INSTYLE March-April 2019

INFEATURE
BEST
BEHAVIOUR
Aussie haircare brand bhave
is celebrating eight successful
years, based on an iconic keratin
smoothing service that has been
built into a full product empire. With
technology, innovation and a stellar
company DNA continuously buoying
them, the sky is the limit as they
hurtle towards a decade of business.
bhave’s current status as a diverse supplier of hair
care products may be a mystery to some. The brand
started in 2011 as a quickly iconic provider of keratin
smoothing products, as well as the complementary
shampoos and conditioners that supplement this
service, and has now grown to include unique intense repair
salon treatments. These formulas are renowned for their ability
to penetrate the hair shaft to bind, rebuild and restore the
core structure of damaged hair. The result is more elasticity,
movement, strength and shine for previously brittle tresses.
The brand is based around their willingness to give product
users the confidence that comes with glowing hair and simply
good hair days. Active ingredients and a unique selection of
peptides, vitamins, oils and butters are specifically chosen to
effectively cleanse and condition the hair, while imbuing it with
the important qualities based on true hair health. These properties
work similarly to skincare to truly treat the hair, and salons
don’t need to purchase the keratin technology to offer the retail
products as instant retail shelf must-haves.
The bhave community is largely built by loyal followers and
salon clients spreading the word and championing its striking
packaging and winning formulas to expand the business. As it
reaches this eighth birthday it is undergoing an international
expansion as well, working with partners to encapsulate this
Australian charm and have it wow global fans.
The intimate brand credits its team, vision and passion for hair
in its success and positive outlook for the future, harnessing the
powers of every day Aussies who set forth to make a difference in
the world of hair and have succeeded in that eight years down the
track. As such, the unified group live by the motto and old African
proverb, ‘if you want to go fast, go alone, if you want to go far, go
together’, which sums up its family-style brand essence.
As we wish happy birthday to bhave, let’s raise a glass to
local companies that are going far by putting the focus on hair
health, efficient ingredients and a solid, thriving, national brand
community. Sounds like the ingredients of success to us.
For more information visit www.bhavehair.com.au
62 INSTYLE