Estetica Magazine UK (3/2019)

EsteticaNetwork

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

UK

the HairMagazine

DESIGN

Focus on interiors &

in-salon equipment

TRENDING

Defining hair looks

for this season

SUMMER

The heat is turned up

on colour and care


ARE YOU

COLOR

OBSESSED

?

You’re not alone! At Goldwell we believe in the power of color,

but more importantly in the power of colorists like you!

This is the year for pure color creativity – bold colors and stunning shades. Forget the boring brunettes

and lacklustre blondes – it’s time to give every client show-stopping hair color.

So join us in Colormania.

Let’s make 2019 the most colorful year ever.

For inspiration visit

www.goldwelleducation.plus

#GOLDWELLCOLORMANIA


TEA TREE WAVE REFRESHER SPRAY

ENHANCED SEA-SWEPT DEFINITION

Enjoy a sea-swept styling experience for hair with Tea Tree Wave Refresher Spray. Bring second-day

beach waves or natural texture back to life with instant manageability and fresh definition. Refresh hair and

mind with a unique blend of revitalizing tea tree oil, peppermint and shaved coconut fragrances.

Ideal for all hair types.

Wave Refresher Spray is the latest addition to the ever popular Tea Tree Special line up, in fact a bottle of

Tea Tree Special Shampoo is sold every four seconds!

Continuing a partnership with ReforestʼAction, Tea Tree has made a

commitment to plant 750,000 trees by the end of 2019 with the goal to:

• Sequester over 100,000 tons of CO2 over 30 years

• Support rainforest conservation and reforestation projects in Peru, Haiti and California

• Benefi t local communities through better health and nutrition, as well as additional revenue

• Protect soil from depletion and erosion caused by deforestation

• Educate children on the importance of trees and the environment.

Find us on and at Paul Mitchell UK


Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


To enquire about joining the elite

and becoming a Great Lengths certifi ed stylist visit

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


editorial

Summertime is certainly a season which presents our salon clients with many hair problems

which perhaps are not so evident to them during the rest of the year. We all know only too

well that UV rays, the impact of chlorinated & salt water and an increased exposure to the

elements can all be detrimental to hair both in terms of colour conservation and condition.

As salon professionals you are always there for them, with pre-holiday professional advice

Hair: Daniel Martin

for Goldwell

Photos: Ralph Mecke

Colour: William Wilson &

Rebecca Hiele

Make-up: JochenPahs

Clothes: Ingo Nahrwold

Products: Goldwell

and product recommendations or, if that doesn't quite work out, to undo the damage that's

been done during their post-holiday blues! There are some truly

amazing professional hair products out

there which are created specifically with

the problems of holiday hair in mind, so in

this, our Summer Special, we take a closer look at some of our favourites. Our other top

theme this issue takes us from the outdoor to the indoors, as we showcase some outstanding

ideas to consider if you're think about refitting your salon, or maybe just giving it a bit of a

makeover. Nowadays, hair salons are among the most stylish destinations on the high street

and trailblazers when it comes to interior design and sophisticated equipment, so just a bit

of extra investment in aesthetics can go a long way towards attracting new clients and

building your business.

Gary Kelly,

Editor-in-Chief, Estetica UK

More inspiration online with

news, views and creativity at

www.esteticamagazine.co.uk


2019

COSMOPROF ASIA

HONG KONG

12 – 14 NOVEMBER 13 – 15 NOVEMBER

ASIAWORLD-EXPO

HONG KONG CONVENTION&EXHIBITION CENTRE

A new world for beauty

Bologna, Hong Kong,

Las Vegas, Mumbai

cosmoprof-asia.com

Sales Office Asia Pacific

UBM Asia Ltd, Hong Kong

P +852 2827 6211

F +852 3749 7345

cosmasia-hk@ubm.com

Sales Office Europe, Africa,

Middle East, The Americas

BolognaFiere S.p.a., Bologna, Italy

international@bolognafiere.it

For info: P +39 02 796 420

international@cosmoprof.it

Marketing and Promotion

BolognaFiere Cosmoprof S.p.a.

Milan, Italy

P +39 02 796 420

F +39 02 795 036

info@cosmoprof.it

Organiser - - Cosmoprof Asia Ltd Ltd


Estetica n. 3/2019

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Gary Kelly

estetica.uk@lineone.net

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

INTERNATIONAL EDITORIAL

COORDINATOR

Fatima Pilone

f.pilone@estetica.it

EDITORIAL STAFF

Alice Gioannini

adtraffic@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

UK SALES & MARKETING

MANAGER

Luca Pissimiglia

l.pissimiglia@estetica.it

Focus Hands-on Photoshoot 10

Dossier The Summer Heat Is On 12

Events All-Star Challenge 16

Events Captivating Hair 18

Events Nordic Stars 20

Vision Trending Texture 25

The twists and

turns of colour and

style, from classic

to cult.

CONTRIBUTORS

FRANCE

Stéphanie Argentin, Marie Coccoluto

SPAIN

Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

ITALIA

Lucia Preziosi, Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Héctor RamÍrez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma

Sommariva, Valentina Stella

Interview David Raccuglia 82

Anniversary Happy Birthday Crew! 84

Design Salon Identity 84

international trends

All You Need Is Love 33

The creative movers and

shakers who drive our

industry forward.


