Estetica Magazine UK (3/2019)

UK 

the HairMagazine 

DESIGN 

Focus on interiors & 

in-salon equipment 

TRENDING 

Defining hair looks 

for this season 

SUMMER 

The heat is turned up 

on colour and care

ARE YOU 

COLOR 

OBSESSED 

? 

You’re not alone! At Goldwell we believe in the power of color, 

but more importantly in the power of colorists like you! 

This is the year for pure color creativity – bold colors and stunning shades. Forget the boring brunettes 

and lacklustre blondes – it’s time to give every client show-stopping hair color. 

So join us in Colormania. 

Let’s make 2019 the most colorful year ever. 

For inspiration visit 

www.goldwelleducation.plus 

#GOLDWELLCOLORMANIA

TEA TREE WAVE REFRESHER SPRAY 

ENHANCED SEA-SWEPT DEFINITION 

Enjoy a sea-swept styling experience for hair with Tea Tree Wave Refresher Spray. Bring second-day 

beach waves or natural texture back to life with instant manageability and fresh definition. Refresh hair and 

mind with a unique blend of revitalizing tea tree oil, peppermint and shaved coconut fragrances. 

Ideal for all hair types. 

Wave Refresher Spray is the latest addition to the ever popular Tea Tree Special line up, in fact a bottle of 

Tea Tree Special Shampoo is sold every four seconds! 

Continuing a partnership with ReforestʼAction, Tea Tree has made a 

commitment to plant 750,000 trees by the end of 2019 with the goal to: 

• Sequester over 100,000 tons of CO2 over 30 years 

• Support rainforest conservation and reforestation projects in Peru, Haiti and California 

• Benefi t local communities through better health and nutrition, as well as additional revenue 

• Protect soil from depletion and erosion caused by deforestation 

• Educate children on the importance of trees and the environment. 

Find us on and at Paul Mitchell UK

Available exclusively from Salon Success - The Distributor of Choice 

To find out more visit salon-success.co.uk or call 0845 659 0011

To enquire about joining the elite 

and becoming a Great Lengths certifi ed stylist visit 

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

editorial 

Summertime is certainly a season which presents our salon clients with many hair problems 

which perhaps are not so evident to them during the rest of the year. We all know only too 

well that UV rays, the impact of chlorinated & salt water and an increased exposure to the 

elements can all be detrimental to hair both in terms of colour conservation and condition. 

As salon professionals you are always there for them, with pre-holiday professional advice 

Hair: Daniel Martin 

for Goldwell 

Photos: Ralph Mecke 

Colour: William Wilson & 

Rebecca Hiele 

Make-up: JochenPahs 

Clothes: Ingo Nahrwold 

Products: Goldwell 

and product recommendations or, if that doesn't quite work out, to undo the damage that's 

been done during their post-holiday blues! There are some truly 

amazing professional hair products out 

there which are created specifically with 

the problems of holiday hair in mind, so in 

this, our Summer Special, we take a closer look at some of our favourites. Our other top 

theme this issue takes us from the outdoor to the indoors, as we showcase some outstanding 

ideas to consider if you're think about refitting your salon, or maybe just giving it a bit of a 

makeover. Nowadays, hair salons are among the most stylish destinations on the high street 

and trailblazers when it comes to interior design and sophisticated equipment, so just a bit 

of extra investment in aesthetics can go a long way towards attracting new clients and 

building your business. 

Gary Kelly, 

Editor-in-Chief, Estetica UK 

More inspiration online with 

news, views and creativity at 

www.esteticamagazine.co.uk

2019 

COSMOPROF ASIA 

HONG KONG 

12 – 14 NOVEMBER 13 – 15 NOVEMBER 

ASIAWORLD-EXPO 

HONG KONG CONVENTION&EXHIBITION CENTRE 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai 

cosmoprof-asia.com 

Sales Office Asia Pacific 

UBM Asia Ltd, Hong Kong 

P +852 2827 6211 

F +852 3749 7345 

cosmasia-hk@ubm.com 

Sales Office Europe, Africa, 

Middle East, The Americas 

BolognaFiere S.p.a., Bologna, Italy 

international@bolognafiere.it 

For info: P +39 02 796 420 

international@cosmoprof.it 

Marketing and Promotion 

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Milan, Italy 

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Organiser - - Cosmoprof Asia Ltd Ltd

Estetica n. 3/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

EDITORIAL STAFF 

Alice Gioannini 

adtraffic@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

UK SALES & MARKETING 

MANAGER 

Luca Pissimiglia 

l.pissimiglia@estetica.it 

Focus Hands-on Photoshoot 10 

Dossier The Summer Heat Is On 12 

Events All-Star Challenge 16 

Events Captivating Hair 18 

Events Nordic Stars 20 

Vision Trending Texture 25 

The twists and 

turns of colour and 

style, from classic 

to cult. 

