1 - BRAND BOOK [2018 August]

What is our Brand
20
Hallmarks of Centennial
This section is intended to provide examples of how we connect each of the ideas
in the document to the College’s history, culture and people. This should serve as
a guide to creative work, particularly in developing body copy, and as a framework
that further expands and expresses each of these core ideas.
This section does not address tone or nomenclature, which are covered in their
respective sections. Rather than being all-inclusive or serving as boilerplate
language, the examples are starting points for aligning and sparking creative
development around the essence of the Centennial brand.
Centennial College Brand Guide
Signature Learning Experience
This distinctive educational experience integrates the principles of global
citizenship, social justice and equity. Programs’ applied and theoretical elements
are delivered through a global and social lens that further enhances students’
employment marketability and prepares them for the global marketplace.
The Centre for Global Citizenship, Equity and Inclusion (GCEI)
With social justice in mind, GCEI works to actively engage students and the wider
community in transformative learning to further develop inclusive working and
learning environments, to foster new essential skills for an evolving global
economy and to encourage civic action for social good.
Indigenous Education Services
The heart of our Indigenous engagement lies within our commitment to students
and our desire to connect with Indigenous nations and communities to help
enrich the Indigenous student experience. We believe that by working together, we
can make a difference in Indigenous students’ lives so they can in turn positively
impact their communities.
Education Pathways
Pathways provide opportunities for students to study at Centennial or other
Canadian or international institutions by applying previously earned credentials to
the continuation of studies.
The Leadership Passport
The Leadership Passport is a program, in addition to students’ regular studies,
that enables student leadership development through hands-on learning activities
both on-campus and in the community.