Hands-on

photoshoot

After an inspiring mentoring day earlier this year, The

Fellowship for British Hairdressing’s Colour Project Team

is reunited with Robert Eaton for their first shoot.

It was an exciting benchmark moment for The Fellowship's young Colour Project Team - for many

it was the first time they had ever participated hands-on in a professional photoshoot. They were

in good hands, though - Robert Eaton had worked closely with them since last February, when a

first session was set up to help them develop their shoot, assisting with casting, techniques and

concept. By the time they came together on set in March, the entire team was prepped, ready and


Hair: The Fellowship for British Hairdressing Colour Project 2019; Team Leader: Paul Dennison @ Ken Picton; Art Direction: Robert

Eaton @ Russell Eaton; Photography: Richard Miles; Make-up: Lucy Flower; Styling: Stacey Jane Shaw @ Russell Eaton.

excited to shoot their first collection. Joined by Colour Project mentor, Paul Dennison, Robert and the

team spent their day shooting at The Worx studio in Fulham, West London. Working as a team, the

Colour Project prepped four models, bringing to life their concepts on camera. “I hadn't really done a

shoot like this before,” commented Poppy Devine-Smith of Zoology. “This was a really great day for me

and it was so inspiring to be closely involved with the concept and models. It was a fab opportunity to be

hands on and really involved in the action. Seeing our models in front of the camera was such a thrill,

and it was lovely to see everything we had envisioned come together and work so well. It was also

amazing to see Robert’s take on which images worked best and why.” The day really was a massive

learning curve for the whole team and we at EsteticaNetwork hope they will have enjoyed getting their

images here in our Summer issue!

Members of the Colour Project

2019 Team are: Georgia Bell,

Twisted Scissors; Poppy

Devine-Smith, Zoology; Kelsey

Franklin, KF Hair Design;

Hannah Godden, RUSH

Kensington; Harriet

Greenwood, Bad Apple Hair;

Rebecca Hill, The Strand Ltd;

Marlene Lamont, Urban Hair &

Beauty Highhouse; Ciara

McNamee, Andrew Smith

Salons; Joanne Roe, KH Hair

Leicester; Maarja Roots, Melissa

Timperley; Lea Shaw, Rural

Fringe Hair; Ivan Montoya,

Hair Focus UK.

focus

11


The summer

heat is on

Hair takes on a whole new dynamic when faced with the

stresses & strains of summer, in both care and styling. Gary Kelly

It's the usual suspects that cause all the heartache: UV rays, wind, salt water, chlorine... even heightened

pollution levels on hot, steamy city breaks. These are the main culprits that mean holiday hair will

suddenly take on a life of its own. Smooth sleek finishes become tousled and matted; silky moistureladen

locks are stripped bare, taking on an incredibly straw-like quality; that warm sumptuous colour so

perfected in the salon goes brassy if it's supposed to be blonde, or probably some shade of orange if it is

supposed to be... well, any other colour, really. All this potential misery opens up a tangible opportunity

Wella Professionals

“This is the perfect takehome

product for clients

who are serious about

keeping their hair in the best

condition during summer.

Use before or during sun

exposure - shake well and

distribute evenly through

dry or damp hair.”

Suzanne Alphonse, Commercial

Technical Education Manager

“KMS TAMEFRIZZ

Smoothing Reconstructor is

more intense than your

usual conditioner, so take

this away with you to combat

the drying effects of salt and

chlorine and maintain

incredibly silky soft locks by

applying every day.”

Sam Burnett, Global KMS

Ambassador

KMS


Fudge Professional

“During summer, a salt spray

is a must, such as the Fudge

Professional Salt Spray which

contains UVisiShield

technology to protect from

the sun’s UV rays. Salt sprays

add beautiful texture and

hold to hair, and allow you

to really push your styling

capabilities. You can spritz

through hair then blow dry

in for a beautiful wave, or

spray lengths and leave to

air-dry naturally.”

Jonathan Andrew, Global Brand

Ambassador at Fudge Professional

“This product is great for

bringing out the hair’s

natural texture during the

summer. It will also help to

create soft, tousled tresses

without the use of a hair

dryer or heated styling tools.

Be sure not to overload the

roots and instead focus on

the mid lengths and ends as

this will give you lovely,

naturally defined waves.”

Shane Bennett, Goldwell Ambassador

Goldwell

for salon retail. Summertime is certainly a period of the year when most of us set aside some money to

buy a few holiday extras; and since one of the biggest holiday requirements is for a girl to be looking her

absolute best as she heads out to meet the natives, clients are much more open to the idea of spending

some extra cash on take-home professional hair care and styling products. Even those whose budgets

don't normally stretch to that kind of thing will be much more open to offers. There are some truly

amazing professional hair products out there which are created specifically with the problems of holiday

hair in mind. Here we've featured just a few of them, but it's a selection that gives an excellent overview

of what's available, from stylers, to smoothers and conditioners; from protectors to frizz-tamers and

even products designed specifically to protect hair of different shades. Wella Professionals' Invigo Sun

dossier

13


“As we all know, keeping your hair happy and

healthy in the summer sun is no easy feat. label.m’s

Sun Edition range is the ultimate travel companion

consisting of four key travel essentials: label.m Sun

Protect Oil, label.m Protein Spray, label.m After Sun

Cleanser, label.m After Sun Mask. Each product is

rich in antioxidants and vitamins A and C to combat

frizz, retain colour, and boost moisture.”