CONTRIBUTORS 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

SPAIN 

Elisabet Parra, 

Bel M. Dolla, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor RamÍrez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

USA 

Marie Scarano 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma 

Sommariva, Valentina Stella 

Interview David Raccuglia 82 

Anniversary Happy Birthday Crew! 84 

Design Salon Identity 84 

international trends 

All You Need Is Love 33 

The creative movers and 

shakers who drive our 

industry forward.

Hands-on 

photoshoot 

After an inspiring mentoring day earlier this year, The 

Fellowship for British Hairdressing’s Colour Project Team 

is reunited with Robert Eaton for their first shoot. 

It was an exciting benchmark moment for The Fellowship's young Colour Project Team - for many 

it was the first time they had ever participated hands-on in a professional photoshoot. They were 

in good hands, though - Robert Eaton had worked closely with them since last February, when a 

first session was set up to help them develop their shoot, assisting with casting, techniques and 

concept. By the time they came together on set in March, the entire team was prepped, ready and

Hair: The Fellowship for British Hairdressing Colour Project 2019; Team Leader: Paul Dennison @ Ken Picton; Art Direction: Robert 

Eaton @ Russell Eaton; Photography: Richard Miles; Make-up: Lucy Flower; Styling: Stacey Jane Shaw @ Russell Eaton. 

excited to shoot their first collection. Joined by Colour Project mentor, Paul Dennison, Robert and the 

team spent their day shooting at The Worx studio in Fulham, West London. Working as a team, the 

Colour Project prepped four models, bringing to life their concepts on camera. “I hadn't really done a 

shoot like this before,” commented Poppy Devine-Smith of Zoology. “This was a really great day for me 

and it was so inspiring to be closely involved with the concept and models. It was a fab opportunity to be 

hands on and really involved in the action. Seeing our models in front of the camera was such a thrill, 

and it was lovely to see everything we had envisioned come together and work so well. It was also 

amazing to see Robert’s take on which images worked best and why.” The day really was a massive 

learning curve for the whole team and we at EsteticaNetwork hope they will have enjoyed getting their 

images here in our Summer issue! 

Members of the Colour Project 

2019 Team are: Georgia Bell, 

Twisted Scissors; Poppy 

Devine-Smith, Zoology; Kelsey 

Franklin, KF Hair Design; 

Hannah Godden, RUSH 

Kensington; Harriet 

Greenwood, Bad Apple Hair; 

Rebecca Hill, The Strand Ltd; 

Marlene Lamont, Urban Hair & 

Beauty Highhouse; Ciara 

McNamee, Andrew Smith 

Salons; Joanne Roe, KH Hair 

Leicester; Maarja Roots, Melissa 

Timperley; Lea Shaw, Rural 

Fringe Hair; Ivan Montoya, 

Hair Focus UK. 

focus 

11

The summer 

heat is on 

Hair takes on a whole new dynamic when faced with the 

stresses & strains of summer, in both care and styling. Gary Kelly 

It's the usual suspects that cause all the heartache: UV rays, wind, salt water, chlorine... even heightened 

pollution levels on hot, steamy city breaks. These are the main culprits that mean holiday hair will 

suddenly take on a life of its own. Smooth sleek finishes become tousled and matted; silky moistureladen 

locks are stripped bare, taking on an incredibly straw-like quality; that warm sumptuous colour so 

perfected in the salon goes brassy if it's supposed to be blonde, or probably some shade of orange if it is 

supposed to be... well, any other colour, really. All this potential misery opens up a tangible opportunity 

Wella Professionals 

“This is the perfect takehome 

product for clients 

who are serious about 

keeping their hair in the best 

condition during summer. 

Use before or during sun 

exposure - shake well and 

distribute evenly through 

dry or damp hair.” 

Suzanne Alphonse, Commercial 

Technical Education Manager 

“KMS TAMEFRIZZ 

Smoothing Reconstructor is 

more intense than your 

usual conditioner, so take 

this away with you to combat 

the drying effects of salt and 

chlorine and maintain 

incredibly silky soft locks by 

applying every day.” 

Sam Burnett, Global KMS 

Ambassador 

KMS

Fudge Professional 

“During summer, a salt spray 

is a must, such as the Fudge 

Professional Salt Spray which 

contains UVisiShield 

technology to protect from 

the sun’s UV rays. Salt sprays 

add beautiful texture and 

hold to hair, and allow you 

to really push your styling 

capabilities. You can spritz 

through hair then blow dry 

in for a beautiful wave, or 

spray lengths and leave to 

air-dry naturally.” 

Jonathan Andrew, Global Brand 

Ambassador at Fudge Professional 

“This product is great for 

bringing out the hair’s 

natural texture during the 

summer. It will also help to 

create soft, tousled tresses 

without the use of a hair 

dryer or heated styling tools. 

Be sure not to overload the 

roots and instead focus on 

the mid lengths and ends as 

this will give you lovely, 

naturally defined waves.” 

