Definitely I wouldn’t say I could be where I am 

today without having won awards that have put my 

name out there. I still continue to enter. I think it’s a 

really good way to earn exposure to our industry but, 

while I don’t think I ever will, part of me tells me to 

stop every now and then. But it's one of those things 

which puts everything in perspective and gives you a 

reality check every year. I think as long as it means a 

lot to me, I will keep on entering.” Jules Tognini 

“I’m most excited to see this year, once again, the talks on the summit. I 

think, for a business owner it's fabulous to go and see. I’m really looking 

forward to seeing the top ones coming out to educate, not only myself, but 

also my staff.” Kristian Tognini 

“What I love about Hair Expo is the excitement and buzz of the floor 

- it’s the whole atmosphere over the weekend. It’s the education that 

you get from interacting with like-minded people. I love walking around and 

meeting people and talking to people.” Kobi Bokshish 

“There are some incredible presenters at Hair Expo. The best ones are the 

ones that appreciate the opportunity and are humble to the audience 

– you have to have a true respect for the audience to be a great presenter.” 

Dennis Langford. 

Hair Expo is returning to Sydney for 2019 at the International Convention 

Centre, Darling Harbour from the 8-10 June. Tickets are on sale now at 

www.hairexpoaustralia.com with Earlybird offers until April 18. 


INFEATURE 

Definitely 

MAYBE 

Taking inspiration from the 

rebirth of cool in the 1950s, 

Maybe Sammy ignites your 

desire to live like a Sammy and 

salivate over a sexy place with 

the best cocktails in the city, 


It’s little wonder that in an era where 

fun and fashion took the lead that 

Maybe Sammy has quickly become 

the weekday hotspot for those 

wanting to escape the city and enter 

a world of frivolity and fun. An off-shoot 

to the popular Maybe Frank franchise in 

Surry Hills and Randwick, Maybe Sammy 

has a whole new alter-ego that transports 

guests to a time where the ratpack and 

Hollywood glamour were revered with a 

list of cocktails named after some of the 

world’s most famous haunts. 

“I guess you could call it a hotel lobby 

bar without the hotel – we focused a lot of 

attention on the bar as we think this is the 

crucial element when designing a space 

where people want to hang out,” said coowner 

Vincent Lombardo. 

With a timeless and elegant Miami meets 

Hollywood aesthetic, a lot of detail has 

gone into the lighting – one of the most 

crucial elements in creating a space where 

guests actually relax and have fun. 

Take a look through the Martinis list 

and you will instantly recognise Sammy’s 

ode to the most iconic cocktails of all 

time. Each and every delectable drink 

on this menu will take you through an 

eye opening and distinct experience. 

Thunderbird, Ladyluck and Silver Slipper, 

it’s a place of city slick where why have one 

when you can have all – you’d be forgiven 

for thinking all of your Fridays have come 

at once. 

“The bar team are very professional 

and we pride ourselves on giving the best 

service without all the pretentiousness – 

we’re a melting pot of suits and hipsters, 

everyone is welcome,” Vince said. 

Architect Joe Lombardo really wanted 

to capture elements of Hollywood Regency 

with a fresh and inviting ambiance. 

“Pastel pinks and greens were used on 

different mediums with softer entities, 

contrasted with brushed brass details and 

fittings and semi-gloss marble bar tops 

throughout,” Joe said. 

“Everything is accentuated by the 

thoughtful and thought-provoking lighting 

which gives Maybe Sammy its timeless 

warm and inviting ambience,” he said. 

Co-owned by Vince, Stefano Catino 

(perhaps the best host in Sydney) and 

“I guess you could call it 

a hotel lobby bar without 

the hotel – we focused 

a lot of attention on the 

bar as we think this is 

the crucial element when 

designing a space where 

people want to hang out” 

VINCENT LOMBARDO. 

Andrea Gualdi, one of Italy’s best exports 

and master of cocktails with real finesse, 

Maybe Sammy’s passion for drinks, people 

and fun has found its beat in a street that 

needed a bit of revival. 

Maybe Sammy has designed a food 

menu to complement cocktails and not 

weigh you down. A Smoking Gun bagel, 

Blue Corn taco, Burrata and Oysters to 

Charcuterie – it’s the perfect fare with 

the sophistication you’d expect from a 

handsome guy in a pink blazer making 

your drink. 

Maybe Sammy 

115 Harrington Street, The Rocks 

www.maybesammy.com.au 


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COLAB 

QUEENS 

Adilla Colab has gone from strength to strength 

since opening in Double Bay two years ago. 

Directors Frankie Endersbee and Rhiannon 

DiMari catch up with Michelle Ruzzene to talk 

about their strengths, synergy, staff and welldeserved 

success. 

When and why was Adilla Colab established? 

Rhi: Adilla Colab was established in 2017 and all actually happened 

very quickly for us. Frankie and I met at TAFE when we were 

apprentices and always had a great friendship which continued 

over the past 12 years working on editorial shoots and shows, 

before freelancing together. We realised how well we worked as 

a team and the rest is history. We wanted to create a space where 

our brand was built around the ethos of being just, fair and honest, 

both with our staff and clients, hence the name ‘Adilla’ which is a 

name that means just that (in Arabic). 

Tell us about your staff? 

Frankie: We have a team of 11. Everyone has their thing that they 

specialise in. Being a partnership is great because it means we 

each look after completely different areas. Each staff member 

shows potential in different areas so we create rolls around them. 

I’m the editorial director, Rhi is the colour director and we have 

recently promoted Paul Geronimo to technical director. We all 

have our own roles and areas that we look after. We all play to our 

strengths, and reward and enable staff that show potential and 

interests in different areas. 

What about your recent renovation? 

Rhi: The renovation was a huge goal for us, and it really has been 

the icing on the cake. Our designer Courtney has been a friend 

and client of ours. She really has captured us and what we wanted 

Adilla Colab to be. The mission with our renovation was to really 

open up the space: add a lot of comfort and luxury. We started 

with the wall colour and added the blush pink marble, brushed 

brass, deep navy cabinetry to tie in our barbershop and the 

softness of live hanging plants. I don’t think we could ever have 

enough plants. I love the synergy of all of the elements. It’s so us. 

Who is your typical clientele? 

Frankie: About 80 per cent of our clients are between 25-35. 

Having said that, at any given time there is always a big mix as the 

younger more ‘lived in colour’ clients come in pretty infrequently. 

So our grey cover clients we see a lot more often. Our clients 

always say they love coming in as our salon is so welcoming and 

although beautiful and high end, very unpretentious. So many of 

our clients are entreprenuers, mothers, business owners and truly 

inspiring women. We have set up our salon to be a ‘working salon’ 

so we have wifi, a table with power points and have enabled clients 

to ‘work from home’ from our salon, so they never feel like they 

are wasting time with us. This helps a lot as our week days are just 

as busy as our weekends. 

What are the most popular services? 

Frankie: We have developed quite the colour correcting 

reputation. Rhiannon is the most talented colourist I have ever 

worked with, and in the last two years her books have become 

over flowing with waiting lists a mile long. She is extremely 

patient with colour and clients. Her technique is so incredible. 

And she can bang out a colour correction without breaking a 

sweat. Paul Geronimo and Keira Horgan are the same. Keira 

started with us in November, and does maybe three colour 

corrections per week. She is incredible the way she approaches 

things, and Paul is so outside the box the way he approaches 

colour as well. There is truly nothing he can’t do. We are all about 

helping people get their best hair. So whichever way we can 

achieve that, we recommend. 

How important is education and training? 

Frankie: The biggest thing about education that I didn’t realise was 

it’s so important for team bonding. There are a lot of personalities 


SALON PROFILE 

RETAIL BRANDS STOCKED 

• Oribe 

• R+Co 

• Revlon Professional EKSperience Range 

• Olaplex 

• Hot Tools 

• YS Park 

• Eleven Ceramic Round Brushes 

• Great Lengths 

in our team, so getting everyone together 

usually has us all in stitches all day. We 

have a reputation for being unpretentious 

and welcoming, but that doesn’t mean we 

are unprofessional. We are serious when 

it comes to consultation, recommending 

and rebooking. I have a day education 

class that I do with the staff every three 

months, where we spend the whole day on 

recommending, rebooking and the why’s 

of retail. We have our staff booked in to 

every Rogue Beauty education day and 

Revlon Professional education days. 

Tell us about your partnership with 

Revlon Professional? 

Rhi: We changed colour brands to Revlon 

Professional eight months ago and from 

the beginning absolutely loved everything 

about them. The products are incredible 

and backed with a lot of research and 

support so you always know exactly what 

you are using, what it’s doing and why. 

Frankie and I are always non-stop, pushing 

boundaries and throwing crazy ideas out 

there. The brand have taken us on board 

and supported us all the way. We kicked 

it off with fashion week last year with an 

Adilla X Revlon Style Bar which was a huge 

success. Since then we have worked closely 

with the team and the brand, continuing 

to work to our strengths have proudly 

become brand ambassadors with Frankie 

being the Creative Ambassador and myself 

being the Blonde Ambassador. We will 

be educating around Australia in the later 

part of the year. 

What are your plans for the future? 

Frankie: Well, that’s the big question at 

the moment. We opened two years ago, 

just Rhi and I. So to have two shops and 

a team of 11 already with complete salon 

renovations, content shoots, blow dry 

classes, two launches, award nominations 

- we’ve done a lot. We worked so hard, 

over the last two years to get to this stage. 

It’s so overwhelmingly amazing for this 

to be what we do everyday. Our focus for 

this year is number 1; our staff, number 

2; education number 3; our clients. It’s 

important to maintain quality control and 

a strong team culture. We want to keep 

our 5 star Google rating - I’ll die if we get 

anything less! 

www.adilacola.com 

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SALON PROFILE 

SOUTHSIDE 

Joining the Natulique movement is a lifestyle 

more than just a brand choice, and Grant Nelson 

of South 21 salon experienced that completely, 

adopting the products in salon and then 

becoming the all-new distributor for the natural 

product range in South Australia. Here, he 

explains the products’ undeniable allure. 