Daniele De Angelis, Academy Manager and TONI&GUY/label.m

Ambassador

“It makes complete sense that after

spending money, time and effort

to get your clients hair in beautiful

shape that you educate them to

protect it in the sun, so all that

hardwork doesn’t go to waste. I

always recommend EKS Instant

Two phase hydrating conditioning

spray to all my clients because it

actually harnesses the power of the

sea through Thalassotherapy &

nutrient rich sea algae. Spray into

strands for UV protection, shine,

manageability and touchable

softness.”

Mark Leeson, Global Artistic Ambassador

for Revlon Professional

products have been researched and developed specifically to protect our hair in the same way as we

protect our skin. With a modern fruity Orange Blossom fragrance they contain both Pro-Vitamin B5 to

help moisturise hair after sun exposure and Vitamin E, to help protect from actual sun damage. There

are three products in the range: an After Sun Cleansing Shampoo and Conditioner, plus a UV hair

colour leave-in Protection Spray. In terms of styling, nothing better evokes the mood of holiday hair

than a salt spray. Fudge Professional's Salt Spray styler has been delivering deliciously care-free waves for

over a decade now, and remains a firm holiday favourite. Boasting brand new UVisiShield Technology

and marine-rich ingredients, its latest future-forward formulation produces raw, full bodied results

while remaining hair friendly, helping to strengthen and protect hair from damage and dryness all day

long. Maintaining hair brightness is a big issue in the summer months, especially for those with blonde,

grey or white hair. Paul Mitchell's Platinum Blonde Shampoo is a great choice for anyone coming into

this hair category, especially natural and colour- treated blondes who want to keep their cool in the

14 dossier

TONI&GUY

Revlon Professional


holiday heat. Its colour-enhancing formula brings out the best in blonde and silver hair by softening

strands, adding moisture and banishing unwanted brassiness. Conditioning ingredients and extracts

also hydrate hair and intensify shine. The need for heat and UV protection in the sun goes without

saying. TIGI's Copyright Custom Create Heat Protection Spray is a ‘must have' for anyone wanting

an ‘all in one’ perfection mist that detangles, smooths, moisturises, adds shine and protects your hair

from damaging heat up to 230C. It also creates the perfect base surface for all hair types. It's also

very versatile - it can be used anytime on wet or dry hair for easier styling, and detangling, adding

shine and heat protection. So wherever your clients might be heading off to this summer, it's worth

reminding them that those special extra purchases will help keep their hair looking (almost!) as

beautiful as it did on the day they left your salon!

“TIGI Copyright Custom

Create Heat Protection Spray

is a must-have holiday hair

product. When the heat is

beating down, your hair needs

protection, especially if it’s

coloured when the sun’s rays

can be particularly damaging.

It’s leave-in conditioning

properties make hair easier

to style and it refreshes hair

between washes. Popped into

your beach bag, it’s perfect to

spritz on hair after swimming.”

Warren Boodaghians, TIGI Global

Academy Technical Director

TIGI

Paul Mitchell

“Platinum Blonde Shampoo is incredible

for maintaining those beautiful cool

blondes while adding gorgeous moisture

and shine. A must have for any blonde

hitting the sunshine.”

Rachel Todisco, Regional Technical Consultant for

Paul Mitchell


All-Star

Challenge

American Crew, the global leader in men’s grooming, crowns Emma

Jankowski (USA) & Blade Pullman (Australia) as the Global Winners of

the 2019 All-Star Challenge during a memorable event in New York.

The All-Star Challenge is widely considered one of the top men’s grooming competitions in the world

and this is the first time that two winners shared the biggest honour! Fourteen international finalists flew

to New York, where they were challenged to create their ultimate interpretation of the American Crew

man during a thrilling photoshoot with legendary hairstylist/photographer and founder of American

Crew, David Raccuglia. The award presentation took place during American Crew’s 25th Anniversary

celebration at the famous Altman Building in New York City, an elegant, memorable and exciting venue.

Hair by Blade Pullman (Australia)

Hair by Emma Jankowski (United States)


(left): Debbie Perelman,

President & Chief Executive

Officer, Revlon Inc.; Gillian

Gorman Round, Global General

Manager, American Crew,

together with All-Star Challenge

Global Winners Emma

Jankowski (USA) and Blade

Pullman (Australia).

events

17


A highly esteemed panel of industry judges

(below) were responsible for the almost

impossible task of choosing the winners.

Captivating hair

Over 1,200 guests attended The L’Oréal Colour Trophy

Grand Final 2019 for a breathtaking hair spectacular.

Battersea Evolution in London was once again the host venue for this year's The L’Oréal Colour Trophy Grand Final, which

was not only the occasion to announce the winners, but also for guests to experience a mesmerising on-stage spectacular with

breathtaking lighting, enthralling stage effects and chest thumping music. After the 8 regional winners were announced, Sinead

Kelly, London (below), seized the Grand Trophy, while the highly anticipated Men’s Image Award was won by Trevor Sorbie,

London. The Afro Look Award went to Errol Douglas Salon, London, while the STAR Award judges favourite was announced as

18 events


Angel Montague Sayers from Sally Montague. A major highlight of the evening is always

the highly anticipated Grand Final Show, which this year was called ‘Kaleidoscopic

Colour’. It consisted of 3 spectacular stage shows during the course of the evening, art

directed by creative experts Tim Hartley (Multi-Coloured Infinity), Luke Pluckrose from

SAKS (Geometric Reflections) & Jo Cree Brown from Trevor Sorbie (Prisms of Light).

