1 - BRAND BOOK [2018 August]

Digital Properties
76
Podcast Guidelines
Check that the topic of your podcast has not been covered either on Centennial
College’s site or on the wider Internet. If it has been covered, strategize ways
your podcast can stand out
Make notes about what you want to say before recording. You don’t need to
stick to a script but notes will help you stay on track. Create an outline to
reference as the podcast goes along
Centennial College Brand Guide
Do proper research on your topic before presenting the podcast
Make sure any people, organizations, products or programs in the podcast are
properly named and you know the correct pronunciation in advance. Spelling
out the names also helps if they’re tricky to a listener
Keep the production professional by using professional recording equipment
To ensure the audio is adequate, make a test recording before starting
your podcast
Clearly tell listeners the topic of your podcast at the start of the recording
If you’re interviewing someone, prepare questions in advance to go along with
your notes. Don’t be afraid to diverge from your notes if the interview goes to
interesting places. When interviewing your guest, be sure to give him or her
time to speak and don’t interrupt
Podcasts don’t need to be long. Don’t feel obligated to fill an hour or or even 30
minutes. Listeners are more likely to pick up and stay tuned to a shorter
podcast, since it’ll take up less of their time. When in doubt, keep it simple
Speaking of keeping it simple, don’t include music to fill time unless music is
the point of the podcast. Also, keep to a minimum the usage of any other
production elements such as sound effects
Don’t be afraid to edit your audio a little bit but don’t alter it too heavily.
For example, it’s a good idea to clip out long stretches of silence
Listen to your recorded audio in full to ensure the content and technical
aspects are of high, professional quality
Provide program notes when you release your podcast, including links to
anything you talk about
If you discuss things that you are passionate about, your podcast will be
interesting and resonate with your audience