INSTYLE March-April 2019

ANGELO SEMINARA NAMED INTERNATIONAL
HAIRDRESSER OF THE YEAR
THE FIRST INTERNATIONAL HAIRDRESSING Awards
has taken place in Madrid, Spain, crowning the inaugural
International Hairdresser of the Year amidst a bevy of talented
contenders. Italian and British hairdresser Angelo Seminara,
known as a creative visionary and the artistic director for
Davines, took home the award.
The dynamic new award event hosted professionals from 30
different countries on February 3, while also broadcasting the
award ceremony and runway show to an online audience.
Angelo’s incomparable skills and creativity was honoured, as
he has continued to trail
blaze the hair industry
with new colouring
techniques, updated hair
tools and innovations
and bold concepts
about the environment,
the industry and
hairdressing itself.
Angelo is a devoted
educator, in-demand
editorial hairdresser and
has worked with Davines
since 2011. His work is
often displayed from
magazines to museums
for its impact.
WELLA PROFESSIONALS
NAMES NEW GLOBAL
AMBASSADOR
A NEW GLOBAL ambassador
has been named for Wella
Professionals with Romeu Felipe
becoming a new big-name global
ambassador of the brand. The
hairdresser is renowned for his
inspirational blonde work for some of
the most famous celebrities in Brazil.
Romeu is known for colour, cut
and style, making him an ideal fit
for comprehensive salon juggernaut Wella Professionals, having
recently opened a new salon in Saõ Paolo named Rom. Concept.
For these exceptional skills and collaborations, Romeu boasts over
820,000 Instagram followers.
“We are incredibly excited to start this new chapter with
Romeu Felipe, as Wella Professionals Global Ambassador,” said
Laura Simpson, Coty Professional Beauty Chief Marketing Officer.
“Romeu is an amazing colourist and influencer, embodying
the true spirit of Wella Professionals, that of passion, on-going
innovation, and an endless commitment to clients. He is an
expert in the industry who has shown unique craftsmanship and
creativity in everything he does. His devotion to inspirational new
colouring techniques and the mentoring of others will take Wella
Professionals to the next exciting level.”
www.wella.com
HAIRHOUSE WAREHOUSE RE-BRANDS
HAIRHOUSE WAREHOUSE HAS UNVEILED an important new
brand identity, re-branding into Hairhouse in a new era that will
roll out throughout 2019. The re-brand is built on Hairhouse’s
continued commitment to stellar personal service, which elevates
professional brands and inspires the industry.
“Hairhouse is an authentic, heritage brand and true pioneer
of our industry,” said Steve Terry, Executive General Manager.
“It was founded with a passion and energy to drive change.
This philosophy and approach still continues to this day.
Our new identity puts us on the forefront of meeting everchanging
customer demands with a future focused servicedriven
approach.”
The re-branding will see the addition of new brands to the
Hairhouse portfolio, as well as store redevelopments as well as the
adoption of an enhanced omni-channel strategy that seamlessly
connects in-store, in-salon and digital environments. The brand
will introduce new store concepts in key locations over the next
18 months, with an experimental store design that includes a
modern, monochromatic palette with additional navigation,
digital signage and enhanced lighting for a premium in-store
experience. The brand’s unique retail and salon experience has
changed the face of the industry since its launch in 1992, and this
continues that revolutionary path.
Hairhouse boasts over 125 locations and is the largest employer
of qualified hairdressers in Australia, as a multi-award winning
franchisor that is 100 per cent Australian-owned. Locations in
Victoria, Queensland and New South Wales will be some of the
first to experience this all-new branding as Hairhouse catapults
into a new dynamic era and continues to build on an incomparable
industry legacy.
www.hairhousewarehouse.com.au
INSTYLE 15