Shane Bennett, Goldwell Ambassador 

Goldwell 

for salon retail. Summertime is certainly a period of the year when most of us set aside some money to 

buy a few holiday extras; and since one of the biggest holiday requirements is for a girl to be looking her 

absolute best as she heads out to meet the natives, clients are much more open to the idea of spending 

some extra cash on take-home professional hair care and styling products. Even those whose budgets 

don't normally stretch to that kind of thing will be much more open to offers. There are some truly 

amazing professional hair products out there which are created specifically with the problems of holiday 

hair in mind. Here we've featured just a few of them, but it's a selection that gives an excellent overview 

of what's available, from stylers, to smoothers and conditioners; from protectors to frizz-tamers and 

even products designed specifically to protect hair of different shades. Wella Professionals' Invigo Sun 

dossier 

13

“As we all know, keeping your hair happy and 

healthy in the summer sun is no easy feat. label.m’s 

Sun Edition range is the ultimate travel companion 

consisting of four key travel essentials: label.m Sun 

Protect Oil, label.m Protein Spray, label.m After Sun 

Cleanser, label.m After Sun Mask. Each product is 

rich in antioxidants and vitamins A and C to combat 

frizz, retain colour, and boost moisture.” 

Daniele De Angelis, Academy Manager and TONI&GUY/label.m 

Ambassador 

“It makes complete sense that after 

spending money, time and effort 

to get your clients hair in beautiful 

shape that you educate them to 

protect it in the sun, so all that 

hardwork doesn’t go to waste. I 

always recommend EKS Instant 

Two phase hydrating conditioning 

spray to all my clients because it 

actually harnesses the power of the 

sea through Thalassotherapy & 

nutrient rich sea algae. Spray into 

strands for UV protection, shine, 

manageability and touchable 

softness.” 

Mark Leeson, Global Artistic Ambassador 

for Revlon Professional 

products have been researched and developed specifically to protect our hair in the same way as we 

protect our skin. With a modern fruity Orange Blossom fragrance they contain both Pro-Vitamin B5 to 

help moisturise hair after sun exposure and Vitamin E, to help protect from actual sun damage. There 

are three products in the range: an After Sun Cleansing Shampoo and Conditioner, plus a UV hair 

colour leave-in Protection Spray. In terms of styling, nothing better evokes the mood of holiday hair 

than a salt spray. Fudge Professional's Salt Spray styler has been delivering deliciously care-free waves for 

over a decade now, and remains a firm holiday favourite. Boasting brand new UVisiShield Technology 

and marine-rich ingredients, its latest future-forward formulation produces raw, full bodied results 

while remaining hair friendly, helping to strengthen and protect hair from damage and dryness all day 

long. Maintaining hair brightness is a big issue in the summer months, especially for those with blonde, 

grey or white hair. Paul Mitchell's Platinum Blonde Shampoo is a great choice for anyone coming into 

this hair category, especially natural and colour- treated blondes who want to keep their cool in the 

14 dossier 

TONI&GUY 

Revlon Professional

holiday heat. Its colour-enhancing formula brings out the best in blonde and silver hair by softening 

strands, adding moisture and banishing unwanted brassiness. Conditioning ingredients and extracts 

also hydrate hair and intensify shine. The need for heat and UV protection in the sun goes without 

saying. TIGI's Copyright Custom Create Heat Protection Spray is a ‘must have' for anyone wanting 

an ‘all in one’ perfection mist that detangles, smooths, moisturises, adds shine and protects your hair 

from damaging heat up to 230C. It also creates the perfect base surface for all hair types. It's also 

very versatile - it can be used anytime on wet or dry hair for easier styling, and detangling, adding 

shine and heat protection. So wherever your clients might be heading off to this summer, it's worth 

reminding them that those special extra purchases will help keep their hair looking (almost!) as 

beautiful as it did on the day they left your salon! 

“TIGI Copyright Custom 

Create Heat Protection Spray 

is a must-have holiday hair 

product. When the heat is 

beating down, your hair needs 

protection, especially if it’s 

coloured when the sun’s rays 

can be particularly damaging. 

It’s leave-in conditioning 

properties make hair easier 

to style and it refreshes hair 

between washes. Popped into 

your beach bag, it’s perfect to 

spritz on hair after swimming.” 

Warren Boodaghians, TIGI Global 

Academy Technical Director 

TIGI 

Paul Mitchell 

“Platinum Blonde Shampoo is incredible 

for maintaining those beautiful cool 

blondes while adding gorgeous moisture 

and shine. A must have for any blonde 

hitting the sunshine.” 

Rachel Todisco, Regional Technical Consultant for 

Paul Mitchell

All-Star 

Challenge 

American Crew, the global leader in men’s grooming, crowns Emma 

Jankowski (USA) & Blade Pullman (Australia) as the Global Winners of 

the 2019 All-Star Challenge during a memorable event in New York. 

The All-Star Challenge is widely considered one of the top men’s grooming competitions in the world 

and this is the first time that two winners shared the biggest honour! Fourteen international finalists flew 

to New York, where they were challenged to create their ultimate interpretation of the American Crew 

man during a thrilling photoshoot with legendary hairstylist/photographer and founder of American 

Crew, David Raccuglia. The award presentation took place during American Crew’s 25th Anniversary 

celebration at the famous Altman Building in New York City, an elegant, memorable and exciting venue. 

