1 - BRAND BOOK [2018 August]

Style Guide
29
Capitalization
Use Centennial College’s full name when referring to the College for the first
time. Thereafter, it may be referred to as “the College”. The “C” is always
capitalized when referring to Centennial and a lower case “c” is used when
referring to a college in general. For example: “The College has campuses
throughout the GTA.” vs. “Universities and colleges often collaborate to offer
joint programs”
Centennial College Brand Guide
When writing a title or a headline, capitalize the first letter of every word.
The exception is the first letter of short connecting words such as “and,” “of”
or “the” — unless these words are at the start of a headline. For example:
The Best Part of College and University
When capitalizing hyphenated terms in headlines, capitalize the term after the
hyphen only if it’s a word by itself. For example: Co-op, Fast-Track, Part-Time
and Full-Time
Capitalize the word “the” when it is part of the name of an organization or
brand. For example: The Business School, The Local restaurant. In all other
instances, keep it lower case
Use of Acronyms and Abbreviations
When presenting an acronym or abbreviation for the first time, write the full name
followed by its acronym or abbreviation in brackets. After that, use either format
throughout the rest of the content. This rule does not apply when the acronym
mentioned is widely known. For example: Centennial Advising and Pathways
Services (CAPS) and Story Arts Centre (SAC) but DNA and CD.
Use of links
When creating an interactive link from a webpage or online document, avoid
using general hyperlink texts such as, “Click here.” Add descriptive hyperlink
text that will demonstrate the topic of the linked page. Also, avoid using the URL
itself as a link, unless the document will frequently serve as print material. For
example: “View all our full-time programs” and “As mentioned in our blog post
about changes in contemporary journalism.”
Always ensure URLs on social media and in print materials (even shortened
URLs) are descriptive. Avoid acronyms and separate words by standard
hyphens. For example: https://www.centennialcollege.ca/programs-courses/
full-time