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INSTYLE March-April 2019

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INPROFILE<br />

DAMIEN RINALDO<br />

Inspiring, humble and no-nonsense: a few words to describe<br />

L’Oréal Professionnel Artist and one of Australia’s top hairdressing legends.<br />

What L’Oréal Professionnel<br />

Tecni. ART products did you use on<br />

this shoot and why?<br />

I prepped with L’Oréal Professionnel<br />

Tecni.ART Full Volume Extra Mousse<br />

for strong hold and lots of volume.<br />

Super Dust perfectly delivered<br />

heaps of texture and the new<br />

Ringlight Spray gave a high-shine<br />

polished finish.<br />

What about the L’Oréal Professionnel Tecni.ART<br />

range sets it apart?<br />

The new-look Tecni.ART has been made in codevelopment<br />

with L’Oréal Professionnel’s International<br />

stylists to ensure that it’s a range made with hairdressers<br />

– for hairdressers. They worked in collaboration across the<br />

new packaging, product selection and testing, as well as<br />

the imagery to make sure it connects with today’s style<br />

and energy. The range is the perfect toolbox for any stylist<br />

to let imaginations run wild and create the unimaginable.<br />

How did you channel<br />

an inner French-girl on<br />

Olympia’s hair?<br />

Olympia already embodies<br />

L’Oréal Professionnel’s modern<br />

elegance and French-chic,<br />

so creating looks that channel<br />

and hero this was really easy!<br />

I wanted to create looks that<br />

brought this to life through<br />

a mixture of Olympia’s own<br />

inner French Chic style<br />

and Tecni.ART’s luxe, edgy<br />

Parisian vibe.<br />

What is your method for getting hair to look right on set?<br />

You have to go into a shoot well prepared; having practised the key looks,<br />

ensures you know that the outcome will be. When on set, you have to assess<br />

every detail from ‘behind the camera’ as things that might look ok up close, don’t<br />

always translate. To get flawless shots, you really have to sweat the small stuff!<br />

You have had a lot of success in the past year with a thriving<br />

salon, brand and awards. What do you attribute the success to?<br />

The salon team always comes first, and building a culture of sharing<br />

and working together only helps me grow as a mentor. It’s never<br />

about the individual, it’s the sum of all parts that drives the true<br />

success. Hard work and determination is key.<br />

What brand are you loving at the moment?<br />

French clothing brand Vetements has such a cool vibe<br />

and I appreciate their progressive approach to design,<br />

which I think is really at the forefront of today’s trends.<br />

# DETERMINED<br />

<strong>INSTYLE</strong> 59

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