South 21 recalls the geographic nature of its name very 

properly. The salon is located on the South Terrace in 

South Australia, facing the Parklands that surround 

the city of Adelaide – a location it has proudly held 

for 16 years with no plans to change that any time 

soon. The salon evokes nature by its very setting, overlooking the 

natural beauty of South Australia and connecting to the climate 

in intimate ways. The salon design even boasts green and beige 

wood, marble and finishes, perfectly complementing the natural 

palette outside. As such, Natulique became the ideal fit for this 

salon essence. 

“I originally designed the salon myself and have constantly 

added and renovated parts of the salon as I go. I’ve made it a goal to 

do something significant once a year to keep the salon still looking 

so fresh even after all these years,” said Grant Nelson, salon owner. 

“Being able to look out over to the beautiful Parklands every day 

and enjoy the changing weather is a gift that many would not be 

able to say they share. Being attached to nature like this aligns 

itself very well with the Nautique brand.” 

The salon’s use of Natulique was a fittingly natural progression, 

and Grant brought the product line into the salon five years ago. 

“At the time I thought, ‘wow, this is something really different, 

something I haven’t felt before, it has no smell and my hands felt 

soft at the end of the day’,” he said. 

Grant continues to work with the brand to market the 

technology, a task made easy by the products’ commitment to hair 

health and environmental consciousness. Beyond that, the brand 

has drawn more clients into South 21, catering to those looking for 

an organic solution. New and existing clients alike are emboldened 

by both the quality of the 

products and the ways 

in which Grant chooses 

to sell them and connect 

them to his brand. 

“When I first moved 

over to Natulique, my 

existing clients were very 

happy for the benefit of 

their health,” he said. 

“They felt that the smell, 

the condition of the scalp 

and hair afterwards 

was so superb they were happy with the change. I also receive 

many new clients looking for Ammonia free organic based hair 

colour that come to experience Natulique at my salon. I recently 

started cash and carry for Natulique customers at the salon which 

gives them the ability to pick up a few bits and pieces without the 

burden of freight charges to getting through to their next order.” 

For Grant’s part, his connection to the brand has stemmed 

beyond client reaction and business building properties, to the 

way he’s been able to effectively use it in salon. He has a longlist 

of must-have products anchored by the hero Nourishment 

Hair Cream. 

“It’s very versatile,” he said of the product. “I use it for prepping 

most people’s hair, you can blow dry with a round brush, it’s also 

great for flat ironing or for using on naturally curly hair to seal 

in the curl. The Argan oil is the hero ingredient, which ensures a 

natural, shine-free, radiant appearance.” 

Grant’s new role as distributor made sense, drawing from his 

salon experience, his naturally based space and his long-term love 

of the brand - it’s an organic fit in more ways than one. 

“I wouldn’t be able to sell anything that I didn’t believe in and 

so the decision was easy based on the fact that I loved and use the 

product myself,” he said. 

It’s this technology and wider ethos that makes the Natulique 

brand a family and the business a way of life – learn the Natulique 

way and find out why so many salons swear by it. 

For more information visit www.natulique.com.au 


INFEATURE 

CALILE 

Community 

Brisbane has welcomed a new highend 

hotel with an appeal of cool 

hunter proportions; it’s Palm Springs 

meets an oasis of urban discovery, 


The Calile melds the sub-tropics with city streetscape 

in a property that takes its cues from other hot and 

hedonistic destinations – both in terms of weather 

and the social scene (think South Beach, Miami). 

Don’t expect to go to Calile to hide away, it’s all about 

the pool and restaurant scene and bringing the outside in with 

spacious, open-plan proportions and room design. 

The $100 million TFE Hotels-run property is the work of 

award-winning architects Richards and Spence for the James 

Street brothers of cool Cal and Michael Malouf, who named their 

hotel after their great-grandfather. The developing duo own other 

properties in fashionable James Street and, in keeping with the 

leafy shopping boulevard feel of the stretch, have infused retail 

into The Calile property amid hanging gardens on the ground level 

– you’d be forgiven for thinking you’re a long way from Brisbane’s 

CBD, and that was the whole idea. 

Plenty of pale pink marble adorn, and minimalist Scandinavian 

lighting and finishes draw you in from the main lobby bar. Each 

room offers brass fittings, travertine and wide-open spaces to 

provide a sense of modernism rarely seen in luxury hotels. Cork 

floors and sisal matting conjur up the feeling of a tropical holiday. 

One of the Gold Coast’s most talked-about restaurants has 

made itself right at home beside the elevated centrally located 

pool (a fully tiled masterpiece complete with Calile brass emblem 

embedded into the tiles). There’s outdoor cabana style dining 

options and sun-lounges – all designed to embrace the sometimes 

blistering yet balmy Brisbane climate. 

Alongside the restaurant sits the Kailo Wellness medispa which 

offers a range of medical and dermal aesthetics treatments as well 

as a full gamut of beauty boosting options from traditional facial to 

skin revision. With the developers already recognised for distinct 

developments in the prescient, the Calile continues to expand 

on the established white brick, breezy theme that has become 

their signature style. Add in a few plants and you’d be forgiven for 

thinking you’re in Palm Springs, Mexico City or Rio. 

“In our opinion, there is no other city based Australian hotel 

conceived as a resort. City based hotels in our country are pitched 

to a corporate market and focused on the conference rather than 

the pool and the hotel surrounds – the Calile changes that,” said 

designers Richards and Spence. 

Fashion boutiques Venroy, Bassike and Dion Lee, among more 

than half a dozen others, add to the stellar guest experience. 

Dining in the light-filled lobby bar gives with an impressive menu 

of pared-back simplicity from oysters to slow-cooked meats and 

the signature grilled octopus. Luxuriously, the perfect linen or 

night time outfit to sit by the pool is right there for the taking. 

A breezy juliet balcony, complete with marble table to sit up 

and people watch almost gives the hotel the feeling that it’s been 

here before, from an art deco era to a completely modern take. 

The pool is loud and persuasive and equally the room’s sound bar 

with free new release movies and wireless connectivity means 

that staying in the groove or in touch is easier than ever. Not only 

the sense of space but also the sense of base hits you as soon as you 

reach the room – the hotel has definitely not been designed for the 

non-adventurous guest. There’s a library, workout space (Forme 

Fitness) for the coolest workout yet, complete with PT sessions, 

and function rooms, down a meandering hallway to ensure that 

Negroni can be enjoyed both in a corporate or group setting as 

much as it can be savoured sitting solo in your room with the 

feeling you’re right amongst the action. 

A stay at Calile is a carefully curated culture of fun, festivities 

and fashion in one of Australia’s most dynamic cities. Rooms 

and suites are just the beginning of a stay you’ll no doubt repeat 

the next time you get the itch for a fun weekend or slightly more 

frivolous stay. It’s the hotel stay you don’t want to miss. 

For more information visit www.thecalilehotel.com 


Light & Bright by Comfortel. 

INSIDE SALONS 

TRENDING SALON STYLE 

White & Textures 

Something that never goes out of style… a neutral colour 

palette and natural textures. Introducing white with 

natural textures in salons makes the space bright and 

spacious. The raw and refined aesthetic harmonise 

together by layering paler tones like white, ivory, gray 

or even sand tones and finishes. Simple shapes and 

minimalist style bring back to life the basics and makes 

texture the hero. 

WORDS AND STYLING: LISA FELEPPA 

DESIGNER 

TIP! 

Hints of light natural 

textures with wood, stones, 

marble or plants will bring 

warmth into the salon and 

add the pops of colour 

you need. Remember 

texture is your 

friend! 

For a natural look, add textures of light 

timbers and concrete finishes. 

Rixons 343 Newtown NSW 

www.rixonsnewtown.com.au 

Cutting stool in White 

www.comfortel.com.au 

Brady Salon 

Lennox head, NSW 

www.bradyhairsalon.com 

Fresh, fast, feminine, bold and modern. 

The Blow Australia Melbourne VIC 

www.theblow.com.au 

VASES AND POT PLANTERS 

Decorate with indoor 

plants and flower 

arrangements with 

these textural favourites 

www.kmart.com.au 

PRETTY PRINTS 

Artwork and decorative 

prints will give you the pop 

of colour you need. 

BY_OTT norsu.com.au 

Circa LED Round Mirror 

www.comfortel.com.au 

Hair By Frank VIC, Australia 

www.byfrank.com.au 

A Scandinavian aesthetic, including 

greenery, blonde wooden embellishments, 

marble floors added to calm white tones. 

Salon Kiin, Penrith NSW 

www.salonkinn.com.au 

Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture. 

For more inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram. 


Joey Salon Chair 

with New Matte White Bases 

www.comfortel.com.au

INFEATURE 

Avengers ASSEMBLE 

With the brand-name, innovation and technology behind them, Dyson has congregated a veritable 

who’s who of the Australian hairdressing industry to represent the brand, assembling a myriad of 

talented, tool-wielding stylists to teach the magic behind their products. 

After launching a myriad of 

game-changing products 

into the Australian 

hair industry in recent 

times, namely the Dyson 

Supersonic hair dryer Professional 

edition and Dyson Airwrap styler, Dyson 

is making another major announcement, 

naming their prestigious styling 

ambassadors for 2019. 

Joining renowned editorial expert 

Renya Xydis and celebrity influencer 

Peter Thomsen, the brand now has also 

partnered with three-time Hair Expo 

Hairdresser of the year winner Jayne Wild, 

reigning AHFA Australian Hairdresser 

of the Year Damien Rinaldo, five-time 

Australian Hairdresser of the Year Frank 

Apostolopoulos and current Hair Expo 

Hairdresser of the Year Joey Scandizzo. 

The experienced group boasts a long and 

impressive list of styling and editorial 

credits, business and salon successes and 

industry achievements between them. 

“Developing products to protect your 

hair from extreme heat damage, while 

providing you with the ability to create 

amazing style, remains paramount to 

Dysons’ engineers and hair scientists,” 

said Tom Crawford, Dyson Global Research 

and Development Director, Personal 

Care. “Working with passionate industry 

professionals is also vital to understand 

your hair styling habits and needs. We are 

excited to welcome the new members to 

Dyson’s Styling Ambassador team.” 

The talented group of ambassadors will 

tour across Australia for styling education 

demonstrations with the Dyson tools. 

Major events include the team debut at the 

Australia Hair Fashion Awards on April 

14, as well as key dates for the Dyson's 

first Professional Education Roadshow. 

