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8.1 Personal marketing Mr. Tiju Ram is connected with Government of Chhattisgarh, traders and retailers. He participates in various craft fairs and craft markets in metro cities like Delhi, Mumbai and other cities and towns. He believes in marketing his craft by word of mouth. He is always on the lookout for opportunities to showcase his work and expand the business. 8.2 Craft promotions and Government schemes In an attempt to empower the rural sector, the Government of India has been quite supportive to the handicraft industry. The Government offers opportunities to the craftsmen for showcasing their products at wellpublicized trade shows and trade fairs like Delhi Haat, Craft Bazar etc. It has also established a chain of craft stores in the name of “Tribes India” for marketing indigenous handicrafts, all over the country. The Chhattisgarh Government is instrumental in promoting the treasured tribal crafts of their state. Chhattisgarh Haat, a state organised outdoor craft market in Raipur is a potent platform for the local craftsmen to showcase their products. After an initial struggle, these developments are now helping the handicraft items to find their rightful place in the domestic as well as International market. The government also recognises master craftspersons for their excellence in craftsmanship and valuable contribution to Indian Handicrafts by conferring awards. This highlights the importance of the handicrafts sector by virtue of its contribution to employment generation, empowerment of women and disadvantaged segments. They also sponsor research and upgradation of traditional tools and designs for helping the artisans. Some voluntary organizations are also working towards conservation and promotion of traditional crafts by providing them a platform to market and exhibit their products. They also train young and upcoming local artisans to ensure that this tradition and important means of livelihood does not die out by setting up self-help groups (SHGs), conducting workshops, offering training in bookkeeping and marketing. Now, in a move to provide a larger platform and a wider reach to tribal handicrafts, the tribal affairs ministry has built a tie-up between Tribal Cooperative Marketing Development Federation of India and e-commerce portals like Amazon, Flipkart, Snapdeal and Government E-Market under ‘e-Tribes: Tribes India’ campaign. This has helped the tribal crafts of Chhattisgarh to make their way into the living rooms of the culturally conscious. 134
8.3 Future of lohshilp Challenges and Suggestions The Lohshilp artisans believe that there is humongous scope for their craft to prosper. They wish for a wider reach, which they could get through right marketing. But, no one in their community is trained in that aspect. For years together, middlemen from cities have been involved, who have purchased wrought iron craft products from these artisans and sold them off in cities for much higher prices. This has proven to be a profitable deal for them, and they are wealthy today. Hence, this is a conflict that the artisans are not able to come out of unless they know marketing. 8.4 Traces of the craft There have been traces and evidences found of the same craft in Madhya Pradesh, Maharashtra and Rajasthan. The Adivasis may have migrated from Bastar to these places in the past since Bastar was a part of Madhya Pradesh before separating to form Chhattisgarh, and there are Adivasis living in the Gadchiroli district of Maharashtra, which is adjacent to the former Bastar district. But, the master craftsman, Mr. Tiju Ram, is unaware of this fact. Mr. Tiju Ram has to pay 12 percent GST, annually. This has a huge impact on the finances of these craftsmen who struggle to make a good living. It would be a reasonable option for Lohshilp to have a dedicated online platform, through which its products are marketed and sold. This would provide a meaningful context to the craft, and is an effective way to reach out to a greater audience, nationally as well as internationally. Since, Mr. Tiju Ram is open to taking suggestions for new designs, according to the client’s choice, having an option on their website to customise, would arouse more interest in the prospective consumer. 135
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LOHSHILP The Blacksmithy Of Chhatti
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Acknowledgement The completion of t
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Preface The history of Indian handi
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Table of Contents Contents Page No.
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Contents Page No. 8.1 Personal mark
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About NID The National Institute of
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LAD@NID The Lifestyle Accessory Des
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Introduction The crafts of India ar
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1.1 About Chhattisgarh Chhattisgarh
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23 Fig. 1.2
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“ I have moved and moved many tim
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1.5 Climatic condition The climate
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quantity of teak. Towards the north
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11 Wildlife Sanctuaries and 3 Natio
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2.1 Formation of Kondagaon As per t
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2.2 How to reach Kidichepda? Chhatt
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nuptials. Even in terms of the popu
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The Ghotul is typically located out
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a shirt/T-shirt and a piece of clot
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Fig. 2.8 play an important role in
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Fig. 2.10 natural forces like the s
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and cosmetics. One old lady was ser
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2.13 Festival and worship 2.14 Ente
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Fig. 2.20 The Dhols, the Mandals, D
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2.15 Folklore The Jhitkhu Mitki sto
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Fig. 2.23 Fig. 2.25 Fig. 2.23 Bronz
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dye, extracted from AAL found in th
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3.1 Introduction to the craft Lohsh
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Fig. 3.4 Fig. 3.4 A craftsman using
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Fig. 3.5 ... they started believing
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0.04 in, 0.032 in, 0.025 in, 0.02 i
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h. i. k. j. l. scraping it on metal
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5.2 Making of animal sculpture The
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Fig. 5.8 Fig. 5.11 Fig. 5.9 Fig. 5.
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The part is elongated and hammered
Page 83 and 84: Fig. 5.26 Fig. 5.29 Fig. 5.26 Strik
Page 85 and 86: Fig. 5.37 Fig. 5.40 Fig. 5.37 The n
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Page 91 and 92: To provide shape to the belly, the
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Page 97 and 98: Fig. 5.68 Fig. 5.69 are blunted by
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Page 103 and 104: aat (pinched point) for the wick. I
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Page 109 and 110: Impression moulding Once all the pa
Page 111 and 112: Cleaning The figurines are washed i
Page 113 and 114: Fig. 5.123 Mounting Since these fig
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Page 117 and 118: to countries like Italy, Russia and
Page 119 and 120: Amitabh Vishwakarma 24 yrs of age A
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Page 123 and 124: Fig. 7.2 Fig. 7.2 Cylindrical khut
Page 125 and 126: Fig. 7.6 Fig. 7.6 Laman Diya Dimens
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Page 129 and 130: Fig. 7.19 Clock Frame Dimensions: T
Page 131 and 132: Fig. 7.22 Fig. 7.22 Dhruda and Chit
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Page 137 and 138: 8.5 Personal experiences When we go
Page 139 and 140: Conclusion Handicrafts are a substa
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Page 143 and 144: 12. District Administration Bastar.
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