1 - BRAND BOOK [2018 August]

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Creative Guide 44 Alex Brush is a beautifully flowing brush script. It has short ascenders and descenders allowing a legibility not seen in other script fonts. Alex Brush – Ceremonial Alex Brush – Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Centennial College Brand Guide This font is to be used at the discretion of the Marketing and Communications department. Typeface: Realtime Stencil ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Realtime Stencil - Regular Do not distort the typeface’s kerning, tracking, and leading Realtime Stencil is a header typeface for Centennial College Downsview Campus Application Room number on door vinyl Building directories Text height 130mm 60mm (DCCAA) 55mm (1 and 2) Directional wayfinding 60mm (1 and 2) Hangar entrance signs Admin. office entrance signage 130mm (Larger signs) 80mm (Smaller signs) 55mm 123A 123A HANGAR A On light surfaces, the text colour can be black only On dark surfaces, the text colour can be white or Downsview Yellow (0/0/88/3) only For signage and wayfinding, only caps are used DOWNSVIEW CAMPUS: CENTRE FOR AEROSPACE AND AVIATION WAYFINDING WAYFINDING SIGNAGE SIGNAGE TENDER GRAPHIC DOCUMENT GUIDLINES Prepared by MJMA: JULY 18, <strong>2018</strong> This font is to be used only for diectional signage at Downsview Campus: Centre for Aerospace and Aviation.
Creative Guide 45 WEB FONTS Anton is a reworking of many traditional advertising sans serif typefaces. The letter forms have been digitized and then reshaped for use as a web font, the counters have been opened up a little and the stems optimized for use as a bold display font in modern web browsers. Centennial College Brand Guide Anton – Headline Anton – Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Unna has a soft look that is expressed through delicate serifs and strong stems, thus accentuating the typical neoclassical vertical texture. Unna – Body Copy Unna – Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&() Unna – Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&()
Page 1 and 2: BRAND GUIDE BOOK 2018 JULY 20, 2018
Page 3 and 4: Centennial College Brand Guide 2018
Page 5 and 6: What is a Brand? 5 It’s a logo, r
Page 7 and 8: Why Brand Matters 7 1966 Warden Woo
Page 9 and 10: Our Services 9 What we do Behind ev
Page 11 and 12: Our Services 11 out. We conduct bot
Page 13 and 14: What is our Brand
Page 15 and 16: What is our Brand 15 Brand Position
Page 17 and 18: What is our Brand 17 Using Centenni
Page 19 and 20: What is our Brand 19 Adding Your In
Page 21 and 22: What is our Brand 21 Nomenclature A
Page 23 and 24: What is our Brand 23 Centre for Aca
Page 25 and 26: Style Guide 25 We advocate the use
Page 27 and 28: Style Guide 27 No space before or b
Page 29 and 30: Style Guide 29 Capitalization Use C
Page 31 and 32: Creative Guide
Page 33 and 34: Creative Guide 33 Logo Safe Zone Th
Page 35 and 36: Creative Guide 35 Correct Logo Usag
Page 37 and 38: Creative Guide 37 Download Logos Ce
Page 39 and 40: Creative Guide 39 Departmental and
Page 41 and 42: Creative Guide 41 Fonts Headlines,
Page 43: Creative Guide 43 Franklin Gothic U
Page 47 and 48: Creative Guide 47 Open Sans - Bold
Page 49 and 50: Creative Guide 49 Primary Colours -
Page 51 and 52: 1327_FEB18 Immigration, Refugees an
Page 53 and 54: Creative Guide 53 Photography Photo
Page 55 and 56: Creative Guide 55 Candid Candid sho
Page 57 and 58: Creative Guide 57 Corporate Templat
Page 59 and 60: Creative Guide 59 E-signature Setup
Page 61 and 62: Creative Guide 61 PowerPoint The Ma
Page 63 and 64: Digital Properties
Page 65 and 66: Digital Properties 65 The blog post
Page 67 and 68: Digital Properties 67 Accessibility
Page 69 and 70: Digital Properties 69 Social Media
Page 71 and 72: Digital Properties 71 Mock Disaster
Page 73 and 74: Digital Properties 73 Brand Integra
Page 75 and 76: Digital Properties 75 EXAMPLE Cente
Page 77 and 78: Digital Properties 77 Web Elements
Page 79 and 80: Digital Properties 79 Desktop Initi
Page 81 and 82: Digital Properties 81 Mobile Displa
Page 83 and 84: Design Terminology 83 Design Termin

1 - BRAND BOOK [2018 August]

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