![1 - BRAND BOOK [2018 August]](https://img.yumpu.com/62662736/32/500x640/1-brand-book-2018-august.jpg)
1 - BRAND BOOK [2018 August]
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Creative Guide<br />
32<br />
Logos<br />
In addition to our primary logo, Centennial College has a variety of logos, marks<br />
and graphics that express distinct facets of its identity. Our logo is the most<br />
important and recognizable element of our brand’s identity. It is a graphic symbol<br />
that represents our organization to the outside world and acts as an identifying<br />
and unifying mark. The logo is composed of two main elements: a grey/black<br />
rectangular box and the Centennial logo-type.<br />
Centennial College Brand Guide<br />
Primary Logo<br />
The Centennial logo has two orientations, vertical and horizontal, that are to be<br />
used for very specific applications.<br />
Vertical<br />
Used by most print materials unless:<br />
Usage is for external host and our logo<br />
appears alongside others<br />
Logo or imprint area is too small for vertical<br />
orientation, i.e. on pens<br />
Logo may not be used in any orientation other<br />
than vertical for any printed material except<br />
with the approval of Centennial’s Marketing and<br />
Communications department.<br />
Horizontal<br />
Used by most web materials unless:<br />
Full logo is not supported in favour of a<br />
favicon for certain websites<br />
Logo may not be used in any orientation other<br />
than horizontal for any web or social site except<br />
with the approval of Centennial’s Marketing and<br />
Communications department.
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