Saks

Tim Hartley

Trevor Sorbie

Trevor Sorbie

Saks

Tom Hartley took inspiration from the strong bold

colours that replicate the Kaleidoscope. ‘Multi-Coloured

Infinity’ (above) looked at pattern and reflection with a

nod to the dance club scene.

Tim Hartley


The absolute winner of the first Nordic Hair Awards was Finnish hairdresser Harri Åkerberg from A.K.A.

Luova who conquered both Nordic Avant-garde Hairdresser of the Year and Nordic Hairdresser of the Year!

Pictured below, Samu Hirvas, Managing Director at Cutrin; Astrid Still, model; Harri Åkerberg; and Sergi

Bancells, International Editorial Director at Estetica Magazine and jury member. Right: Harri's winning image.

Nordic Stars

The very first Nordic Hair Awards and Expo held a fabulous

event in Copenhagen (Denmark) where more than 2,000

hair pros networked, connected and inspired each other.


Nordic Hair Awards' first edition presented a fabulous live competition where 47 finalists from all the Nordic countries took

part in nine different categories. Winners were announced at a crowded award ceremony at Lokomotivværkstedet in

Copenhagen. The biggest winner was Finland who received a total four awards, including the Nordic Hairdresser of the

Year title and Best Avant-Garde award for Harri Åkerberg; Women's Hairdresser of the Year, Aki-Matti Kallio; and Editorial

Stylist of the Year, Linda Lehto. Swedish Johan Kristensen and Sofie Heidenberg won, respectively, Men’s Hairdresser of the

Year and Colour Technician of the Year. Martina Rawet (Norway) was crowned Young Talent of the Year; Park Styling / Hair

Construction Academy (Denmark) won Best Salon Design and Katrin Sif Jónsdóttir is the Icelandic Hairdresser of the Year.

On top of the awards, this one-day

event was packed with 11 hair shows on

Main Stage, 4 intimate shows on Live

Stage, and several mini shows around

the venue. Main Stage shows included

HeadBrands, L’Oréal Professionnel’s

Björn Axén, American Crew and Aveda

Artistic Team, just to name a few.

At the expo, more than 80 suppliers from the Nordic

hair industry presented their latest products and

techniques on the floor. Meanwhile, the Live Stage

featured awe-inspiring presentations by Revlon

Professional, Alterna, American Crew, Kevin

Murphy, Schwarzkopf Professional and many more.

events

21


PHOTOGRAPHED IN LONDON, UK

GO LIGHTER AND BRIGHTER

WITHOUT COMPROMISE

WWW.TIGICOPYRIGHT.COM

@TIGICOPYRIGHT


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Best of

B ri t

The Generation NOW

collection by the OSMO

Creative Team taps into the

desires of today’s consumer,

who craves real diversity in

terms of hair textures, colours,

styles and finishes.

Hair: OSMO Creative Team

Photos: Tony Le-Britton

Make-up: Paula Maxwell

Styling: Joey Bevan

Trending

texture


Lisa Farrall’s Elysium collection

takes monochromatics to the

extreme . Without the need

for distraction, true beauty is

enhanced and accentuated.

Hair: Lisa Farrall at WIG London

for Fudge Professional

Photos: Danny Baldwin

Make-up: Lauren Kay

Styling: Simone Sylvester


Best of

B ri t

“Extreme texture,

expertly delivered

to perfection”

vision

27


“Strong, bold

identifiable vibrancy

of youthful colour,

print and texture”

28 vision


Best of

B ri t

CLASH – The new exciting

Mark Leeson Spring summer

campaign delivers dynamic British

youthfulness which fuses colour

and cut together utilising modern,

innnovative techniques.

Hair: Mark Leeson @ Mark Leeson

Photos: Richard Miles

Make-up: Lans Nguyen-Grealis

Styling: M&R

Products: Revlon Professional


With a firm focus on raw,

natural texture and waves, the

Jungle collection showcases

how wild, untamed manes

can be crafted into luxuriouslooking

waves and curls.

Hair: James Earnshaw, Creative

Manager, Bad Apple Hair Art Team

Photos: Tom Goddard

Make-up: Kate Reynolds


Best of

B ri t

“Beautifully defined

curls: for girls who love

to walk on the wild side”

vision

31


Best of

B ri t

“Mirror Maze” is the result

of a creative collaboration

between Magic Owen

Photography and hair guru

Anne Veck, personifying the

true meaning of ‘total image’.

Hair: Anne Veck

Photos/Retouching: Magic Owen

Make-up: Coco Hirani

Assisted by: Naomi Lake

Styling: Sue Fyfe Williams

124 vision


MODA

INT’L

Hair: Alexandre de Paris

you

all

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...love is all you need

It’s true. For everyone. Everyone needs to be loved. Not only couples, but also and above all in our work.

What would the trade of hairdressing be if it were not made of the passion that has always distinguished

these professionals? Creativity would not be enough without that special thrill afforded by emotion,

by the spirit of research, by the desire to make a dream come true for the women who come into the

salon. To help them feel prettier: self-confident every moment of every day. Even more so for the most

important appointment of their life, where the stylist has a precise mission: turn her desires into reality.

