INSTYLE March-April 2019

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INFEATURE The new FILL Three of Sydney’s leading aestheticians, Dr Steven Liew, Cara McDonald and Dr Joseph Hkeik formed a panel of expert advice for the launch of Allergan’s latest dermal filler, Volite – a new realm in skin hydration and luminosity, writes Cameron Pine. Merging the realms of skincare and cosmetic injections, Juvederm VOLITE is a hyaluronic acid injectable gel, designed for both the improvement of skin quality (hydration and elasticity) as well as for the treatment of fine lines and density. With Australians increasingly splurging on injectables, having spent more than $350 million in 2018 on botox procedures alone, Volite will no doubt be a considerably lucrative growth area for aestheticians by opening up the previously somewhat limited applications of dermal filler. A host of surveys reveal that Australian men and women’s main skin concerns are complexion, with fine lines and wrinkles coming in a close second and acne scarring as the third largest concern. With a landscape like Australia where hydration of the skin is a common concern, Volite’s ability to hydrate the complexion is paramount when it comes to meeting the demands of clients in one procedure. More than half surveyed said they would consider a professional treatment to alleviate these concerns-crosslinking technology within the new Volite injectable that can treat both the face and neck as well as décolletage. For Dr Liew, treating his clients more like a subtle work of art rather than a client undertaking a ‘service’, Dr Liew’s technique is custom and bespoke, with his technique commonly involving multiple shallow injections into the skin – ideal for the functionality of Volite. “You have to be very gentle with services like filler, the more gentle the less bruising. I recommend lots of small movements where you can almost not even see the needle moving,” he said. For some time, Dr Liew admits people in this country have been concerned about the side effects of filler but with a new product like Volite that is a lighter texture and has a wider spectrum of applications a lot of the concerns are gradually decreasing. “I think the biggest safety precaution any injectors can do for any patient is to go slow, be aware where the tip of the needle is and constantly moving slightly – you may not see it, but small movements,” he said. It’s also important to understand that application parameters vary considerably between patients and there’s no set application technique. “Men’s faces need to be wider and flatter, nothing too curvy. The injectables are focused a lot further up the external orbital rim. Wider and flatter nothing too round is important on a man’s face.” “We are living in a flawless skin world where everyone is under substantial pressure to maintain peak skin condition. In Australia in particular our environment makes hydration of the skin particularly challenging, therefore having options to support it is important,” Liew said. Young and healthy-looking skin is a feature now universally admired and considered attractive among Australians and studies have shown that compromised skin can lead to feelings of physical and psychological discomfort. It’s also important to understand when some injectors can go too far with more extreme results rather than more natural ‘positive ageing’. "I don’t want men to be perfectly contoured. I want them to have a little bit of a rugged look, still have a little bit of that natural contour,” Liew said. Speaking about the four archetypes of the aesthetic industry; Positive ageing, transformation, beautification and correction, Liew mastered the natural approach to ageing, while Dermatologist Cara spoke of the skin’s anatomy and confidence. Hkeik touched on the more social level of the industry of improving and stopping ageing, ageing gracefully and the beautification generation – equally insightful to the new parameters of cosmetic surgery. The real turning point here with Volite is the versatility – whereby some dermal fillers are viscous and more robust for the treatment of deeper lines and wrinkles, Volite can be used for those more superficial lines-to improve skin moisture as well as the appearance of fine lines. Shedding some light on the arena of fillers, it’s a game changer in both the results and the general consumer perception of the limitations of filler. www.myfacemyallergan.com.au Dr Liew Shape Clinic www.shapeclinic.com.au Dr Liew 120 <strong>INSTYLE</strong>
INBUSINESS SWEET SENSATION Need a pick-me-up? This sweet little sensation from Shortcuts lets you have your cake and eat it too, writes Fleur Murphy. We get it, number crunching is no fun! That’s why Shortcuts created Cloud Reporting: a gorgeous, easytouse dashboard in the cloud. It’s never been easier to make real profits and create a #sweeterlife for you and your team. SIMPLY BEAUTIFUL Cloud Reporting makes it easy to understand how your business is really performing and focus on making it a sweet success. This bright and colourful dashboard doesn’t just look good enough to eat – it’s packed with all the reporting essentials you need, broken down simply. All this is available at your fingertips wherever you happen to be, on your smartphone, tablet or computer. REAL RESULTS This tasty little feature isn’t just about keeping tabs on everything from sales to re-bookings to your trading summary – it will help you figure out if you’re doing well or if you need to improve, based on your previous year’s results. Handy little indicators show you how much you’re up or down year-on-year, so you know if what you’re experiencing is an annual pattern or a one-off lull. PURPOSE FILLED Now you’ve figured out what’s really going on, it’s easy to tailor your approach to make your business more profitable. Are retail sales down? Incentivise your team to upsell. Need to attract more clients? It’s time for a marketing plan refresh. Getting clear on your priorities and creating a strategy with purpose will drive better business results (and top up your happiness levels too). SWEET SPOT Here’s the real icing on the cake: because this feature is in the cloud, it’s going to help you achieve some real balance, especially if you’re using it in combination with our Cloud Appointment Book. You shouldn’t crumble with separation anxiety the minute you leave the salon, which is why these features are designed help you find the sweet spot and live your life the way that works for you. Fleur Murphy leads the marketing team at Shortcuts and loves helping salons succeed. Ready to create a sweeter life, faster than you can say “100s and 1000s”? Check out www.shortcuts.com.au/sweeterlife and #sweeterlife <strong>INSTYLE</strong> 121
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INSTYLE March-April 2019

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