PSI July 2019

BENCHMARK
EVENT
Why you should be there!
SiX
19
2
November 5/6
In Association with:
This year sees the inaugural
installer event SiX at EventCity in
Manchester in November. Here we
continue our preview of what is in
store for those attending
As we discussed last month,SiX is aimed
squarely at the security installer and
system integrator. Running on 5-6th
November 2019, the event will offer a
conference programme delivered by experts, not
manufacturers or government bodies, alongside
an exhibition at EventCity Manchester. In
addition, the annual PSI Premier Awards Dinner
will be held on the evening of 5th November.
There are a number of reasons why PSI and
Benchmark magazine publisher Pro-Activ took
the decision to host the show, and importantly,
to hold it in Manchester.
Why exhibit at SiX?
In recent years we have seen a clear desire for
an installer-only event. The security trade shows
we have today are aimed at both installers and
end users - in fact, in reality they’re aimed at
anyone who has anything to do with security,
fire, facilities management or health and safety.
This wide audience has considerably different
needs and not many of those visiting the event
could actually be interested in buying or
specifying electronic security technology.
We believe that an installer-only show will be
a better ROI for exhibitors because the people
they will have visiting their stands will have a
genuine interest in the products and services on
offer and will be in a better position to make
purchasing decisions than someone only in
attendance because of a co-located event.
Why visit SiX?
SiX is aimed squarely at installers, there is no
end-user focus in any of the seminars and all of
the exhibitors at the event are looking to build
relationships with engineers that specialise in
electronic security technology.
The seminars at the event (news of which is
forthcoming) have been developed to provide
installers with the information they want to hear
rather than a series of manufacturer-led product
presentations or high-brow subjects of no real
relevance to the audience.
The second issue addressed by SiX is the
location of the event. For some installers a trip
South for a London event is not the most
appetising of travel propositions. By hosting SiX
in Manchester in the new purpose-built Event
City (see sidebar) the show splits the nation in
half, sitting in an easily accessible area with
plenty of options for overnight stays if required.
“Potential customers from
Birmingham and above don’t
appear to have the appetite to trek
to London (Docklands) and
therefore this show should
generate more flow from our
Northern prospects”
- Mark Rees, 360 Vision
Technology
In essence SiX is only for installers, there is
no end-user focus or long trek on the cards for
installers looking to attend. For potential
exhibitors this represents an unmissable
opportunity to reach their ideal customer base.
“As SiX is an event that focuses on
installers it is particularly relevant
to Inner Range in the UK as our
latest solutions are aimed directly
at the installer. 2019 sees us
expanding rapidly within the UK
market and SIX promises to attract
our target audience”
- Tim Northwood, Inner Range
BREAKING NEWS...
As we went to press with this
edition, SiX organisers Pro-Activ
revealed that in order to meet the
demand for exhibition space, a
further 1000 sq/m has been opened
up for bookings.
The show keeps on growing...!
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