INSTYLE March-April 2019

INFEATURE
HOMECOMING
BaBylissPRO is making a long awaited return to Dateline Imports, with the distributor taking back the
reins and bringing this revolutionary brand back into the fold.
Dateline Imports is welcoming
back BaBylissPRO to
distribute their iconic
range and all-new, toptier
launches coming
throughout 2019. The brand is committed
to the professional salon industry and
has revolutionised the sphere with an
almost six decade history of making
high-grade electrical appliances, as well
as, more recently, wet products. The global
brand sets new trends and innovates as it
continues to grow internationally.
“We are excited to join forces with
Dateline, Australia and New Zealand’s
leading distributor,” said John Costanza,
Conair global general manager,
Professional Division. “With Dateline
as our distributor, BaBylissPRO has the
opportunity to deliver the highest level
of service, quality and performance
throughout the region.”
The BaBylissPRO suite of products are
based on important tiers of performance,
precision and quality, offering the
hairdresser creative and technical freedom
and ensuring the client can enjoy a longlasting
look. As inspired by the culture of
its European origins, the 60s era brand and
its founder, Parisian hairdresser Monsieur
Lelièvre, started making curls and then
added new appliance categories, changing
the industry in its path. The brand has
been a significant part of the Australian
hair landscape since 1998, with its tools
line selling hair dryers, straighteners,
curling tools, hot rollers and more. In
2009 the brand also launched an Argan
Oil range of care and styling products for
completely comprehensive haircare.
Within these renowned ranges,
restorative treatments, styling products,
curl creams, thermal protectors and
much more define the Argan Oil line.
In the extensive styling tools range,
hero products abound, including the
innovative Rotating Hot Air Brush,
which gives the benefit of a hairdryer
with tailored styling capabilities.
The Original Conicals are also
well-known, using a tapered
ceramic barrel for curls without
kinks, while the Hot Rollers sets
offer multi-piece options to harness
modern technology for ideal curls. The
brand has recently launched even newer
innovations at Cosmoprof Bologna,
wowing Italy, and soon the rest of the
globe, with their trademark penchant for
new-age innovation. The new launch is
an entirely new, unique and innovative
additional range.
With the brand returning home to
Dateline Imports as a distributor, and
continuing to kick production goals as it
adds to its already iconic line of products,
BaBylissPRO remains one to watch for your
new salon must-have.
For more information visit
www.datelinecity.com
WATCH NOW