Mark down dates and locations of Perth 

on May 27, Melbourne on August 26 and 

Sydney on November 11 for this dynamic 

education event. 

It’s sure to be another massive year for 

Dyson, especially now with this absolute 

dream team on board. Make them your 

styling and styling education go-to as they 

make innovation and education a focus and 

take the hairdressing world by storm. 


www.dyson.com.au 


THE EDIT 

Sheree Knobel 

Bixie Colour owner and founder, 

Redken artist and educator 

How would you describe your style aesthetic? 

“I am drawn to classic beauty with a rock-chick edge, but 

I love to see people confident in all manner of natural and 

bold looks (and all the in-between). I love and appreciate 

that we are all different.” 

What design influence have you given Bixie salon? 

“Modern luxe with a minimalist approach. I want the hair to 

be the hero in our space. I worked with designers such as Cult 

Design and MCM House. My aim was to create a minimalist, 

luxe space The monochrome palette and super large rose 

gold mirrors create an expansive look and an open vibe.” 

Where is your ultimate holiday destination? 

“I recently visited Amalfi Town on the Amalfi Coast with my 

family. It is a magical place..” 

Pick your poison... 

“Om Pomme: Vanilla vodka, lillet rose, apple, lemon, 

sparkling wine.” 

What hair product/tool are you loving at the moment? 

“One United by Redken. Usually, a good product will excel in 

a single domain but One United does all of this and more. It 

delivers brilliant shine, provides protection from heat styling, 

UV protection, controls frizz and is anti-static.” 

What accessory can you not live without? 

“YSL vintage Niki bag in dark blue leather I bought in Paris.” 

How do you let loose after a long week? 

“Saturday nights are very chill. Sunday is family day. It’s 

usually canoeing in the Royal National Park, roller skating, or 

exploring and finding somewhere new to hang out together.” 

What are you watching? 

“I’m a self-confessed Netflix junkie so I’m always on the 

hunt for the latest binge. I love chatting to my clients about 

this and swap recommendations. I recently watched The 

Kindness Diaries and am currently watching Dirty John with 

Eric Bana.” 

Which celeb is a hair muse for you? 

“I’m inspired by rock-chick, festival-vibe hair so I’m looking 

at celebs such as Gigi Hadid and Hailey Beiber to see what 

they’re up to. They’re always so sexy and adventurous.” 


WATCH NOW

THE EDIT 

Jaye Edwards 

Founder, director and colourist at 

Edwards and Co 

How would you describe your style aesthetic? 

“Relaxed and simple but luxe. Navy, grey or white.” 

What design influence have you given Edwards 

and Co? 

“I like for our clients to feel like they are in their living 

room, to feel relaxed and comfortable enough to 

spend 4+ hours in the salon. I like the salon to feel 

really simple in design. I travel a lot for work and 

always get to stay in beautiful locations so I take 

my inspiration from there.” 

Where is your ultimate holiday destination? 

“Somewhere ocean side, but there has to be 

hikes. Did I mention luxe?” 

Pick your poison... 

“Tequila ALWAYS.” 

What hair product/tool are you loving? 

“KKEVIN.MURPHY Bedroom.Hair and ghd Curve Soft 

Curl Tong.” 

What piece of clothing or accessory can you not 

live without? 

“My wedding ring. I feel weird without it.” 

Your top traveling tips? 

“Travel light. There is always time to shop.” 

Dream car? 

“It changes each time I buy them. Currently I have 

a BMW X4 and a Range Rover Sport, now I want 

a Bentley.” 

How do you let loose after a long week? 

“I love to drink and throw parties, but hiking to a 

beach somewhere remote is my thing.” 

What music/show/art is currently inspiring you? 

“Anything Rufus.” 


WATCH NOW

INFEATURE 

DEFIANCE 

Joico’s all-new technology strengthens, protects 

and fights against damage, stopping you in your 

well-worn salon tracks to see it for yourself. 

The all-new Defy Damage from Joico has an intriguing 

origin story worthy of the new technology. The 

innovation saw well-known hairdressers, such as 

Larisa Love, Phil Ring, Denis De Souza and Olivia 

Smalley, brought to California under a top secret 

mission only titled Project D. The secrecy shielded the fact that 

they would be experiencing Defy Damage before anyone else – it 

was revolutionary technology worthy of the CIA-level mission, 

and its now making its way to your salon. 

The top-tier technology works in two different systems. The 

Defy Damage ProSeries is the salon iteration, a two-step insalon 

treatment that protects bonds and optimises colour, acting 

as a revolution in the industry. With the ProSeries 1 and 2, the 

hairdresser is saved time on colour services and blow dries, while 

premium results are to be expected. 

In the Home Care System, the products are built to specifically 

and consistently protect against daily heat styling, UV exposure 

and environmental pollution, which can often lead to dryer, 

duller hair. The instantaneous products are fortified by a cocktail 

of arginine, moringa seed oil and a protective lipid, as well as 

SmartRelease technology, which continuously releases rose hip 

oil, arginine and keratin in a clever delivery method. The results 

are repaired, strengthened and protected hair, created through 

intelligent innovations. 

The products that utilise these formulas include the insalon 

series, as well as the Defy Damage Protective Shampoo, 

Conditioner, Masque and Shield, each of them luxe products that 

stand to remove impurities from the hair, boost moisture, fight 

against daily damage, prolong colour and ultimately leave hair soft 

and shiny for aesthetic and tactile brilliance. 

The range has reported 80 per cent less breakage and five times 

stronger hair over time, with improved lift, even porosity, added 

vibrancy, colour that’s easier to maintain and more, as well as 

instant results that can be seen after just one use. 

It’s the kind of magic that will have you and your clients 

rubbing your eyes and wondering how the trick is done. This top 

secret mission is on the precipice of hair innovation, don’t fall 

behind as it races ahead. 

For more information visit www.joico.com 


2.

ROYALS 

gone 

ROGUE 

The Franck Provost Crows Nest team 

celebrate their victory as the 2018 

Artistic Team of the Year by reveling in 

the royal dark side. 

Photography by Milos Mlynarik, Hair by Franck Provost Crows 

Nest team: Melodie Delimauges, Iosif Kalogerelis, Eleonore 

Pouliquen, Chris Kelly and Ciara Fagan, Makeup by Cat Smith, 

Styling by Danielle Soglimbene, Creative by Ida Almasi 

Leather dress by SIR, polka dot dress, boots and belt by Zara, ring by Reliquia 


Dress by Sass & Bide, 

top by Leo & Lin, 

necklace by Reliqia 



Bomber by Sass & 

Bide, skirt by Alice 

McCall, shoes by Zara

Dress by Zara, top by 

Lee Matthews 


INPROFILE 

From left: 

Ciara Fagan, 

Chris Kelly, 

Melodie Delimauges 

and Iosif Kalogerelis 

FRANCK PROVOST CROWS NEST 

We welcomed Franck Provost Artistic Team of the Year 2018 into the studio to chat about their 

winning shoot, the royal family and all things Franck Provost. 

What do you love about being a part of the Franck Provost family? 

We love that we can call each other family. It is rare to find a positive 

and supportive atmosphere within such a competitive industry. We 

also love our network gatherings each month; it really helps build a 

relationship between all the team members across every salon and we 

enjoy the creative opportunities we get to experience as a team. 

Who are your 

top royals? 

Queen Elizabeth, 

Princess Diana 

and Kate Middleton. 

What inspired your winning shoot for the 

Franck Provost Artistic Awards? 

Our photoshoot last year was based on our 

love for the 80s era and the big hair that 

represents it. We love braids and curls, so we 

wanted a look that was a combination of all 

these elements by creating some rock’n’roll 

vibes. We had loads of fun doing it! 

What do you love most about French style? 

It is always so chic, elegant and effortless. 

French style is classy and sophisticated 

without being over the top- all while 

embracing natural beauty. 


TRÈS CHIC ♥

The Great Australian Bake Off S3 (PG) 

Grow business 

with show business 

Give your workplace 

the positive ambience of Foxtel. 

Keep your staff informed, your customers entertained 

and the overall mood up, whatever type of business you run. 

The Business Premium Offering includes: 

Sport, News, Documentaries, Movies, Music and more. 

Find out about adding Foxtel to your business by visiting 

B2B Expo 2019 

Etihad Stadium, Melbourne. 13-14 March. 

foxtelbusiness.com.au

SESSION 


SESSION 

HEADPAINT 

HEDONIST 

Brighten, contour, colour and lift, the 

latest Headpaint collection from Fudge 

explores the brand’s infinite colouring 

possibilities of one colour solutions. 

Photographer – Catherine Harbour 

Makeup Artist – Mario Brooksbank 

Stylist - Zoe Kozlik 

Hair – Colour: Tracy Hayes & 

Sophie Dale Cut & Style: Andrea 

Martinelli and Dean Bradwell 

WATCH NOW 

Styling Products: Fudge 1 Shot 

Fudge Tri-Blo 


SESSION 

Styling products: 

Fudge Blo Dry Putty, 

Fudge Light HED-ed Hair Oil 


SESSION 


Fudge Xpander Foam, 

Fudge Skyscraper

SESSION 

Styling Products: Fudge 1 

Shot, Fudge Tri-Blo 


SESSION 


Fudge Tri-Blo, Fudge 

Xpander Foam, 

Fudge Think Big 

Texture spray 


Fudge Push-It-Up 

Blow Dry Spray, 

Fudge Salt Spray, 

Fudge Membrane Gas

INPROFILE 

THE FUDGE 

formula 

Sabre Education Manager Duncan Richards recently 

attended FUDGE Global Train The Trainer at the Sassoon 

flagship academy in Westminster London, mastering 

the techniques of the bold new collection. 

Q, What else is happening in Australia 

for Fudge? 

Luana Coscia is back in the fold as Fudge 

Australian Guest Artist. Luana is such an 

amazing talent, with an expansive skillset 

when it comes to cutting and styling, plus she 

has that quirky creativity that’s just Fudge! 

Q. Tell us about the 

new Collection 

Fudge collections are always 

edgy. The new imagery 

reflects beautiful commercial 

work salons can relate to with 

every client in their chair, but it 

also offers a touch of diversity 

with the models being styled 

into editorial looks for some 

night out on the town fun! 