Hair by Blade Pullman (Australia) 

Hair by Emma Jankowski (United States)

(left): Debbie Perelman, 

President & Chief Executive 

Officer, Revlon Inc.; Gillian 

Gorman Round, Global General 

Manager, American Crew, 

together with All-Star Challenge 

Global Winners Emma 

Jankowski (USA) and Blade 

Pullman (Australia). 

events 

17

A highly esteemed panel of industry judges 

(below) were responsible for the almost 

impossible task of choosing the winners. 

Captivating hair 

Over 1,200 guests attended The L’Oréal Colour Trophy 

Grand Final 2019 for a breathtaking hair spectacular. 

Battersea Evolution in London was once again the host venue for this year's The L’Oréal Colour Trophy Grand Final, which 

was not only the occasion to announce the winners, but also for guests to experience a mesmerising on-stage spectacular with 

breathtaking lighting, enthralling stage effects and chest thumping music. After the 8 regional winners were announced, Sinead 

Kelly, London (below), seized the Grand Trophy, while the highly anticipated Men’s Image Award was won by Trevor Sorbie, 

London. The Afro Look Award went to Errol Douglas Salon, London, while the STAR Award judges favourite was announced as 

18 events

Angel Montague Sayers from Sally Montague. A major highlight of the evening is always 

the highly anticipated Grand Final Show, which this year was called ‘Kaleidoscopic 

Colour’. It consisted of 3 spectacular stage shows during the course of the evening, art 

directed by creative experts Tim Hartley (Multi-Coloured Infinity), Luke Pluckrose from 

SAKS (Geometric Reflections) & Jo Cree Brown from Trevor Sorbie (Prisms of Light). 

Saks 

Tim Hartley 

Trevor Sorbie 

Trevor Sorbie 

Saks 

Tom Hartley took inspiration from the strong bold 

colours that replicate the Kaleidoscope. ‘Multi-Coloured 

Infinity’ (above) looked at pattern and reflection with a 

nod to the dance club scene. 

Tim Hartley

The absolute winner of the first Nordic Hair Awards was Finnish hairdresser Harri Åkerberg from A.K.A. 

Luova who conquered both Nordic Avant-garde Hairdresser of the Year and Nordic Hairdresser of the Year! 

Pictured below, Samu Hirvas, Managing Director at Cutrin; Astrid Still, model; Harri Åkerberg; and Sergi 

Bancells, International Editorial Director at Estetica Magazine and jury member. Right: Harri's winning image. 

Nordic Stars 

The very first Nordic Hair Awards and Expo held a fabulous 

event in Copenhagen (Denmark) where more than 2,000 

hair pros networked, connected and inspired each other.

Nordic Hair Awards' first edition presented a fabulous live competition where 47 finalists from all the Nordic countries took 

part in nine different categories. Winners were announced at a crowded award ceremony at Lokomotivværkstedet in 

Copenhagen. The biggest winner was Finland who received a total four awards, including the Nordic Hairdresser of the 

Year title and Best Avant-Garde award for Harri Åkerberg; Women's Hairdresser of the Year, Aki-Matti Kallio; and Editorial 

Stylist of the Year, Linda Lehto. Swedish Johan Kristensen and Sofie Heidenberg won, respectively, Men’s Hairdresser of the 

Year and Colour Technician of the Year. Martina Rawet (Norway) was crowned Young Talent of the Year; Park Styling / Hair 

Construction Academy (Denmark) won Best Salon Design and Katrin Sif Jónsdóttir is the Icelandic Hairdresser of the Year. 

On top of the awards, this one-day 

event was packed with 11 hair shows on 

Main Stage, 4 intimate shows on Live 

Stage, and several mini shows around 

the venue. Main Stage shows included 

HeadBrands, L’Oréal Professionnel’s 

Björn Axén, American Crew and Aveda 

Artistic Team, just to name a few. 

At the expo, more than 80 suppliers from the Nordic 

hair industry presented their latest products and 

techniques on the floor. Meanwhile, the Live Stage 

featured awe-inspiring presentations by Revlon 

Professional, Alterna, American Crew, Kevin 

Murphy, Schwarzkopf Professional and many more. 

events 

21

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Best of 

B ri t 

The Generation NOW 

collection by the OSMO 

Creative Team taps into the 

desires of today’s consumer, 

who craves real diversity in 

terms of hair textures, colours, 

styles and finishes. 

Hair: OSMO Creative Team 

Photos: Tony Le-Britton 

Make-up: Paula Maxwell 

Styling: Joey Bevan 

Trending 

texture

Lisa Farrall’s Elysium collection 

takes monochromatics to the 

extreme . Without the need 

for distraction, true beauty is 

enhanced and accentuated. 

