INSTYLE March-April 2019

PAUL MITCHELL HOST WE HOLD THE POWER
COLLABORATION
PAUL MITCHELL HAS congregated some of our nation’s most
well-known digital hair influencers to spread an important
message – namely We Hold The Power, a mantra made to
specialise and prioritise the professional hairdresser.
“At the core of the Paul Mitchell brand is a commitment
to supporting the professional hairdresser and a dedication
to providing the most up-to-date education and support to
sustain and encourage the growth of our industry,” said John
Pizzey, Managing Director of the Three Six Five Salon Group
Australia, distributors of Paul Mitchell. “As the landscape for
how consumers access hairdressing trends and education
rapidly changes, we have a responsibility to evolve and adapt our
business practices and approach to aid in bringing the consumer
back to the professional hairdresser as their hair expert.”
The campaign launched as of March 18, selecting four
hairdressers who have a long and important history with
the brand – Ashlea Penfold, Tanielle Davies, Leah Baines
and Luciana Rose – and creating a custom designed box set
made in each hairdresser’s likeness. These sets each hold the
hairdresser’s expertly crafted favourite product selections.
www.paulmitchellaus.com.au
LUANA COSCIA REJOINS
FUDGE PROFESSIONAL
AS AN EDUCATOR
AUSSIE SESSION STYLIST Luana
Coscia has come back to Fudge
Professional as an educator,
bringing over two decades of
her industry experience back to
the brand.
Luana’s work has graced major
editorial covers (Stellar, RUSSH,
Oyster and Cosmopolitan
come to mind) and has worked
backstage and on set for celebrities such as Ryan Gosling, Kylie and
Danni Minogue, Bernard Fanning, Chris Noth, Jesinta Franklin,
Zara Larsson and Darren McMullen, with TV credits in X Factor, The
Voice and Australia’s Next Top Model and extensive experience as a
director on the Fashion Weeks circuit. Her brand rolodex extends
from Ksubi to Tigerlily, Christopher Esber and Style Runner for
campaigns, ads and editorial shoots.
“I feel as though I never left Fudge Professional, I was still always
using the Fudge products in my editorial work,” Luana said. “I really
wanted to get back into education and with what Fudge is currently
doing it was the perfect fit. The education classes I conduct will
definitely be showcasing our Fudge collection, educating on how the
looks can be customised and adapted individually. Plus I’ll add some
of my mood board looks highlighting current street trends.”
www.fudgeprofessional.com
NAPOLEON PERDIS ENTERS VOLUNTARY
ADMISSION
SIX MONTHS AFTER Napoleon Perdis’s shock move
into Priceline Pharmacies, the eponymously-named makeup
brand moved into voluntary administration.
The company, started by the flamboyant makeup
artist in Sydney 24 years ago, appointed administrators,
Simon Cathro, Chris Cook, and Ivan Glavas of Worrells
Solvency Accountants.
In a statement, the administrators revealed that Napoleon
Perdis directors have been trying to sell the business for
several months. They said their immediate plan for the
business, which is owned by Napoleon, his wife Soula-Marie
Perdis and his brother Emanuel Perdis, was to see whether
it can be restructured or if a buyer can be found “while the
business continues to trade”.
Napoleon said he, and his family, were 100 percent
committed to achieving the best outcome for all stakeholders.
“The brand is still in high demand from our customers and
is more innovative than ever, so by restructuring the business
in this manner, we believe, puts it in a prime position to
continue to evolve through continued trade or in a sale,” he
said. “We are fortunate that throughout our business, we
have staff and teams who have not only underpinned the
business success, but who are our extended family.
“Their unwavering contribution will undoubtedly pave the
way for the successful and strategic trade on,” he continued.
As we work towards our goals, we ask customers, suppliers
and other interested parties to continue with their valued
support of the brand.”
INSTYLE 21