Looking for wedding ideas? Take a look...

È così. Per tutti. Tutti abbiamo bisogno d’amore. Non solo nella coppia. Ma anche e soprattutto nel

nostro lavoro. Cosa sarebbe il mestiere di acconciatore se non fosse fatto con la passione che da sempre

contraddistingue la categoria? La creatività non basterebbe senza quella marcia in più data dall’emozione,

dallo spirito di ricerca, dal desiderio di regalare un sogno alle donne che vengono in salone. Per aiutarle

a sentirsi sempre più belle: self confident in ogni attimo della giornata. Ancor di più nell’appuntamento

clou della loro vita, dove lo stilista ha una mission precisa: tradurre i desideri in realtà.

Vi servono idee wedding? Sfogliate subito...

Das ist wirklich so. Für alle. Wir alle brauchen Liebe. Nicht nur in der Partnerschaft. Sondern auch und

vor allem bei unserer Arbeit. Was wäre der Beruf des Friseurs, wenn er nicht mit jener Leidenschaft

ausgeübt würde, die die Branche seit jeher auszeichnet? Kreativität allein wäre ohne dieses Extra an

Leidenschaft, den Sinn für Neues und den Wunsch, den Frauen, die in den Salon kommen, ihren

Traum zu erfüllen, nicht genug. Ihnen dabei zu helfen, sich immer schöner zu fühlen: selbstbewusst und

sicher zu jeder Zeit des Tages. Dies gilt umso mehr für den Höhepunkt ihres Lebens, bei dem der Stylist

eine klare Mission hat: Wünsche wahr werden zu lassen. Benötigen Sie Ideen für Ihre Hochzeit? Jetzt

anschauen...

Et c’est vrai. Pour quiconque. Nous avons tous besoin d’amour. Pas qu’en couple. Mais aussi et surtout

dans notre travail. Que serait le métier de coiffeur-se s’il n’était pas fait avec cette passion qui, depuis

toujours, distingue la catégorie ? La créativité ne suffirait pas en soi pour donner cette chose en plus

apportée par l’émotion, l’envie de recherche, l’envie d’offrir du rêve aux femmes qui viennent au salon.

Pour les aider à se sentir toujours belles : sûres d’elle à tout moment de la journée. Et, encore plus, lors

du rendez-vous clou de leur vie, où le coiffeur-se a une mission spécifique : transformer leurs désirs en

réalité. Besoin d’idées pour vos noces ? Alors, feuilletez dès maintenant...

Así es. Para todos Todos necesitamos amor. No solo en la pareja. También y sobre todo en nuestro

trabajo. ¿Qué sería del trabajo de un peluquero si no se hiciera con la pasión que siempre ha

caracterizado a esta categoría? La creatividad no sería suficiente sin esa ventaja adicional dada por la

emoción, el espíritu de investigación, el deseo de regalar un sueño a las mujeres que vienen al salón.

Para ayudarlas a sentirse siempre más bellas: self-confident en cada momento del día. Aún más en el

momento culminante de sus vidas, donde el estilista tiene una misión específica: traducir los deseos en

realidad. ¿Necesitas ideas wedding? Descúbrelas ahora...


is

all

you

need

Hair: Idéal Coiffure

Photo: Bruno Estatoff


is

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All images by:

Hair and make-up: Gertru Jiménez Education

Photo: Javier Nuño

Styling: Santos y Eva Novios


is

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All images by:

Hair: Kiwiblue Stylisten

Photo: HochWerk

Make-up: HochWerk

Tying the knot...

IN MORE WAYS

than one on

a special day...


is

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need


All images by:

Hair: Kiwiblue Stylisten

Photo: HochWerk

Make-up: HochWerk


All images by:

Artistic Direction: Petra Hützen

& Mario Leibold

Hair: Team Fondation Guillaume

Photo: Hellen Pass, Andreas

Riedel for Intercoiffure,

Fondation Guillaume Germany

Make-up: Ute Hützen & Team

Fondation Guillaume

Styling: Maria Derix

is

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is

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need

All images by:

Artistic Direction: Petra Hützen

& Mario Leibold

Hair: Team Fondation Guillaume

Photo: Hellen Pass, Andreas

Riedel for Intercoiffure,

Fondation Guillaume Germany

Make-up: Ute Hützen & Team

Fondation Guillaume

Styling: Maria Derix


LOOKING FOR

something alternative

for a rebellious bride


All images by:

Hair: Salvo Filetti Hair Designer

Colour: Alfi o Scavo

Photo: Antonio Di Maria

Make-up: Orazio Tomarchio

@ La Truccheria Cherie

Styling: Lorena Grisafi


is

all

you

need


is

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need

All images by:

Hair: Salvo Filetti Hair Designer

Colour: Alfio Scavo

Photo: Antonio Di Maria

Make-up: Orazio Tomarchio

@ La Truccheria Cherie

Styling: Lorena Grisafi


is

all

you

need


All images by:

Hair: Gonzalo Zarauza

@ Centro Beta

Photo: Eneritz Medina

Make-up: Beta Team

Styling: Visori


All images by:

Hair: Gonzalo Zarauza

@ Centro Beta

Photo: Eneritz Medina

Make-up: Beta Team

Styling: Visori


all

you

need

is

Jewels and pearls

for the Bohemian or

PRINCESS BRIDE


is

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Hair: Antonello Lotito and

Luigi Vernengo for The Best Club

Styling: System Professional


Hair: Luigi Vernengo

for The Best Club

Styling: System Professional

Hair: Mario Firriolo

Styling: System Professional

Hair: Mario Firriolo

Styling: System Professional


Hair: Antonello Lotito

for The Best Club

Styling: System Professional

Hair: Antonello Lotito

for The Best Club

Styling: System Professional

Hair: Dario Manzan

for Mitù Creative Team

Styling: System Professional


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Hair: Dario Manzan

for Mitù Creative Team

Styling: System Professional


All images by:

Hair: Luciana Sabariz and

Norma Mejía @ Sabariz Hairtists

Photo: David Arnal

Make-up: Emma Izquierdo

Styling: Eunnis Mesa,

Aaron Gil Llacer


all

you

need

is

Something old...

something new...

BRAIDS ARE TIMELESS


is

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All images by:

Hair: Lorna Evans

Photo: Jason Lau

Make-up: Elisa Fonseca


is

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All images by:

Hair: Rafael Bueno

@ Rafael Bueno Peluqueros

Photo: Juan Trujillo @ 4Events

Make-up: Ariadna Caparrós


All images by:

Hair: Rafael Bueno

@ Rafael Bueno Peluqueros

Photo: Juan Trujillo @ 4Events

Make-up: Ariadna Caparrós


all

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is

Unconventional

scarves, mantillas, snoods...

WITH STYLISED BLOSSOMS


All images by:

Hair: G. Diana, R. Vitaro,

A. Di Caro for Matrix

Photo: Alessandro Vecchi,

Maurizio Valentini

Make-up: Marilina Amoruso

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Go for it!

Make your

punk’n’funk

FASHION

STATEMENT


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All images by:

Hair: Egidio Borri

Photo: Azzurro Piccardi

Make-up: Barbara Corso

Styling: atelier Ilaria Pericoli


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Hair: Eric Sammartano

and Laurent Legal

for Wella Professionals

Photo: Daniel Pister

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The language

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garden of love -

A SPECIAL MESSAGE


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All images by:

Hair: Thiago Câmara

Photo: David Arnal

Styling: Eunnis Mesa


all

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is

An inner

radiance

PERFECTLY

ENHANCES

subtle sophistication

All images by:

Hair: Raquel Saiz

@ Salón Blue by Raquel Saiz

Photo: Esteban Roca

Make-up: Manuela Gimenez

Styling: Blumynt


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David

Raccuglia

IT ALL STARTS WITH A GOOD HAIRCUT.

WITHOUT THIS AMERICAN CREW HAS NO

PALETTE TO PAINT ON. SO THAT’S PART

OF OUR 25TH ANNIVERSARY: WE HAVE

THE BEST BARBERS IN THE WORLD.


A famed hairstylist and photographer, David Raccuglia founded American Crew back

in 1994, setting the foundation of the men’s grooming industry as we know it today.

25 years later, Raccuglia celebrates the brand’s current position as a world leader with

men’s grooming being one of the largest growing categories in the salon industry.

What does it mean to you to celebrate 25 years?

“It’s proof that I’m old! (laughs). It’s great! The most exciting part of the anniversary by far

is the fact that, if you go back 25 years and listen to American Crew’s message, you’ll see

that all of our predictions came true. We predicted a large men’s category. We predicted

it being almost 50% of the beauty category. We predicted men spending more time and

energy on grooming. We predicted this even though it was a very difficult time and it took

years, maybe a decade, for this brand to really start to spread its wings. The second decade

we started to fly, and now we’re soaring. It’s exciting to see your goals being achieved!”

Was there a key moment when you thought: “We’ve made it!”?

“I don’t think we’ve made it yet! I’m not somebody who rests on their laurels. There

are different goals. The bar keeps getting reset. We have jumped over several bars, but

we’ve set a higher one that we’re still after right now as a brand.”

“I think the next 25 years is going to increase

the popularity of grooming: skin, more subcategories.

Men are going to be more interested

in the right care than they are today. I believe

care –of both skin and hair– is the future.”

82 interview


About brand new American Crew's ACUMEN:

“It took us a long time to get into skin care...

I think the category wasn’t ready. Now I actually

feel that barbershops should really listen to this

because they have the opportunity to be the first

with American Crew to give really good quality

skin services and skin care to men.”

What’s the secret behind the American Crew success story?

“What I’ve always felt was interesting is that we make a great product, not a good product.

You can put our product next to almost any product and we’ll probably over-perform – as

good or better. But that is not why somebody buys your brand. They buy our product

because they believe in us, in our vision, our aesthetic, our look, everything about our

culture, our education, what we do for the industry. That is why they buy us and continue

to buy. Does the product perform? Yeah! Of course it performs!”

What’s your strongest emotion about American Crew’s beginnings?

“It was incredibly fun. In the early 90s I very strongly felt that our message was truly

relevant. We had to go preach the gospel. It felt like we were like a rock band touring

America from city to city, packing it up, going to the next city... and that was what

made American Crew: the relationships we built through our road shows. We hit it

hard! Through the first ten years, anybody who’d have us, we did it.”

Something we’ve always wanted to ask you is why American Crew?

