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1 - BRAND BOOK [2018 August]

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WELCOME<br />

to the Centennial College brand guidelines.<br />

This document serves as a resource for<br />

understanding and applying the<br />

Centennial brand, identity and creative<br />

expression. It outlines brand strategy,<br />

tone and voice, and provides standards<br />

for using logos, artwork, colour<br />

palettes, typography and other<br />

key visual elements.<br />

A living reference and a starting point for<br />

communications and creative professionals<br />

charged with articulating and representing<br />

the Centennial College brand, the document<br />

is intended to be a developing body of work<br />

that will evolve over time.<br />

See where<br />

experience<br />

takes you.

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