INSTYLE March-April 2019

UPFRONT
HOW YOUR SALON CAN UTILISE
INFLUENCERS
IN THIS MODERN age, social media influencers provide
a form of advertising and major PR that you can (and
should) utilise to market your salon. The social influencer
market is worth billions of dollars, with tens of millions of
posts shared in the name of brand endorsements each year
– it’s time to be part of this major marketing sphere.
Seeking out an influencer to suit your salon and grow
your business means finding a social media mogul who is
trustworthy to their community, authentically syncs with
your brand, has a credible authority with their audience
and offers experience and a storied CV showing their skills
in this area. The right influencer can increase visibility
and awareness to grow your brand, and the relevancy of
their audience demographic is key.
The influencer needs to ideally suit your salon, with
audience members located in your area so that social
media likes can actually be converted to salon visits.
If this sounds daunting, Timely Salon and Spa Software
have created a must-have guide that explores this new-age
sphere, covering how to find and work with an influencer,
creating an agreement, measuring the success of this
venture and everything in between.
www.gettimely.com/influencers
GET READY FOR
THE S EVENT
UPCYCLED
WELCOME THE S
Event Upcycled, a
sophomore outing
for a hair industry
specific sustainability event, as brought to you by Box Hill Institute
and Sustainable Salons. The event will take place for just one night
in Melbourne on Monday May 27, featuring at the end of Knowledge
Week and promising a colourful, energetic stage show ode to the
planet and how we can help it.
The event follows its successful inaugural predecessor, which
took place in Sydney in 2017. The new iteration will again feature
revolutionary sustainability thinkers and activists for ecoinspired
entertainment.
The Deputy Lord Mayor of the City of Melbourne, Arron Wood,
will host the evening as MC. Arron has a particular affinity for
sustainability, having won 18 sustainability accolades, including
the United Nations Individual Award for Outstanding Service to
the Environment.
From a creative standpoint, Shaun McGrath, Avant Garde
Hairdresser of the Year and Sustainable Salons Creative Ambassador,
will lead a team of students from the Box Hill Institute in a hair show
of headpieces made entirely from found objects and discarded salon
materials. Funds from the show will go towards EDVOS, which trains
hairdressers on how to identify and deal with domestic violence if
they see their clients going through it. $5 from every ticket sold will
be donated to this fantastic cause and go towards women and children
who are experiencing family violence.
PUREOLOGY TO PAINT THE TOWN TEAL ON WORLD
OVARIAN CANCER DAY
MANY PEOPLE MAY not know that Pureology’s genesis was a distinctly
philanthropic one, with the purpose of providing provide safe and
effective colour and hair care products for women diagnosed with
ovarian cancer being a founding goal. The brand remains committed to
that cause 18 years after its inception, with healthy colour care and an
ethical production stance that ensures it is vegan and free from sulphates.
Beyond its product development, Pureology is dedicated to raising
global awareness for the cause, as well as directing funds to survivors
of the disease and their families, with a local alignment to ovarian
Cancer Australia.
A major fundraising day continues to be world ovarian cancer day,
AKA May 8, and in 2018 200 salons participated to raise money for the
cause. Pureology salons raised an impressive $12,000 in 2018. In 2019
these efforts will continue as Pureology promise to ‘paint the town
teal’ in honour of this important fight. Globally the brand have proudly
commited $100,000 to ovarian cancer awareness, encouraging all salons
to become a part of this amazing and ever-growing stat.
www.pureology.com.au
20 INSTYLE