1 - BRAND BOOK [2018 August]

Creative Guide
37
Download Logos
Centennial College’s official logos are available on the Marketing Resoures page
on Centennial Central.
Centennial College Brand Guide
Centennial College Brands
Centennial College Brand
Academic Brand
Departmental
Brand
Initiative Brand
What is it?
The Centennial College brand is the
College’s overarching brand and
must be represented by its logo on
all internal and external promotional
material (print and web) and all
official documents.
The Academic
brands refer to
the wordmarks
associated with
each of the seven
Schools within
Centennial College.
Departmental
brands refer to
departments,
centres, institutes
and any other
individual entities
that are distinct
offices of Centennial
College.
Initiative brands
refer to special
projects, events or
initiatives led by the
College, Schools or
departments
Colours
The Centennial logo utilizes only
Centennial Green and Grey
(primary palette)
Each School has
been assigned its
own colour from the
secondary colour
palette to be used
in addition to the
primary palette.
Each entity has
been assigned a
colour from the
secondary colour
palette to be used
in addition to the
primary palette.
Each initiative must
use the colour of
the parent School
or department as
well as the primary
palette, except
in such cases
where the initiative
involves more than
one parent.
In such cases, a
different colour
from the secondary
colour palette, not
assigned to one
of the parents,
will be used.
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