Hair: Lisa Farrall at WIG London 

for Fudge Professional 

Photos: Danny Baldwin 

Make-up: Lauren Kay 

Styling: Simone Sylvester

Best of 

B ri t 

“Extreme texture, 

expertly delivered 

to perfection” 

vision 

27

“Strong, bold 

identifiable vibrancy 

of youthful colour, 

print and texture” 

28 vision

Best of 

B ri t 

CLASH – The new exciting 

Mark Leeson Spring summer 

campaign delivers dynamic British 

youthfulness which fuses colour 

and cut together utilising modern, 

innnovative techniques. 

Hair: Mark Leeson @ Mark Leeson 

Photos: Richard Miles 

Make-up: Lans Nguyen-Grealis 

Styling: M&R 

Products: Revlon Professional

With a firm focus on raw, 

natural texture and waves, the 

Jungle collection showcases 

how wild, untamed manes 

can be crafted into luxuriouslooking 

waves and curls. 

Hair: James Earnshaw, Creative 

Manager, Bad Apple Hair Art Team 

Photos: Tom Goddard 

Make-up: Kate Reynolds

Best of 

B ri t 

“Beautifully defined 

curls: for girls who love 

to walk on the wild side” 

vision 

31

Best of 

B ri t 

“Mirror Maze” is the result 

of a creative collaboration 

between Magic Owen 

Photography and hair guru 

Anne Veck, personifying the 

true meaning of ‘total image’. 

Hair: Anne Veck 

Photos/Retouching: Magic Owen 

Make-up: Coco Hirani 

Assisted by: Naomi Lake 

Styling: Sue Fyfe Williams 

124 vision

MODA 

INT’L 

Hair: Alexandre de Paris 

you 

all 

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aut veliqui be. 

need 

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atatur rest, sinti corum fugia sam volessit 

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ipsaererum rerchillaut rest, volesequi ulpa 

quiam et voluptur adisquam autatis be. 

is 

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dest voloremo il ipsaererum rerchillaut ilibea 

volenihit aut rest, volesequi ulpa quiam et 

voluptur quam autatis natet aut veliqui be. 

Love 

Stralorem nt et eaque prae pos res et atatur 

rest, dolupta sum seditas esti dolessum 

fugit aligent qui dest voloremo il ipsaererum 

rerchillaut ilibea volenihit aut rest, volesequi 

ulpa quiam et voluptur adisquam autatis natet 

aut veliqui be. 

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rest, sinti corum fugia sam volessit es parit 

aliquatem dolupta sum seditas esti dolessum 

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rerchillaut voluptur adisquam autatis natet aut 

veliqui be.

...love is all you need 

It’s true. For everyone. Everyone needs to be loved. Not only couples, but also and above all in our work. 

What would the trade of hairdressing be if it were not made of the passion that has always distinguished 

these professionals? Creativity would not be enough without that special thrill afforded by emotion, 

by the spirit of research, by the desire to make a dream come true for the women who come into the 

salon. To help them feel prettier: self-confident every moment of every day. Even more so for the most 

important appointment of their life, where the stylist has a precise mission: turn her desires into reality. 

Looking for wedding ideas? Take a look... 

È così. Per tutti. Tutti abbiamo bisogno d’amore. Non solo nella coppia. Ma anche e soprattutto nel 

nostro lavoro. Cosa sarebbe il mestiere di acconciatore se non fosse fatto con la passione che da sempre 

contraddistingue la categoria? La creatività non basterebbe senza quella marcia in più data dall’emozione, 

dallo spirito di ricerca, dal desiderio di regalare un sogno alle donne che vengono in salone. Per aiutarle 

a sentirsi sempre più belle: self confident in ogni attimo della giornata. Ancor di più nell’appuntamento 

clou della loro vita, dove lo stilista ha una mission precisa: tradurre i desideri in realtà. 

Vi servono idee wedding? Sfogliate subito... 

Das ist wirklich so. Für alle. Wir alle brauchen Liebe. Nicht nur in der Partnerschaft. Sondern auch und 

vor allem bei unserer Arbeit. Was wäre der Beruf des Friseurs, wenn er nicht mit jener Leidenschaft 

ausgeübt würde, die die Branche seit jeher auszeichnet? Kreativität allein wäre ohne dieses Extra an 

Leidenschaft, den Sinn für Neues und den Wunsch, den Frauen, die in den Salon kommen, ihren 

Traum zu erfüllen, nicht genug. Ihnen dabei zu helfen, sich immer schöner zu fühlen: selbstbewusst und 

sicher zu jeder Zeit des Tages. Dies gilt umso mehr für den Höhepunkt ihres Lebens, bei dem der Stylist 

eine klare Mission hat: Wünsche wahr werden zu lassen. Benötigen Sie Ideen für Ihre Hochzeit? Jetzt 

anschauen... 

Et c’est vrai. Pour quiconque. Nous avons tous besoin d’amour. Pas qu’en couple. Mais aussi et surtout 

dans notre travail. Que serait le métier de coiffeur-se s’il n’était pas fait avec cette passion qui, depuis 

toujours, distingue la catégorie ? La créativité ne suffirait pas en soi pour donner cette chose en plus 

apportée par l’émotion, l’envie de recherche, l’envie d’offrir du rêve aux femmes qui viennent au salon. 