DUNCAN 

RICHARDS 

EDUCATION MANAGER, 

SABRE CORPORATION 

THE FORMULAS 

REDHEAD 

Formula 1 – Headpaint 20g 6.4 + 40g 77.43 

Formula 2 – Headpaint 77.43 

Formula 3 – Speed + 

Formula 4 – Headpaint 99.43 

Q. What colour trends are we seeing at 

the moment? 

Banishing brassiness will of course always 

be a trend but warmer gold shades are 

now becoming more popular. 

Q. What are the new product 

launches that are making 

an impression on the 

Australian market? 

Definitely the new Gel Toners and 

Violet Luxe Lightener Speed +, 

they really expand on the Fudge 

forte for being the clean blonde 

toning experts! 

The new Luxe Ultra Lights 

enriched with Vitamin E and 

PRISM-Plex Technology lift up 

to 5 levels and give a clearer, 

crisper tone with crystal shine, 

what Blonde doesn’t want that! 

SHORT BLONDE 

Formula 1 - Headpaint Gel Toner 03 

Formula 2 - Headpaint Gel Toner12 

Formula 3 - Headpaint Gel Toner26 

LONG BLONDE 

Formula - Headpaint Luxe Ultra Lights 12.12 

NEW FUDGE PROFESSIONAL 

PRODUCTS COMING SOON! 

To stock contact 

Sabre Corporation on 1300 764 437 


#FUDGEHAIR

The Dyson Professional 

Education Roadshow 

WATCH NOW 

An exclusive industry event featuring 

six of Australia’s leading stylists 

Perth 27th May 2019 

Melbourne 26th August 2019 

Sydney 11th November 2019 

For more information please visit 

discoverdyson.com.au/the-dyson-education-roadshow 

Professional edition

MY WAY 

COOL 

COMFORT 

MIKELAH-JAYDE RILEY 

Owner / Creative Director at Mikelah- 

Jayde Studio 

“My first thoughts are - frumpy. Get 

that skirt off girl, I can see there is shape 

underneath all those layers. Leave the 

socks and slap on some Dr Martin’s. Keep 

the khaki jumper, pull down those sleeves 

because I’m loving the oversized vibes. 

I would love to get my fingers on that 

mane and chop it off. I’m feeling a slightly 

angled, Jennifer Lawrence-inspired long 

bob. Creating texture and shape and giving 

life to her hair. 

I’m feeling autumn, fallen leaves 

and golden vibes. I would go in and 

lighten throughout using Joico Blonde Life 

Lightening Powder. Using face-framed 

foils and light, bright pieces throughout 

the mid-lengths and ends. Leaving the 

shadowed root as her natural colour. 

I would customise her blonde by toning 

and contouring to shape her face, using 

a combination of Joico Lumishine Liquid 

Demi 10NC and 9NWB, resulting in a mix 

of golden, strawberry blonde hues leaving 

the hair bright and shiny. I would finish 

this off by using the Joico Blonde Life 

Trifecta, Blonde Life Brightening Shampoo, 

Conditioner and Brightening Veil. 

With a light mist of the Joico Blonde Life 

Brightening Veil to protect against UV and 

thermal defense (a blonde’s must-have) 

and styled with a soft wave bouncing 

around her face. I’d complete this look 

with the Joico Body Shake Texturizing 

Finisher, for an effortlessly chic, lived 

in blonde look.”

MY WAY 

CLASSIC 

WITH A 

T WIST 

ROBERT KOVACS 

Director of Education NAK Hair 

Australia New Zealand 

“I love the coordination of colour; from 

shoe, to pant, to bag, with accents of 

white and the key signature of black from 

top-to-toe with the black clutch as centre 

piece. Her high-collared luxe gold top with 

matching over-the-shoulder trench adds 

a relaxed style with a strong dominate 

female silhouette. 

I love the relaxed modern twist on the 

bob and overall mono-chromatic colour as 

it stands strong. I would suggest a stronger 

base line shape with a slight graduation 

towards the face and stronger determined 

fringe, as seen at Paris Fashion Week by 

Chanel. Hidden diagonal of the top part 

line, I would add an increase of colour 

with pre-lightened panels for a more 

dramatic accent. 

To embellish and enhance this look, I 

would add touches of the latest precious 

metal, such as the NAK Metallic colour 

shade collection. From this collection, add 

pantone colour brilliance with opalescent 

tones of pink, ash and aubergine and 

all over smudged elements of shine 

with golden citrus and peach metallic 

tones. Styling would be best undone with 

texture and movement.”

INFEATURE 

MASQUE Mania 

For those familiar with DMK (Danné Montague King) 

skin revision company you’ll already know that the term 

skincare is significantly shortsighted for what DMK likes 

to call a skin revision company. One enzyme and you’re 

hooked – here’s why a record number of clients and 

clinics choose the DMK difference, writes Cameron Pine. 

It’s been called the ‘Game of Thrones 

facial’ with its zombie like full skin 

and décolletage coverage and results 

that allow the skin to perform just 

like that young perfect skin we all 

dream of. Also known as enzyme therapy 

– it’s just the beginning of a longstanding 

relationship that we have with our skin, 

both in a clinic or salon and at home. DMK 

has a loyal list of devotees across both 

professional and consumer channels that 

extend beyond product, but to a family of 

skin health knowledge and empowerment. 

Using principles of biochemistry, 

DMK matches formulations with the 

body’s chemistry on the basis of four core 

functions; Remove, Rebuild, Protect, 

Maintain. In principle, it’s similar to 

when you paint a house - to gain perfect 

results you have to remove any issues of 

trauma first to achieve a perfect result, 

and the skin is no different. And once 

DMK has you just like a Game of Thrones 

addict, the long-term relationship with 

rebuilding and maintenance begins. Think 

of it like a relationship, DMK is a brand 

with a difference whereby it’s not just 

an approach of applying products when 

you need them, it’s about investing and 

protecting what you have for the future. 

The enzyme facial has gained popularity 

in the beauty world for its immediate and 

long-lasting results. 

So what is it that’s temporarily turning 

faces into a character from a horror film? 

It’s a mask made of freeze-dried human 

enzymes designed to force negative toxins 

out of the body through the skin. With a 

variety of masks depending on 

the skin condition or concern, 

from muscle banding to as 

intense as the well-known ‘6 

layer peel’ that promises results better 

than many expensive laser machines. 

The enzymes work with your lymphatic 

system to remove all of the toxins by 

back-flushing your capillaries. The 

increase in blood flow gives skin an allnatural 

nutrient boost and pumps fresh 

oxygen straight into your bloodstream. 

The results? Tight, glowing skin in its 

best state. 

“Our approach rebuild the 

skins vital internal processes 

to function optimally, keeping 

the cells alive for longer and 

prolonging the results of 

healthier, younger looking skin.” 

DANNÉ MONTAGUE KING 

Traditionally, cosmetic and relaxation 

style facials work topically on the surface 

of the skin, so they only exfoliate a 

small amount of the dead skin material. 

In addition they commonly only 

temporarily hydrate and plump fine lines 

whereas DMK works with the skin’s 

internal functions and structures, coming 

from the point of view that what presents 

itself on the skin’s surface is a reflection 

of what is happening within the ‘factory’ 

underneath the skin. 

Enzyme therapy ensures optimal skin 

function by turning dead skin cells to a 

weak acid and flushing them from the 

skin. Reverse osmosis clears away cell 

debris, toxins, oxidised waste and free 

radicals while also increasing oxygenation, 

cell metabolism and immune functions 

via a plasmatic effect on the blood and 

lymphatic system – and it forces complete 

relaxation – a state of almost immobility so 

the skin can repair itself the way it should. 

For more than 40 years and founded 

by Danné Montague King himself – a 

botanical scientist that created such 

leading formulations to treat his own acne 

ridden skin. Danné is a true visionary and 

advocate of where passion meets practice 

and botanical formulas that encourage 

INSIDE AND OUT 

70 per cent of your immunity is in your 

gut and these internal conditions not 

only significantly affect what shows 

on our skin but our overall wellbeing 

and ability to fight free radicals. Your 

best chances at avoiding a virus or 

cold throughout any season is to 

cleanse, heal and strengthen the 

digestive system with a cleansing, 

restorative and maintenance program 

like Regul8 Digestive Tune Up. With 

parasites in the gut on the rise and the 

symptoms associated an increasing 

concern, not only does Regul8 remove 

bad bacteria, it assists in rebalancing 

the microbiome so the good bacteria 

can flourish in the ideal environment. 

www.regul8.com.au 

skin to perform like youthful, healthy skin 

and reverse any trauma associated with 

an entire spectrum of concerns. From the 

depths of depression associated with poorly 

functioning skin, to a pioneer of one of the 

world’s best brands, Danné put himself 

through a series of breakthroughs, trials and 

tribulations to realize the brand that DMK is 

today – all starting with a key breakthrough 

in the 60s using Vitamin C therapy. 

www.dmkskin.com.au 


Organic Solutions for Hair 

WATCH NOW 

• With wild-crafted organic ingredients to pamper your 

hair with nourishing oils and extracts. 

• Natural ingredients including fruit extracts, Tamarind, 

Apple, Sugar Cane Milk with Hyaluronic Acid and 

Ceramides for added moisture. 

• O% Formaldehyde, Formol Releasers, 

Carboncysteine, Parabens and all nasties 

• A unique blend of 3 organic acids to create smooth, 

manageable, hydrated hair. 

• 1 formula and strength, also available with violet pigment. 

• Smoothing shampoo that will straighten/smooth hair in 

just one step 

• NO FUMES, SAFE AND EASY 

“The EVY PROFESSIONAL e-smooth system is a simple-to-use, time saving system. The 

e-smooth enables us to tone hair simultaneously, and we love the fact it means a smoke-free 

salon! An Australian brand that’s 80% organic is also a bonus and the service extends, post 

salon experience, with four retail products for ongoing maintenance.” 

Joe Habaki, TONI&GUY, Armadale 

“I’m blown away by the new development and results we are getting with e-smooth! At 

TONI&GUY Bondi Beach we do a lot of keratin treatments, the fumes are smokey and in 

a salon likes ours it’s a problem. e-smooth is easy to apply, fume free and the biggest 

benefit is no colour change. 

