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Vinexpo Daily 2019 - Preview Edition

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MEET THE WORLD’S ONLY<br />

PALINDROMIC GRAPE<br />

Tannat is the only grape WORLD in the OF world ORGANIC modernising WINESit. Certified organic wine<br />

that reads the same in both directions (a producer since 2011, they consider these<br />

palindrome). But that’s not all! With its practices as a promise for the future.<br />

red wines, Domaine Damiens reveals 3 Always looking for development in the vine<br />

different expressions of the Tannat. 3 wine as in the cellar, today their goal is to better<br />

profiles which preserve the meridional and organise their work, and to make these<br />

Atlantic singularity of this Southwestern wines known globally<br />

France grape.<br />

After 50 years, 3 generations and 1000<br />

questions, the Domaine Damiens has<br />

kept the family tradition of vine growing,<br />

Hall 1 / Stand W227<br />

CHÂTEAU DES BACHELARDS:<br />

PIONEERING A DIFFERENT<br />

STYLE OF WINES AND<br />

PHILOSOPHY IN FLEURIE<br />

Château des Bachelards’ wines<br />

are doubly certified organic and<br />

biodynamic - Demeter, which<br />

changes dramatically the profile<br />

of the wines. They are the only<br />

winery of Fleurie, Saint-Amour<br />

and Moulin-à-Vent to do so.<br />

Château des Bachelards’ vineyard<br />

was established by the monks<br />

of Cluny around the year 1100<br />

and has only had three owners<br />

since. The vineyard stretches over<br />

12 hectares, six of which are in<br />

Fleurie in a single “clos” around<br />

the Château, cultivated like a<br />

garden and plots in Moulin-à-<br />

Vent and in Saint-Amour. Their<br />

wines are characterised by<br />

a combination of Burgundy’s<br />

elegance and Rhône Valley’s<br />

gourmandise.<br />

The Château’s soils have been<br />

clean for more than 12 years:<br />

“They are our treasure and<br />

we care”, explain Château<br />

staff, adding, “Similarly, we do<br />

not use any of the so-called<br />

‘Beaujolais winemaking methods’<br />

i.e. carbonic maceration,<br />

thermovinification etc. and we<br />

don’t use any chemicals. Our<br />

wines are alive.”<br />

Countess Alexandra de Vazielles,<br />

with an MBA from the Kellogg<br />

School of Northwestern University<br />

in Chicago, is a viticulture and<br />

oenology graduate. She lived and<br />

worked fifteen years in the US as<br />

a strategy consultant within the<br />

tech industry. Before acquiring<br />

her own estate, which allowed her<br />

to fully express herself and make<br />

her dream come true, she trained<br />

with the very best at Château<br />

Latour in Pauillac, Domaine de<br />

Montille in Volnay and Domaine<br />

Roulot in Meursault.<br />

“You don’t like Beaujolais wines<br />

too much? Neither do I, that is<br />

why I created mine,” explains<br />

Alexandra de Vazeilles.<br />

Alexandra de Vazeilles has no<br />

Beaujolais family roots and<br />

chose Bachelards for its terroir<br />

uniqueness and quality since she<br />

considers Fleurie’s granitic soils<br />

to be among France’s greatest<br />

terroirs. Indeed, up until the end of<br />

the 1970s, the price of wines from<br />

Fleurie, Moulin-à-Vent, Saint-<br />

Amour was higher than those<br />

from Gevrey-Chambertin, Nuits-<br />

Saint-Georges, Châteauneuf-du-<br />

Pape and Margaux<br />

Hall 1 / Stand W185<br />

NEW ADOBE LABEL STRENGTHENS<br />

ORGANIC MESSAGE<br />

Emiliana Organic Vineyards, which claims<br />

to be the world’s largest organic winery,<br />

has chosen the image of a crowing<br />

rooster announcing the dawn of a new day,<br />

surrounded by vineyards and nature for the<br />

new label of its Adobe line that is set to<br />

reach the market with a new air.<br />

Available in more than 35 countries, Adobe,<br />

one of the most widely sold organic wines,<br />

has renewed its image with icons that<br />

strengthen its attributes of organics and<br />

quality that stand above those of its peers.<br />

Emiliana brand manager Paula Millán<br />

stresses that he wants the new label to<br />

distinguish the characteristics of the wine<br />

even more: “We believe that the illustration<br />

of the rooster as the primary element,<br />

surrounded by the natural world, represents<br />

light and awakening. We continue to hear<br />

his crowing as the first rays of sunlight<br />

appear when we are in the countryside. It<br />

also makes an almost-perfect analogy with<br />

Emiliana’s own awakening<br />

when it decided to transform its vineyards<br />

to sustainable agriculture more than 20<br />

years ago.”<br />

Camila Bravo, the brand’s strategic<br />

designer, says the label includes a range<br />

of 11 colours, one for each variety in the<br />

Adobe line. “Every variety is a different<br />

colour. This natural range of colours comes<br />

the colours of a rooster’s feathers, which<br />

ties in very nicely with this project.”<br />

“Adobe is the foundation of Emiliana’s<br />

portfolio, and with its wines we want to<br />

invite everyone to discover this organic<br />

world. It is the first step toward nature,”<br />

concludes Paula Millán<br />

Hall 1 / Stand W227<br />

10 VINEXPO DAILY / PREVIEW / THURSDAY 9 TH MAY <strong>2019</strong>

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