Pour les aider à se sentir toujours belles : sûres d’elle à tout moment de la journée. Et, encore plus, lors 

du rendez-vous clou de leur vie, où le coiffeur-se a une mission spécifique : transformer leurs désirs en 

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Así es. Para todos Todos necesitamos amor. No solo en la pareja. También y sobre todo en nuestro 

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IN MORE WAYS 

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Artistic Direction: Petra Hützen 

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Make-up: Ute Hützen & Team 

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Styling: Maria Derix 

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Artistic Direction: Petra Hützen 

& Mario Leibold 

Hair: Team Fondation Guillaume 

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Make-up: Ute Hützen & Team 

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LOOKING FOR 

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Hair: Salvo Filetti Hair Designer 

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@ La Truccheria Cherie 

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Hair: Luciana Sabariz and 

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BRAIDS ARE TIMELESS

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Hair: G. Diana, R. Vitaro, 

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Make-up: Manuela Gimenez 

Styling: Blumynt

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“ 

David 

Raccuglia 

IT ALL STARTS WITH A GOOD HAIRCUT. 

WITHOUT THIS AMERICAN CREW HAS NO 

PALETTE TO PAINT ON. SO THAT’S PART 

OF OUR 25TH ANNIVERSARY: WE HAVE 

THE BEST BARBERS IN THE WORLD. 

” 

A famed hairstylist and photographer, David Raccuglia founded American Crew back 

in 1994, setting the foundation of the men’s grooming industry as we know it today. 

25 years later, Raccuglia celebrates the brand’s current position as a world leader with 

men’s grooming being one of the largest growing categories in the salon industry. 

What does it mean to you to celebrate 25 years? 

“It’s proof that I’m old! (laughs). It’s great! The most exciting part of the anniversary by far 

is the fact that, if you go back 25 years and listen to American Crew’s message, you’ll see 

that all of our predictions came true. We predicted a large men’s category. We predicted 

it being almost 50% of the beauty category. We predicted men spending more time and 

energy on grooming. We predicted this even though it was a very difficult time and it took 

years, maybe a decade, for this brand to really start to spread its wings. The second decade 

we started to fly, and now we’re soaring. It’s exciting to see your goals being achieved!” 

Was there a key moment when you thought: “We’ve made it!”? 

“I don’t think we’ve made it yet! I’m not somebody who rests on their laurels. There 

are different goals. The bar keeps getting reset. We have jumped over several bars, but 

we’ve set a higher one that we’re still after right now as a brand.” 

“I think the next 25 years is going to increase 

the popularity of grooming: skin, more subcategories. 

Men are going to be more interested 

in the right care than they are today. I believe 

care –of both skin and hair– is the future.” 

82 interview

About brand new American Crew's ACUMEN: 

“It took us a long time to get into skin care... 

I think the category wasn’t ready. Now I actually 

feel that barbershops should really listen to this 

because they have the opportunity to be the first 

with American Crew to give really good quality 

skin services and skin care to men.” 

What’s the secret behind the American Crew success story? 

“What I’ve always felt was interesting is that we make a great product, not a good product. 

You can put our product next to almost any product and we’ll probably over-perform – as 

good or better. But that is not why somebody buys your brand. They buy our product 

because they believe in us, in our vision, our aesthetic, our look, everything about our 

culture, our education, what we do for the industry. That is why they buy us and continue 

to buy. Does the product perform? Yeah! Of course it performs!” 

What’s your strongest emotion about American Crew’s beginnings? 

“It was incredibly fun. In the early 90s I very strongly felt that our message was truly 

relevant. We had to go preach the gospel. It felt like we were like a rock band touring 

America from city to city, packing it up, going to the next city... and that was what 

made American Crew: the relationships we built through our road shows. We hit it 

hard! Through the first ten years, anybody who’d have us, we did it.” 

Something we’ve always wanted to ask you is why American Crew? 

“I’ve always like the word ‘crew’ as it was a group of men: my crew. Men like to be part 

of things that other men are part of. So the crew… and I’m very American. I consider 

the word ‘American’ a very positive thing and it keeps me grounded. It grounds the 

brand. If somebody says to me, ‘Oh I don’t like this image or that image,’ I say, ‘Does it 

look American?’ And if they say ‘It looks too American’... then I know I did a good job.”

Happy Birthday Crew! 

American Crew, the Official Supplier to Men, celebrates its 

25th anniversary this year with an ongoing commitment to 

elevate men’s style and enhance their personal image. 

Today, American Crew 

has expanded its portfolio 

to encompass 55 unique 

men's grooming products, 

including iconic offerings 

such as Cream Pomade 

and Fiber. 