Kelly Wright, TONI&GUY Bondi Beach 

“We love using EVY PROFESSIONAL e-smooth as it does not pollute the salon with any 

toxic gases which is a real plus for staff and client comfort. The results are great and 

we highly recommend using it on particularly sensitised or heavily coloured hair. Unlike 

some other keratin treatments e-smooth does not turn blonde hair yellow. In fact if 

anything, it improves the colour in some cases.” 

Colin Moxey, Colin Moxey Hairdressing 

ORGANIC 

WILD 

CRAFTED 

For enquiries visit evyprofessional.com or email us at hydrate@evyprofessional.com | Tel. 1300 760 165 

EVY E Smooth - Your Ultimate Smoothing Experience. 

Proudly owned and distributed by AquaBaci Pty Ltd for EVY PROFESSIONAL

MULTI SHEAR 

Introducing the new Delta 

Multi Shear from Exclusive 

Shears, which offers the 

ability to straight cut 

and slice cut - a unique, 

impressive and musthave 

duality. The scissors 

are made in Japan from 

molybdenum powder 

steel with patented 

micro-slit laser serration. 

This exclusive and bold 

technology makes it stand 

as a new tool to treat 

yourself with. Visit 

www.exclusiveshears.com. 

au/all-products/delta-6-3/ 

or call 0410 951 168 

SATIN TONERS 

Infiniti Satin Toners are 

here straight from Affinage 

Professional, providing a 

high-quality, ammonia free 

option. The five toners nourish 

and strengthen hair with the 

use of key components such 

as keratin, vitamins and 

minerals, which aids 

the deposition of 

colour. The toners 

are ideal for zonal 

toning, colour 

melts and neutralising hair, ranging in 

shades from Light Ash Pearl Blonde, to 

Very Light Pearl Ash Blonde, Very Light 

Natural Copper Red Blonde, Extra Light 

Natural Ash Blonde and Extra Light 

Natural Copper Pearl Blonde. Visit 

www.affinage.com.au or call 1800 804 757 

NON-ALKALINE COLOUR 

Shiseido have launched 

Primience Enrich, a nonalkaline 

colour formula, 

used to refresh tinted 

hair, repair damage 

and provide extra care 

for mature aged hair. 

The unique product 

works as a treatment 

based demi-permanent 

colour, replenishing 

the hues and offering 

additional shine. The 

technology uses 

affinitive amino acids to 

create wearable colour 

without the damage, 

and with hair health 

front of mind. 

Visit www.eki.com.au 

The latest 

tools, 

terms and 

technology 

COLOR DELETE 

Scruples provides important options 

for hair colour removal. Their Color 

Delete is a permanent hair colour 

remover, which gently, easily and 

evenly extract oxidative dyes found 

in colour as a single-step bleach 

alternative that creates a new blank 

canvas. Their Urban Shock Direct Dye 

Remover takes away unwanted direct 

dye colour without lightening natural 

hair colour or permanent hair colour 

with no developer required. Visit 

www.turnleys.com.au or call 03 9416 1300 

MECHE SHEETS 

Glide Hair Tools’ new Meche Sheets 

are a lightweight alternative to foil for 

colouring services and can be 

used alone or in conjunction 

with other colouring tools. 

The sheets are pliable 

and easy to use 

in salon, allowing 

for flexibility and 

diverse results. The 

sheets are also reusable 

after being washed, leading 

to less rubbish, less mess and a better 

result for the environment, while also 

saving salons money. Each box of Meche 

contains 105 sheets that are 30cm long 

and 15cm wide, with a convenient box 

that doubles as dispenser. 

Visit www.glidehairtools.com.au 

MATTE BLACK 

Muk has launched the 

all-new Blow 3900 – IR in a 

matte black series, building 

on the tools top technology 

of infrared lights and quick 

drying capabilities with this 

stylish look. Following on 

from the brand’s successful 

rose gold launch, the matte 

black tool includes black 

metallic finishes, as well 

as an ionic generator and 

adjustable temperature 

and fan speeds. 

Aesthetically brilliant and 

efficient, this tool ticks all 

the boxes. 


www.mukhair.com 


IFOIL 

Robert De Soto has launched a no fuss foil titled iFoil, an interleave foil that is 

embossed for totally secure hold during colouring services. The interleaved texture 

allows for fast application, as well as quick and neat dispensing for ultimate 

convenience. It is available in a pack of 500 pre-folded foil sheers, as well as 250 per 

pack, so you can pick the product packs that work for your salon. 

Visit www.datelinecity.com or call 02 9666 3611 

ABOUT THAT BASE 

Joiken’s Kate 

Styling Chair is now 

available with a 

new and trending 

rose gold hydraulic 

base, extending 

the full range to 

a rose gold disc 

base, a black 

disc base, a black 

five star base, a 

chrome disc base 

and a chrome 

five star base. 

The upholstery 

is available in tan or black, ideally 

complementing each of these versatile 

base options. Contact 02 8781 0123 

or email sales@joiken.com.au. 

E-CLIPS 

Welcome all-new E-CLIPS from EVY 

PROFESSIONAL, which are ideally 

used at home or in salon, with a stain 

resistant finish and non-slip grip for 

maximum efficiency. The tool uses 

unique nano technology to be head 

and chemical resistant, also offering 

rippled edged silicon strips to deliver 

extra tension, holding hair in place 

without leaving marks. Make them 

your next salon sidekick. Visit www. 

evyprofessional.com or call (03) 91394841 

The latest 

tools, 

terms and 

technology 

BALDING AND FADING 

CLIPPER 

The all-new Silver Bullet 

Balding and Fading 

Clipper saves time in 

the barbershop as the 

ideal hair, face and 

beard tool. Its precise 

surgical steel blades 

elevate cutting, with 

no overlapping blades 

and the assurance that 

you won’t need to re-do 

sections. The tool is ideally 

balanced for professional 

use, and also includes 

four comb attachments 

for different looks, as well 

as a lubricating oil and 

cleaning brush. 

Visit www.datelinecity.com 

or call 02 9666 3611 

POWER BLONDE 

The Power Blonde 9+ 

Lightener from Scruples 

features a Hydra-Protein 

Bond Protector to 

achieve up to 9 levels 

of lift and beyond, as 

the title suggests. It can 

be used on and off the 

scalp to deliver fast 

lifting capabilities and 

enhanced conditioning 

for both natural and 

colour treated hair, 

strengthening and 

maintaining the hair’s cortex bonds in 

the process. The clever product also 

soothes the scalp with chamomile and 

panthenol. Visit www.turnleys.com.au 

or call 03 9416 1300 

LITRE LOVE 

Keracolor have 

launched 

new one litre 

Clenditioner 

and Color + 

Clenditioner 

bottles, 

becoming an 

instant back 

bar favourite. 

The products 

instantly infuse 

colour into hair 

while dually 

cleansing and 

maintaining vibrancy, adding bright hues or even being used as a toner. The products 

also condition the hair, add strength and neutralise harmful minerals. The products are 

available in purple, platinum, light pink, rose gold and silver. Visit www.datelinecity.com 

or call 02 9666 3611 


INBEAUTY 

Healthy skin 

L’Oréal held a breakfast soiree at Paramount 

Recreation Club for the official launch of cult US 

skincare brand, CeraVe. The brand, part of the 

active cosmetics division, was developed with 

dermatologists after experts noticed that many 

skin conditions such as dry skin, eczema and acne 

all had one thing in common – a deficiency in skin 

ceramides and in turn, a compromised skin barrier. 

Each guest was given CeraVe’s hero products 

including the Moisturising Lotion, Moisturising Cream 

and Hydrating Cleanser to take home. 

www.cerave.com 

Photography by Tim Ashton, hair styled 

by Frank Apostolopoulos Creative 

Director for Wella Professionals, hair 

coloured by Jack Morton Colour Director 

for Wella Professionals, makeup by Kate 

Squires for Napoleon Perdis 

Cave of wonders 

In celebration 

of Disney’s 

Aladdin, MAC 

has launched a 

special-edition, 

opulently 

packaged 

collection 

created to 

coincide with the 

launch of Disney’s 

animated classic. 

MAC has teamed 

up with Disney 

to unveil a vibrant range of lip, cheek, and eye 

colours inspired by the beautiful self-determined 

Jasmine. The range of metallics, mattes, 

shimmers, and jewel-tones of Disney’s Aladdin 

Collection will delight every makeup addict and 

Disney fans alike. www.maccosmetics.com.au 

Birthday 

celebrations 

Nude by Nature celebrated its 10th birthday with 

a breakfast bash at Icebergs Dining Room and 

Bar in Bondi. Media and influencers were given 

a presentation by Australian model and brand 

ambassador Jesinta Franklin and Nude by Nature 

CEO Mark Thompson, before sitting down to a 

breakfast of smoked salmon and champagne. A 

giant celebratory birthday cake was cut as the 

event concluded and guests were given a goody 

bag to take home. www.nudebynature.com.au 

Beauty 

news 

Fragrant affair 

Agence de Parfum held their autumn/ 

winter fragrance showings at Libertine 

Parfumerie Sydney. Media and influencers 

were invited to preview the latest 

international fragrance arrivals from the 

world’s finest perfume houses over a glass 

of bubbles and delicious Lindt chocolate. 