“I’ve always like the word ‘crew’ as it was a group of men: my crew. Men like to be part

of things that other men are part of. So the crew… and I’m very American. I consider

the word ‘American’ a very positive thing and it keeps me grounded. It grounds the

brand. If somebody says to me, ‘Oh I don’t like this image or that image,’ I say, ‘Does it

look American?’ And if they say ‘It looks too American’... then I know I did a good job.”


Happy Birthday Crew!

American Crew, the Official Supplier to Men, celebrates its

25th anniversary this year with an ongoing commitment to

elevate men’s style and enhance their personal image.

Today, American Crew

has expanded its portfolio

to encompass 55 unique

men's grooming products,

including iconic offerings

such as Cream Pomade

and Fiber.

124 adloremter


Founded in 1994, American Crew is the brainchild of legendary barber and photographer, David Raccuglia, who brought

his expertise behind both the barber chair and the camera to developing American Crew, a collection of grooming

products specifically for men and the stylists they trust. Inspired by the lack of grooming options for men on the market,

Raccuglia knew there had to be a better offering than the limited selection of drugstore products and run-of-the-mill wax

pomades. With the knowledge gathered from his styling experience as a barber, American Crew launched in 1994 with six

products, including Firm Hold Styling Gel and Texture Cream. Today, American Crew distributes in more than 30,000

salons across 50 countries. The 25th anniversary of the brand marks Crew’s biggest launch to date with Acumen, a

collection of 15 high-performance formulations for shower, shave, care and style. “It has been an absolute honour to create

a brand that has consistently remained a leader in men’s grooming throughout our 25-year journey,” said David Raccuglia.

“The core of American Crew is, and always will be, men's care and providing offerings with the expert at the heart.”

Throughout the brand’s journey, American Crew has achieved successful and memorable moments focused on men and their

stylists worldwide. From driving the amazing All-Star Challenge, the brand's annual grooming competition that brings top

stylists around the world to a global stage, to limited-edition lines with celebrity icons and even fabulous collaborations with

fellow esteemed, legendary American brands, like Elvis Presley and, most recently, Harley-Davidson. American Crew has been

a men's grooming global leader for the last 25 years... and the brand shows no signs of slowing down!

anniversary

85


Salon Identity

Gone are the days when hair salon interiors were a tired

out combo of melamine and magnolia; today they are

among the most stylish destination on the high street. Gary Kelly

Kendrick's of Rochford

Anne Veck - Bicester Salon

86 design


Daniel Galvin

Iconic equipment and furniture manufacturers like Takara Belmont and Maletti have contributed hugely to the style

revolution that has taken place in salon interiors over the past 50 years - advancements in both technology and design

now provide massive choice at different price points, meaning that salon owners have the perfect foundation on which to

create a personalised salon interior which reflects their own identity and client-base. Anne Veck created an environmentally

conscious environment in her Bicester salon (opposite top), which uses recycled and reconstituted materials and furniture

to reduce the carbon footprint of the business. It has an industrial, stripped-back warehouse feel, while still airy, well-lit

and welcoming. A traditionally chic barbershop atmosphere is achieved at Kendrick’s of Rochford (opposite bottom) by

combining beautiful Takara Belmont furniture with a subdued, minimalist décor. Takara Belmont furniture and equipment

was also installed at Daniel Galvin (above), while for RUSH Hair’s latest opening at Westfield White City (below), the Italian

RUSH Hair


furniture manufacturer, Maletti, was the design of choice. The salon also incorporates an eye-catching art installation: "We

wanted to have something that captured the attention of those looking in from the outside," explains RUSH Co-Founder,

Stell Andrew. "This is why we enlisted the help of street artist, Matt Small. Matt created a bespoke colour installation within

the salon which we also use as part of our social media campaign." The design for Harris & Fox in Aberdeen (above) was

designed by the atmosphere that founder, Ryan Harris, wanted to create: “The salon fits in perfectly with this area of town,

Bad Apple Hair - Stratford-upon-Avon

Harris and Fox

88 design


Trevor Sorbie - Bristol

which is vibrant, bohemian and very up-and-coming. On the same street, we have two vegan cafes, a tattooist, a vinyl store

and a comic book shop. As another independent business, we’re a natural addition.” Bad Apple Hair's 8th salon opening

in Stratford-upon-Avon (opposite bottom) boasts an incredibly unique talking-point interior, designed to reflect the salon

group’s fashion-forward personality and experiential services, while the clean lines and linear design concept in Trevor

Sorbie's Bristol salon (above) are beautifully complemented by furniture from Takara Belmont. Renowned by his touch of

opulence, luxury, Guy Kremer's new salon in Lymington is headed up by JC Aucamp, a L’Oréal Colour specialist who has

worked alongside guy as Colour Director for the past 15 years. As well as being totally chic and sophisticated and with no

suggestion of ever skimping on luxury, the salon is committed to looking after the environment and has made conscious

choices to reduce salon waste. It also stocks the L’Oréal Professionnel Source Essentielle range, which is made with up to

99% natural ingredients and can be refilled in salon, eliminating the need for excess plastic waste.

Guy Kremer - Lymington


LONDON

EXCEL LONDON

5-7 OCTOBER 2019

PRESENTED BY

www.salonshow.co.uk

#Salon19


THE HEART OF HAIRDRESSING

TICKETS NOW

Book your tickets now at

www.salonshow.co.uk/estetica

or call the ticket hotline on 0844 581 4915 (UK)

or +44 (0)121 796 6291 (Overseas).