124 adloremter

Founded in 1994, American Crew is the brainchild of legendary barber and photographer, David Raccuglia, who brought 

his expertise behind both the barber chair and the camera to developing American Crew, a collection of grooming 

products specifically for men and the stylists they trust. Inspired by the lack of grooming options for men on the market, 

Raccuglia knew there had to be a better offering than the limited selection of drugstore products and run-of-the-mill wax 

pomades. With the knowledge gathered from his styling experience as a barber, American Crew launched in 1994 with six 

products, including Firm Hold Styling Gel and Texture Cream. Today, American Crew distributes in more than 30,000 

salons across 50 countries. The 25th anniversary of the brand marks Crew’s biggest launch to date with Acumen, a 

collection of 15 high-performance formulations for shower, shave, care and style. “It has been an absolute honour to create 

a brand that has consistently remained a leader in men’s grooming throughout our 25-year journey,” said David Raccuglia. 

“The core of American Crew is, and always will be, men's care and providing offerings with the expert at the heart.” 

Throughout the brand’s journey, American Crew has achieved successful and memorable moments focused on men and their 

stylists worldwide. From driving the amazing All-Star Challenge, the brand's annual grooming competition that brings top 

stylists around the world to a global stage, to limited-edition lines with celebrity icons and even fabulous collaborations with 

fellow esteemed, legendary American brands, like Elvis Presley and, most recently, Harley-Davidson. American Crew has been 

a men's grooming global leader for the last 25 years... and the brand shows no signs of slowing down! 

anniversary 

85

Salon Identity 

Gone are the days when hair salon interiors were a tired 

out combo of melamine and magnolia; today they are 

among the most stylish destination on the high street. Gary Kelly 

Kendrick's of Rochford 

Anne Veck - Bicester Salon 

86 design

Daniel Galvin 

Iconic equipment and furniture manufacturers like Takara Belmont and Maletti have contributed hugely to the style 

revolution that has taken place in salon interiors over the past 50 years - advancements in both technology and design 

now provide massive choice at different price points, meaning that salon owners have the perfect foundation on which to 

create a personalised salon interior which reflects their own identity and client-base. Anne Veck created an environmentally 

conscious environment in her Bicester salon (opposite top), which uses recycled and reconstituted materials and furniture 

to reduce the carbon footprint of the business. It has an industrial, stripped-back warehouse feel, while still airy, well-lit 

and welcoming. A traditionally chic barbershop atmosphere is achieved at Kendrick’s of Rochford (opposite bottom) by 

combining beautiful Takara Belmont furniture with a subdued, minimalist décor. Takara Belmont furniture and equipment 

was also installed at Daniel Galvin (above), while for RUSH Hair’s latest opening at Westfield White City (below), the Italian 

RUSH Hair

furniture manufacturer, Maletti, was the design of choice. The salon also incorporates an eye-catching art installation: "We 

wanted to have something that captured the attention of those looking in from the outside," explains RUSH Co-Founder, 

Stell Andrew. "This is why we enlisted the help of street artist, Matt Small. Matt created a bespoke colour installation within 

the salon which we also use as part of our social media campaign." The design for Harris & Fox in Aberdeen (above) was 

designed by the atmosphere that founder, Ryan Harris, wanted to create: “The salon fits in perfectly with this area of town, 

Bad Apple Hair - Stratford-upon-Avon 

Harris and Fox 

88 design

Trevor Sorbie - Bristol 

which is vibrant, bohemian and very up-and-coming. On the same street, we have two vegan cafes, a tattooist, a vinyl store 

and a comic book shop. As another independent business, we’re a natural addition.” Bad Apple Hair's 8th salon opening 

in Stratford-upon-Avon (opposite bottom) boasts an incredibly unique talking-point interior, designed to reflect the salon 

group’s fashion-forward personality and experiential services, while the clean lines and linear design concept in Trevor 

Sorbie's Bristol salon (above) are beautifully complemented by furniture from Takara Belmont. Renowned by his touch of 

opulence, luxury, Guy Kremer's new salon in Lymington is headed up by JC Aucamp, a L’Oréal Colour specialist who has 

worked alongside guy as Colour Director for the past 15 years. As well as being totally chic and sophisticated and with no 

suggestion of ever skimping on luxury, the salon is committed to looking after the environment and has made conscious 

choices to reduce salon waste. It also stocks the L’Oréal Professionnel Source Essentielle range, which is made with up to 

99% natural ingredients and can be refilled in salon, eliminating the need for excess plastic waste. 

Guy Kremer - Lymington

LONDON 

EXCEL LONDON 

5-7 OCTOBER 2019 

PRESENTED BY 

www.salonshow.co.uk 

#Salon19

THE HEART OF HAIRDRESSING 

TICKETS NOW 

Book your tickets now at 

www.salonshow.co.uk/estetica 

or call the ticket hotline on 0844 581 4915 (UK) 

or +44 (0)121 796 6291 (Overseas).

International Image and Integral Aesthetics Exhibition 

Hairdressing · Aesthetics 

Make-Up & Nails · Natural Cosmetic 

Micro-Pigmentation · Barber Area 

18-20 

OCT 


MADRID - SPAIN 

2nd INTERNATIONAL EDITION 

22-24 

NOVEMBER 


ONLY 

PROFESSIONALS 

IFEMA - Feria de Madrid 

salonlook.ifema.es 

(+34) 91 722 30 00 

salonlook@ifema.es 

#salonlook 

ORGANISED BY

Advertorial 

The evolution in technical equipment has 

been powered by motorisation, with 

Takara Belmont out there in poll position. 