New brands introduced included BDK 

Parfums, Roos & Roos, Rancé and Mizensir. 

www.agencedeparfum.com.au 

Green chic 

Parisian luxe organic, 

vegan brand les huilettes by 

Labessentiels has released 

a new rescue balm and 

exfoliator into their line of 

oil-serums, cleaners and body products. Suitable 

for use on all parts of the body, mon huilette Rescue 

is a that balm nourishes, hydrates, restores all skin 

types and soothes little scratches. mon huilette Scrub 

provides an effective exfoliation and leaves a gentle 

and protective veil. www.leshuilettes.com 


INBEAUTY 

HIGH 

Brow 

Keep eyebrows on fleek with 

these beauty essentials 

REVLON Colorstay Brow Pencil - 1800 025 488 

BONDI BOOST Organic Lash & Brow - WeCare@BondiBoost.com.au 

IT COSMETICS Brow Power Universal Brow Pencil - 03 8680 0000 

CHARLOTTE TILBURY Brow Lift - 0011 44 1202 629 527 

ARDELL Brow Building Fiber Gel - 02 8709 8800 

JANE IREDALE Retractable Brow Pencil - 1300 850 008 

KAT VON D Signature Brow Precision Pencil - 02 8880 9446 

ARTDECO Ultra Fine Brow Liner - 1300 552 924 

ELIZABETH ARDEN Natural Eye Brow Pencil - 02 8875 9700 

ENDOTA SPA Instant Brows - 03 5971 8700 


INBEAUTY 

A bit 

Treat yo skin right 

with these luxury 

moisturisers 

RICH 

O COSMEDICS Immortal Cream - 02 9712 8188 

SKINBETTER SCIENCE Interfuse Treatment Cream Face - 1800 648 851 

ELIZABETH ARDEN Ceramide Premiere - 02 8875 9700 

GINGER & ME No 81 Regenerative Nourishing Cream - 02 9712 8188 

MURAD Revitalixir Recovery Serum - 1800 687 237 

PCA SKIN HydraLuxe - 1800 648 851 

ELLA BACHÉ Hydra Cationic Skin Elixir - 1800 789 234 


INBEAUTY 

DERMALOGICA Power Rich - 1800 659 118 

ASPECT SMC - 1800 648 851 

SKINCEUTICALS Hydrating B5 Gel - 1300 101 411 

GENIE Beauty Dream Cream - 1800 860 513 

ENVIRON Youth EssentiA - 1300 888 708 

LA ROCHE-POSAY Redermic C10 - 1300 101 411 

YOUTH TO THE PEOPLE Adaptogen Deep Moisture Cream - 02 8880 9446 


INFEATURE 

Colour 

CHAMELEONS 

Acclaimed hair stylists Rob Forgione and 

Denis Kovalyov of Bespoke Haircare are being 

recognised globally for their premium colour 

infused hair range. Rob chats to Michelle 

Ruzzene about motivation, innovation 

and personalisation. 

Tell us about Bespoke Haircare? 

“Bespoke Haircare was established in the UK in 2016. Initially we 

were distributing foreign brands into the UK. We decided to move 

into product innovation and distribution purely out of our personal 

needs as hair colourists. Denis and I really saw a gap in the market 

for clean, eco-conscious, vegan, cruelty-free colour enhancing 

shampoos and conditioners for hairdressers. The predictable purple 

shampoo in the market was not enough for us. We created a palette of 

mixable or stand-alone colour infusing shampoos and conditioners 

this is why we invented the Infuse My Colour collection.” 

How has the business grown and changed globally and in Australia? 

“The creation of Infuse My Colour changed the face of the business 

intensely. We were distributing other brands, but the growth of 

Infuse My Colour was intense in the UK and globally. We needed to 

make a decision to drop outsourced brands to allow for the focus, 

development and growth of Infuse My Colour globally. During 

the first two years, we won eight awards industry and consumer 

voted. We opened distribution in 14 countries in the pro market and 

prestige retail. We have had television coverage on a business show 

on the BBC and have had lots of exposure in such a short time.” 

What is the business’s key focus today? 

“Infuse My Colour’s key focus today is the professional hair care 

market globally with some prestige retail. The focus is on wellness, 

sustainability of course education and community of ‘infuse’ 

hairdressers. Whenever we travel into a new country with Infuse 

My Colour we survey hairdressers and ask them about what is 

important today with being a partner in a brand, and the needs, 

wants and service expectations. We personally travel to each 

country to facilitate education and brand events and meet hair 

professionals. We meet and interact with salons firsthand - after all 

we are hairdressers and love being amongst our own people.” 

How are you different from other suppliers/brands in the industry? 

“Infuse My Colour differs from other suppliers and brands in the 

industry because of our values and approach - we are totally 

hands-on in the research development and education of our brand, 

eager to be there for our customers and hairdressers, supporting 

them and giving back. We are building a true wellness brand, so 

we are slightly disruptive and in our arena. We are improving the 

offering in the hair care market with innovative hair care.” 

Tell us about more about the range? 

“Infuse My Colour is a multi-award winning a range of PETAcertified, 

cruelty-free, vegan, instant colour-infusing shampoos 

and conditioners that deliver pigment alone or can be intermixed 

to create an infinite pallet of colour tones. Infuse My Colour 

pigmented conditioners deliver 40% more pigment than the 

shampoos. Made for Me by Infuse My Colour is a service of 

personalised, customisable blends of Infuse My Colour shampoo 

blended for each client. Made For Me bottles are refillable for 6 uses 

so hairdressers encourage a return refill and formula update for the 

take-home Infuse My Colour shampoo. Dream Lightener, a clay off 

scalp creative lightener that gives 7 levels of lift and is mixed with 

3-12% depending on lift required. Dream Lightener delivers even 

lightened hair that is completed with an infusion from the Infuse 

My Colour range of shampoos and conditioners, creating a full 

spectrum creative lightening system for salons.” 

What have been the biggest changes you have seen in the hair 

industry since the business started? 

“The biggest changes in the hair industry since we started have 

been personalisation - being able to customise products and 

delivering bespoke product experiences. The future is coming and 

it’s going to be the change in this area and the vegan/animal cruelty 

movement in products and so on.” 

What do you think are the biggest challenges facing the hair 

industry in the next few years? 

“Challenges in the hair industry in the next few years will be what 

is already started if we are to enjoy our planet in years to come so 

our industry has to act. We will see a huge transition and advances 

in packaging, formulation and approaches to education. Demand 

for cleaner, greener, better lifestyles will drive changes. Denis and I 

just recently presented on this subject in a global cosmetic event so 

for us personally and as a brand, it is a hot topic.” 

www.my-haircare.com/infuse-my-colour 


An innovative range of colour additives 

aimed to solve any colour problems 

MAKING COLOUR AND CHEMICAL SERVICES EASIER 

NEW to the POWERTOOLS range 

4 Bond N’ Plex treatments, shampoos and conditioners 

PLUS the smoothing range 

For further information or for your local distributor please contact 

Australian International Industries 

Distributor of Colour Placement Systems 

Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 

Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au 

follow us on facebook.com/AIIHAIRANDBEAUTY #AIIHAIRBEAUTY

TOP SELLING 

Hair 

Heroes 

INSTYLE has rounded up 

the top-selling products 

that hair professionals and 

consumers are obsessed 

with right now. 

UNITE 7SECONDS DETANGLER 

‘Detangles effortlessly, and makes my dry and 

poofy ends look sleek and healthy. And it smells 

heavenly... if you like those expensive salon-like 

smelling hair products, which I do. Very clean 

smell.’ It only takes seven seconds to make a 

great first impression – make it count with this 

leave-in detangler. Used the world over from 

backstage at NYFW to Channels 7, 9, 10 and the 

ABC in Australia. A must-have for chemically 

treated hair, 7Seconds Leave-in Detangler seals 

the cuticle and protects from heat and UV. 

www.evolvehairconcepts.com.au 

OLIGO PROFESSIONEL 

BLACKLIGHT BLUE 

CONDITIONER 

‘This product will truly take the brassy gold 

tones out and give you ashy platinum 

blonde - love it. I even sleep in it when my 

hair really needs a pick me up.’ This product 

has changed the blonding game for stylists 

across the globe and finally Australians can 

experience the unmatched lifting power 

and 100 per cent vegan aftercare range 

of Oligo Pro Blacklight. It’s also free of 

sulphate, salt and parabens and is infused 

with 11 amino acids and argan oil. 

www.salonsupport.com.au 

KEVIN.MURPHY BLONDE ANGEL 

‘This is absolutely amazing, I can not brag about it 

enough. For anyone with blonde hair I would highly 

recommend this product. And if you are really looking 

for that WOW factor, highly recommend getting the 

matching shampoo, as together they complement 

each other amazingly.’ A must-have for every blonde, 

highlighted and grey hair, this toning treatment 

conditions and moisturises, putting the bounce back 

into your blonde, while repairing any brassy or yellow 

tones. www.ozdare.com 

MILK_SHAKE SILVER SHINE 

WHIPPED CREAM 

‘I couldn’t be more addicted to this 

product. The best thing ever for my 

highlights, they are looking a really lovely 

clean blonde and no yellowy tones in 

sight. Really easy to use too.’ This leave in 

conditioner combines the restructuring 

benefits of milk proteins, vitamin rich 

blueberries and violet pigment to brighten 

and neutralise unwanted yellow tones in 

blonde or grey hair. Silver Shine Whipped 

Cream won Editor’s Choice in the Beauty 

Shortlist Awards 2018. 

www.conceptualbrands.com.au 

BASE BLONDE++ 

SHAMPOO 

‘Love it, I use and sell it in my salon, it 

walks off the shelf. I think it’s better than 

other brands, plus the smell is amazing.’ 

Professional strength neutralising 

pure violet pigments counteract 

unwanted brassy, yellow tones whilst 

adding moisture and shine to create 

brilliant blondes and banish brassiness 

from brunettes. 

www.mynorris.com.au 

BLACKGEL AND 

BROWNGEL 

‘So easy to use and makes your look so 

smart, hides the greys perfectly as well 

as styles, using this product makes you 

look soooo much younger - watch out 

ladies.’ Blackgel is an alcohol-free styling 

gel that gives an intense touch of Black 

in seconds to grey hair making it shiny, 

protected and defined, while Browngel 

does the same for brown hair. Both 

eliminate unwanted yellow tones and 

leave no residue. 

www.joiken.com.au 


TOP SELLING 

DEEP MUK 1 

MINUTE ULTRA 

SOFT TREATMENT 

‘When I dyed my virgin 

black hair to blonde, I 

was left with straw hair. I 

washed with the shampoo, 

applied the mask daily for 

a few days and finished off 

with the conditioner in this 

range. Within a few days, my 

hair was glossy, flowy and soft 

again. I couldn’t believe how 

well it worked.’ Winner in the 

2017 and 2018 Best At-Home Hair Treatment at 

the Beautyheaven Best in Beauty Awards, this 

one minute treatment is a luxurious treatment 

for dry and dehydrated hair, thirsty for shine 

and softness, without the hassle of time. 

High levels of sea kelp extract, protein and 

weightless moisturising agents, penetrate 

the hair shaft and replenish lost nutrients. 

