Waikato Business News April/May 2019
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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WAIKATO BUSINESS NEWS <strong>April</strong>/<strong>May</strong> <strong>2019</strong><br />
33<br />
Clippy makes a comeback<br />
Clippy made a brief return to computer<br />
screens last month.<br />
Introduced in version 8.0 of<br />
Microsoft’s Office suite in<br />
1996, Clippy the animated<br />
paperclip appeared in every<br />
The point of all<br />
technology is to make<br />
life easier for its<br />
users. When it does<br />
precisely that we<br />
become emotionally<br />
attached to it.<br />
version of Office until version<br />
12 was released in 2007.<br />
Just over a decade is not a bad<br />
life for a piece of technology<br />
whose Wikipedia page says<br />
was unpopular with users.<br />
In reality Clippy’s prompts<br />
started out as useful for new<br />
users, but as their knowledge<br />
and experience of the software<br />
grew their need for prompts<br />
ended.<br />
Microsoft has been having<br />
fun with the character in the<br />
years since. The technology<br />
giant gave conference attendees<br />
“Bring Back Clippy”<br />
t-shirts a few years ago.<br />
Last month some Microsoft<br />
wag turned Clippy into an animated<br />
virtual sticker pack in<br />
the technology giant’s Team<br />
videoconferencing software.<br />
But a day later Clippy had<br />
gone.<br />
“A source familiar with the<br />
situation at Microsoft tells The<br />
Verge that the ‘brand police’<br />
inside the company weren’t<br />
happy that Clippy had appeared<br />
in Microsoft Teams, and immediately<br />
ordered the brutal firing<br />
of the anthropomorphic paperclip,”<br />
The Verge reported.<br />
But Clippy’s return from<br />
pasture may have actually<br />
been a clever attempt to get<br />
some column inches and blogs<br />
covering the Team software<br />
solution. I’m writing about it,<br />
aren’t I? For us at Company-X<br />
Clippy’s brief return served<br />
as a fun reminder of just how<br />
far mass-market software has<br />
come since Clippy was retired.<br />
Back in 1997 the digital<br />
revolution was in its infancy.<br />
Although it’s a bit of a generalisation,<br />
it’s fair to say that most<br />
Microsoft Office users were<br />
transitioning from analogue<br />
solutions such as typewriters<br />
to Microsoft Word. Not everything<br />
was obvious to this group<br />
of users, and they needed help<br />
TECH TALK<br />
> BY DAVID HALLETT<br />
David Hallett is a director of Hamilton software specialist Company-X.<br />
to navigate their way around<br />
software packages.<br />
Fast forward more than a<br />
decade, and those users have<br />
either retired or become super<br />
users who no longer need<br />
prompts from the likes of<br />
Clippy. They’ve grown old or<br />
grown up.<br />
The point of all technology<br />
is to make life easier for its<br />
users. When it does precisely<br />
that we become emotionally<br />
attached to it. You see it all the<br />
time with some men and their<br />
cars, or steam aficionados and<br />
steam engines. There’s even a<br />
group who have now started a<br />
petition to bring Clippy back.<br />
Until Microsoft changes its<br />
mind, the only way to hang<br />
with Clippy is to install an old<br />
version of Office on your computer<br />
in compatibility mode.<br />
Entertainment, fashion and<br />
cultural fusion for <strong>Waikato</strong><br />
Women’s Refuge fundraiser<br />
Te Whakaruruhau<br />
<strong>Waikato</strong> Women’s Refuge<br />
will host a gala dinner<br />
and fundraising event on<br />
<strong>May</strong> 30 at Claudelands Events<br />
Centre in Hamilton.<br />
CEO Roni Albert says it<br />
will be an amazing night of<br />
entertainment, fashion and<br />
celebration of the very best of<br />
Māori art, culture and food.<br />
Every ticket bought raises<br />
funds for the refuge to carry<br />
out its vital work of helping<br />
<strong>Waikato</strong> women live a safe and<br />
violence-free life.<br />
“We’ve booked some stellar<br />
entertainment to fill the<br />
evening, including New Zealand<br />
female reggae band NRG<br />
Rising and iconic Kiwi vocalist<br />
and star of musical theatre<br />
Tina Cross,” Roni Albert said.<br />
“Plus, the energetic and<br />
engaging personality behind<br />
The ITM Fishing Show Matt<br />
Watson will chat to the audience<br />
about his latest fishing<br />
antics.<br />
“And we’ll even have a<br />
short fashion show from readyto-wear<br />
clothing label Mitchell<br />
Vincent.”<br />
Master of ceremonies<br />
Frankie Stevens will act as<br />
host for the evening, while<br />
Montana Food & Events will<br />
put on a menu of Māori fusion<br />
cuisine.<br />
The evening will be capped<br />
off with an auction featuring<br />
a range of items, including<br />
bespoke art crafted by some<br />
of New Zealand’s leading<br />
Pictured on left<br />
Frankie Stevens and<br />
Tina Cross right.<br />
Māori artists.<br />
“This is Te Whakaruruhau’s<br />
key fundraising event<br />
of the year. We look forward<br />
to sharing this amazing night<br />
of high calibre entertainment<br />
with the <strong>Waikato</strong> community,”<br />
said Roni.<br />
The Te Whakaruruhau<br />
<strong>Waikato</strong> Women’s Refuge<br />
Saving Rose gala dinner will<br />
be held on Tuesday <strong>May</strong> 30<br />
from 6.30-11pm. Tickets are<br />
$150 each and tables of 10 are<br />
$1400. For tickets and inquiries<br />
phone 07 855 1569.<br />
Phone 07 834 6000<br />
Email lawyers@nwm.co.nz<br />
Web www.nwm.co.nz<br />
Congratulations to Chris Steenstra, our newest Partner.<br />
Chris is an outstanding contract lawyer in our Commercial and Corporate team, the best person to connect with for specialist or<br />
complex matters. Since starting with us in 2005 as a Law Clerk, Chris has honed his legal and business skills overseas, before<br />
returning to his Hamilton hometown in 2012. As a <strong>Waikato</strong> law graduate, our own home-grown success story, and all round great<br />
guy, we couldn’t be prouder.