A quiet 

revolution 

S 

ince launching the 

world's first motorised 

barber chair 1963, 

Takara Belmont has 

moved salon equipment 

into a new era of 

manufacturing knowhow 

and client expectation. Over 

the decades since then, the brand 

has gone on to research and 

develop the technological 

innovations that have transformed 

the way hair professionals work, 

with motorisation an integral part 

of that success. As consumers' 

appetite for more tailored services 

have soared, so demand 

for Takara Belmont’s 

motorised collection 

has risen. Along this 

journey, service 

defining products like 

the Yume series, led 

by the fully motorised 

Yume DX shampoo 

system, have come to 

epitomise Takara 

Belmont’s service-first approach. 

Launched in 2006, it set new 

standards in technology-driven 

innovation, raised the bar in 

customer experiences and paved 

the way for salons to introduce 

more services. Head massage, VIP 

luxury services and beauty 

treatments could now sit alongside 

more conventional backwash 

services. This not only extended 

service possibilities, it also 

facilitated the introduction of new 

revenue generating opportunities 

too. Paired with the Spa Mist II 

processor, spa-style treatments for 

hands and nails, as well as upscaled 

hair and colour processing were 

now at the disposal of salons who 

quickly capitalised on this 

technology. Takara Belmont's 

current collection of motorised 

chairs and equipment remains true 

to Takara Belmont’s founding 

philosophy of dedication and 

service to the customer. 

Call 020 7515 0333 or e-mail 

hairdressing@takara.co.uk for further 

information about Takara Belmont 

chairs and equipment. 

The Rollerball (top page right) as seen in Trevor Sorbie's Bristol Salon; The Maxim 

(above right), which remains Takara’s most prestigious offering; The Alivo (above 

top) and The Regalo II (above left) were the first chairs to elevate the quality of 

technology to premium levels; The Yume DX (far right) symbolises the accessibility 

of motorised equipment in the mainstream. 

design 

93

The second edition 

of the International 

Hairdressing Awards, 

the awards of all 

awards, will take place 

in Ifema, Madrid, on 

February 16th 2020. 

IHA is 

back! 

Last year, IHA 

winners included Lluís 

Llongueras, Angelo 

Seminara, Saco Hair, 

Steven Smart, Sylvestre 

Finold and Jim Shaw. 

This year, entries are 

open in all categories 

for every hairdresser 

from all over the world 

from June 17th to 

September 16th. 

fter the huge success of the first 

edition, the International 

Hairdressing Awards have 

announced the calendar 

of their second edition. 

The International 

Hairdressing Awards 

(IHA) second edition will take 

place on February 16th, 2020 in 

Madrid, with a glittering show and 

awards ceremony. The Awards are 

supported by Revlon Professional 

and Salón Look Madrid - Ifema as 

main sponsors, Estetica Magazine 

as global media partner and 

Beauty Underground as sponsor. 

All hairdressers from all over the 

world can take part by signing up 

at www.ihawards.com and 

uploading their photographic 

collections (4 pictures of 4 different 

hairdressing styles, professional 

shoot, hi-res), with no participation 

fees. Two categories, International 

Haidresser of the Year and 

International Artistic Team of the 

Year, require pre-selection to take 

part. The remaining categories 

(Best International Commercial 

Men’s Collection, Best International 

Commercial Women’s Collection 

and Best International Avant- 

Garde Collection) are open to 

all hairdressers. 

The pre-nominated shortlist 

for International Hairdresser of 

the Year and for International 

Artistic Team of the Year will be 

announced on June 11th, and 

entries will be open from June 

17th to September 16th. Once the 

entry period closes, on September 

16th, the judges will vote the 

participating collections and on 

October 18th 2019, the finalists 

will be announced at Salon Look 

Madrid, where a gallery with the 

finalists’ collections will be presented. 

THE BIG NIGHT IN 

MADRID 

The great night of global 

hairdressing will take place in 

Madrid on February 16th, 2020, 

when the best hairdressers from 

around the world will gather to be 

dazzled by great prizes, a purple 

carpet (the red carpet of the 

hairdressing industry), a runway 

show of the main teams of the 

world presenting their collections 

and a glamorous awards ceremony. 

The winners in the five categories 

will be revealed that night, selected 

from among the fifteen finalists 

chosen by a jury made up of five 

renowned international 

hairdressers. The International 

Hairdressing Awards are an 

independent company, powered 

by hairdressers, founded and 

directed by the well-known Spanish 

hairdresser Mikel Luzea. 

More info at www.ihawards.com 

events 

95

Estetica n. 3 /2019 

ad index 

ADVERTISING 

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COSMOPROF ASIA 8 

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GOLDWELL 

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IHA 94-95 

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SALON INTERNATIONAL 90-91 

www.salonshow.co.uk/estetica 

SALÒN LOOK 92 

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SALON SUCCESS 2-3 

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TAKARA 6/93 

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