Hair is strengthened internally and elasticity 

restored creating stronger, healthy, soft and 

manageable hair. www.mukhair.com 

JOICO LUSTER LOCK SPRAY 

‘OMG. It’s so amazing. I bought this after my hairdresser 

recommended it. Smells amazing, leaves my hair soft with 

a subtle sheen. I’m so impressed.’ This powerful leave-in 

perfecting spray that does it all. Luster Lock Spray fuses the 

hydrating benefits of exotic oils with a unique, damage-control 

formula, safeguarding gorgeous hair colour for healthy, strong, 

shiny hair. www.sabrecorp.com.au 

FUDGE VIOLET 

SHAMPOO AND 

CONDITIONER 

‘The best toning shampoo 

ever. My hairdresser 

recommended this 

product to me to combat 

the brassiness in between 

colours. Works a treat and 

smells gorgeous.’ These 

shampoos and conditioner 

neutralise and cleanse while 

instantly removing brassy 

yellow tones from blonde hair. 

www.sabrecorp.com.au 

KMS HAIRSTAY ANTI- 

HUMIDITY SEAL 

‘This hairspray works great on my fine 

hair. It holds the shape even on hot, 

humid days. Love the smell too.’ A 

styling spray that shields hair from 

humidity and frizz for up to 72-hours. 

Formulated with flexible sealing 

compounds including trisiloxane 

to provide shine and dimethicone 

polymer to protect against humidity, 

It’s a must-have in the Aussie climate 

and loved by KMS stylists. 

www.kao.com 

L’ORÉAL PROFESSIONNEL Tecni.ART 

AIR FIX HAIRSPRAY 

‘Most hairsprays give me a dry itchy scalp, but not this 

one. It feels good on the hair keeps things in place without 

weighing me down.’ L’Oréal Professionnel Tecni.ART Air Fix 

Hairspray provides extra-strong, long-lasting, and quick 

drying hold without the crunchiness. A must-have styling 

product to keep hairstyles tight. 

www.lorealprofessionnel.com.au/hair 

GOLDWELL KERASILK 

TEXTURIZING FINISH SPRAY 

‘The gucci handbag of styling products,’ as 

described by International Goldwell ambassador 

Neil Barton, from Neil Barton Hairdressing in 

Edinburgh. A hairspray that provides flexible and 

re-stylable hold and leaves hair with a shiny finish. 

Formulated with high performing keratransform 

technology, it interacts with the hair’s structure 

and delivers durable styling results. It also consists 

of precious silk protein for the perfect balance 

between high end styling performance and a soft 

touch. It also smells amazing. www.kao.com 

LENDAN PLEX FORTE 

BOND FILLER LEAVE-IN 

TREATMENT 

‘My hair has never felt thicker or 

healthier. Its reduced hair fall-out and 

I can finally last more than one day 

without washing my hair. It’s an absolute 

game changer.’ A concentrated 

treatment which stabilises bonds after 

using Plex Foret No 1 Bond Booster. It 

not only increases strength but also 

nourishes with essential amino acids 

and seals the structure to guarantee 

longer-lasting results for the applied 

technical treatment. 

www.saloncosmetics.com.au 


TOP SELLING 

E-SMOOTH SEAL 

REPAIRING SERUM 

‘Love love love. The best I’ve ever used on 

clients. Amazing results.’ Salon clients love 

recommending this take home product to their 

clients as it absorbs well into the hair without 

weighing it down. It also helps to reduce split 

ends and keeps their salon handy work looking 

shiny, silky and healthy. Their clients have 

commented that because seal is a hair oil, it 

means less is more to the product lasts for a 

long time (and any excess can be rubbed onto 

hands and arms or used to remove mascara 

smudges) www.evyprofessional.com 

ELEVEN AUSTRALIA MIRACLE 

HAIR TREATMENT 

‘This stuff is just amazing. It has so many benefits 

to it and has done wonders to my hair. It 

detangles my blonde hair after my shower and 

protects it from heat products that I use, it also 

smells amazing and keeps my hair smelling like 

it for days. Love it.’ The cult hydrating leave-in 

treatment that has 11 benefits for hair. From 

smoothing and adding shine to controlling 

frizz, strengthening fragile strands, detangling 

and boosting manageability. Suitable for all 

hair types it also prevents chlorine and sun 

damage and features in-built UVA and UVB filters 

to protect your colour. www.ozdare.com 

PUREOLOGY HYDRATE 

SUPERFOOD TREATMENT 

‘This stuff is worth every penny. It’s super 

concentrated so I get a lot of use out of it. I have very 

long, thick hair and only need a small amount each 

time. I leave it in my hair for about 15 minutes and it 

leaves it soft and renewed. It also smells amazing.’ 

Packed with rich, essential natural nutrients to 

nourish and condition hair, the Pureology Hydrate 

Superfood Treatment is a moisturising hair mask for 

dry, colour-treated hair that hydrates and softens. 

www.pureology.com.au 

NATURAL LOOK SILVER SCREEN 

ICE BLONDE CONDITIONER 

‘The fragrance is divine and it’s great value 

for money.’ This conditioner is enhanced with 

blue and violet pigments to neutralise and 

counteract yellow and brassy tones, brightening 

blonde hair and adding tone to grey and white 

hair. Made with a blend of active botanical 

extracts to moisturise and protect the hair. 

www.artav.com.au 

TRICHOVEDIC LUXURY SHAMPOO 

‘Gentle but highly effective, pleasant fragrance, 

fantastic for hydrating and reversing damage.’ A 

hypoallergenic, luxury shampoo which is sulphate, 

sodium chloride and paraben free. Formulated for 

KST aftercare, coloured, dry and damaged hair. It 

is particularly suitable for sensitive skin and scalp. 

Formulated from natural glucose and coconut 

oil derivatives and infused with KWS TriProtein 

Complex, macadamia, argan and jojoba oils, 

shea butter, aloe vera, panthenol and silcare. 

Luxury Shampoo will gently cleanse, restore 

moisture and shine and act as a precursor to the 

conditioning process. www.trichovedic.com.au 

BHAVE FRESH ENDS 

‘I ran out of my usual creme and after applying a hair moisturiser I 

used two pumps on my hair from midway to ends while it was wet. 

After diffusing my hair dry I had perfect curls that were ultra soft with 

no frizz at all that lasted all day. I will 

now be using this as my usual styling 

creme, there is no stiffness or stickiness, 

I love this product.’ Bhave Fresh Ends 

smooths, repairs, seals and controls 

misbehaving split ends. It also improves 

elasticity and strength. It’s a beautiful 

product to apply to your ends after 

blow-drying and also helps control flyaways 

too without weighing down the 

hair. Suitable for all hair types, especially 

distressed and damaged ends. 

www.bhavehair.com.au 

NATULIQUE REJUVENATING HAIR MIST 

‘Wow. Best I have used and with nearly 30 years in the game I have 

tried a few. Hair mist is my special friend, it’s like my second smile.’ 

This mist is an aromatic and refreshing everyday treat, to promote 

overall health of both hair and scalp. A unique blend of bilberry, 

grapefruit, coconut water and wheat germ restores both youthful 

vigour and a beautiful natural appearance. www.natulique.com 


COCO FUSION MASQUE TREATMENT 

‘Seriously that stuff has changed my hair it’s friggin’ amazing. Coco 

Fusion Masque Treatment is infused with cocoa and coconut to 

smooth and soothe. Replenishes and nourishes hair in as little as 30 

seconds. www.memyhair.com 

LUXURY 

KERATIN 

SMOOTHING 

TREATMENT 

CLASSIC AND 

NEW NATURAL 

APPLICATION 

BIOLAGE RAW COLOR CARE ACIDIC MILK 

RINSE 

‘Love this collection from Biolage. It makes me happy knowing they 

have removed so many of the bad chemicals. It’s a cleaner product 

and it leaves my hair so silky and soft. Love it’. Infused with coconut 

and oat milk to provide an extra caring step after any colour service, 

this product noticeably smoothes and rebalances hair’s pH to leave 

hair feeling soft and fragrant. This liquid rinse cocoons and saturates 

strands, transforming the look and feel of hair after colour service. 

Visually seals for optimal colour vibrancy. 

www.matrixprofessional.com.au 

WATCH NOW 

NAK REPLENDS MOISTURE MASK 

‘Light, moisturising and protects my hair from heat damage. Love 

this product.’ Infused with baobab, a miracle butter for hair and 

skin, it creates a rich softness and protective cover to the hair. With 

vitamins A, C and D, Replends Moisture Mask corrects moisture 

balance and dehydration, as well as protecting the hair fabric from 

external elements. The addition of elderflower generates amazing 

detangling results and conditions dry hair fabric creating a silken 

surface and natural sheen. Enriched with NAK’s new natural vegan 

complex, you are not only enhancing incredible condition to hair 

but also to the environment. www.nakhair.com.au 

REDKEN ONE UNITED ALL-IN-ONE MULTI- 

BENEFIT TREATMENT 

‘My hair is highlighted and damaged, the all in one multi-benefit 

treatment has been the rescue remedy if needed. I have even 

skipped conditioner after the gym and used this instead and it the 

results are still amazing. The treatment leaves your hair soft, shiny, 

manageable with a lightweight feel.’ Redken One United All-in-One 

Multi-Benefit Treatment Spray is for all hair types and textures. This 

treatment offers 25 benefits that increase manageability, protect 

against hair damage and promote the beauty of your hair. Sulfatefree, 

paraben-free and free of heavy-waxes for lightweight, instant 

results. Formulated with coconut oil to protect hair’s vibrancy. One 

United can be used as both a leave-in and rinse-out hair treatment. 

Awards include 2015 Family Circle Best Beauty Buy Best Leave-In 

Conditioner and 2015 Latina Beauty Award. www.redken.com.au 

CLASSIC 

NEW NATURAL 

• REPAIR & CONDITION 

• HUMIDITY PROOF 

• FRIZZ FREE • SMOOTH 

• INCREDIBLE SHINE 

• SUPER QUICK STYLING 

300ML & 

1 LITRE SIZES 

AVAILABLE 

EVALUATION KIT 

JUST $75 

02 9489 7776 



trichovedic @trichovedic

INFEATURE 

The new 

FILL 

Three of Sydney’s leading aestheticians, 

Dr Steven Liew, Cara McDonald and Dr Joseph 

Hkeik formed a panel of expert advice for the 

launch of Allergan’s latest dermal filler, Volite – 

a new realm in skin hydration and luminosity, 


Merging the realms of skincare and cosmetic 

injections, Juvederm VOLITE is a hyaluronic acid 

injectable gel, designed for both the improvement 

of skin quality (hydration and elasticity) as well as 

for the treatment of fine lines and density. 

