INSTYLE March-April 2019
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SALON PROFILE<br />
RETAIL BRANDS STOCKED<br />
• Oribe<br />
• R+Co<br />
• Revlon Professional EKSperience Range<br />
• Olaplex<br />
• Hot Tools<br />
• YS Park<br />
• Eleven Ceramic Round Brushes<br />
• Great Lengths<br />
in our team, so getting everyone together<br />
usually has us all in stitches all day. We<br />
have a reputation for being unpretentious<br />
and welcoming, but that doesn’t mean we<br />
are unprofessional. We are serious when<br />
it comes to consultation, recommending<br />
and rebooking. I have a day education<br />
class that I do with the staff every three<br />
months, where we spend the whole day on<br />
recommending, rebooking and the why’s<br />
of retail. We have our staff booked in to<br />
every Rogue Beauty education day and<br />
Revlon Professional education days.<br />
Tell us about your partnership with<br />
Revlon Professional?<br />
Rhi: We changed colour brands to Revlon<br />
Professional eight months ago and from<br />
the beginning absolutely loved everything<br />
about them. The products are incredible<br />
and backed with a lot of research and<br />
support so you always know exactly what<br />
you are using, what it’s doing and why.<br />
Frankie and I are always non-stop, pushing<br />
boundaries and throwing crazy ideas out<br />
there. The brand have taken us on board<br />
and supported us all the way. We kicked<br />
it off with fashion week last year with an<br />
Adilla X Revlon Style Bar which was a huge<br />
success. Since then we have worked closely<br />
with the team and the brand, continuing<br />
to work to our strengths have proudly<br />
become brand ambassadors with Frankie<br />
being the Creative Ambassador and myself<br />
being the Blonde Ambassador. We will<br />
be educating around Australia in the later<br />
part of the year.<br />
What are your plans for the future?<br />
Frankie: Well, that’s the big question at<br />
the moment. We opened two years ago,<br />
just Rhi and I. So to have two shops and<br />
a team of 11 already with complete salon<br />
renovations, content shoots, blow dry<br />
classes, two launches, award nominations<br />
- we’ve done a lot. We worked so hard,<br />
over the last two years to get to this stage.<br />
It’s so overwhelmingly amazing for this<br />
to be what we do everyday. Our focus for<br />
this year is number 1; our staff, number<br />
2; education number 3; our clients. It’s<br />
important to maintain quality control and<br />
a strong team culture. We want to keep<br />
our 5 star Google rating - I’ll die if we get<br />
anything less!<br />
www.adilacola.com<br />
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