INSTYLE March-April 2019

AHC PARTNER
WITH INSTYLE
AND HAIR EXPO
TO INSPIRE
STUDENTS
INSTYLE, HAIR
EXPO and the
Australian
Hairdressing Council
(AHC) have teamed
up to offer more than
100 lucky school
students and parents
access to Hair Expo –
to excite, ignite passion and showcase the vast opportunities in
our special industry.
With so many incredible careers possible from a hairdressing
apprenticeship, Hair Expo provides the perfect platform to
showcase what the industry is all about. Hair Expo are giving
away 100 tickets (50 double passes) to GenNext plus another
100 to the trade show on Monday June 10. Now parents and
students have no excuse but to revel in the world of hair.
At the Monday trade show students and their parents will
be assisted by AHC volunteers who will guide them to the
Youthworx show on the Main Stage plus around the Trade Show
floor. Similarly at the Gen Next show the Skills Road meeting
point will ensure that students and parents are looked after.
Designed to cultivate a passion at school level for the
craft of hairdressing and show parents the ongoing career
opportunities, these activities will break down the, ‘it's just
hairdressing’ stigma, As part of activity the AHC has already
been busy liaising with Skills Road plus different education
departments to ensure the schools are notified.
“The AHC is committed to investing in and promoting
hairdressing as a career of choice. We are so pleased to partner
with INSTYLE magazine and Hair Expo this June to showcase
the incredible opportunities that this career choice can give to
young students, the future of our industry,” said AHC CEO and
Board Director Sandy Chong.
The partnership has also resulted in a video asset being
created to share some of the incredible stories and journeys
of leaders in our industry and how hairdressing has shaped
their careers.
So far the video has been sent to more than 200,000 students
with the main objective to show parents and careers advisors
how great a career in hairdressing is.
The Sunday Night GenNext show always proves to be one
of most dynamic shows on the Hair Expo agenda, and it will
provide, in addition to the daytime passes, an insight into
the skill, entertainment and fun of the industry. With so
many different teams being given their own five minute stage
showcase, GenNext shows the true diversity of hairdressing.
“Hair Expo is proud to be partnering with the Australian
Hairdressing Council and INSTYLE to deliver this new
initiative, designed to help address the current industry
shortage of apprentices. Together, we’ve created an
inspirational video that highlights the endless opportunities
available to those interested in a career in hairdressing -
specifically targeted at HSC students and entry level job
seekers,” said Hair Expo Event Director, Cory Watson.
“We can’t wait to get these kids excited,” Cory said.
www.hairexpoaustralia.com
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