The 10 Influential Marketing Leaders 2019

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Sustaining Entrepreneurial Spirit in the Modern E a usinesses operate, survive and progress in a highly Bdynamic economy, where change is the rule, not the exception. The change may be slow, sudden or almost extensive. One of the important forces of change is the change in technology. Most of these changes are used to enhance human capabilities to accomplish meaningful work. These changes are sometimes thriving on the entrepreneur. A successful entrepreneur works to visualize these future changes rather than waiting for it and create a more desirable environment in the organization. Technological breakthroughs do occur and it takes courage for an entrepreneur to accept the change and its implication. Technology breakthroughs like computers, color television sets, electronic sets, fuel-efficient vehicles, etc. have encouraged entrepreneurs to manufacture these products. Thus changes in technology from time to time pose several alternatives before the entrepreneur. This is an ongoing process in which the entrepreneur sets goals and strategies to meet changes in technology. But for strategies like marketing, human resource, supply chain, financial and legal strategies, etc. connection with people is important. Entrepreneurs define the formal relationships among people and specify both their roles and responsibilities. Because the end product is an integrated system of people & technology and to administer these systems, entrepreneur is required. Technology is helping us solve problems where human power alone is not enough. Different types of businesses require different technologies, but again, it is impossible to solve all integration needs with a single technology. This article will help you understand, that technology is only the part of the original solution and how in different sectors the entrepreneur's surrounding really matters. Ÿ Accounting Technology allows us to complete tasks faster. It replaces the tiresome tasks of manually storing, compiling, sorting, etc. and the ability to use data with a simple digital solution. For example, Sales ledger in the early days was time-consuming, expensive and all paper-based process. Technology helped increase productivity with the development of spreadsheet software like Microsoft Excel. Employees today are far better at finding what they need when they need it. Though only this will not achieve the outcome. Here, let's take a clear look at how the entrepreneur's spirit is really helping to achieve the desired goal. Technology is good for bringing the change not forcing it. It cannot make employees more efficient. Yes, the right technology can help to make the work easier, but if an employee is truly falling behind or is just inefficient, all the technology in the world will not solve this situation. The 22 May 2019|
truth is such employees can be sometimes inefficient due to either inexperience or laziness. An entrepreneur can identify this problem by improving communication in such departments. This explains why human interference is important to address this situation, where technology is just a bandage, fix the problem for a short time. Adding new and faster technology will not fix the problem. While a better solution is sitting the departments down together and talking about the problem with the entrepreneur will be a real solution. Ÿ Retail Technology allows retailers to be available day and night interacting with customers how, when and where they are ready to shop. Retailers depend on technology to manage inventory, track customer-purchasing habits, predict trends and deliver goods and services. Wireless communication, QR codes and Augmented Reality are some of the changes in technology to the retail industry. Ultimately, the entrepreneurship element remains central even if it is embedded within AI, advanced analytics, etc. Because a customer's shopping experience is more important than price and product quality. Entrepreneur encourages employees to use their creativity to ensure every customer experience is memorable. Entrepreneur's human interaction adds the value to the company and maintains loyal customers. Ÿ Communication In virtual workplaces, employees can interact and develop ideas by connecting through the use of video conferencing. This may include training and important meetings from far places to the employees. Technology can also be used as real-time feedback from the employees which allows the entrepreneur to improve the needs of the employees. Entrepreneur's good communication is necessary to allow efficient flow both internally (among employees) and externally (using technology). Ÿ Automation The robots are coming and can actually help us, to be more productive, freeing us from most of the time-consuming May 2019| 23
Page 4 and 5: E Improving Profitability of Busine
Page 6 and 7: CONTENTS Cover Story 10 Patti Girar
Page 9 and 10: Editor-in-Chief Pooja M. Bansal Man
Page 11 and 12: Cover Story Patti Girardi Reforming
Page 13 and 14: Cover Story Marketing is the bridge
Page 15 and 16: Cover Story
Page 18 and 19: Attributes of a Good Leader 16 May
Page 20 and 21: The 10 Influential Marketing Leader
Page 26: and repetitive tasks. One of the mo
Page 29 and 30: “Be resilient and embrace change
Page 31: Tech Advice About the Author Preksh
Page 35 and 36: Imparting Wisdom Feedback Loop It i
Page 37 and 38: ““I never give up”, “I am a
Page 39 and 40: Expert's Outlook Living Through Fou

The 10 Influential Marketing Leaders 2019

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