1 - BRAND BOOK [2018 August]

Our Services 10
Graphic Design
Graphic design merges creativity, strategy, communication and brand. It conveys a
message through visual and textual components. Our designers work with you to
create eye-catching and unique creative pieces such as posters, flyers, signage
and booklets that help you achieve your goals.
Media Relations
Our Book of Commitments compels us to “lead the conversation” by sharing our
success stories and we’re always keen to promote newsworthy developments
from across the College. Mass media plays an important role in helping to ensure
our stories are heard. Our broad-based media relations plan leverages paid
advertising opportunities with strong unpaid editorial content. By reaching out to
media outlets using traditional press releases, distribution networks and our
social media channels, we garner media coverage of our students, programs and
campus events as well as the awards celebrating our students’ achievements.
The coverage we receive complements our robust College website.
Centennial College Brand Guide
Public Relations
We use continuous outreach and strategic communications to maintain the
College’s positive public perception and strong brand recognition. Our
stakeholders include all levels of government, employers, Colleges Ontario, the
Board of Governors and the general public. Stronger relationships and ties with
key influencers, industry champions and partners can help us further our mission,
strategic goals and objectives. Public relations can include social media, media
relations and events — all proven tools for telling our story.
Photography
A great photo can sometimes convey your story better than words. We work hard
to capture the right imagery for the right context. Working with photographers,
agencies and our in-house team, we photograph live events, coordinate
professional photo shoots and handle a variety of coverage requests. Our data
asset management tool is also a great resource for photos depicting our students,
classrooms, programs and buildings.
Social Media
Centennial College continues to be a sector leader in social media. This important
marketing and communications medium can help you reach your audience in a
more direct and intimate way. As a result, social media helps us build
relationships with key influencers, increases our brand awareness, and helps us
gain competitive and audience insight that allows us to provide richer user
experiences. Whether you’re hosting an event, introducing a new program/course
or educating your audience about your differentiators, social media gets the word