Estetica Magazine UK (3/2019)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Advertorial<br />
The evolution in technical equipment has<br />
been powered by motorisation, with<br />
Takara Belmont out there in poll position.<br />
A quiet<br />
revolution<br />
S<br />
ince launching the<br />
world's first motorised<br />
barber chair 1963,<br />
Takara Belmont has<br />
moved salon equipment<br />
into a new era of<br />
manufacturing knowhow<br />
and client expectation. Over<br />
the decades since then, the brand<br />
has gone on to research and<br />
develop the technological<br />
innovations that have transformed<br />
the way hair professionals work,<br />
with motorisation an integral part<br />
of that success. As consumers'<br />
appetite for more tailored services<br />
have soared, so demand<br />
for Takara Belmont’s<br />
motorised collection<br />
has risen. Along this<br />
journey, service<br />
defining products like<br />
the Yume series, led<br />
by the fully motorised<br />
Yume DX shampoo<br />
system, have come to<br />
epitomise Takara<br />
Belmont’s service-first approach.<br />
Launched in 2006, it set new<br />
standards in technology-driven<br />
innovation, raised the bar in<br />
customer experiences and paved<br />
the way for salons to introduce<br />
more services. Head massage, VIP<br />
luxury services and beauty<br />
treatments could now sit alongside<br />
more conventional backwash<br />
services. This not only extended<br />
service possibilities, it also<br />
facilitated the introduction of new<br />
revenue generating opportunities<br />
too. Paired with the Spa Mist II<br />
processor, spa-style treatments for<br />
hands and nails, as well as upscaled<br />
hair and colour processing were<br />
now at the disposal of salons who<br />
quickly capitalised on this<br />
technology. Takara Belmont's<br />
current collection of motorised<br />
chairs and equipment remains true<br />
to Takara Belmont’s founding<br />
philosophy of dedication and<br />
service to the customer.<br />
Call 020 7515 0333 or e-mail<br />
hairdressing@takara.co.uk for further<br />
information about Takara Belmont<br />
chairs and equipment.<br />
The Rollerball (top page right) as seen in Trevor Sorbie's Bristol Salon; The Maxim<br />
(above right), which remains Takara’s most prestigious offering; The Alivo (above<br />
top) and The Regalo II (above left) were the first chairs to elevate the quality of<br />
technology to premium levels; The Yume DX (far right) symbolises the accessibility<br />
of motorised equipment in the mainstream.<br />
design<br />
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