You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Website Updates DIGITAL MARKETING<br />
Fresh Features<br />
Five effective and simple ways to enhance your website. — HEATHER MACDONALD<br />
It’s no secret that a key ingredient in SEO<br />
is updated content. Google has staked<br />
its name and reputation on feeding users<br />
the most current and relevant information<br />
(notice I didn’t say the “most true” or “most<br />
factual”) and so they require websites to<br />
be updated regularly (approximately every<br />
three weeks) or face the consequences.<br />
So does this mean you need a blog?<br />
Blogs are a fantastic way to increase SEO<br />
and get in touch with customers, but<br />
they’re not the only way to stay on Google’s<br />
good side. Here are five non-blog ideas to<br />
keep your site current, fresh, and exciting:<br />
Give it a simple facelift<br />
So much of the impact of your website<br />
comes from the hero shot—the image<br />
people see when they open up your site.<br />
Happy with your initial look? Now take a<br />
look at your team shots—are they dated?<br />
Are there new team members? People<br />
who’ve moved on? Is your bio picture from<br />
10 years and 30 lbs ago?<br />
Updating your team pictures (or simply<br />
adding them to your About page) is<br />
a super quick and easy way to not only<br />
obey the alight Google algorithm, but also<br />
make a better connection with the people<br />
who pay the bills—clients and customers<br />
who want a connection with you.<br />
Add a book online and email opt-in (or<br />
revamp where and how they are integrated)<br />
To turn new clients into returning clients<br />
and returning clients into cheerleaders, you<br />
want to keep them connected. The easiest<br />
way to do that is to make their lives more<br />
convenient (book online) and give them<br />
reminders, information and info on promotions<br />
(email opt-in). Do you have them and<br />
they’re not converting? Talk to your designer<br />
and see where else they can go—they<br />
cannot be too much in your face… even the<br />
dreaded pop-up box has its place!<br />
Change taglines, headlines,<br />
and conclusions<br />
Instead of changing out all of your content<br />
(ain’t nobody got time for that), freshen up<br />
your headlines, taglines, and consulting<br />
paragraphs—you can change the whole<br />
tone of your website pages simply by updating<br />
the biggest and boldest areas, while<br />
leaving the meat of the content alone.<br />
Add or update testimonials<br />
throughout your site<br />
Even if you have a strong set of testimonials<br />
already on your site, you can always add new<br />
ones! Adding testimonials to actual content<br />
pages is key: pages titled “Testimonials” are<br />
where great reviews go to die. When was the<br />
last time you heard awesome feedback from<br />
customers? Last week? Ask if they can write<br />
a little something. Or you can always reuse<br />
your Google and Facebook recommendations<br />
and reviews!<br />
Add social proof<br />
Do you do work for hundreds of customers? Do<br />
you do fleet work for many national or international<br />
companies? Do you have a 500 Club<br />
(vehicles you service ongoing that have surpassed<br />
500,000 kms)? Let your audience<br />
know the numbers behind your success! Have<br />
you received awards or recognition? Keep celebrating<br />
long after the fanfare has died down.<br />
Work your wins into your front-page content,<br />
your about page content, even your contact<br />
page content. The more you prove that others<br />
like, trust, and choose you, the easier it is for<br />
new clients to jump on board.<br />
Everything you can do to add a bit more<br />
interest to returning clients and keep Google<br />
attracting new clients will help. Your website<br />
is your calling card to the world—make sure<br />
it’s sending a message you’re proud of!<br />
You can trust<br />
they’re OE quality –<br />
these are genuine<br />
OEM parts.<br />
www.vdo.com/usa<br />
VDO – A Trademark of<br />
the Continental Corporation<br />
VDO OEM Direct Parts are genuine OEM parts direct<br />
from the manufacturer – that’s us! They’re the same<br />
high quality original equipment parts manufactured<br />
by Continental, affordably priced to keep you<br />
competitive. Why settle for parts that claim to be OE<br />
quality when you can have the genuine OEM parts?<br />
salessupport-us@vdo.com | 800-564-5066<br />
CO5352 CarCare<strong>Business</strong>_OEM_DP_Third_Hz_4-19_V1.1.indd 1<br />
<strong>April</strong> <strong>2019</strong> | CarCare 3/8/19 <strong>Business</strong> 1:53 | PM 31
Change language