With Australians increasingly splurging on injectables, having 

spent more than $350 million in 2018 on botox procedures alone, 

Volite will no doubt be a considerably lucrative growth area for 

aestheticians by opening up the previously somewhat limited 

applications of dermal filler. 

A host of surveys reveal that Australian men and women’s 

main skin concerns are complexion, with fine lines and wrinkles 

coming in a close second and acne scarring as the third largest 

concern. With a landscape like Australia where hydration of 

the skin is a common concern, Volite’s ability to hydrate the 

complexion is paramount when it comes to meeting the demands 

of clients in one procedure. 

More than half surveyed said they would consider a professional 

treatment to alleviate these concerns-crosslinking technology 

within the new Volite injectable that can treat both the face and 

neck as well as décolletage. 

For Dr Liew, treating his clients more like a subtle work 

of art rather than a client undertaking a ‘service’, Dr Liew’s 

technique is custom and bespoke, with his technique commonly 

involving multiple shallow injections into the skin – ideal for the 

functionality of Volite. 

“You have to be very gentle with services like filler, the more 

gentle the less bruising. I recommend lots of small movements 

where you can almost not even see the needle moving,” he said. 

For some time, Dr Liew admits people in this country have been 

concerned about the side effects of filler but with a new product 

like Volite that is a lighter texture and has a wider spectrum 

of applications a lot of the concerns are gradually decreasing. 

“I think the biggest safety precaution any injectors can do for 

any patient is to go slow, be aware where the tip of the needle is 

and constantly moving slightly – you may not see it, but small 

movements,” he said. 

It’s also important to understand that application parameters 

vary considerably between patients and there’s no set 

application technique. 

“Men’s faces need to be wider and flatter, nothing too curvy. The 

injectables are focused a lot further up the external orbital rim. 

Wider and flatter nothing too round is important on a man’s face.” 

“We are living in a flawless skin world where everyone is under 

substantial pressure to maintain peak skin condition. In Australia 

in particular our environment makes hydration of the skin 

particularly challenging, therefore having options to support it is 

important,” Liew said. 

Young and healthy-looking skin is a feature now universally 

admired and considered attractive among Australians and studies 

have shown that compromised skin can lead to feelings of physical 

and psychological discomfort. 

It’s also important to understand when some injectors can 

go too far with more extreme results rather than more natural 

‘positive ageing’. "I don’t want men to be perfectly contoured. I 

want them to have a little bit of a rugged look, still have a little bit 

of that natural contour,” Liew said. 

Speaking about the four archetypes of the aesthetic 

industry; Positive ageing, transformation, beautification and 

correction, Liew mastered the natural approach to ageing, 

while Dermatologist Cara spoke of the skin’s anatomy and 

confidence. Hkeik touched on the more social level of the 

industry of improving and stopping ageing, ageing gracefully 

and the beautification generation – equally insightful to the new 

parameters of cosmetic surgery. 

The real turning point here with Volite is the versatility – 

whereby some dermal fillers are viscous and more robust for the 

treatment of deeper lines and wrinkles, Volite can be used for 

those more superficial lines-to improve skin moisture as well as 

the appearance of fine lines. 

Shedding some light on the arena 

of fillers, it’s a game changer in both 

the results and the general consumer 

perception of the limitations of filler. 

www.myfacemyallergan.com.au 

Dr Liew Shape Clinic 

www.shapeclinic.com.au 

Dr Liew 


INBUSINESS 

SWEET SENSATION 

Need a pick-me-up? This sweet little sensation from Shortcuts lets you have your cake and eat it 

too, writes Fleur Murphy. 

We get it, number crunching is no fun! That’s why 

Shortcuts created Cloud Reporting: a gorgeous, 

easytouse dashboard in the cloud. It’s never 

been easier to make real profits and create a 

#sweeterlife for you and your team. 

SIMPLY BEAUTIFUL 

Cloud Reporting makes it easy to understand how your business 

is really performing and focus on making it a sweet success. This 

bright and colourful dashboard doesn’t just look good enough 

to eat – it’s packed with all the reporting essentials you need, 

broken down simply. All this is available at your fingertips wherever 

you happen to be, on your smartphone, tablet or computer. 

REAL RESULTS 

This tasty little feature isn’t just about keeping tabs on everything 

from sales to re-bookings to your trading summary – it will help 

you figure out if you’re doing well or if you need to improve, based 

on your previous year’s results. Handy little indicators show you how 

much you’re up or down year-on-year, so you know if what you’re 

experiencing is an annual pattern or a one-off lull. 

PURPOSE FILLED 

Now you’ve figured out what’s really going on, it’s easy to tailor 

your approach to make your business more profitable. Are retail 

sales down? Incentivise your team to upsell. Need to attract more 

clients? It’s time for a marketing plan refresh. Getting clear on your 

priorities and creating a strategy with purpose will drive better 

business results (and top up your happiness levels too). 

SWEET SPOT 

Here’s the real icing on the cake: because this feature 

is in the cloud, it’s going to help you achieve some 

real balance, especially if you’re using it in combination with our 

Cloud Appointment Book. You shouldn’t crumble with separation 

anxiety the minute you leave the salon, which is why these 

features are designed help you find the sweet spot and live your life 

the way that works for you. 

Fleur Murphy leads the marketing team at Shortcuts and loves 

helping salons succeed. 

Ready to create a sweeter life, faster than you can say “100s 

and 1000s”? Check out www.shortcuts.com.au/sweeterlife 

and #sweeterlife 


INBUSINESS 

NONE OF 

YOUR BUSINESS 

Nearby salons - are they any of 

your business? Should you really 

be worried about what nearby 

salons are doing? 

Writes Adrienne Varga. 

Ioften hear this question from salon owners who are struggling with 

their business. The ones doing well don’t seem to bother poking 

their noses into salons up the street. Why is that so? Let me take a 

deep dive by asking you 7 leading questions. 

1. IS IT HELPFUL? 

The answer depends on why you’re so interested in the competition 

Does your interest come from a place of fear, jealousy and worry? 

Or does it originate in genuine curiosity and wanting to learn how 

to be better? These are two very different reasons for checking out 

your local competition. If you’re peering through nearby salon doors 

because you’re feeling jealous or threatened, you’re wasting your 

valuable time. 

2. WHAT ARE YOU SO WORRIED ABOUT? 

What’s really bothering you about what others do? An honest 

answer will pinpoint where you need to focus your attention in your 

own business. Grab a notebook and write down everything that 

comes to mind when you think about what other salon owners are 

doing around you. Now, check your list. Is it realistic for you to do 

any of these same things? 

Can you take the emotion out, step back and see their actions for 

what they are – simply actions? Once you master seeing things for 

what they are, you get completely different meanings. 

My advice is simple: mind your own business and only look at 

other businesses for ways to improve yours. 

3. IS IT IN YOUR WHEELHOUSE? 

The only thing you can manage is you and the way you run your 

own business. What others do is beyond your control. Trying to 

undercut them, or damage their image, will hurt you as much 

as them. 

4. DO YOU REALLY WANT TO ATTRACT CLIENTS 

BASED ON YOUR PRICE POINT? 

Undercutting is a sure-fire race to the bottom. Think about the 

revenue you lose when you discount your services heavily. Do your 

numbers. After deducting all your costs, are you actually losing on 

the deal? Do you have a plan in place to engage the new clients 

attracted by your discount promotion? Or are you just counting on 

the one-off income boost? 

Do you monitor who comes, how they heard about your business, 

what extra service they had, whether they purchased retail and the 

total sale value of their visit? Do you re-book those clients for fullpriced 

services? 

Yes, promotions can play a great role in growing your business, 

but they need to come from the right place, be well-planned and 

carefully monitored for your business to get any ongoing benefit. 

Giving stuff away simply to compete with nearby salons is a loser’s 

game. Planning for promotions and being strategic within a measured 

and thought-out plan for your business is the way of winners. 

5. DO YOUR TEAM AND BUSINESS REFLECT HOW 

YOU ACT? 

Be very careful about the messages you send your team when you’re 

badmouthing another salon or hatching a plan to steal their clients. 

Do you complain because your clients are difficult or cheap? 

Whinge that your team’s not devoted or can’t get along with one 

another? Are you concerned about the vibe in your salon? 

Look at your own actions. Your salon culture, everything about it is 

a reflection of what you do. Try setting your standards higher. Don’t 

settle for an average mindset. Show your team your strengths and 

lead by example in finding the good in everything. 

6. COULD YOU USE YOUR “EYEING OFF” 

TIME BETTER? 

There’s only one good reason for keeping your eye on nearby salons 

who are doing great – you can learn a bucket-load from them. But 

only if you have an open mindset. 

Why not find out first-hand what makes that other business bloom? 

Instead of sneaking around trying to guess, book yourself in and go 

experience their service for yourself. 

Even better, send your team members on fact-finding missions to 

experience a blow-wave in the salons they admire most. What they 

learn will be well worth the cost. It could even be the best $60 you 

ever spend on market research. 

Have a team meeting afterwards and compare notes. What makes 

those other salons special? Are there any ideas you could build on to 

improve your own service? 

Be open to fresh thinking, get excited about what’s possible and 

plan together to make your salon stand out for all the right reasons. 

7. SO, DOES IT MATTER WHAT OTHERS 

ARE DOING? 

Yes, but only if you’re interested out of curiosity and with the mindset 

of getting inspiration to better your own business. 

Stop criticising those who are more successful than you and start 

learning from them. Experience those other salons, reach out to the 

owners, let them know you admire them. Don’t just follow their social 

media accounts; engage with them and show them and the market 

you’re not afraid of the competition. After all, you’re bound to have a 

lot in common and a lot of knowledge to share both ways. 

Embrace your competition, learn from them and before long, you 

could be salon owner others are looking to for inspiration. 

For more salon wisdom email ZING Coach Adrienne Varga 

adri@zingcoach.com.au or visit www.zingcoach.com.au 


Creating conversations that matter and inspire 

SAVE THE DATE 

Monday August 5, 2019 | Ovolo, Sydney 

www.realtalkbusiness.com.au 

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INSTYLE March-April 2019

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