1 - BRAND BOOK [2018 August]

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Creative Guide 42 At Centennial, the following fonts are the only acceptable brand fonts: Purpose Print Web Main Headings Franklin Gothic URW or Anton Compressed Anton Subheadings Franklin Gothic URW or Unna Unna Body copy Franklin Gothic URW Open Sans Headings for sub-landing pages and Part-time/ N/A Roboto Online Learning Special events Alex Brush N/A Downsview Directional Signage Real Time Stencil N/A Centennial College Brand Guide Those who do not have access to these fonts must use the Arial font in correspondence (i.e., letters, PowerPoint and email). PRINT FONTS Franklin Gothic URW is a simple and versatile sans serif font with a modern feel. This font family is the most flexible system available in the Centennial brand. All weights and faces are available but, where appropriate, must be used with discretion. Franklin Gothic URW is the primary typeface for headlines and body copy in printed marketing materials. Franklin Gothic URW Compressed – Headline Franklin Gothic URW Comp – Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Franklin Gothic URW Comp – Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&()
Creative Guide 43 Franklin Gothic URW – Body Copy Franklin Gothic URW – Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Centennial College Brand Guide Franklin Gothic URW – Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Franklin Gothic URW – Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Franklin Gothic URW – Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&()
Page 1 and 2: BRAND GUIDE BOOK 2018 JULY 20, 2018
Page 3 and 4: Centennial College Brand Guide 2018
Page 5 and 6: What is a Brand? 5 It’s a logo, r
Page 7 and 8: Why Brand Matters 7 1966 Warden Woo
Page 9 and 10: Our Services 9 What we do Behind ev
Page 11 and 12: Our Services 11 out. We conduct bot
Page 13 and 14: What is our Brand
Page 15 and 16: What is our Brand 15 Brand Position
Page 17 and 18: What is our Brand 17 Using Centenni
Page 19 and 20: What is our Brand 19 Adding Your In
Page 21 and 22: What is our Brand 21 Nomenclature A
Page 23 and 24: What is our Brand 23 Centre for Aca
Page 25 and 26: Style Guide 25 We advocate the use
Page 27 and 28: Style Guide 27 No space before or b
Page 29 and 30: Style Guide 29 Capitalization Use C
Page 31 and 32: Creative Guide
Page 33 and 34: Creative Guide 33 Logo Safe Zone Th
Page 35 and 36: Creative Guide 35 Correct Logo Usag
Page 37 and 38: Creative Guide 37 Download Logos Ce
Page 39 and 40: Creative Guide 39 Departmental and
Page 41: Creative Guide 41 Fonts Headlines,
Page 45 and 46: Creative Guide 45 WEB FONTS Anton i
Page 47 and 48: Creative Guide 47 Open Sans - Bold
Page 49 and 50: Creative Guide 49 Primary Colours -
Page 51 and 52: 1327_FEB18 Immigration, Refugees an
Page 53 and 54: Creative Guide 53 Photography Photo
Page 55 and 56: Creative Guide 55 Candid Candid sho
Page 57 and 58: Creative Guide 57 Corporate Templat
Page 59 and 60: Creative Guide 59 E-signature Setup
Page 61 and 62: Creative Guide 61 PowerPoint The Ma
Page 63 and 64: Digital Properties
Page 65 and 66: Digital Properties 65 The blog post
Page 67 and 68: Digital Properties 67 Accessibility
Page 69 and 70: Digital Properties 69 Social Media
Page 71 and 72: Digital Properties 71 Mock Disaster
Page 73 and 74: Digital Properties 73 Brand Integra
Page 75 and 76: Digital Properties 75 EXAMPLE Cente
Page 77 and 78: Digital Properties 77 Web Elements
Page 79 and 80: Digital Properties 79 Desktop Initi
Page 81 and 82: Digital Properties 81 Mobile Displa
Page 83 and 84: Design Terminology 83 Design Termin

1 - BRAND BOOK [2018 August]

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