Vinexpo Daily 2019 - Preview Edition
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MEET THE WORLD’S ONLY<br />
PALINDROMIC GRAPE<br />
Tannat is the only grape WORLD in the OF world ORGANIC modernising WINESit. Certified organic wine<br />
that reads the same in both directions (a producer since 2011, they consider these<br />
palindrome). But that’s not all! With its practices as a promise for the future.<br />
red wines, Domaine Damiens reveals 3 Always looking for development in the vine<br />
different expressions of the Tannat. 3 wine as in the cellar, today their goal is to better<br />
profiles which preserve the meridional and organise their work, and to make these<br />
Atlantic singularity of this Southwestern wines known globally<br />
France grape.<br />
After 50 years, 3 generations and 1000<br />
questions, the Domaine Damiens has<br />
kept the family tradition of vine growing,<br />
Hall 1 / Stand W227<br />
CHÂTEAU DES BACHELARDS:<br />
PIONEERING A DIFFERENT<br />
STYLE OF WINES AND<br />
PHILOSOPHY IN FLEURIE<br />
Château des Bachelards’ wines<br />
are doubly certified organic and<br />
biodynamic - Demeter, which<br />
changes dramatically the profile<br />
of the wines. They are the only<br />
winery of Fleurie, Saint-Amour<br />
and Moulin-à-Vent to do so.<br />
Château des Bachelards’ vineyard<br />
was established by the monks<br />
of Cluny around the year 1100<br />
and has only had three owners<br />
since. The vineyard stretches over<br />
12 hectares, six of which are in<br />
Fleurie in a single “clos” around<br />
the Château, cultivated like a<br />
garden and plots in Moulin-à-<br />
Vent and in Saint-Amour. Their<br />
wines are characterised by<br />
a combination of Burgundy’s<br />
elegance and Rhône Valley’s<br />
gourmandise.<br />
The Château’s soils have been<br />
clean for more than 12 years:<br />
“They are our treasure and<br />
we care”, explain Château<br />
staff, adding, “Similarly, we do<br />
not use any of the so-called<br />
‘Beaujolais winemaking methods’<br />
i.e. carbonic maceration,<br />
thermovinification etc. and we<br />
don’t use any chemicals. Our<br />
wines are alive.”<br />
Countess Alexandra de Vazielles,<br />
with an MBA from the Kellogg<br />
School of Northwestern University<br />
in Chicago, is a viticulture and<br />
oenology graduate. She lived and<br />
worked fifteen years in the US as<br />
a strategy consultant within the<br />
tech industry. Before acquiring<br />
her own estate, which allowed her<br />
to fully express herself and make<br />
her dream come true, she trained<br />
with the very best at Château<br />
Latour in Pauillac, Domaine de<br />
Montille in Volnay and Domaine<br />
Roulot in Meursault.<br />
“You don’t like Beaujolais wines<br />
too much? Neither do I, that is<br />
why I created mine,” explains<br />
Alexandra de Vazeilles.<br />
Alexandra de Vazeilles has no<br />
Beaujolais family roots and<br />
chose Bachelards for its terroir<br />
uniqueness and quality since she<br />
considers Fleurie’s granitic soils<br />
to be among France’s greatest<br />
terroirs. Indeed, up until the end of<br />
the 1970s, the price of wines from<br />
Fleurie, Moulin-à-Vent, Saint-<br />
Amour was higher than those<br />
from Gevrey-Chambertin, Nuits-<br />
Saint-Georges, Châteauneuf-du-<br />
Pape and Margaux<br />
Hall 1 / Stand W185<br />
NEW ADOBE LABEL STRENGTHENS<br />
ORGANIC MESSAGE<br />
Emiliana Organic Vineyards, which claims<br />
to be the world’s largest organic winery,<br />
has chosen the image of a crowing<br />
rooster announcing the dawn of a new day,<br />
surrounded by vineyards and nature for the<br />
new label of its Adobe line that is set to<br />
reach the market with a new air.<br />
Available in more than 35 countries, Adobe,<br />
one of the most widely sold organic wines,<br />
has renewed its image with icons that<br />
strengthen its attributes of organics and<br />
quality that stand above those of its peers.<br />
Emiliana brand manager Paula Millán<br />
stresses that he wants the new label to<br />
distinguish the characteristics of the wine<br />
even more: “We believe that the illustration<br />
of the rooster as the primary element,<br />
surrounded by the natural world, represents<br />
light and awakening. We continue to hear<br />
his crowing as the first rays of sunlight<br />
appear when we are in the countryside. It<br />
also makes an almost-perfect analogy with<br />
Emiliana’s own awakening<br />
when it decided to transform its vineyards<br />
to sustainable agriculture more than 20<br />
years ago.”<br />
Camila Bravo, the brand’s strategic<br />
designer, says the label includes a range<br />
of 11 colours, one for each variety in the<br />
Adobe line. “Every variety is a different<br />
colour. This natural range of colours comes<br />
the colours of a rooster’s feathers, which<br />
ties in very nicely with this project.”<br />
“Adobe is the foundation of Emiliana’s<br />
portfolio, and with its wines we want to<br />
invite everyone to discover this organic<br />
world. It is the first step toward nature,”<br />
concludes Paula Millán<br />
Hall 1 / Stand W227<br />
10 VINEXPO DAILY / PREVIEW / THURSDAY 9 TH MAY <strong>2019</strong>