INSTYLE March-April 2019

Redken Around The World
The Australian Artistic Team assisting the
global team throughout various shows –
Ben Martin, Sheree, Knobel, Dmitri Papas,
Marie Cain, Rachel Busby and Anthony
Staltari all worked overtime throughout the
program to be a part of a culture of learning
and sharing and grow as individuals. Not
always shadowing but also taking presence
on-stage to translate our take on the
Redken culture.
The ‘Hot off the Press’ seminar was all
about sharing some simple tips to create
beautiful editorial images that often look
complex but aren’t. “Work with what you
can see in a shot and don’t worry about
what you can’t. You can create the look of
loads of volume even if there’s no hair left at
the back,” Phil said.
Phil drew reference from the old classic
sci-fi movie, Alien (Avant Garde shapes
that morph with the body) to impart a true
editorial aesthetic made for the camera.
Drawing inspiration from almost
anything with almost extra-terrestrial
levels of volume and celebrity couture
turned crazy contrasts, Phil, Lindsay
Olson and George Joao showed why
shooting editorial doesn’t have to be just
for glossy magazines, the images can (and
should) be used for salon marketing and
social media content. The team explained
that although hairdressers are normally
focused on styling hair for a 3D world,
images are 2D so there’s no need to focus
on the whole head (before showing to
a surprised audience that the back of a
model’s head was covered in bobby pins).
Star products for the editorial styling
included Redken Triple Dry Dry Texture
Spray and Pillow Proof Two Day Dry
Shampoo Extender. The team also had
some take-away tips for finishing, such as
not just applying hairspray directly on top
of hair. They explained that as hairspray
builds up on fly-aways it produces a
flash-effect, so it needs to be sprayed from
underneath or from behind in editorial.
Leading international artist Tracey
Cunningham filled one of the biggest rooms
on site – ‘Times Square’ had standing room
only and spoke a language that made their
countries proud.
Talking ‘Hollywood Hair’ and everything
in between to the most commonly asked
colour question, ‘brunettes wanting to go
lighter’ Tracey spoke about using colour to
frame rather than change. “Balayage is like
a frame. Colour has to sit right and frame
the face and you have to make sure the
frame is perfect,” she said.
“It’s also about how we get more shine
into the hair. Often we look at hair as two
dimensional but if we add more light to the
hair we can see the importance of shine
and tonality to create more volume in hair.
“To get noticed no matter where you are you just have
to kick some ass. Put in the work in your community
wherever people will see you. How I built my career
was via word of mouth, but most of us are on our
phones all the time.”
TRACEY CUNNINGHAM
Tracey put a really approachable spin
on the fact that you don’t need to be in the
major cities of New York and LA to succeed,
stating that "it’s not just about celebrity
hairdressing". Tracey provided the audience
with some brilliant and comedic quotes on
stage. “Hair colourists are fighting red, not
crime,” she joked.
The talk also saw her invite her whole
team onto the stage, showing attendees that
it’s not all about her. She was keen to point
out that in this industry you need a loyal
and dedicated team behind you. She also
advised attendees to treat their clients like
VIPs. “Why not give them a couple of faceframing
highlights for free? Not everything
is about Instagram, it’s about word of
mouth recommendations too.” Tracey
proved yet again to the audience that she is
down to earth and always realistic.
“To get noticed no matter where you are
you just have to kick some ass. Put in the
work and get noticed in your community
wherever people will see your work. How I
built my career was via word of mouth, but
most of us are on our phones all the time,”
Tracey said.
Hair Hacks featured our humble colour
master Justin Pace, taking guests on a 360
degree journey of in-salon situations and
techniques with something in there for
everyone for work behind the chair. In
Australia when we think hack, we think
‘take over’ or ‘disrupt’ but in this sense
it was very much about decoding the
professional experience so the client comes
back and understands how to look after
their hair in between appointments.
“We are working with weight in the
haircuts to then soften it with the colour.
Colour can look so dense and heavy with
such a small triangle but here we help you
to create dramatic results in less time,
resulting in more appointments and more
money for you,” Justin said.
The Colour Movement seminar had
everyone reaching for their Redken ‘Blur
Brush’ and focused on key 2019 trends. It
referenced that the Pantone Colour of the
Year, ‘hot coral’ and multi-dimensional hair
throughout the program were the ones to
watch. Redken artist Tara Gardiner showed
us a coral colour that had everyone reaching
for their phones and left guests pondering
if that’s the new take on colour root
colouring for the year. It’s these questions
and feedback in every seminar that become
synonymous with the Redken DNA. In
general we are seeing a trend where roots
are being coloured in vivid, rather than
natural tones. Some colourists even advised
salons to back lowlights against highlights
to achieve the stunning look.
INSTYLE 49