International Image and Integral Aesthetics Exhibition

Hairdressing · Aesthetics

Make-Up & Nails · Natural Cosmetic

Micro-Pigmentation · Barber Area

18-20

OCT

2019

MADRID - SPAIN

2nd INTERNATIONAL EDITION

22-24

NOVEMBER

2019

ONLY

PROFESSIONALS

IFEMA - Feria de Madrid

salonlook.ifema.es

(+34) 91 722 30 00

salonlook@ifema.es

#salonlook

ORGANISED BY


Advertorial

The evolution in technical equipment has

been powered by motorisation, with

Takara Belmont out there in poll position.

A quiet

revolution

S

ince launching the

world's first motorised

barber chair 1963,

Takara Belmont has

moved salon equipment

into a new era of

manufacturing knowhow

and client expectation. Over

the decades since then, the brand

has gone on to research and

develop the technological

innovations that have transformed

the way hair professionals work,

with motorisation an integral part

of that success. As consumers'

appetite for more tailored services

have soared, so demand

for Takara Belmont’s

motorised collection

has risen. Along this

journey, service

defining products like

the Yume series, led

by the fully motorised

Yume DX shampoo

system, have come to

epitomise Takara

Belmont’s service-first approach.

Launched in 2006, it set new

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customer experiences and paved

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luxury services and beauty

treatments could now sit alongside

more conventional backwash

services. This not only extended

service possibilities, it also

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revenue generating opportunities

too. Paired with the Spa Mist II

processor, spa-style treatments for

hands and nails, as well as upscaled

hair and colour processing were

now at the disposal of salons who

quickly capitalised on this

technology. Takara Belmont's

current collection of motorised

chairs and equipment remains true

to Takara Belmont’s founding

philosophy of dedication and

service to the customer.

Call 020 7515 0333 or e-mail

hairdressing@takara.co.uk for further

information about Takara Belmont

chairs and equipment.

The Rollerball (top page right) as seen in Trevor Sorbie's Bristol Salon; The Maxim

(above right), which remains Takara’s most prestigious offering; The Alivo (above

top) and The Regalo II (above left) were the first chairs to elevate the quality of

technology to premium levels; The Yume DX (far right) symbolises the accessibility

of motorised equipment in the mainstream.

design

93


The second edition

of the International

Hairdressing Awards,

the awards of all

awards, will take place

in Ifema, Madrid, on

February 16th 2020.

IHA is

back!

Last year, IHA

winners included Lluís

Llongueras, Angelo

Seminara, Saco Hair,

Steven Smart, Sylvestre

Finold and Jim Shaw.

This year, entries are

open in all categories

for every hairdresser

from all over the world

from June 17th to

September 16th.

fter the huge success of the first

edition, the International

Hairdressing Awards have

announced the calendar

of their second edition.

The International

Hairdressing Awards

(IHA) second edition will take

place on February 16th, 2020 in

Madrid, with a glittering show and

awards ceremony. The Awards are

supported by Revlon Professional

and Salón Look Madrid - Ifema as

main sponsors, Estetica Magazine

as global media partner and

Beauty Underground as sponsor.

All hairdressers from all over the

world can take part by signing up

at www.ihawards.com and

uploading their photographic

collections (4 pictures of 4 different

hairdressing styles, professional

shoot, hi-res), with no participation

fees. Two categories, International

Haidresser of the Year and

International Artistic Team of the

Year, require pre-selection to take

part. The remaining categories

(Best International Commercial

Men’s Collection, Best International

Commercial Women’s Collection

and Best International Avant-

Garde Collection) are open to

all hairdressers.

The pre-nominated shortlist

for International Hairdresser of

the Year and for International

Artistic Team of the Year will be

announced on June 11th, and

entries will be open from June

17th to September 16th. Once the

entry period closes, on September

16th, the judges will vote the

participating collections and on

October 18th 2019, the finalists

will be announced at Salon Look

Madrid, where a gallery with the

finalists’ collections will be presented.

THE BIG NIGHT IN

MADRID

The great night of global

hairdressing will take place in

Madrid on February 16th, 2020,

when the best hairdressers from

around the world will gather to be

dazzled by great prizes, a purple

carpet (the red carpet of the

hairdressing industry), a runway

show of the main teams of the

world presenting their collections

and a glamorous awards ceremony.

The winners in the five categories

will be revealed that night, selected

from among the fifteen finalists

chosen by a jury made up of five

renowned international

hairdressers. The International

Hairdressing Awards are an

independent company, powered

by hairdressers, founded and

directed by the well-known Spanish

hairdresser Mikel Luzea.

More info at www.ihawards.com

events

95


Estetica n. 3 /2019

ad index

ADVERTISING

HEAD OFFICE

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BEAUTY ASIA SINGAPORE 81

www.cosmoprof-asia.com

COSMOPROF ASIA 8

www.cosmoprof-asia.com

GOLDWELL

www.goldwell.com

IBC/IFC-1

GREAT LENGTHS 4-5

www.greatlengthshair.co.uk/become-a-certified-stylist

IHA 94-95

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SALON INTERNATIONAL 90-91

www.salonshow.co.uk/estetica

SALÒN LOOK 92

www.ifema.es/salonlook_06/

SALON SUCCESS 2-3

www.salon-success.co.uk

TAKARA 6/93

www.takara-belmont.eu

TIGI 22-23

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