INSTYLE March-April 2019

INFEATURE
Limitless
The Pure Colour
Competition for
2019 puts the
focus on creating
inspiring editorial
work with no limits,
championing wild
imaginations,
natural points
of motivation
and the colours
that make this
artistry possible,
culminating in
the grand prize
of an editorial
cover story.
Hairjamm’s Pure Colour Competition allows
hair artists to shine, awarding the first prize as
an editorial cover story, valued at $5200. The
winner will feature in the editorial cover story
of INSTYLE’s November December issue, while
the winning hero images will become the face of Pure Colour.
This prize further elevates the talents and profile of the creative
winner who takes home the title. Moreover, the top 12 winners
will be feature in the brand’s 2020 Pure Creativity calendar,
while also receiving social media recognition and a certificate to
consolidate their achievement.
Entries are open as of April 1, with a deadline of August
9 and a finalist announcement to be made of Styleicons
on August 29. Look out on Styleicons as well for the final
winner announcement on September 5, as decided by iconic
industry professionals.
Images can be entered online, with an image, form and
questionnaire uploaded directly and submitted on the platform,
or otherwise mailed with a USB containing the content or sent
via an online transfer program. The competition is open to all
Aussie hairdressers and entrants can enter as many times as they
would like with separate entry forms and questionnaires for
each entry.
The entries must evoke vivid colour, with no black and white
entries allowed and all colour creations produced with Evoke,
Evolve and Extreme professional colour, developers, activators
and lighteners from Pure. The entries must include a before and
after shot to show the full transformation, and all the colouring,
styling and cutting must be completed by the entrant in its
entirety. Images must focus on the hair by only being from the
waist up, and all work must strictly be original and unpublished
at the time of entry.
You can check out all the rules online as you start hitting the
mood board and putting your entry together. Embrace natural
inspiration points – which is always at the core of the brand –
and let your artistic flag fly, with prizes and glory waiting on the
other end.
For more information visit
www.purehairaustralia.com/pure-colour-competition
INSTYLE 51